marketing mix
•Download as PPT, PDF•
3 likes•1,722 views
This document provides an overview of marketing concepts. It defines marketing as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. The document also discusses the key elements of the marketing mix - the 4Ps of product, price, place, and promotion. It explains that marketing is about creating demand and pull for products, while sales focuses on pushing existing products. Additional concepts covered include needs, wants, and demands; the difference between marketing and sales; and the marketing process of analyzing the situation, determining strategies and tactics, and evaluating outcomes.
Report
Share
Report
Share
Recommended
Difference between Marketing and sales
Marketing involves understanding consumer wants, developing products to meet those wants, and determining how to price, promote, and distribute products. The focus is on consumers. Selling involves managing salesforce activities like recruitment, training, and compensation to convert products into cash. The focus is on products. The key difference is that marketing is consumer-oriented and focuses on satisfying consumer needs, while selling is product-oriented and focuses on profit through increasing sales volumes.
Introduction to marketing
This document provides an introduction and overview of key marketing concepts. It defines marketing according to various experts and outlines the scope of marketing to include both goods and services. The key marketing concepts of production, product, selling, and marketing orientations are explained. The 4Ps of marketing mix - product, price, place, and promotion - are introduced. The document also discusses direct marketing, online marketing, and marketing in rural areas. It provides high-level definitions and explanations of core marketing topics.
Lesson plan in Marketing: its Concepts and Functions
This PowePoint presentation is a support visual aid/tool presentation of instructional materials in Marketing Principles intended for basic core subject in the undergraduate courses of Bachelor of Science in Business Administration and other business cluster courses in Marketing Communications.
Marketing
The document discusses key concepts in marketing including definitions of marketing and market, the marketing mix, the evolution of marketing eras from production to sales to marketing, and differences between old and new concepts of marketing. It provides an overview of the importance of marketing for businesses, customers, and the overall economy.
Marketing basics rev 12
To satisfy customers, businesses must understand marketing concepts. Marketing involves developing products and services to meet customer needs and wants in order to be profitable. The key is satisfying customers through quality products, competitive pricing, effective promotion of desirable products, and convenience. Businesses must identify their target market and focus all marketing decisions around satisfying that specific group of potential customers.
Introduction to Marketing, Features, Needs and Scope
Meaning and Definition of Marketing, What are marketed, Features of Marketing, Need of marketing & Scope of Marketing
Introduction to marketing management
This document provides an introduction to marketing management concepts. It defines marketing as identifying and satisfying customer needs profitably. The scope of marketing has expanded and now includes both tangible goods and intangible items like experiences, people, places and ideas. The marketing concept focuses on customer needs while previous orientations centered around production or selling. Indian companies must defend their domestic market from foreign brands through innovation, branding and service while also developing global brands. Stronger marketing practices including research, segmentation and differentiation can help Indian firms compete.
Selling final ppt
Marketing involves determining products or services of interest to customers and developing a strategy for sales, communications, and business development. This generates an underlying strategy for techniques like sales, business communication, and developing business. After World War 2 when supplies were low, production was the focus, but later an oversupply led to "hard sell" tactics to increase sales. The sales force is one of a company's most valuable resources and should be designed around customers. Sales promotion directly links brand plans to sales decisions for alignment of strategy and execution.
Recommended
Difference between Marketing and sales
Marketing involves understanding consumer wants, developing products to meet those wants, and determining how to price, promote, and distribute products. The focus is on consumers. Selling involves managing salesforce activities like recruitment, training, and compensation to convert products into cash. The focus is on products. The key difference is that marketing is consumer-oriented and focuses on satisfying consumer needs, while selling is product-oriented and focuses on profit through increasing sales volumes.
Introduction to marketing
This document provides an introduction and overview of key marketing concepts. It defines marketing according to various experts and outlines the scope of marketing to include both goods and services. The key marketing concepts of production, product, selling, and marketing orientations are explained. The 4Ps of marketing mix - product, price, place, and promotion - are introduced. The document also discusses direct marketing, online marketing, and marketing in rural areas. It provides high-level definitions and explanations of core marketing topics.
