Marketing mgt sales promotion
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The document discusses various sales promotion techniques including rebates, discounts, refunds, premiums, quality deals, samples, packaged premiums, container premiums, scratch and win contests. Rebates involve selling products at a price less than original, while discounts offer a percentage off the price. Refunds partially refund the price paid with proof of purchase. Premiums provide a free low-cost article with the original product.
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Sales Promotion
Sales promotion is used to incentivize consumers to buy a product. While advertising gives a reason to buy, sales promotion gives an incentive to buy. Sales promotion spending now exceeds advertising spending for many companies. This is due to both internal reasons like management being more open to promotional spending and external reasons like increased competition and consumers being more price conscious. Sales promotion is a push strategy used at the point of purchase to convert customers. It comes in the forms of trade promotion to retailers and consumer promotion to stimulate purchases. Common consumer promotion techniques include free samples, gifts, coupons, and sweepstakes. An effective sales promotion program requires value, being part of an overall marketing plan, clear objectives, and evaluation.
What marketing strategies are appropriate at each stage ?
At the introductory stage, marketing strategies focus on creating product awareness through promotional activities and selective distribution. In the growth stage, strategies aim to maximize market share through expanding distribution and building awareness in the mass market. During maturity, the goal is to maintain market share through brand differentiation, competitive pricing, and developing loyalty. Finally, in decline, strategies center around reducing costs by going selective and milking remaining brand value through loyal customers.
Pricing
This document discusses pricing strategies and factors that affect pricing decisions. It explains that pricing is the process of determining the revenue a company will receive for its products. Pricing must achieve financial goals, fit market realities, and support product positioning. Factors like costs, customers, competition, and other variables influence pricing. Common pricing strategies include penetration pricing, skimming pricing, competition pricing, product line pricing, bundle pricing, psychological pricing, premium pricing, and optional pricing. The document also outlines basic pricing guidelines and different types of price discounts.
Sales Promotion & Supplementary Media
In today’s competitive environment ,the promotion part of the marketing mix plays a vital role in helping advertisor stay in touch with the prospects and customers. Within promotion , advertising is especially important when you are producing new products and reminding your target audience about the benefits of existing products .At the same time ,consumers faced with many choices sometimes need an e extra incentive to buy a particular products, and retailers sometimes need an extra incentive to buy a particular product. So you can give them extra benefit by using Sales Promotion.
sales promotion- power point presentation
This document discusses sales promotion techniques. It defines sales promotion as activities other than personal selling, advertising, and publicity that are used to stimulate customer purchases and dealer effectiveness. These activities are usually short-term and include things like discounts, coupons, contests, prizes, and free samples. The document then lists some common sales promotion techniques such as rebates, discounts, gifts, contests, gift-enclosed packages, and refunds. It provides brief descriptions of each technique.
IMC
This document provides an overview of a chapter that discusses consumer and trade sales promotion. It covers the objectives and techniques of both consumer sales promotion, such as coupons and rebates, and trade sales promotion, including trade allowances and dealer loaders. The chapter also addresses the significance and limitations of sales promotion, and discusses ethical issues such as deceptive promotions.
How can a franchisee owner reverse declining sales?
This document outlines a case study about declining sales at the Firehouse Subs franchise sandwich shop. It discusses the chain's history and expansion over 16 years to over 400 locations across 21 states. In 2008, the recession caused unexpected declining system-wide sales. Management is considering three options to reverse this: 1) Continue existing local marketing by franchisees; 2) Discount sandwich prices; 3) Launch a new marketing campaign. The document analyzes advantages and disadvantages of each option. It recommends option 3, launching a new marketing campaign advised by an experienced advertising company, as it has proved successful for other chains. It suggests Firehouse Subs' unique selling proposition should focus on its reputation for quality ingredients and special firefighting-themed
Sales promotion unit 4
The document discusses designing effective sales promotion campaigns. Some key steps include: 1) Setting sales goals and quotas to develop the plan; 2) Researching past successful promotions to determine popular products; and 3) Defining the type of promotion and calculating inventory needs. Additional tips include keeping promotions simple, upselling with loss leaders, promoting through advertising and social media, and evaluating campaign results. Outsourcing sales promotion can provide benefits like freeing up staff time and gaining expertise, but may result in undesirable outcomes if vendors do not meet standards. Online promotion challenges include generating awareness of the brand and driving purchase behavior.
