Investor Meeting


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  • Mike and Paul joined in August…. Noticeable change in sales
  • Exciting sales successes, big accounts, AA
  • Show P.O.S. : Breast Cancer POS, Green POS for Fresh and Easy
  • Show P.O.S. : Breast Cancer POS, Green POS for Fresh and Easy
  • Goals for CA, AZ, HA, WA, OR, NC
  • States we are planning on opening, dates, goals
  • We know how to get charities excited!!
  • Screen shot of WMEE group page…
  • Ability to share on Social Media
  • Included them in Branding on American Way ad Add the zin ad
  • Investor Meeting

    1. 1. 2008/2009: Sales in Dollar Volume 194% of 2008 Dollar Volume $ Sales 2008 2009 % Change 1st Quarter $69,558.04 $22,210.23 -68% 2nd Quarter $137,175.34 $325,650.04 137% 3rd Quarter $178,348.11 $447,822.12 151% 4th Quarter $243,095.16 $424,413.18 75% This Year $628,176.65 $1,220,095.57 +94
    2. 2. 2008/2009: Sales in Case Volume <ul><li>Existing Markets (CA, AZ, NC) up 250%+ over 2008 </li></ul><ul><li>178% of 2008 Case Volume </li></ul>Case Sales 2008 2009 % Change 1st Quarter 663 232 -65% 2nd Quarter 854 2605 +205% 3rd Quarter 2348 2529 +8% 4th Quarter 3142 7133 +127% This Year 7007 12494 +78%
    3. 3. Sales by Varietals
    4. 4. 2008/2009 Online Sales 220% of sales compared to 2008 (***Through Dec 14) 2008 2009 % Increase January $710.00 $2,631.00 271% February $1,174.00 $3,849.00 228% March $240.00 $2,347.00 878% April $529.00 $3,829.00 624% May $792.00 $2,628.00 232% June $2,324.00 $2,304.00 -1% July $3,529.00 $859.00 -76% August $913.00 $1,804.00 98% September $698.00 $4,215.00 504% October $1,374.00 $10,888.00 692% November $2,393.00 $33,831.00 1314% December $27,384.00 ***$24,051.00 ***-12% *** Through Dec. 14 Total $42,060.00 $92,534.00 120%
    5. 5. Internet Sales By Month 220% of sales compared to 2008 (***Through Dec 14)
    6. 6. Retail Sales Highlights <ul><li>Safeway Program (217 stores; 217 placements) </li></ul><ul><li>Ralphs (108 stores; 108 placements) </li></ul><ul><li>Harris Teeter (105 stores all 5 varietals; 525 placements) </li></ul><ul><li>CVS Hawaii (35 stores all 5 varietals, 175 placements) </li></ul><ul><li>Albertsons (AZ, NM, 4 varietals; 324 placements) </li></ul><ul><li>BevMo (90 stores; 90 placements) </li></ul><ul><li>Stater Bros (170 stores all 5 varietals, 850 placements) </li></ul>
    7. 7. Individual Account Highlights <ul><li>American Airlines </li></ul><ul><ul><li>-2500 cases sold </li></ul></ul><ul><ul><li>-2 full page ads in American Way </li></ul></ul><ul><li>Bamboo Club (100 cases) </li></ul><ul><li>Mama D’s (100 cases) </li></ul><ul><li>Hyatt Regency (7 locations) </li></ul><ul><li>Westin San Francisco (featured in 900 rooms) </li></ul><ul><li>Great Wolf Lodge (green hotel chain) </li></ul><ul><li>Cyber Monday: Approximately $5,000 online sales </li></ul><ul><li>Black Friday: Approximately $5,000 online </li></ul>
    8. 8. 2010 Sales Team Structure
    9. 9. <ul><li>Darrin has acquired more than 21 years of leadership knowledge throughout the Western U.S. in sales and retail to include the On & Off Premise. From retailer, to wholesaler, to supplier, in conjunction with an extensive background in both open & control state markets, Darrin comes to ONEHOPE with a true understanding of this industry. </li></ul><ul><li>Resume ’ </li></ul><ul><ul><li>Sales Manager – Nolet Spirits USA 2001-2009 </li></ul></ul><ul><ul><ul><li>2005-2009 North-West Regional Manager </li></ul></ul></ul><ul><ul><ul><li>2001-2005 So. CA Off-Premise District Manager </li></ul></ul></ul><ul><ul><li>Area Manager – Young's Market Co. 1996-2001 </li></ul></ul><ul><ul><li>Produce Manager – Smith’s Food & Drug 1991-1996 </li></ul></ul><ul><ul><li>Front End Manager – Stater Bros. 1988-1991 </li></ul></ul>Darrin Maddux Western V.P. of Sales BACKGROUND