Lesson plan in Marketing: its Concepts and Functions
This PowePoint presentation is a support visual aid/tool presentation of instructional materials in Marketing Principles intended for basic core subject in the undergraduate courses of Bachelor of Science in Business Administration and other business cluster courses in Marketing Communications.
Marketing
The document discusses key concepts in marketing including definitions of marketing and market, the marketing mix, the evolution of marketing eras from production to sales to marketing, and differences between old and new concepts of marketing. It provides an overview of the importance of marketing for businesses, customers, and the overall economy.
Marketing basics rev 12
To satisfy customers, businesses must understand marketing concepts. Marketing involves developing products and services to meet customer needs and wants in order to be profitable. The key is satisfying customers through quality products, competitive pricing, effective promotion of desirable products, and convenience. Businesses must identify their target market and focus all marketing decisions around satisfying that specific group of potential customers.
Introduction to Marketing, Features, Needs and Scope
Meaning and Definition of Marketing, What are marketed, Features of Marketing, Need of marketing & Scope of Marketing
Introduction to marketing management
This document provides an introduction to marketing management concepts. It defines marketing as identifying and satisfying customer needs profitably. The scope of marketing has expanded and now includes both tangible goods and intangible items like experiences, people, places and ideas. The marketing concept focuses on customer needs while previous orientations centered around production or selling. Indian companies must defend their domestic market from foreign brands through innovation, branding and service while also developing global brands. Stronger marketing practices including research, segmentation and differentiation can help Indian firms compete.
Selling final ppt
Marketing involves determining products or services of interest to customers and developing a strategy for sales, communications, and business development. This generates an underlying strategy for techniques like sales, business communication, and developing business. After World War 2 when supplies were low, production was the focus, but later an oversupply led to "hard sell" tactics to increase sales. The sales force is one of a company's most valuable resources and should be designed around customers. Sales promotion directly links brand plans to sales decisions for alignment of strategy and execution.
Definition of marketing
The document defines marketing as the process of creating, communicating, delivering, and exchanging offerings that provide value for customers, partners, and society. It notes that marketing is not just advertising or selling. It then discusses how marketing creates value for consumers by focusing on solutions rather than products and maximizing the benefit-cost for consumers. Finally, it explains that everyone in a business, including accountants, finance managers, operations, IT, and R&D, plays a role in marketing by helping to create and deliver value to customers.
Marketing and its importance
Marketing involves identifying and satisfying customer needs through the exchange of goods and services. It evolved with industrialization in the 19th-20th centuries. Marketing helps promote product awareness, boost sales, and build company reputation through both online and offline channels, including word-of-mouth marketing. The goal is to profitably meet customer requirements through the management of exchange processes.
Introduction to marketing management
Marketing Management PPT
Plzzz......
Drop your feedback regarding this PPT.......
on my e-Mail rahulsljmail@gmail.com
Introduction to marketing
The document defines marketing as identifying and satisfying customer needs profitably. It discusses the evolution of marketing from a production orientation to a sales orientation to a modern marketing orientation focused on customer wants. Key aspects of marketing include identifying parties that can exchange value, communication between parties, and parties having the freedom to reject exchanges. The document also outlines external factors like the political, economic, social and technological environment that influence marketing decisions.
Marketing types and importance
This document defines marketing and discusses its major types. It defines marketing as communicating the value of a product to promote or sell it. The major types discussed are digital marketing, internet marketing, affiliate marketing, multi-level marketing, and global marketing. Digital marketing uses electronic means like TV and the internet to advertise. Internet marketing is similar but strictly internet-driven. Affiliate marketing involves sharing revenue between advertisers and websites. Multi-level marketing compensates salespeople for their own and recruits' sales. Global marketing forms international business relationships. The document also discusses the importance of marketing for getting word out, increasing sales, building reputation, and enabling healthy competition.
23194560 defining-marketing-for-the-21st-century
Marketing is defined as an organizational function and set of processes for creating, communicating, and delivering value to customers. Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through superior customer value. The key tasks of marketing management are developing marketing strategies, capturing customer insights, connecting with customers, building strong brands, shaping market offerings, delivering value to customers, communicating that value, and creating long-term growth.
