Eugene Schueller developed a colour formula in 1907 and registered his own company L'Oreal in 1909. By 1920, L'Oreal employed 3 chemists and launched its first magazine in 1933. L'Oreal has since grown to become the world's largest cosmetics company, present in over 103 countries with products like hair colour, sun protection, perfumes, skincare, and makeup. The company strategically targets both younger consumers and older women and is known for its slogan "because you are worth it".

2. In 1907, a young French chemist Eugéne Schueller
developed an innovative colour formula.
In 1909, he registred his own company;
In 1912, Eugéne Schueller started to export his
products.
In 1920,the small company employed 3 chemist.
In 1933, he created and launched Votre Beauté, a
magazine devoted to women.
In 1953, L‘Oréal won an advertising Oscar.
HISTORY

3. Branches present
in 103 companies
Has 27 newly
international
brand Maybelline
new York, Garnier
, L'Oreal Paris
Archived net
profit of 3.7
billion in 2015

4. L'Oreal is the world largest cosmetics and beauty company. They have over 500
products.
This brand concentrates on:
o Hair color
o Sun protection
o Perfumes
o Skin care
o Make up
Operation

5. OUR PRODUCTS

6. •L'Oreal is mainly used for the younger people like
teenagers as most of there products are involved
which most of the teenagers are like.
• L'Oreal is also targets there products to older
women's.
•Their slogan “because you are worth it” it shows
that the product is luxury product which suggest it
is could be expensive.
•L'Oreal product reached top 100 products of
BRAND TRUST REPORT published by TRUST
PRODUCT TARGET

7. •Young middle class
•Lower income masses
TARGETING

8. • Good brand management
was all about hitting the
right target audience
with the right product.
STRATEGY
• To keep the different
brand in one basket and
yet keeping the
different ion.
WEEKNESS
UN DERSTANDING
• Company was brilliant in identify the needs,
culture and aspiration of different kinds of
customer in diversified regions.

11. /
COMPETITOR IN INDIA

14. Beauty quote