The document discusses marketing opportunities for three companies - Coca-Cola, Procter & Gamble, and Apple - that the author will present during upcoming job interviews. For Coca-Cola, the author recommends expanding sales of lesser-known brands globally, partnering with sports organizations, and producing smaller volume drinks. For Procter & Gamble, the suggestions are developing family-oriented products, unique product packaging, and more affordable items. Finally, the author's ideas for Apple include developing compatible operating systems, expanding in Africa, and lowering product prices. The author believes lowering prices would be the best opportunity for Apple to gain new customers and increase long-term profits.
For more course tutorials visit
uophelp.com is now newtonhelp.com
www.newtonhelp.com
Please Note: Score of this Final Guide is 20/25
1.Tarow is a leading manufacturer of designer handbags. The company has stores all over the world and is especially famous for the high-quality leather used in its handbags. However, the company soon realizes that a cheap liquor brand has been using its logo for the past six months. In this scenario, the company owning the liquor brand is guilty of __________.
blurring
An IMC Plan for my Marketing Communication Project in Sunway College Johor Bahru (Aug - Dec 2010).
Completed in a team of 5, act as a Marketing Communication Manager in this Project.
Instructed by Mr. Peter Tan
PRESENTATION ON THE INTEGRATED MARKETING COMMUNICATIONS TOOLS USED BY COCA -COLA . Prepared by Saptarshi Chakraborty,Vadodara Helpful for all management students!!!
For more course tutorials visit
uophelp.com is now newtonhelp.com
www.newtonhelp.com
Please Note: Score of this Final Guide is 20/25
1.Tarow is a leading manufacturer of designer handbags. The company has stores all over the world and is especially famous for the high-quality leather used in its handbags. However, the company soon realizes that a cheap liquor brand has been using its logo for the past six months. In this scenario, the company owning the liquor brand is guilty of __________.
blurring
An IMC Plan for my Marketing Communication Project in Sunway College Johor Bahru (Aug - Dec 2010).
Completed in a team of 5, act as a Marketing Communication Manager in this Project.
Instructed by Mr. Peter Tan
PRESENTATION ON THE INTEGRATED MARKETING COMMUNICATIONS TOOLS USED BY COCA -COLA . Prepared by Saptarshi Chakraborty,Vadodara Helpful for all management students!!!
This is a powerpoint presentation prepared by me... explaining about IMC plans of Coca cola Inc. This is very useful for presentations in colleges, MBA institutes etc. Send your suggestions and likes on my email id- a380onkar@yahoo.co.in
The beauty company Glossier has gained enormous popularity among millennials and Gen-Z since its launch in October 2014. Glossier celebrates the idea of real beauty in real life, providing its customers with customized affordable luxury beauty products. As a tech-savvy company, Glossier understands the power of social media in terms of product sales and promotion. The company also aims to lay foundation for a beauty movement of real women and real beauty. The recently launched Body Hero campaign is a great example reflecting Glossier’s mission.The global cosmetics industry is led by beauty conglomerates including Chanel, Coty, Estée Lauder, Kao, L’Oréal, LVMH and Shiseido. The growing middle class, product innovation and influencer marketing are listed as the three market drivers in the industry; while affordability, counterfeits, and toxic chemicals are part of the market challenges. This marketing plan aims to help Glossier settle key issues hindering the growth of the company.
In recent years, many companies are turning their back on “brand investment” and aggressively pursuing what is known as "no branding principles". In this paper, Browne and Mohan consultants recommend approaches to use "no branding" principles for their products and services
The article analyzes the concept of the brand, the advantages and disadvantages of the brand, the best brands in the world. The article states that a brand is a graphic mark, word or phrase that denotes and distinguishes goods belonging to one company from goods belonging to another company. The brand is one of the elements of marketing, advertising. Brand may include various symbols, their combinations, and other visual information. Brand can consist of a brand name and a brand symbol. Brand should not be confused with the company logo, which identifies the company itself, but the company may use a common mark, in which case both the logo and the brand are as follows itself. Margarita Išoraite "Best Brand in the World" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-6 , October 2021, URL: https://www.ijtsrd.com/papers/ijtsrd46351.pdf Paper URL : https://www.ijtsrd.com/management/marketing/46351/best-brand-in-the-world/margarita-išoraite
Brand Identity vs Brand Image of Lakme in IndiaRohan Bharaj
This presentation describes the Brand Identity vs Brand Image of Lakme in India.