What is the marketi̇ng
Marketing involves social and managerial processes to help individuals and groups obtain goods and services to satisfy needs and wants. It starts with basic human needs like food, water, and clothing, and also involves stronger wants for recreation, education, and other services. Needs are basic requirements for survival, while wants are desires for specific goods and brands. Marketers identify prospects who may engage in an exchange, and marketing management involves planning products and services to create exchanges that satisfy goals.
Difference between sales and marketing
Marketing focuses on providing the best image of a business to find customers, while sales ensures that customers purchase products or services when interacting with the company. There are three main differences between marketing and sales: marketing is about finding customers through the company's image, sales is about closing purchases, and marketing and sales affect how customers perceive the business versus their actual experience.
Marketing ppt
Q.Do All Companies Need To Practice The Marketing Concept? Could You Cite Companies Existing In Your Market That Do Not Need This Orientation? Which Companies Need It Most?
Marketing Function - BIG Lecture [Advertising]
Marketing Function - BIG Lecture [Advertising]Strategic Counselor; Rowan University-Associate Professor, Ret.
PowerPoint used for Rowan University BIG lecture. Marketing as it relates to strategic communication.Marketing concepts basic principles
learn the basic principles of marketing concepts development. all images ads use in this slides are all for examples only
Chapter 1 ppt
This document provides an overview of key marketing concepts. It defines marketing as the process of planning, pricing, promoting, distributing, and selling ideas, goods, or services to create exchanges that satisfy customers. The marketing concept focuses on determining and fulfilling customer needs and wants to drive demand. There are seven functions of marketing: distribution, financing, marketing information management, product/service management, pricing, promotion, and selling. Marketing adds value for customers and businesses through utility, form, place, time, possession, and information. The document also defines key terms like market, market share, market segments, and target market. It introduces the marketing mix of product, place, price, and promotion.
Marketing ppt
Marketing involves planning and executing the conception, pricing, promotion, and distribution of goods and services to create exchanges that satisfy objectives. It is defined as identifying and satisfying customer needs profitably by managing the exchange process. Marketing promotes product awareness, boosts sales, and builds company reputation through both online and offline channels as well as word-of-mouth.
Marketing basics
Marketing involves understanding customer needs and delivering value through products and services. There are different concepts of marketing such as production, product, and selling orientations which focus on outputs rather than customers. The modern marketing concept focuses on customer satisfaction by determining customer needs and wants. Marketing management aims to influence demand and achieve organizational goals through exchange with target markets.
Marketing management mba ppt
This document discusses key concepts in marketing management including the changing role of marketing, the 4 Ps of marketing, and the components of an effective marketing plan. It explains that marketing has shifted from a focus on physical efficiency to selling and adoption of a marketing approach. The marketing plan involves analyzing the current market situation, identifying opportunities and issues, developing a marketing strategy, and implementing and controlling the plan. An effective marketing plan with a clear business purpose and objectives can help firms achieve higher returns.
Intro the marketing concept slides
This document discusses key concepts in marketing including the marketing concept, differentiating between customers and consumers, defining markets and target marketing. It explains that the marketing concept focuses on satisfying consumer needs and wants through the right products, in the right place and time. Target marketing is focusing all efforts on a specific group. The marketing mix, or 4Ps, are product, place, price and promotion - the basic strategies for bringing a product to market. An activity asks students to analyze a favorite product using these marketing elements.
Sale vs. Marketing
What is the difference between sales and marketing and where should an early-stage company focus their effort?
marketing and selling
This document provides an overview of marketing concepts and the difference between marketing and selling. It defines marketing as a process of transferring a product or service to a buyer at a competitive price to satisfy needs. The document outlines production, product, selling, marketing, and societal marketing concepts. It then distinguishes marketing from selling - noting that marketing starts with customer needs while selling starts with products, that marketing's primary motive is customer satisfaction while selling's is sales, and that marketing involves more activities like research and development while selling is a part of marketing.