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Sales Promotion
Sales promotion is used to incentivize consumers to buy a product. While advertising gives a reason to buy, sales promotion gives an incentive to buy. Sales promotion spending now exceeds advertising spending for many companies. This is due to both internal reasons like management being more open to promotional spending and external reasons like increased competition and consumers being more price conscious. Sales promotion is a push strategy used at the point of purchase to convert customers. It comes in the forms of trade promotion to retailers and consumer promotion to stimulate purchases. Common consumer promotion techniques include free samples, gifts, coupons, and sweepstakes. An effective sales promotion program requires value, being part of an overall marketing plan, clear objectives, and evaluation.
What marketing strategies are appropriate at each stage ?
At the introductory stage, marketing strategies focus on creating product awareness through promotional activities and selective distribution. In the growth stage, strategies aim to maximize market share through expanding distribution and building awareness in the mass market. During maturity, the goal is to maintain market share through brand differentiation, competitive pricing, and developing loyalty. Finally, in decline, strategies center around reducing costs by going selective and milking remaining brand value through loyal customers.
Pricing
This document discusses pricing strategies and factors that affect pricing decisions. It explains that pricing is the process of determining the revenue a company will receive for its products. Pricing must achieve financial goals, fit market realities, and support product positioning. Factors like costs, customers, competition, and other variables influence pricing. Common pricing strategies include penetration pricing, skimming pricing, competition pricing, product line pricing, bundle pricing, psychological pricing, premium pricing, and optional pricing. The document also outlines basic pricing guidelines and different types of price discounts.
Sales Promotion & Supplementary Media
In today’s competitive environment ,the promotion part of the marketing mix plays a vital role in helping advertisor stay in touch with the prospects and customers. Within promotion , advertising is especially important when you are producing new products and reminding your target audience about the benefits of existing products .At the same time ,consumers faced with many choices sometimes need an e extra incentive to buy a particular products, and retailers sometimes need an extra incentive to buy a particular product. So you can give them extra benefit by using Sales Promotion.
sales promotion- power point presentation
This document discusses sales promotion techniques. It defines sales promotion as activities other than personal selling, advertising, and publicity that are used to stimulate customer purchases and dealer effectiveness. These activities are usually short-term and include things like discounts, coupons, contests, prizes, and free samples. The document then lists some common sales promotion techniques such as rebates, discounts, gifts, contests, gift-enclosed packages, and refunds. It provides brief descriptions of each technique.
IMC
This document provides an overview of a chapter that discusses consumer and trade sales promotion. It covers the objectives and techniques of both consumer sales promotion, such as coupons and rebates, and trade sales promotion, including trade allowances and dealer loaders. The chapter also addresses the significance and limitations of sales promotion, and discusses ethical issues such as deceptive promotions.
How can a franchisee owner reverse declining sales?
This document outlines a case study about declining sales at the Firehouse Subs franchise sandwich shop. It discusses the chain's history and expansion over 16 years to over 400 locations across 21 states. In 2008, the recession caused unexpected declining system-wide sales. Management is considering three options to reverse this: 1) Continue existing local marketing by franchisees; 2) Discount sandwich prices; 3) Launch a new marketing campaign. The document analyzes advantages and disadvantages of each option. It recommends option 3, launching a new marketing campaign advised by an experienced advertising company, as it has proved successful for other chains. It suggests Firehouse Subs' unique selling proposition should focus on its reputation for quality ingredients and special firefighting-themed
Sales promotion unit 4
The document discusses designing effective sales promotion campaigns. Some key steps include: 1) Setting sales goals and quotas to develop the plan; 2) Researching past successful promotions to determine popular products; and 3) Defining the type of promotion and calculating inventory needs. Additional tips include keeping promotions simple, upselling with loss leaders, promoting through advertising and social media, and evaluating campaign results. Outsourcing sales promotion can provide benefits like freeing up staff time and gaining expertise, but may result in undesirable outcomes if vendors do not meet standards. Online promotion challenges include generating awareness of the brand and driving purchase behavior.