    10. 10. <ul><li>Collaborate with & advise ONEHOPE National Sales Manager </li></ul><ul><li>Lead & motivate the ONEHOPE sales team </li></ul><ul><li>Implementing strategic direction </li></ul><ul><li>Assuring achievement of all sales goals </li></ul><ul><li>Guide Sales VP’s to get results through wholesaler partners </li></ul><ul><ul><li>Influence without authority </li></ul></ul><ul><ul><ul><li>Ensure proper management & communication practices </li></ul></ul></ul><ul><ul><ul><li>Consistency in distributor planning & goal projections </li></ul></ul></ul><ul><ul><ul><li>Conducting effective meetings </li></ul></ul></ul><ul><ul><ul><li>Results oriented coaching & dependable follow-up </li></ul></ul></ul><ul><li>Executive member of the ONEHOPE board </li></ul><ul><ul><li>Act as an impartial constituent to ensure all aspects are taken into consideration </li></ul></ul>Role of Western V.P.
    11. 11. Projections 2010 – Existing Markets <ul><li>2010 Goal in Existing Markets: 182% of 2009 sales </li></ul>State 2009 Purchases 2010 Goals % Increase California 4692 8000 +71% Arizona 1330 2200 +65% Hawaii 630 1000 +59% North Carolina 1300 2300 +75% Washington 210 1000 +441% New Mexico 266 350 +32% Tennessee 138 400 +190% Total 8572 15650 +82%
    12. 12. Expansion Plan 2010: New States 21 New States = 7,500 incremental cases in 2010 States Projected Distributor Launch Date 2010 Goal Colorado NDC/Republic 2/1/2010 500 Illinois Wirtz Corp 2/1/2010 1200 New Mexico RE-Launch 2/1/2010 350 Pennsylvania Majestic 2/1/2010 140 Virginia NDC/Republic 2/1/2010 300 Florida NDC/Republic 3/1/2010 800 Nevada RE-Launch 3/1/2010 300 New Jersey Fedway 3/1/2010 300 New York Empire 3/1/2010 1000 Texas NDC/Republic 3/1/2010 600 Alaska Young's Market 4/1/2010 140 District of Columbia NDC/Republic 4/1/2010 300 Georgia NDC/Republic 4/1/2010 300 Idaho Young's Market 4/1/2010 140 Massachusetts Horizon 4/1/2010 300 Minnesota Wirtz Corp 4/1/2010 140 Montana Young's Market 4/1/2010 140 Oklahoma NDC/Republic 4/1/2010 140 Utah Young's Market 4/1/2010 300 Wisconsin Wirtz Corp 4/1/2010 200 Wyoming Young's Market 4/1/2010 140     4/1/2010   Total Projected Cases     7730
    13. 13. Total 2010 Sales Projections Market 2010 Cases 2010 Dollars California 8000 $608,000 Arizona 2200 $167,200 North Carolina 2300 $161,000 Washington 1000 $65,500 Hawaii 1000 $76,000 Oregon 400 $26,200 Tennessee 400 $28,000 New States 7730 $541,100 Direct Sales (B2B) Direct Sales (D2C) 10,000 1,250 $700,000 $250,000 Total 22,030 $2,623,000
    14. 14. Children’s Miracle Network Varietal <ul><li>Next varietal dedicated to CMN </li></ul><ul><li>170 Pediatric Hospitals across the nation </li></ul><ul><li>Retail partnerships with Food Lion, Costco, Rite Aid, Walmart </li></ul><ul><li>National Banquet Program with Marriott </li></ul><ul><li>Delta Airlines </li></ul><ul><li>Remax Partnership </li></ul>
    15. 15. From a Wine Company to a Lifestyle… Jake Kloberdanz, CEO
    16. 16. Ideal Partner <ul><li>ONE HOPE is an Ideal Brand to Partner With Because: </li></ul><ul><li>It enables partners to help the world in tangible ways that improve their Morale and Image Internally </li></ul><ul><li>It allows partners to leverage multiple charity and media relationships to improve image externally with both general public and existing customers </li></ul><ul><li>We have custom software and knowledge of Social Media that helps spread partnerships and campaigns virally </li></ul>