Introduction to Marketing management By Nitin Shekapure
This document provides an overview of marketing concepts. It defines marketing as delivering customer satisfaction at a profit. The goal of marketing is to attract new customers by promising superior value and keeping current customers satisfied. Marketing deals with customers and creating value and satisfaction. Market segmentation involves dividing the market into groups that may require different products or marketing approaches. The benefits of segmentation include focusing on opportunities, reducing costs, and achieving competitive advantage. Key steps in segmentation include identifying variables, developing profiles, evaluating attractiveness, and selecting target segments. Potential variables for segmenting consumers or businesses are also outlined.
Concepts of Marketing Process
The document discusses the key concepts and steps of the marketing process. It begins by defining marketing as how companies create value for customers and build relationships to capture value in return. The 5 main steps of the marketing process are: 1) Understanding customer needs and wants, 2) Designing a customer-driven marketing strategy, 3) Constructing an integrated marketing plan, 4) Building profitable relationships, and 5) Capturing value from customers. Each step is then further explained, with a focus on understanding customer needs, developing a marketing strategy and mix, building relationships, and evaluating results to improve future efforts.
Rahul s vemula
The document discusses key concepts in marketing. It defines marketing as the process of planning and executing ideas, goods, and services to create exchanges that satisfy individual and organizational goals. The 4Ps of marketing are Product, Price, Promotion, and Place. Customers are anyone looking to satisfy a want or need. A marketing plan guides marketing activities and includes elements like objectives, situation analysis, target markets, and marketing strategy. The marketing process involves defining objectives and strategies based on an analysis of the internal and external environments. Products can be consumer products, industrial products, or services.
Chapter 1 introduction
The document discusses key marketing concepts including:
- The definition of marketing as a social and managerial process to satisfy needs through product creation and exchange.
- The objectives of marketing which include increasing sales, creating goodwill, profit through customer satisfaction, and more.
- The distinction between marketing and selling, where marketing focuses on customer needs and selling focuses on product sales.
- Marketing classifications based on place, time, and competition.
- An overview of marketing management and the production, product, selling, marketing, and societal concepts in marketing.
More Related Content
What's hot
Definition of marketing
The document defines marketing as the process of creating, communicating, delivering, and exchanging offerings that provide value for customers, partners, and society. It notes that marketing is not just advertising or selling. It then discusses how marketing creates value for consumers by focusing on solutions rather than products and maximizing the benefit-cost for consumers. Finally, it explains that everyone in a business, including accountants, finance managers, operations, IT, and R&D, plays a role in marketing by helping to create and deliver value to customers.
Marketing and its importance
Marketing involves identifying and satisfying customer needs through the exchange of goods and services. It evolved with industrialization in the 19th-20th centuries. Marketing helps promote product awareness, boost sales, and build company reputation through both online and offline channels, including word-of-mouth marketing. The goal is to profitably meet customer requirements through the management of exchange processes.
Introduction to marketing management
Marketing Management PPT
Plzzz......
Drop your feedback regarding this PPT.......
on my e-Mail rahulsljmail@gmail.com
Introduction to marketing
The document defines marketing as identifying and satisfying customer needs profitably. It discusses the evolution of marketing from a production orientation to a sales orientation to a modern marketing orientation focused on customer wants. Key aspects of marketing include identifying parties that can exchange value, communication between parties, and parties having the freedom to reject exchanges. The document also outlines external factors like the political, economic, social and technological environment that influence marketing decisions.
Marketing types and importance
This document defines marketing and discusses its major types. It defines marketing as communicating the value of a product to promote or sell it. The major types discussed are digital marketing, internet marketing, affiliate marketing, multi-level marketing, and global marketing. Digital marketing uses electronic means like TV and the internet to advertise. Internet marketing is similar but strictly internet-driven. Affiliate marketing involves sharing revenue between advertisers and websites. Multi-level marketing compensates salespeople for their own and recruits' sales. Global marketing forms international business relationships. The document also discusses the importance of marketing for getting word out, increasing sales, building reputation, and enabling healthy competition.
23194560 defining-marketing-for-the-21st-century
Marketing is defined as an organizational function and set of processes for creating, communicating, and delivering value to customers. Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through superior customer value. The key tasks of marketing management are developing marketing strategies, capturing customer insights, connecting with customers, building strong brands, shaping market offerings, delivering value to customers, communicating that value, and creating long-term growth.