Sales promotion
Sales promotions are short-term incentives used to encourage purchases. There are three main types: consumer promotions, trade promotions, and sales force promotions. Factors driving the growth of sales promotions include pressure on product managers to increase sales, more competition between companies, and deal-oriented consumers. The objectives of sales promotions are to influence consumers, retailers, and the sales force. Common consumer promotion tools are samples, coupons, cash refunds, price packs, premiums, advertising specialties, and point-of-purchase displays. Trade promotion tools include discounts, allowances, and free goods offered to retailers. Business promotions target industrial consumers through trade shows, conventions, and sales contests. An effective sales promotion program considers the incentive size
Sales Promotion
The document discusses sales promotion and its importance. It describes sales promotion as an exercise in information, persuasion and influence used to increase product usage and attract new customers. The document outlines different types of consumer promotions like free samples, coupons, and contests to attract customers. It also discusses middlemen promotions that offer discounts and allowances to intermediaries to improve coordination between them. Finally, it highlights the importance of sales promotion in getting new customers, stimulating middlemen, motivating demand during off-seasons, and facing competition.
Sales Promotion / Marketing
This document discusses sales promotion and motivation. It covers the role and objectives of consumer and trade sales promotion, common techniques used, and limitations. Motivation of the sales force is also addressed, including theories of motivation, tools to increase motivation, and ways companies can fulfill sales force needs and keep them motivated. Ethical issues related to some sales promotion practices are also briefly outlined.
How should sales &promotions decisions be made ?
This document discusses short-term sales promotions that are used to encourage product purchases. It outlines different promotion targets including short-term sales, product trials, and new accounts. Various consumer and trade promotion tools are described, such as coupons, free trials, slotting fees, and trade shows. The key decisions for promotions include the size and duration of incentives, participation requirements, and promotion and evaluation methods. The overall goal is to increase sales through trial, repeat purchases, loyalty, and volume while altering market shares and building long-term retailer relationships.
Sales promotion
Sales promotions are short-term incentives used to encourage purchase or sale of a product. There are two main types: consumer promotions, which target end-users through discounts, samples, coupons, and contests; and trade promotions, which target resellers through incentives like buying allowances, free goods, and slotting allowances to gain distribution and support. Internet promotions are also increasingly used, such as contests to attract users to advertisers' websites, and provide prizes from money to merchandise. The objective is to stimulate short-term interest and sales of products and services.
Sales Promotion by chandan
This document discusses sales promotion objectives and types. The objectives of sales promotion for consumers are to introduce new products, attract new customers, increase off-season sales, and stimulate short-term sales volume. For retailers, the objectives are to persuade carrying new inventory, encourage off-season buying, and offset competitive promotions. The main types of sales promotion discussed are consumer promotions like discounts and combo offers, trade promotions for retailers, and business/sales force promotions like contests. Common tools include price discounts, free goods, and point-of-purchase displays. Promotion tactics may vary depending on the product's life cycle stage.
Pricing policies
This document discusses various pricing policies used by businesses:
1) Flexible pricing allows customers to pay different prices for the same goods, while one-price policies charge all customers the same. Prestige pricing sets high prices to convey exclusivity.
2) Odd/even pricing and price lining are psychological tactics to influence customer purchases. Promotional pricing temporarily changes prices to boost new product sales.