    17. 17. <ul><li>Company Structure Pg. 4 </li></ul><ul><li>Cause Brand Pgs. 5 – 6 </li></ul><ul><ul><li>Premier Charity Relations Pg. 7 </li></ul></ul><ul><li>Free Offline Marketing Pg. 8 </li></ul><ul><li>Leveraging Social Media Pg. 9 </li></ul><ul><ul><li>Custom Software ex. MYONEHOPE Pgs. 10-20 </li></ul></ul><ul><ul><li>Facebook Pgs. 21-22 </li></ul></ul><ul><ul><li>Twitter Pg. 23 Pg. 23 </li></ul></ul><ul><li>Case Study: American Airlines Pgs. 24 – 27 </li></ul><ul><li>Case Study: ONEHOPE Wine Pg. 28 </li></ul><ul><li>ONE HOPE Foundation Pg. 29 </li></ul><ul><li>Team & Experience Pg. 30-31 </li></ul>
    18. 18. Structure HOPE Wine LLC ONE HOPE Incorporated
    19. 19. Cause Brand <ul><li>ONE HOPE is a Cause Branding Organization. </li></ul><ul><li>ONE HOPE focuses and is successful with the following: </li></ul><ul><li>Building our own portfolio of ONE HOPE Cause Products </li></ul><ul><li>Consulting premier companies on how to incorporate Cause Branding into their company </li></ul><ul><li>Developing Cause related and fundraising software and applications </li></ul><ul><li>Consulting and developing Online marketing and Social Media campaigns to market ONE HOPE and other partner companies’ positive image </li></ul><ul><li>Helping to raise millions of dollars for great causes through our own product line and helping other Non-profits </li></ul>
    20. 20. Cause Branding Consultant <ul><ul><li>If a company is aligned with a cause: </li></ul></ul><ul><ul><li>90% of consumers will consider switching brands* </li></ul></ul><ul><ul><li>82% of consumers say they are not as price sensitive* </li></ul></ul><ul><ul><li>Nearly 75% of the U.S. population, particularly women, say they will recommend a brand * </li></ul></ul><ul><ul><li>68% of consumers would remain loyal to a brand during a recession. ** </li></ul></ul><ul><ul><li>71% say that when they think about the economic downturn, they have either given the same or more time and money to good causes.** </li></ul></ul><ul><ul><li>“ When you stand for something greater than just the bottom line… People Stand with you” </li></ul></ul>*Cited by Boston brand-strategy firm Cone **Fenton, CSR Newswire 11/17/2008
    21. 21. Sponsorship Market Share <ul><li>Projected spending and category share in 2009 are: </li></ul><ul><li>Sports: $11.4 billion, 68% </li></ul><ul><li>Entertainment Tours/Attractions: $1.66 billion, 10% </li></ul><ul><li>Causes: $1.57 billion, 9% </li></ul><ul><li>Arts: $848 million, 5% </li></ul><ul><li>Festivals, fairs, annual events: $786 million, 5% </li></ul><ul><li>Associations, membership orgs: $503 million, 3% </li></ul><ul><li>Over the last few years, cause sponsorship has grown as follows: </li></ul><ul><li>2008 -- $1.52 billion, 5.5% growth </li></ul><ul><li>2007 -- $1.44 billion, 10.4% growth </li></ul><ul><li>2006 -- $1.34 billion, 20.2% growth </li></ul><ul><li>2005 -- $1.17 billion, 18.4% growth </li></ul><ul><li>in 1990, cause sponsorship spending was only $120 million. </li></ul>
    22. 22. Charity Relationships <ul><li>ONEHOPE has top relationships </li></ul><ul><li>With 100’s of Charities </li></ul><ul><li>Charity Involvement & </li></ul><ul><li>Relationships </li></ul><ul><li>200+ events participated in 2008 </li></ul><ul><li>150+ events in first 3 quarters 2009 </li></ul><ul><li>AIDS Lifecycle Rides, Susan G. Komen Walks, Autism Walks, Reforestation Projects, etc. </li></ul><ul><li>ONE HOPE trained representative at all events </li></ul><ul><li>Continued Event involvement in the RIGHT events for the brand image. </li></ul>
    23. 23. ONE HOPE : Free & Positive Press <ul><li>Leveraging our donations for free press </li></ul><ul><li>Donating makes for newsworthy content </li></ul><ul><li>Press wants to help support a good cause </li></ul>