What is the marketi̇ng
Marketing involves social and managerial processes to help individuals and groups obtain goods and services to satisfy needs and wants. It starts with basic human needs like food, water, and clothing, and also involves stronger wants for recreation, education, and other services. Needs are basic requirements for survival, while wants are desires for specific goods and brands. Marketers identify prospects who may engage in an exchange, and marketing management involves planning products and services to create exchanges that satisfy goals.
Difference between sales and marketing
Marketing focuses on providing the best image of a business to find customers, while sales ensures that customers purchase products or services when interacting with the company. There are three main differences between marketing and sales: marketing is about finding customers through the company's image, sales is about closing purchases, and marketing and sales affect how customers perceive the business versus their actual experience.
Marketing ppt
Q.Do All Companies Need To Practice The Marketing Concept? Could You Cite Companies Existing In Your Market That Do Not Need This Orientation? Which Companies Need It Most?
Marketing Function - BIG Lecture [Advertising]
Marketing Function - BIG Lecture [Advertising]Strategic Counselor; Rowan University-Associate Professor, Ret.
PowerPoint used for Rowan University BIG lecture. Marketing as it relates to strategic communication.Marketing concepts basic principles
learn the basic principles of marketing concepts development. all images ads use in this slides are all for examples only
Chapter 1 ppt
This document provides an overview of key marketing concepts. It defines marketing as the process of planning, pricing, promoting, distributing, and selling ideas, goods, or services to create exchanges that satisfy customers. The marketing concept focuses on determining and fulfilling customer needs and wants to drive demand. There are seven functions of marketing: distribution, financing, marketing information management, product/service management, pricing, promotion, and selling. Marketing adds value for customers and businesses through utility, form, place, time, possession, and information. The document also defines key terms like market, market share, market segments, and target market. It introduces the marketing mix of product, place, price, and promotion.
Marketing ppt
Marketing involves planning and executing the conception, pricing, promotion, and distribution of goods and services to create exchanges that satisfy objectives. It is defined as identifying and satisfying customer needs profitably by managing the exchange process. Marketing promotes product awareness, boosts sales, and builds company reputation through both online and offline channels as well as word-of-mouth.
Marketing basics
Marketing involves understanding customer needs and delivering value through products and services. There are different concepts of marketing such as production, product, and selling orientations which focus on outputs rather than customers. The modern marketing concept focuses on customer satisfaction by determining customer needs and wants. Marketing management aims to influence demand and achieve organizational goals through exchange with target markets.
Marketing management mba ppt
This document discusses key concepts in marketing management including the changing role of marketing, the 4 Ps of marketing, and the components of an effective marketing plan. It explains that marketing has shifted from a focus on physical efficiency to selling and adoption of a marketing approach. The marketing plan involves analyzing the current market situation, identifying opportunities and issues, developing a marketing strategy, and implementing and controlling the plan. An effective marketing plan with a clear business purpose and objectives can help firms achieve higher returns.
Intro the marketing concept slides
This document discusses key concepts in marketing including the marketing concept, differentiating between customers and consumers, defining markets and target marketing. It explains that the marketing concept focuses on satisfying consumer needs and wants through the right products, in the right place and time. Target marketing is focusing all efforts on a specific group. The marketing mix, or 4Ps, are product, place, price and promotion - the basic strategies for bringing a product to market. An activity asks students to analyze a favorite product using these marketing elements.
Sale vs. Marketing
What is the difference between sales and marketing and where should an early-stage company focus their effort?
marketing and selling
This document provides an overview of marketing concepts and the difference between marketing and selling. It defines marketing as a process of transferring a product or service to a buyer at a competitive price to satisfy needs. The document outlines production, product, selling, marketing, and societal marketing concepts. It then distinguishes marketing from selling - noting that marketing starts with customer needs while selling starts with products, that marketing's primary motive is customer satisfaction while selling's is sales, and that marketing involves more activities like research and development while selling is a part of marketing.
