Disney Consumer Products , Disney business world

2. WHO ARE THE KEY
HOLDERS/
TREASURERS/
FOUNDERS/ THE
REAL MEN BEHIND
DISNEY GROUP ?

3. THE MEN BEHIND THE
BUSINESS :
WALT ELIAS DISNEY
ROY DISNEY

4. An overview for forward
going

8. MAJOR
PROBLEMS/
ISSUES ??

16. DISNEY’S
CATEGORIES
BRANDING
SYSTEM ?

26. PRODUCT
DEVELOPMENT
AND
IMPROVEMENT ?

29. SWOT
ANALYSIS

31. IMPROVISED
AND NON
IMPROVISED
CHARACTERS
IN THE DISNEY
WORLD

32. NON IMPROVISED ON

34. COMPETITION
AND THE MARKET
SHARE OF DISNEY
CONSUMER
PRODUCTS ?

37. Income Statement, Walt Disney Company and
Disney Consumer Products, fiscal
2003–2005 ($ millions)
Walt Disney Company Disney Consumer
Products
Disney Consumer Products,
Food and Grocery only
2003 2004 2005 2003 2004 2005 2003 2004
2005
Revenues : 27,061 30,752 31,944 2,344 2,511
2,127, 53, 53, 69
Costs and Expenses : 23,887 26,264 27,290
1,960 1,977 1,607, 8, 8, 11
Operating Income : 3,174 4,488 4,654 ,384,
534, 520, 44 ,45, 58
YEARS : 2003 2004 2005
Net Income: 1,267 2,345 2,533
A SCREEN
SHOT OF THE
INCOME
STATEMENT
OF THE
WALT
DISNEY
COMPANY

39. ALTERNATIV
ES AND
SOLUTIONS

40. 1. CREATE NEW CHARACTERS : ADDITIONAL CHARACTERS WILL
ALLOW DISNEY TO EXPAND THEIR MARKET SHARE AND
IMPROVE PRODUCT DIFFERENTIATION.
2. COLLABORATE HEALTHY FOODS WITH DISNEY PROGRAMS.
3. IMPROVE PACKAGING TO PROVIDE NUTRITIONAL FACTS AND
JOKES.
4. HEALTHY FOOD CAMPAIGNS FOR PARENTS : TELL THE
PARENTS THAT DISNEY ALREADY HAS THE PRODUCT THAT
MEETS THE HEALTHY FOOD STANDARDS.
5. IMPROVE CO-ORDINATION BETWEEN DISNEY AND ITS
STAKE-HOLDERS.

41. WHY WE STUDIED
THIS PARTICULAR
CASE ??

42. TO GET INTO AN
ESSENCE OF THE
REAL DISNEY
WORLD !!!
1. STANDS OUT OF THE LEAGUE IN
THE MARKET.
2. GETS CREDITS FOR ITS

43. 3. BECAUSE OF ITS
STRONG
PORTFOLIO BASE.
4. THE REVENUE
MODEL AND
STABILITY OF ITS

45. 5. THIS CASE WAS
BEST SUITED FOR
CARRYING OUT
THE FIVE PHASE
PROCESS.

46. THANK
YOU !!