It also highlights the marketing strategies undertaken by Lakme to differentiate itself from its competitors in India.
This is a powerpoint presentation prepared by me... explaining about IMC plans of Coca cola Inc. This is very useful for presentations in colleges, MBA institutes etc. Send your suggestions and likes on my email id- a380onkar@yahoo.co.in
The beauty company Glossier has gained enormous popularity among millennials and Gen-Z since its launch in October 2014. Glossier celebrates the idea of real beauty in real life, providing its customers with customized affordable luxury beauty products. As a tech-savvy company, Glossier understands the power of social media in terms of product sales and promotion. The company also aims to lay foundation for a beauty movement of real women and real beauty. The recently launched Body Hero campaign is a great example reflecting Glossier’s mission.The global cosmetics industry is led by beauty conglomerates including Chanel, Coty, Estée Lauder, Kao, L’Oréal, LVMH and Shiseido. The growing middle class, product innovation and influencer marketing are listed as the three market drivers in the industry; while affordability, counterfeits, and toxic chemicals are part of the market challenges. This marketing plan aims to help Glossier settle key issues hindering the growth of the company.
In recent years, many companies are turning their back on “brand investment” and aggressively pursuing what is known as "no branding principles". In this paper, Browne and Mohan consultants recommend approaches to use "no branding" principles for their products and services
The article analyzes the concept of the brand, the advantages and disadvantages of the brand, the best brands in the world. The article states that a brand is a graphic mark, word or phrase that denotes and distinguishes goods belonging to one company from goods belonging to another company. The brand is one of the elements of marketing, advertising. Brand may include various symbols, their combinations, and other visual information. Brand can consist of a brand name and a brand symbol. Brand should not be confused with the company logo, which identifies the company itself, but the company may use a common mark, in which case both the logo and the brand are as follows itself. Margarita Išoraite "Best Brand in the World" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-6 , October 2021, URL: https://www.ijtsrd.com/papers/ijtsrd46351.pdf Paper URL : https://www.ijtsrd.com/management/marketing/46351/best-brand-in-the-world/margarita-išoraite
Brand Identity vs Brand Image of Lakme in IndiaRohan Bharaj
This presentation describes the Brand Identity vs Brand Image of Lakme in India.
It also highlights the marketing strategies undertaken by Lakme to differentiate itself from its competitors in India.
Recently, Walmart announced it would begin selling organic food prod.docxdanas19
Recently, Walmart announced it would begin selling organic food products. In doing so, Walmart is probably trying to:
save the environment.
reduce its costs.
offset cost-based pricing pressure.
gain government subsidies.
attract a different market segment.
Abercrombie & Fitch, a hip clothing retailer, includes a "Share it!" button on its website. This button encourages an Abercrombie customer to post a link to a product page (perhaps showing a new style of jeans) on Facebook or Twitter. Abercrombie & Fitch hopes that the customer's friends (who are probably very much like current customers) will click the link, visit the page, and make purchases. This is an example of a ______ growth strategy.
diversification
market development
product proliferation
market penetration
product development
LeBron James, Alex Rodriguez, and other athletes are paid huge sums of money by companies for celebrity endorsements. If, endorsements by these athletes create a clear understanding among consumers of the companies' products, they can help with the firm's ________________ strategy.
product excellence
segmentation
customer excellence
targeting
positioning
For many years, because of the size of the U.S. economy, domestic companies ignored international markets, preferring instead to develop new product offerings for existing customers. These companies were pursuing a ________________ strategy.
market development
segment development
diversification
market penetration
product development
Portfolio analysis is a useful and powerful tool, but firms often need to take a more balanced approach because:
substitute approaches can offer different insights.
None of these.
measures are difficult to obtain and project.
All of these.
classifications can become self-fulfilling prophecies and strengths and weaknesses are distorted.
For U.S. businesses with strong export capabilities, expansion of U.S. trade agreements with other countries creates:
strengths.
threats.
weaknesses.
strategic plans.
opportunities.