Introduction to Marketing management By Nitin Shekapure
This document provides an overview of marketing concepts. It defines marketing as delivering customer satisfaction at a profit. The goal of marketing is to attract new customers by promising superior value and keeping current customers satisfied. Marketing deals with customers and creating value and satisfaction. Market segmentation involves dividing the market into groups that may require different products or marketing approaches. The benefits of segmentation include focusing on opportunities, reducing costs, and achieving competitive advantage. Key steps in segmentation include identifying variables, developing profiles, evaluating attractiveness, and selecting target segments. Potential variables for segmenting consumers or businesses are also outlined.
Concepts of Marketing Process
The document discusses the key concepts and steps of the marketing process. It begins by defining marketing as how companies create value for customers and build relationships to capture value in return. The 5 main steps of the marketing process are: 1) Understanding customer needs and wants, 2) Designing a customer-driven marketing strategy, 3) Constructing an integrated marketing plan, 4) Building profitable relationships, and 5) Capturing value from customers. Each step is then further explained, with a focus on understanding customer needs, developing a marketing strategy and mix, building relationships, and evaluating results to improve future efforts.
What's hot (20)
Introduction to Marketing management By Nitin Shekapure
Introduction to Marketing management By Nitin Shekapure
Similar to marketing mix
Rahul s vemula
The document discusses key concepts in marketing. It defines marketing as the process of planning and executing ideas, goods, and services to create exchanges that satisfy individual and organizational goals. The 4Ps of marketing are Product, Price, Promotion, and Place. Customers are anyone looking to satisfy a want or need. A marketing plan guides marketing activities and includes elements like objectives, situation analysis, target markets, and marketing strategy. The marketing process involves defining objectives and strategies based on an analysis of the internal and external environments. Products can be consumer products, industrial products, or services.
Chapter 1 introduction
The document discusses key marketing concepts including:
- The definition of marketing as a social and managerial process to satisfy needs through product creation and exchange.
- The objectives of marketing which include increasing sales, creating goodwill, profit through customer satisfaction, and more.
- The distinction between marketing and selling, where marketing focuses on customer needs and selling focuses on product sales.
- Marketing classifications based on place, time, and competition.
- An overview of marketing management and the production, product, selling, marketing, and societal concepts in marketing.
Marketing mix and sale promotion
This document provides an overview of marketing mix and sales promotion concepts. It begins with defining key marketing terms like the marketing process, customers, and the 4Ps of marketing mix - product, price, place, and promotion. It then discusses various promotion tools including advertising, public relations, sales promotion, and personal selling. It provides examples of each tool and discusses their advantages and disadvantages. The document aims to explain basic marketing management concepts.
01 principles-of-marketing-introduction
Marketing is a system of business activities designed to plan, price, promote, and distribute products and services to target markets. The key aspects of implementing the marketing concept are having a customer orientation focused on customer satisfaction and building long-term relationships, coordinating all marketing activities to create consistent messaging, and aligning organizational objectives around both performance and societal responsibility.
Marketing management
he Assignment Help website has a cohesive, easy to navigate design. Assignmenthelp.net is truly valuable for students of all grade levels across abundant fields of study. After easily signing up for an account, there are various ways in which they can help with homework assignments.
Chapter five
The document provides an overview of key marketing concepts including the meaning and definitions of marketing, marketing mix, marketing strategies, and customer service. It defines marketing as identifying and satisfying customer needs through the marketing mix of product, price, place, and promotion. The marketing mix and strategies such as pricing, promotion, and distribution strategies are also summarized. The document also discusses marketing philosophies, marketing information systems including marketing research and competitive analysis, and the importance of customer satisfaction.
understanding Marketing
Marketing involves planning and executing the conception, pricing, promotion, and distribution of goods, services, and ideas. It is the art and science of choosing target markets and creating, delivering, and communicating customer value to attract and retain customers. The four Ps of marketing are product, price, place, and promotion. Marketing manages the relationship between a company and its customers to understand their needs and wants and provide value.
Marekting sales|| sales and marketing traning sheet
here we describe sales and marketing strategy, what is sales and marketing tips and ideas sales very effective part of any brand
mbm_6109_cat_one[1] CAT 1.docx Submitted for review CAT 1
The marketing environment for industrial markets differs from consumer markets in several key ways:
1. The interface level involves key participants like input suppliers, distributors, facilitators, and competitors that directly interact with industrial firms in facilitating production, distribution, and purchases.