3) Multiple-unit and bundle pricing offer discounts for buying multiple or bundled products to increase the perceived value for customers.
Consumer promotion
Consumer promotions are marketing tactics used to stimulate demand for a product through limited-time offers like discounts, free samples, or bonuses. The goals are to attract new customers, encourage brand switching, clear inventory, or combat competitors. Common types include coupons, discounts, free trials, buy-one-get-one deals, rebates, and contests. Promotions target both consumers directly with tactics like samples, and retailers to gain shelf space through trade deals. An integrated marketing communications approach coordinates different promotional tools with advertising.
PLA - Creation of campaign
This document provides steps for sellers to create and manage Product Listing Ads (PLA) campaigns on the Paytm Mall platform. It covers topics like accepting terms and conditions, topping up the PLA wallet, creating and modifying a default campaign, excluding products, and setting bid types and rates at the campaign, category, and product level. The key steps are accepting T&Cs, topping up the PLA wallet, checking or modifying the default campaign created, updating budget details, excluding products manually, setting the bid type to CPC and configuring bids at different levels.
Online sales promotion
Online sales promotions are short-term activities intended to encourage customers to purchase products or services. Some common online sales promotion techniques include coupons, refunds and rebates, premiums, loyalty programs, discounts, free shipping, free samples, incentivizing referrals, flash sales, bonus packs, popups and hover ads, and contests or sweepstakes. The advantages of online sales promotions are that they are simple to implement, allow for automatic distribution, give businesses control over the promotion, are cost-effective, allow for a one-to-one customer approach, help increase market penetration, provide real-time analytics to measure success, and can create positive word of mouth.
Webinar: Successful B2B Pricing Strategies with Magento
Magento is one of the most stable and trusted eCommerce solution in the market today. Evidently, Magento is known to deliver amazing B2C E-commerce features; however, there are a number of reasons why Magento is also a great B2B E-Commerce platform - the value it offers to businesses is incomparable.
We recently had a Webinar on "Successful B2B Pricing Strategies with Magento". The key points covered in the Webinar were:
1. Why is pricing important for Business to Business Scenario?
2. Dealing with different pricing schemes.
3. Pricelist.
4. Special Price.
5. Tier Price.
6. Category Discounted Price.
7. Item Group Price.
8. Priorities of B2B pricing.
Now, you can easily integrate your Magento store with the back-end ERP/CRM system to automate the business process: https://www.appseconnect.com/magento-integrations/
Promotion and pricing strategies
1. Promotion involves informing, persuading, and influencing customers through integrated marketing communications. This includes advertising, personal selling, sales promotion, publicity, and public relations working together to deliver a unified message.
2. The promotional mix uses personal selling techniques like advertising and nonpersonal selling techniques to achieve objectives. Pricing strategies include profitability, volume, competition, prestige, and penetration objectives.
3. Firms consider customer perceptions that higher prices indicate higher quality when setting prices. Strategies include skimming, penetration, everyday low, competitive, and odd pricing.
Sales promotion ppt 01 apr2014
This document discusses sales promotion strategies. It defines sales promotion as providing incentives to buy, as opposed to advertising which gives reasons to buy. Sales promotion budgets often exceed advertising budgets. Reasons for this include management being more open to promotional spending and pressure on managers to achieve targets. Promotions are used to spur short-term buying by offering incentives for a limited time. Promotions come in two forms: trade promotions that incentivize retailers and consumer promotions that directly incentivize customers. Effective promotions provide significant customer value and are part of an overall marketing plan with clear objectives and strategies.
Sales promotion
The document defines sales promotion as short-term incentives to encourage customer buying. It aims to inform, persuade, and remind customers. The objectives of sales promotion are to increase brand awareness, attract new and retain existing customers, maintain seasonal product sales, and meet competition challenges. Promotional techniques include consumer promotions like samples, coupons, premiums, and point-of-purchase displays, as well as trade promotions targeting retailers. Sales promotion affects a product's life cycle and both consumer and trade promotions are important profit-building tools.