Starbucks has developed a number of metrics beyond purely financial metrics. Knowing the importance of perceptions and knowing the importance of developing ways to demonstrate its activity, Starbucks tries to find clear ways to:
help consumers to feel better about their purchases.
demonstrate its sense of corporate social responsibility.
build brand equity.
All of these
address concerns of opponents at local, regional, national and global levels.
8.
In 2007, Apple Computer Company introduced its new iPhone, adding a cellular telephone, a camera, and Internet access to its iPod. The company was pursuing a(n) __________ strategy.
product development
market penetration
market development
customer excellence
operational excellence
The strategic marketing planning process:
forces marketing managers to think rationally.
is a five-step process that should .
Government SectorNonprofit SectorPrivate SectorLocal Lev.docxwhittemorelucilla
Government Sector
Nonprofit Sector
Private Sector
Local Level
Job 1
Job 1
Job 1
Job 2
Job 2
Job 2
National Level
Job 1
Job 1
Job 1
Job 2
Job 2
Job 2
Global Level
Job 1
Job 1
Job 1
Job 2
Job 2
Job 2
Proctor & Gamble Strategic Analysis
1
Outline
Introduction
History of P&G
SWOT Analysis
Balanced Scorecard
Communication
Marketing
PEST Analysis
Ethics
Conclusion
Outline of Power Point Presentation
2
Introduction
Looking at internal and external strategies
Developing Markets
Competitive advantage
This report provides a thorough internal as well as external analysis of P&G, identifies its mandate, along with certain strategies that would help it increase its profitability, profit growth and sustain its competitive advantage in both developed and developing markets. Although, P&G has world renowned brands, P&G needs to adopt strategies that enable it to maintain its competitive advantage over its rival.
3
History of P&G
William Procter & James Gamble were founders in 1837.
Total assets at that time:$7,192.24
William A. Procter became first president in 1890.
Ivory soap was first branded product launched in 1879.
(Procter & Gamble, 2012)
Procter & Gamble is a US Global company that provides consumer products in the areas of pharmaceuticals goods founded in 1837.P&G processes operations in more than 80 countries thanks to 300 brands on market
Procter & Gamble is a multinational corporation with more than 300 successful brands worldwide. The company is earning trust of its clients in every part of the world and famous for its steady innovations in all areas of the company. More than 4 billion people use the products of Procter & Gamble daily.
The company has offices in Johannesburg and Cape Town. P& G has its Headquarters in Ohio, US.
4
SWOT Analysis
Strengths:
Diversified brand portfolio
Research and Development
Global Operation
Strong Distribution Network
Weakness:
Online media & Leadership
Dependency
Missing Opportunity
Weakness in beauty care division
Opportunity:
Diversification
Capitalizing on online media
Environment concern
Threats:
Competition
No new innovation
Government regulation
SWOT analysis serves to summarize all of the key findings from the entire situation analysis process including important information about the company’s
internal strengths and weaknesses and important information about external opportunities and threats in the form of consumer trends, competition, and macro
environmental trends.
Strengths: include diverse portfolios, global operations, and strong distribution in which P&G uses to distribute their products and stay ahead of the competition.
Weakness: include a poor online presence, missing opportunity from lack of internet resources, and improvement needed in beauty products.
Opportunity: include P&G’s ability to reach out to ...
All,In this discussion thread, you are tasked with the selectionAzaleeRutledge285
All,
In this discussion thread, you are tasked with the selection of your 2 companies for the first quiz question for this module.
The quiz for Module 1 consists of 3 essay questions, worth 15 points each.
For the first question:
You are asked to identify 2 unique companies - one that you believe pursues a lowest-cost strategy and another that pursues a differentiation strategy.
Relying on personal knowledge, company annual reports, or articles in newspapers and business periodicals, discuss these companies' competitive strategies.
