Walt Disney Case Study.pptx

1. Walt Disney company
Presented by:
Ahmed Fathy
Mohamed Abdu
Mostafa Mokhtar
Soheir Rizk
Hend Essa

2. Walt Disney Company
• Established in 1923 by Walt Elias Disney.
• Disney Company is a globallydiversified entertainment
company that operates in 5 major sectors: Media; Parks,
Consumer Products; Studio Entertainment; Disney
Interactive.
• Disney has acquired many companies in the field of
entertainment in order to obtain a big marketshare .

3. Walt Disney Company Brand
Disney is an American multinational mass media and
entertainment.
Since inception up to 2019 the Growth rate was
relatively high compared with other competitors and
that was due to the product expansion and various
acquisitions for example the market share rate was
13.9% in 2012 and reached 21.8 % in 2017.
Since December 2019 up to December 2021 due to
COVID-19 and the related restrictions all over the
world growth carve has been going down(13%).
Starting January 2022 growth curve is going up again
but not with same previous pace.
Past performance
Source : www.boxofficemojo.com

4. • Product Range & type of products
• Disneytargetingnot only kidsbut all age
categories
• type of products:
• Walt Disneymotion
• Pictures group
• DisneyMusic group
• Walt Disneytheatrical
• Disney_ABCtelevision group
• RadioDisney
• ESPN Inc.
• DisneyInteractivemediagroup
• Disneyconsumer products
• Walt DisneyParksandResorts
• Marvel Entertainment
• Videosgames
• Comicbooks
South
Africa
Regions
South
America
Central
America Europe
North
America
South
Pacific

5. Dilemma
Executive leadership
Companyexpandedby well-picked
acquisitionsverticallyandhorizontally
led to good rateof Growthnevertheless,
there werea few baddecisions.
Social responsibility
Disney is supportingthe community of
LGBTwhichhas variouseffects in
westernmedia.
Let'swatchvideo

6. VISION , MISSION AND OBJECTIVES :
• VISION
• MISSION
. OBJECTIVES
• Popular andvariety.
• storytelling excellence.
• Innovation.
• Relentless focus on our audience.
• Accordingto DisneyCEO Bob Reveals2022
Goals inStaff Memo to ‘Setthe Stagefor
Our Second Century .
“To be one of the world’s
leadingproducersand
providersof
entertainmentand
information”
Themissionof The WaltDisneyCompanyis to
entertain,inform andinspirepeople around
the globe throughthe power of unparalleled
storytelling, reflecting the iconic brands,
creativemindsand innovativetechnologies
thatmakeoursthe world’spremier
entertainmentcompany

7. Competitive Profile Matrix
CriticalSuccess Factors WALT DISNEY TIME
WARNER
CBS’ CORP
Key factors Weight Rate 1_4 score Rate 1_4 score Rate 1_4 score
MarketShare 0.15 3 0.45 2 0.3 1 0.15
Global expansion 0.2 3 0.6 2 0.4 1 0.2
Financialposition 0.2 2 0.4 3 0.6 1 0.2
Customer’sloyalty 0.08 4 0.32 3 0.24 3 0.24
Management 0.1 3 0.3 4 0.4 3 0.3
Advertising 0.07 4 0.28 3 0.21 3 0.21
ProductQuality 0.2 4 0.8 3 0.6 2 0.4
Total 1.00 3.15 2.75 1.7
source:csimarket.com/stocks/at_glance.php?code=DIS