Cb12e basic ppt ch14
This document provides an overview of promotion and pricing strategies. It discusses integrated marketing communications, the promotional mix including advertising, sales promotion, personal selling, and public relations. It describes pushing and pulling promotional strategies and issues in promotion like deception. It also outlines pricing strategies such as cost-based pricing, penetration pricing, and competitive pricing, and how consumers perceive price.
Trade Sales Promotion Technique
Point-of-purchase displays and training programs for dealer employees aim to boost impulse buying and effective selling of products. Push money in the form of extra commissions encourages retail employees to promote specific products. Trade discounts provide payments to distributors for performing functions like distribution and sales to incentivize movement of goods through the sales channel.
Sales Promotions 2
This document discusses key considerations for implementing a successful sales promotion campaign, including:
1) Estimating budgets by calculating opportunity to apply (OTA), redemption rates, and costs per pack. Getting the budget wrong can be risky.
2) Developing a structured planning process using SOSTAC (Situation, Objectives, Strategy, Tactics, Action, Control) to set KPIs, potential solutions, and operational plans.
3) Understanding important legal aspects like the UK Advertising Codes, ensuring promotions are legal, decent, honest and don't mislead or take advantage of children. Regulations vary significantly in other countries.
Pricing Techniques
The document discusses three pricing techniques used by retailers: leader pricing where certain items are priced lower to attract customers and boost complementary sales; price lining where retailers offer a limited number of predetermined price points within a category; and odd pricing where prices end in odd numbers like .99 cents to seem less than full dollar amounts. Examples are given of Walmart, Family Dollar, Sears, Sam's Club, and Best Buy using these techniques for movies, toys, DVDs, and other products.
Managing sales promotion and pr
This document discusses sales promotion and public relations. It defines sales promotion as a range of tactical marketing techniques designed to add value to a product and achieve sales objectives. Some common sales promotion techniques mentioned include money-off vouchers, buy one get one free offers, and in-store sampling. Public relations aims to establish goodwill between an organization and its publics through planned communication. It discusses the roles, objectives, and functions of public relations programs.
6.1 Sales Promotion
This document discusses various types of sales promotion techniques that can be used to stimulate sales and customer demand. It describes common promotional methods like displays, premiums, rebates, samples, sweepstakes, contests, loyalty programs, point-of-purchase promotions, and special events. The document also provides guidance on developing an effective promotional strategy, including determining objectives, selecting products to feature, developing a promotional mix and budget, and evaluating outcomes.
How should sales promotion decisions be made?
Sales promotion is used to stimulate short-term purchases and build long-term relationships. There are three main types: consumer promotion which uses coupons and samples, trade promotion which offers prices off and free goods, and business/sales promotion like trade shows and sales contests. Developing an effective promotion program requires establishing objectives, choosing appropriate tools, determining the size, conditions, duration, distribution, timing, and budget. Implementation and evaluation ensures proper execution and assessment of the program's success.
Sales Promotion in Marketing
A tool in Marketing Communication that manifest immediate purchase with the help of impulsive buying decision. learn about various methods of sales promotion and key techniques.
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Sales promotion
Sales promotions are short-term incentives used to encourage purchases. There are three main types: consumer promotions, trade promotions, and sales force promotions. Factors driving the growth of sales promotions include pressure on product managers to increase sales, more competition between companies, and deal-oriented consumers. The objectives of sales promotions are to influence consumers, retailers, and the sales force. Common consumer promotion tools are samples, coupons, cash refunds, price packs, premiums, advertising specialties, and point-of-purchase displays. Trade promotion tools include discounts, allowances, and free goods offered to retailers. Business promotions target industrial consumers through trade shows, conventions, and sales contests. An effective sales promotion program considers the incentive size
Sales Promotion
The document discusses sales promotion and its importance. It describes sales promotion as an exercise in information, persuasion and influence used to increase product usage and attract new customers. The document outlines different types of consumer promotions like free samples, coupons, and contests to attract customers. It also discusses middlemen promotions that offer discounts and allowances to intermediaries to improve coordination between them. Finally, it highlights the importance of sales promotion in getting new customers, stimulating middlemen, motivating demand during off-seasons, and facing competition.
