The document discusses how content repurposing can help businesses expand their online marketing efforts. It suggests repurposing content by expanding on condensed points from existing articles to create new content more easily than starting from scratch. Another suggestion is to use existing content to create slide decks, which can be uploaded to sites like SlideShare to reach new audiences. Repurposing content in these ways can gain businesses new audience segments and increased profits.

1. Content Repurposing 101
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2. Content repurposing is one of
the smartest moves any
business owner can make.
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3. Content repurposing can
expand the reach of your
online marketing efforts,
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4. gaining you brand new
audience segments and
increased profits.
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5. This blog post comes in two
parts, some tips for trying
content repurposing today,
and some more tips
tomorrow!
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6. Content repurposing and the
rule of expansion.
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7. Every time you create a piece
of content there will space and
time constraints.
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8. Why? Because you can take
the parts of the articles where
you condensed information
and
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9. expand those points more fully
in order to create new content.
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10. The expansion process is much
easier than creating new
content from scratch.
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11. The bones of what you need
to say are already there in the
compressed part of the older
content.
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12. All you have to do is add some
flesh to those bones.
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13. Use your older content to
create a slide deck.
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14. A slide deck is nothing more
than those series of visuals you
see on a screen behind a
person giving a talk.
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15. They contain the points that
the speaker is making.
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16. They are a helpful way to keep
both the speaker and audience
on track during the
presentation.
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17. They are also an excellent way
to present your content to
your online audience.
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18. All you need to do to create a
slide deck is to remember your
outlining skills.
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19. The words on the slides in a
slide deck are nothing more
than an outline of the main
points of your content.
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20. Use a program like PowerPoint
to create the slides
themselves.
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21. When the slide deck is
finished, you can upload it to a
site like SlideShare.
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22. Once there new audience
members can access your deck
and, if they like what they see,
contact you for further
information.
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