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More than 10 years of experience in the Product and Brand Management, both in the FMCG and Digital marketing
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This presentation may contain forward-looking statements that are subject to risks and uncertainties, including
those pertaining to the anticipated benefits to be realized from the proposals described herein. Forward-looking
statements may include, in particular, statements about future events, future financial performance, plans,
strategies, expectations, prospects, competitive environment, regulation, supply and demand.
Esprinet has based these forward-looking statements on its view and assumptions with respect to future events
and financial performance. Actual financial performance could differ materially from that projected in the forwardlooking
statements due to the inherent uncertainty of estimates, forecasts and projections, and financial
performance may be better or worse than anticipated.
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This presentation may contain forward-looking statements that are subject to risks and uncertainties, including
those pertaining to the anticipated benefits to be realized from the proposals described herein. Forward-looking
statements may include, in particular, statements about future events, future financial performance, plans,
strategies, expectations, prospects, competitive environment, regulation, supply and demand.
Esprinet has based these forward-looking statements on its view and assumptions with respect to future events
and financial performance. Actual financial performance could differ materially from that projected in the forwardlooking
statements due to the inherent uncertainty of estimates, forecasts and projections, and financial
performance may be better or worse than anticipated.
Given these uncertainties, readers should not put undue reliance on any forward-looking statements. The
information contained in this presentation is subject to change without notice and Esprinet does not undertake
any duty to update the forward-looking statements, and the estimates and the assumptions associated with
them, except to the extent required by applicable laws and regulations.
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Slideshare marco scuero
- 1. Fare clic per modificare lo stile del titolo Marco Scuero EXPERIENCE 12 years POSITIONS HELD 5 Senior Product Marketing Manager SCOPES FMCG and Digital (Mobile) Marketing LOCATION Torino* KPI 450mio€ turnover of managed products * Willing to travel and transfer
- 2. Fare clic per modificare lo stile del titolo A new way to catch the(evoluted) consumer needs An evolving Marketing Huge potential in terms of revenues (+48% ADV ‘14 vs ’13*) Specialization: Mobile Marketing 17 mio “mobile surfers” daily *Value - Italian market
- 3. Fare clic per modificare lo stile del titoloExpertise Mobile Marketing 5 years of experience, mainly in developing new Applications for smartphones and tablet (with commercial offer) 4 apps launched, with over 1mio downloads Aprox 10 mio€ turnover managed
- 4. Fare clic per modificare lo stile del titolo A specific market segment, with specific and very engaging needs A continuous growing market (+8% ‘14 vs ‘13) Specialization: Organic/Natural A niche that progressively has evolved from “alternative” to “cool/functional” A highly fragmented galaxy: from Macrobiotics to Intolerants *Value - Italian market
- 5. Fare clic per modificare lo stile del titolo 4,5 years of experience (marketing/sales) A Consulting Contract for one of the main players of the market Expertise Organic/Natural 15 SKUs e and a new product category launched Creation of a «top quality» trade circuit, focused on Food Brands empowerment
- 6. Fare clic per modificare lo stile del titolo Specialization: BTB A huge market, with High Profile consumers A segment characterized by continuos interactions between suppliers and customers An extreme market diversification, that requires specific tools for specific needs
- 7. Fare clic per modificare lo stile del titolo Expertise BTB Management of the transition from the «old» Print model to the Digital one (web and mobile) Aprox 400mio€ turnover prodotti managed Deep knowledge of the different Macro - segments
- 8. Fare clic per modificare lo stile del titolo Skills summary