Sales Promotion / Marketing
This document discusses sales promotion and motivation. It covers the role and objectives of consumer and trade sales promotion, common techniques used, and limitations. Motivation of the sales force is also addressed, including theories of motivation, tools to increase motivation, and ways companies can fulfill sales force needs and keep them motivated. Ethical issues related to some sales promotion practices are also briefly outlined.
How should sales &promotions decisions be made ?
This document discusses short-term sales promotions that are used to encourage product purchases. It outlines different promotion targets including short-term sales, product trials, and new accounts. Various consumer and trade promotion tools are described, such as coupons, free trials, slotting fees, and trade shows. The key decisions for promotions include the size and duration of incentives, participation requirements, and promotion and evaluation methods. The overall goal is to increase sales through trial, repeat purchases, loyalty, and volume while altering market shares and building long-term retailer relationships.
Sales promotion
Sales promotions are short-term incentives used to encourage purchase or sale of a product. There are two main types: consumer promotions, which target end-users through discounts, samples, coupons, and contests; and trade promotions, which target resellers through incentives like buying allowances, free goods, and slotting allowances to gain distribution and support. Internet promotions are also increasingly used, such as contests to attract users to advertisers' websites, and provide prizes from money to merchandise. The objective is to stimulate short-term interest and sales of products and services.
Sales Promotion by chandan
This document discusses sales promotion objectives and types. The objectives of sales promotion for consumers are to introduce new products, attract new customers, increase off-season sales, and stimulate short-term sales volume. For retailers, the objectives are to persuade carrying new inventory, encourage off-season buying, and offset competitive promotions. The main types of sales promotion discussed are consumer promotions like discounts and combo offers, trade promotions for retailers, and business/sales force promotions like contests. Common tools include price discounts, free goods, and point-of-purchase displays. Promotion tactics may vary depending on the product's life cycle stage.
Pricing policies
This document discusses various pricing policies used by businesses:
1) Flexible pricing allows customers to pay different prices for the same goods, while one-price policies charge all customers the same. Prestige pricing sets high prices to convey exclusivity.
2) Odd/even pricing and price lining are psychological tactics to influence customer purchases. Promotional pricing temporarily changes prices to boost new product sales.
3) Multiple-unit and bundle pricing offer discounts for buying multiple or bundled products to increase the perceived value for customers.
Consumer promotion
Consumer promotions are marketing tactics used to stimulate demand for a product through limited-time offers like discounts, free samples, or bonuses. The goals are to attract new customers, encourage brand switching, clear inventory, or combat competitors. Common types include coupons, discounts, free trials, buy-one-get-one deals, rebates, and contests. Promotions target both consumers directly with tactics like samples, and retailers to gain shelf space through trade deals. An integrated marketing communications approach coordinates different promotional tools with advertising.
PLA - Creation of campaign
This document provides steps for sellers to create and manage Product Listing Ads (PLA) campaigns on the Paytm Mall platform. It covers topics like accepting terms and conditions, topping up the PLA wallet, creating and modifying a default campaign, excluding products, and setting bid types and rates at the campaign, category, and product level. The key steps are accepting T&Cs, topping up the PLA wallet, checking or modifying the default campaign created, updating budget details, excluding products manually, setting the bid type to CPC and configuring bids at different levels.