2. The publics level includes financial publics, the independent press, public interest groups, the general public, and internal publics that can help or hinder industrial firms' goals.
3. Strategic planning for industrial markets must consider the unique dynamics of the interface level and influence of various publics, unlike strategic planning for consumer markets which focuses more on individual consumers.
Approaches to marketing PPT @ MBA
The document discusses five marketing approaches: production, product, marketing, societal marketing, and agribusiness marketing. It then covers the marketing mix, which includes the four Ps - product, price, place, and promotion. The marketing mix involves identifying customer needs and wants to develop products and services, set prices, distribute to appropriate locations, and promote offerings through advertising and other methods. The goal is to profitably satisfy consumer needs through an understanding of the market environment.
Approaches to marketing
The document discusses five marketing approaches: production, product, marketing, societal marketing, and agribusiness marketing. It then covers the marketing mix, which includes the four Ps - product, price, place, and promotion. The marketing mix involves identifying customer needs and wants to develop products and services, set prices, distribute to appropriate locations, and promote offerings through advertising and other methods. The goal is to profitably satisfy consumer needs through an understanding of the market environment.
Approaches to marketing @ mba ppt
The document discusses five marketing approaches: production, product, marketing, societal marketing, and agribusiness marketing. It then covers the marketing mix, which includes the four Ps - product, price, place, and promotion. The marketing mix involves identifying customer needs and wants to develop products and services, set prices, distribute to appropriate locations, and promote offerings through advertising and other methods. The goal is to profitably satisfy consumer needs through an understanding of the market environment.
demo class
This document provides an introduction to marketing. It defines marketing as managing demand and the sum of all activities that lead to a sales outlet. The key aspects of marketing include the 4 Ps of product, price, place, and promotion. There are different types of markets such as consumer, industrial, global, and non-profit markets. The marketing mix and marketing management are also introduced. Core concepts in marketing are discussed including needs, wants, demands, products, utility, value, satisfaction, exchange, transactions, relationships, and markets.
Marketing basic
The document discusses various definitions and concepts related to marketing. It compares alternative definitions of marketing and examines the exchange process, marketing mix, and functions of marketing. It explores the importance of marketing to companies and society. The document also analyzes old and new marketing concepts, and the impact of modern marketing approaches. It discusses how perspectives have shifted from production-oriented to customer-oriented concepts over time.
Marketing
The document discusses key concepts in marketing including definitions of marketing, the marketing mix (4Ps), and different marketing concepts. It provides details on the evolution of marketing from a production era focused on efficiency to a selling era to today's customer-focused marketing era. The key aspects of marketing covered include identifying customer needs, developing products and services to meet those needs, determining pricing, distribution channels, and promotional strategies in an integrated marketing mix to achieve organizational goals of profitability and customer satisfaction.
DEFINING MARKETING FOR THE 21ST CENTURY
Marketing deals with identifying and meeting human and social needs through exchange and transactions between two or more parties. Marketers are involved in marketing 10 types of entities including goods, services, events, experiences, persons, places, properties, organizations, information, and ideas. Traditionally, a market was a physical place where buyers and sellers gathered, but now it also includes digital marketspaces and metamarkets that combine related products across industries. Effective marketing requires understanding needs, wants, and demands; segmenting and positioning the market; developing and communicating value to customers; and using strategic planning to achieve organizational goals.
Marketing Management
Market, definition of Marketing, Scopes of Marketing, Nature of Marketing, Functions of Marketing, Marketing vs. selling, Roles and Functions of Marketing Manager Marketing Environment and much more.
Marketing management basics
This document provides an overview of basic marketing concepts. It defines marketing as the economic process of exchanging goods and services between producers and consumers. It describes the concepts of needs, wants, and demands, and how marketing aims to understand customer wants in order to influence demand. The document also discusses the key differences between selling and marketing, and outlines several marketing concepts including the production concept, product concept, selling concept, and marketing concept. It concludes by defining the marketing mix and its key elements known as the 4Ps of marketing.
