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Re-igniting Growth
Insights
Domain
changes
Competitive
and market
space insights
Evolution of
customerdefined value
Technological
trends
Channel shifts

Assessment

Strategy

Market needs /
problems by
targeted
segment
Prioritize
opportunities
Critical issues
and
assumptions
Implications to
the business

Alignment

Execution

Differentiated
value
proposition(s)

Organizing and
aligning for
growth

Finalize growth
agenda

Key activities
(marketing,
sales, HR,
operations…)

•Skills and
capabilities gaps

Protecting
profits
Go-to-market
strategy

•Required new
behaviors
•Team dynamics
•Internal
communications

Operational
plans & metrics
•30-day review
•60-day review
•90-day review
Adjust as
required

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Re-Igniting Growth

  • 1. Re-igniting Growth Insights Domain changes Competitive and market space insights Evolution of customerdefined value Technological trends Channel shifts Assessment Strategy Market needs / problems by targeted segment Prioritize opportunities Critical issues and assumptions Implications to the business Alignment Execution Differentiated value proposition(s) Organizing and aligning for growth Finalize growth agenda Key activities (marketing, sales, HR, operations…) •Skills and capabilities gaps Protecting profits Go-to-market strategy •Required new behaviors •Team dynamics •Internal communications Operational plans & metrics •30-day review •60-day review •90-day review Adjust as required