    24. 24. Leveraging Social Media <ul><li>Expertise in Facebook marketing </li></ul><ul><li>Ex. Viral Campaigns, Pages </li></ul><ul><li>Expertise in marketing on Twitter </li></ul><ul><li>Ex. Trending Topics, Acct. Mngmt. Tools </li></ul><ul><li>Expertise on building custom online Software and communities </li></ul><ul><li>Ex. www.MY ONE </li></ul><ul><li>Expertise on developing a positive message/image and delivering to the social media world </li></ul>
    25. 25. <ul><li>You can participate in the following ways: </li></ul><ul><li>Market ONE HOPE gifts of which 10-20% goes to your selected cause </li></ul><ul><li>1 pt for every $1 raised </li></ul><ul><li>Drive people to your MY ONE HOPE page to learn about your cause </li></ul><ul><li>1 pt for every 50 unique visitors </li></ul><ul><li>Recruit others to spread the word about MY ONE HOPE and a cause of their choice… Hopefully yours </li></ul><ul><li>1 pt for every person recruited that signs up </li></ul>MY ONE A Social community which provides you a performance platform, customized tools, and incentives for raising awareness and funds for your favorite Cause.
    26. 26. MY ONE HOPE : Corporate Pages In addition to the existing features we are building out Corporate Pages. Corporations can recruit their employees to help spread awareness and raise money for their cause. (Great for corporate gifting; ex. REMAX)
    27. 27. <ul><li>MY ONE HOPE New Features </li></ul><ul><li>Reward Points ($50 ONEHOPE Gift Card for $100 Raised) </li></ul><ul><li>Hold an event tool </li></ul><ul><li>“ This Week’s/Month’s Incentive” window </li></ul><ul><li>Get the local community behind Hope tool (account visits) </li></ul><ul><li>Special Profile Pages for organizations with custom tools for spreading Hope </li></ul><ul><li>“ Campaigns” featured on charity team page for specific fundraising campaigns. </li></ul><ul><li>Badges for being active in your community </li></ul><ul><li>Additional wines and products added to portfolio </li></ul><ul><li>New MY ONE HOPE branded shopping cart </li></ul><ul><li>Much more… </li></ul>
    28. 28. MY ONE HOPE : Execution Strategy <ul><li>Getting Results through Featured Charity Partners: </li></ul><ul><li>Charity Commitments: </li></ul><ul><li>Quarterly Email to Database Mentioning Partnership with MYONEHOPE </li></ul><ul><li>Annual Email to Database solely devoted to MYONEHOPE partnership </li></ul><ul><li>One devoted main contact person in charge of MYONEHOPE Program </li></ul><ul><li>Outreach to Corporate Partners for involvement on MYONEHOPE </li></ul><ul><li>Joint Press Release announcing Partnership </li></ul><ul><li>Link to MYONEHOPE page on charity website </li></ul><ul><li>Minimum Charity Goals </li></ul><ul><li>$250 raised quarterly raised through MY ONE HOPE Charity Page Annually (sales % and pure donations) </li></ul><ul><li>$1000 raised through MY ONE HOPE Charity Page Annually (sales % and pure donations) </li></ul><ul><li>50 active MY ONE HOPE users within first 2 months </li></ul>
    29. 29. MY ONE HOPE : Execution Strategy <ul><li>ONE HOPE Commitments to Charity Partners: </li></ul><ul><li>Build online community around their needs </li></ul><ul><li>Continue to build new and innovative tools for increased outreach, awareness and fundraising </li></ul><ul><li>Supply MY ONE HOPE free of charge </li></ul><ul><li>Up to 20% of sales through profiles donated to the cause </li></ul><ul><li>Joint Press Release </li></ul><ul><li>Charity Added as a featured Cause on MY ONE HOPE </li></ul><ul><li>Own Custom label for your charity at $5000 raised </li></ul>
    30. 30. MY ONE HOPE : Q1 2010 Market Charities Q1 Individuals Q1 $ Raised Q1 Charities Q2 Individuals Q2 $ Raised Q2 OC 3 150 $750 10 500 $2500 LA 3 150 $750 10 500 $2500 SD 3 150 $750 10 500 $2500 AZ 3 150 $750 10 500 $2500 NY 3 150 $750 10 500 $2500 SF 3 150 $750 10 500 $2500
    31. 31. Facebook: Messaging and Participation