8. External factors
Analysis
weight Rate
1_4
score
Opportunities
Adapting with trends
O1
0.1 3 0.3
Onlinestreaming
services O2
0.2 3 0.6
Strategic
Acquisitions O3
0.2 3 0.6
Threats
Increase
competition T1
0.1 2 0.2
Piracy T2 0.1 2 0.2
High cost T3 0.1 3 0.3
Emergingtechnology
T4
0.2 4 0.8
Total 1.00 3.00
Internal factors
Analysis
weight Rate
1_4
score
Strengths
Brandvalue S1 0.2 4 0.8
Multi service S2 0.15 3 0.45
Social
accountability S3
0.1 2 0.2
Extra_ ordinary
team S4
0.15 3 0.45
Weaknesses
Depend on North
America W1
0.15 3 0.45
Bad financialstrategy
W2
0.1 2 0.2
Covid-19 financial
impact W3
0.15 3 0.45
Total 1.00 3.00

9. SWOT Analysis
• Increasingcompetition
• piracy
• Emerging Technology
• High cost
• Adaptingwithtrends
• Onlinestreamingservice
• Strategicacquisitions
• Depend on North America
• Bad financialstrategy
• Covid-19financialimpact
• Socialaccountability
• Multi services
• Proficient team
• High brand value
S W
T
O

10. Strategic Factor Analysis Summary (SFAS)
Internalstrategicfactors Weight Rate score COMMENTS
Strengths
Brandvalue S1 0.2 4 0.8 Disney has a solid andunique brand
reputation.
Multi service S2 0.15 3 0.45 Disney provides various products
andservices through its different D2C
(Direct-to-customer) business areas
Social accountability S3 0.1 2 0.2 The WaltDisney Company hasthe
most prominent creative teams,
including story scriptwriters,
illustrators, and graphicdesigners
Extra_ordinaryteam S4 0.15 3 0.45 The organization takes pleasure in
offering andsustaining safe,
pleasant, entertaining,and
welcoming experiencefor its
audiences, whetheradults or children
Weaknesses
Dependenton North America W1 0.15 3 0.45 Disney’s most profitable market is in
North America .
Bad financialstrategy W2 0.1 2 0.2 Disney is struggling with a bad
financial strategy.

11. Strategic Factor Analysis Summary (SFAS)
Combined strategic W R(1-4) score SHORT LONG WHY
STRATEGY 1 S1(BRAND
VALUE),T1(Increased
competition)
0.2 3 0.6 By using BrandWaltDisney we can
overcome existing competitors and
new competitors
STRATEGY 2 S2(Multi
service ),O1
(Adapting with trends)
0.25 3 0.45 As a company runs malty services,
Disney can addOnlinestreaming
services such as Disney plus which
hasgood potential
STRATEGY 3 S3(Social
accountability).W1
(Dependenton North
America )
0.2 2 0.4 Must appeal to a broaderrangeof
agesanda more diversified audience
through its creative teams
STRATEGY 4 S4(Extra_
ordinaryteam ),W2(Bad
financial strategy )
0.15 3 0.45 Using the efficiency of the existing
team to overcome all financial
problems
STRATEGY5 O1(Adapting
with trends).T4(Emerging
technology )
0.2 3 0.6 Adapting the new trendsand
searchingfor new technologiesto
create a new brand works asa cash
cow to overcome the current financial
challenges
TOTAL 1.00 2.45

12. Takeaways & RECOMMEDATIONS
• Newacquisitionsshould have extensive R&Dto makesurethat the new joint
company will contribute inorganizationgrowth.
• Many acquisitionswithno proper planning can affectthe corporationabilityin
managingand control itsbranches.
• Disney needs to reconsideritsoverall strategywhen dealingwithoverseas
branches,studying andcontainingthe culture of new jointcompaniesis crucial
to keep the organizationalsynergy.
• Thecorporationmay focus on itsonline videostreamingservicewhich provides
a good potential for the company to compete withother servicesthat already
have considerablemarketshare.
• The corporationshould reassessits policy in supporting LGBTcommunity in
orderno to lose a goodmarketlikemiddleeast .
• Focus growthstrategiesin new regionssuch asAsia andAfrica.
• Use company brandname to initiatenew channels like food chainandchildren's
educationchannels .

13. The END
THANKS FOR YOUR ATTENTION