MKT-Lec-1.pdf
This document provides an overview of marketing concepts. It defines marketing as the process of creating consumer value through goods, services, or ideas that improve consumer life. Marketing involves identifying and satisfying customer needs through a marketing mix of product, price, place, and promotion. The document also discusses the 4 P's of marketing, why marketing is important to study, and how marketing affects everyday life. It emphasizes that the goal of all organizations is to gain and retain customers through innovation and marketing.
01 marketing concepts
The document provides an overview of key marketing concepts and terms, including definitions of marketing, the marketing mix (4Ps and 4Cs), differences between sales and marketing, the scope of what can be marketed, core concepts like customer needs and wants, and factors that influence marketing strategy like the external environment. It also discusses topics like target markets, the marketing plan, the marketing process, product types and product mix, customers and understanding customer value.
Similar to marketing mix (20)
Marekting sales|| sales and marketing traning sheet
Marekting sales|| sales and marketing traning sheet
mbm_6109_cat_one[1] CAT 1.docx Submitted for review CAT 1
mbm_6109_cat_one[1] CAT 1.docx Submitted for review CAT 1
Recently uploaded
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto RicoCorey Perlman, Social Media Speaker and Consultant
Social media for business How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Structural Design Process: Step-by-Step Guide for Buildings
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Industrial Tech SW: Category Renewal and Creation
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Easily Verify Compliance and Security with Binance KYC
Use our simple KYC verification guide to make sure your Binance account is safe and compliant. Discover the fundamentals, appreciate the significance of KYC, and trade on one of the biggest cryptocurrency exchanges with confidence.
Business storytelling: key ingredients to a story
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Income Tax exemption for Start up : Section 80 IAC
A presentation on the concept of Exemption of Profits of Start ups from Income Tax
Creative Web Design Company in Singapore
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Understanding User Needs and Satisfying Them
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Schedule Unveiled
Digital Marketing with a Focus on Sustainability
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Top mailing list providers in the USA.pptx
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...
Leaders who possess self-awareness deeply understand their emotions, strengths, and weaknesses.
Building Your Employer Brand with Social Media
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Recently uploaded (20)
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto Rico
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
Structural Design Process: Step-by-Step Guide for Buildings
Structural Design Process: Step-by-Step Guide for Buildings
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...
Easily Verify Compliance and Security with Binance KYC
Easily Verify Compliance and Security with Binance KYC
Income Tax exemption for Start up : Section 80 IAC
Income Tax exemption for Start up : Section 80 IAC
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...
The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...
marketing mix
- 2. 2 What is Marketing…?? Selling? Advertising? Promotions? Making products available in stores? Maintaining inventories? All of the above, plus much more!
- 3. 3 Marketing = ? Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services to create exchanges that satisfy individual and organizational goals American Marketing Association
- 4. 4 Simple Marketing System Industry (a collection of sellers) Market (a collection of Buyers) Goods/services Money Communication Information
- 5. 5 Marketing = ? Marketing is the sum of all activities that take you to a sales outlet. After that sales takes over. Marketing is all about creating a pull, sales is all about push. Marketing is all about managing the four P’s – product price place promotion
- 6. 6 The 4 Ps & 4Cs Marketing Mix Product Price Promotion Place Customer Solution Customer Cost Communication Convenience
- 7. 7 Difference Between - Sales & Marketing ? Sales trying to get the customer to want what the company produces Marketing trying to get the company produce what the customer wants
- 8. 8 Needs, wants demands Markets Marketing & Marketers Utility, Value & Satisfaction Xchange, Transaction Relationships Products Core Concepts of Marketing
- 9. 9 Core Concepts of Marketing Need – food ( is a must ) Want – Pizza, Burger, French fry's ( translation of a need as per our experience ) Demand – Burger ( translation of a want as per our willingness and ability to buy ) Desire – Have a Burger in a five star hotel
- 10. 10 The Marketing Process Business Mission Statemen t Objective s Situation or SWOT Analysis Implementation Evaluation, Control Target Market Strategy Marketing Strategy Product Promotion Place/Distribution Price Marketing Mix
- 11. 11 The Give and Get of Marketing
Editor's Notes
- 13-07-02