    32. 32. Facebook: Viral Applications Ex. $1/fan promotion <ul><li>Added 1000+ fans since launch less than a week ago. </li></ul><ul><li>Growing 20+% each week in fans from adds and newsfeed attraction </li></ul>
    33. 33. Twitter : Viral Growth Ex. @drew , @livestrong <ul><li>Connects ONEHOPE to Drew Carey’s page and LiveStrong’s page. </li></ul><ul><li>Building partnerships with other recognizable figures and organizations </li></ul>
    34. 34. Case Study: American Airlines <ul><li>AA Leveraged ONE HOPE Brand and Foundation to: </li></ul><ul><li>Create positive Image internally </li></ul><ul><li>Create and Spread Positive Image through social media channels </li></ul><ul><li>Create positive Image through print press </li></ul>
    35. 35. Employees Feel Good about the Partnership American Airlines Head of Veteran’s Initiatives American Airlines Director of Operations “ Just a quick email to say thank you for serving ONEHOPE Wine on some of your flights. I have enjoyed the wine on the west coast and was very pleased to see you have it offered. Nice job! Keep up the good work.” -Merrill Dubrow, CEO, MARC Research, Platinum AA Member “ I think the wine program you are running with the Hope Wine in first-class is just great. I loved the wine and I applaud American’s support for worthy causes. I look forward to drinking a glass on my trip next week” -Jane Rosen, E.V.P, Nichols Research, Platinum AA Member &quot;Breast cancer, veteran's initiatives and the environment are all causes that American Airlines has historically made a priority.  We are thrilled to be partnering with ONEHOPE to support their many great causes. By serving ONEHOPE  wines onboard, we will be able to help make a substantial donation to worthy charities while also delivering a high quality and award winning glass of wine to our first class and business class passengers.” - Lauri Curtis, American Airlines Vice President of Onboard Service
    36. 36. Company Socially Responsible on the Internet
    37. 37. Company Socially Conscience to Public in Print Veteran’s Day in November Issue Breast Cancer Month in Oct Issue
    38. 38. ONE HOPE : Cause Products <ul><li>Socially Conscious gifts for your clients and business partners </li></ul><ul><li>Customized Wine </li></ul><ul><li>Labels and gifts for clients </li></ul>
    39. 39. ONEHOPE Synergy: <ul><li>Success of the ONE HOPE foundation promotes the success of the overall Brand, Products and Services </li></ul><ul><li>Success of the ONE HOPE Products and Services promotes the success of the Foundation and overall Brand </li></ul><ul><li>Success of the Overall ONEHOPE Brand promote the success of the Products and Services and the Foundation </li></ul>
    40. 40. ONE HOPE Foundation: A Perfect Partnership for any corporation <ul><li>The Mission of the ONE HOPE Foundation is to serve many great causes under the umbrella of one charitable brand by raising money and awareness. The ONE HOPE Foundation delivers greater results due to marketing and networking synergy between the multiple causes </li></ul>Corporate Partners
    41. 41. ONE HOPE Team: Good Image, young, energetic, integrity
    42. 42. ONE HOPE Team: Sales, Marketing, Management and Technology <ul><li>Sales & Marketing : Top Sales and Marketing executives with 100+ years of combined experience (core team and board) </li></ul><ul><li>Management: Top managers from numerous Companies including: Gallo, Rockstar, Nestle, American Greetings, Ketel One etc. </li></ul><ul><li>Technology: Technology team has numerous years of building online communities, product development, social media marketing with industry leaders such as: Accenture, Northrop Gruman, Piczo, Live Video, Game Spy </li></ul>