In this discussion thread, you will share with the class the 2 companies you have selected for your analysis. Each student is expected to select 2 unique companies - in other words, each company can be used only once for the question. So my suggestion is to select early and post here - the first student who selects the company will be allowed the use of that company. At that point, different companies must be selected.
student 1
A company that pursues the lowest-cost strategy would be Walmart, which I am sure comes to everyone's mind when thinking about this topic. If you are looking to buy products at the lowest price possible, Walmart is where to go. They can offer their products at “Everyday Low Prices” just as their slogan suggests on a large scale. Walmart can keep their prices low by the enormous volume of sales and the large customer base. Walmart cost-effectively manages its supply chain. “Supply chain management based on electronic product information, vendor role in distribution, and layout of warehouses: Walmart has a supply chain system that is regarded in multiple quarters as one of the most technologically advanced and efficient” (Hyde, 2018). In my opinion, Walmart sometimes has a bad reputation for not being the nicest looking or lacking cashiers, but that does not seem to matter as the price seems to drive their sales and people are taking advantage of their prices and products. I believe the growth for e-commerce will only help their sales and keep them on the top as a company that offers the lowest prices around.
A company that comes to mind that pursues the differentiation strategy is Chipolte Mexican Grill. Their number one focus is the quality of the ingredients that go into their food. Chipolte will not have the cheapest fast food but it will have the best quality ingredients compared to its competitors. According to Herosmyth (2020), Chipolte uses local and sustainable ingredients and pride’s itself in working with family farmers that are located within a 130-mile radius of each restaurant location. They also offer non-GMO ingredients that help them stick out from the rest. As their food is not the cheapest, their differentiation strategy is working as they are one of the top Mexican fast-food restaurants in the US.
Compensation professionals that utilize the differentiation strategy need to focus on their client’s needs and beliefs to be successful as the cost of th ...
1a1) Define Strategy as it applies to what you understand and wh.docxdrennanmicah
1a
1) Define Strategy as it applies to what you understand and what you learned in your reading.
The five P's of strategy are plan, ploy, pattern, position and perspective(). In other words, strategy has a complex definition that is not easy to define but to me it simply means they way you handle a business.
2) Research and consider an organization which employs the 5 P's as strategy. Name and describe the organization. Define and identify an example of each of the 5 Ps of strategy for an organization other than the examples offered in the course material of Chapter one. You may research an organization via the Internet or use the course material to gain additional perspective on an organization you are familiar with. Be specific and detailed as you address the 5 P's: Plan, Ploy, Pattern, Position, Perspective. Be sure to cite any references used.
I chose Coca-Cola to research as they are a local company to me and I have many friends who have worked for Coca-Cola Bottling. Coca Cola is the world's largest beverage company despite that they don't make or sale beverages, but instead sale the rights to make and sale their products.
Plan - Coca-Cola's plan is to focus on the market, they give their customers what they are looking for and buy out the competition.
Ploy - Remove responsibility from their selves by selling the rights to make, bottle and sale their products to other companies.
Pattern - Advertise, advertise, advertise. Coke is on everything and is also what the majority of their spending is on. They advertise at every chance they get but it seems to work.
Position - Coke is offered almost everywhere and is sold in over 200 countries. Their position is availability.
Perspective - All industries change, even the beverage industry. Instead of just selling their flagship product Coke, they offer everything from diet drinks, water, sports drinks, teas, juices or anything else anyone would like to drink. If you are thirsty Coca-Cola wants yo satisfy your thirst.
2A
1) Based on Chapter 2, review either UMUC's website or research an organization of interest to you via Internet or one you are familiar with , take note of the mission and vision of the university and/or organization and answer the following questions:
a) Describe the mission and vision
Unless I am blind, I could not locate UMUC's vision statement but did find their mission statement which says :
The mission of University of Maryland University College is improving the lives of adult learners. We will accomplish this by:
· Operating as Maryland's open university, serving working adults, military servicemen and servicewomen and their families, and veterans who reside in Maryland, across the United States, and around the world;
· Providing our students with affordable, open access to valued, quality higher education; and
· Serving as a recognized leader in career-relevant education, embracing innovation and change aligned with our purpose, and sharing our perspectives an.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
2. Abstract
In preparing for some job interviews, research was performed on different marketing
opportunities for each company picked.
3. Introduction
As a Marketing Manager I will be interviewing for a new job with Coca-Cola, Proctor and
Gamble, and Apple. I have come up with some marketing opportunities I feel would benefit
each of these companies and will present my ideas during the interview process.
