The document outlines a strategic approach to re-igniting growth by analyzing competitive market changes and customer-defined value. It emphasizes aligning organizational capabilities with targeted market needs, prioritizing opportunities, and implementing a go-to-market strategy. Additionally, it includes plans for regular assessments and adjustments to ensure effective execution and protection of profits.

1. Re-igniting Growth
Insights
Domain
changes
Competitive
and market
space insights
Evolution of
customerdefined value
Technological
trends
Channel shifts
Assessment
Strategy
Market needs /
problems by
targeted
segment
Prioritize
opportunities
Critical issues
and
assumptions
Implications to
the business
Alignment
Execution
Differentiated
value
proposition(s)
Organizing and
aligning for
growth
Finalize growth
agenda
Key activities
(marketing,
sales, HR,
operations…)
•Skills and
capabilities gaps
Protecting
profits
Go-to-market
strategy
•Required new
behaviors
•Team dynamics
•Internal
communications
Operational
plans & metrics
•30-day review
•60-day review
•90-day review
Adjust as
required