4. Marketing Opportunities
Coca-Cola Company:
The Coca-Cola Company is one of the largest beverage selling companies in the world. They
sell 3,500 different types of beverages from; soda, water, juices, energy drinks, mixes, and many
others. (Products, 2012)
Marketing Opportunity 1: I would strongly recommend expanding their market on many of
their unknown brands. With more than 400 unnoticed bands (Coca-Cola, 2012), they could
extend the sale of these brands in areas like Africa and Asia. This marketing opportunity
could be referred to as a home run since this opportunity if implemented would likely
produce large returns for the company because of the company already being well
established and known. The risk of pursuing this opportunity is that by introducing unknown
products to new markets you may find other companies already offering them thus causing
still competition. (Products, 2012)
Marketing Opportunity 2: By partnering with sport managing companies it offers a chance to
increase sales by providing athletic men and women with their energy drinks which could in
turn attract both the participants and spectators. This kind of marketing opportunity can be
referred to as low-hanging fruit because it could likely happen and doesn’t require much
effort to increase profits. This marketing opportunity does pose some risks if the partnering
company has hesitation or is not committed to pursuing it. (Products, 2012)
Marketing Opportunity 3: By producing drinks in smaller volumes it could increase the
consumption levels in many markets. Many developing countries offer the opportunity to
companies to produce drinks in smaller volume so consumers can afford them and it could
5. increase consumption levels. This can be referred to as low-hanging fruit due to its easy
achievability and doesn’t require much effort for marketing. The risk is that the product may
only sell in developing countries. (Products, 2012)
I would strongly recommend the company implement expanding their market for the unknown
products. Not only would it yield a lot of income if implemented properly in order to make
consumers aware of their other products, but it would also result in financial improvements since
it could be used worldwide.
Proctor and Gamble:
Proctor and Gamble is well known for its diversity of products from Beauty and Grooming to
Household care. They provide products to many countries around the world. (All Brands, 2012)
Marketing Opportunity 1: I would suggest producing products that can be used by the
whole family. This can be referred to as low-hanging fruit since many families would go
for that option if implemented. The risk of pursuing this is that it may lock our many
people who are not in a family.
Marketing Opportunity 2: By packaging their brands in a way that is unique and different
from their competitors will allow consumers to identify their products better from their
competitors. This could be considered single marketing because it tends to single out the
company’s products among the competitions. The risk of doing this is that it might not
be easy to find ways to differentiate the brands.
Marketing Opportunity 3: They could produce products more affordable to the consumer.
By doing this they could attract markets from developing countries thus increasing
6. profits. This is a low-hanging fruit since this could easily be achieved by the company. I
don’t see any risk factors associated with producing more affordable products.
I would recommend the company look into producing more affordable products that would serve
more people due to the economy as it is now. This will also create positive public relations and
increase profits because of the more affordable price people will by their product instead of the
competition.
Apple:
Apple is the leading company in producing computers and many electronic devices such as the
iPhone and iPad. They have markets throughout the world. (Apple , 2012)
Marketing Opportunity 1: By developing operating systems compatible for computers
and phones they will be able to place themselves in a position where no company in the
computing world will be able to compete. This could be considered a singles it might
take some time to achieve. The risk of pursuing this is that it may take time for
consumers to adapt to the new service.
Marketing Opportunity 2: Since Apple has a relatively small market share in Africa they
need to establish themselves more. This would be considered singles since it required
some time to implement. The risk is that it may not increase sales quickly due to the
many developing countries in Africa.
Marketing Opportunity 3: By reducing the price of their products they would be able to
attract consumers who want their products but can’t afford them. This could be
considered low-hanging fruit since this would be easy to achieve. I see no risk involved
7. in lowering the price of their products and could in fact increase profits in the long run
because more consumers would be able to afford them.
I would recommend Apple to lower the prices of their products. Not only would it create
positive public relations but it would increase sales and improve profits.
8. Reference
All Brands. (2012). Retrieved from Procter and Gamble:
http://www.pg.com/en_US/brands/all_brands.shtml
Apple . (2012). Retrieved from Apple Store: http://store.apple.com/us
Coca-Cola. (2012). Retrieved from Swat Analysis: http://coca-cola-remodel.tripod.com/id21.html
Products. (2012). Retrieved from The Coca-Cola Company: http://www.thecoca-
colacompany.com/brands/index.html