Online sales promotion
Online sales promotions are short-term activities intended to encourage customers to purchase products or services. Some common online sales promotion techniques include coupons, refunds and rebates, premiums, loyalty programs, discounts, free shipping, free samples, incentivizing referrals, flash sales, bonus packs, popups and hover ads, and contests or sweepstakes. The advantages of online sales promotions are that they are simple to implement, allow for automatic distribution, give businesses control over the promotion, are cost-effective, allow for a one-to-one customer approach, help increase market penetration, provide real-time analytics to measure success, and can create positive word of mouth.
Webinar: Successful B2B Pricing Strategies with Magento
Magento is one of the most stable and trusted eCommerce solution in the market today. Evidently, Magento is known to deliver amazing B2C E-commerce features; however, there are a number of reasons why Magento is also a great B2B E-Commerce platform - the value it offers to businesses is incomparable.
We recently had a Webinar on "Successful B2B Pricing Strategies with Magento". The key points covered in the Webinar were:
1. Why is pricing important for Business to Business Scenario?
2. Dealing with different pricing schemes.
3. Pricelist.
4. Special Price.
5. Tier Price.
6. Category Discounted Price.
7. Item Group Price.
8. Priorities of B2B pricing.
Now, you can easily integrate your Magento store with the back-end ERP/CRM system to automate the business process: https://www.appseconnect.com/magento-integrations/
Promotion and pricing strategies
1. Promotion involves informing, persuading, and influencing customers through integrated marketing communications. This includes advertising, personal selling, sales promotion, publicity, and public relations working together to deliver a unified message.
2. The promotional mix uses personal selling techniques like advertising and nonpersonal selling techniques to achieve objectives. Pricing strategies include profitability, volume, competition, prestige, and penetration objectives.
3. Firms consider customer perceptions that higher prices indicate higher quality when setting prices. Strategies include skimming, penetration, everyday low, competitive, and odd pricing.
Sales promotion ppt 01 apr2014
This document discusses sales promotion strategies. It defines sales promotion as providing incentives to buy, as opposed to advertising which gives reasons to buy. Sales promotion budgets often exceed advertising budgets. Reasons for this include management being more open to promotional spending and pressure on managers to achieve targets. Promotions are used to spur short-term buying by offering incentives for a limited time. Promotions come in two forms: trade promotions that incentivize retailers and consumer promotions that directly incentivize customers. Effective promotions provide significant customer value and are part of an overall marketing plan with clear objectives and strategies.
Sales promotion
The document defines sales promotion as short-term incentives to encourage customer buying. It aims to inform, persuade, and remind customers. The objectives of sales promotion are to increase brand awareness, attract new and retain existing customers, maintain seasonal product sales, and meet competition challenges. Promotional techniques include consumer promotions like samples, coupons, premiums, and point-of-purchase displays, as well as trade promotions targeting retailers. Sales promotion affects a product's life cycle and both consumer and trade promotions are important profit-building tools.
Cb12e basic ppt ch14
This document provides an overview of promotion and pricing strategies. It discusses integrated marketing communications, the promotional mix including advertising, sales promotion, personal selling, and public relations. It describes pushing and pulling promotional strategies and issues in promotion like deception. It also outlines pricing strategies such as cost-based pricing, penetration pricing, and competitive pricing, and how consumers perceive price.
Trade Sales Promotion Technique
Point-of-purchase displays and training programs for dealer employees aim to boost impulse buying and effective selling of products. Push money in the form of extra commissions encourages retail employees to promote specific products. Trade discounts provide payments to distributors for performing functions like distribution and sales to incentivize movement of goods through the sales channel.
Sales Promotions 2
This document discusses key considerations for implementing a successful sales promotion campaign, including:
1) Estimating budgets by calculating opportunity to apply (OTA), redemption rates, and costs per pack. Getting the budget wrong can be risky.
2) Developing a structured planning process using SOSTAC (Situation, Objectives, Strategy, Tactics, Action, Control) to set KPIs, potential solutions, and operational plans.
3) Understanding important legal aspects like the UK Advertising Codes, ensuring promotions are legal, decent, honest and don't mislead or take advantage of children. Regulations vary significantly in other countries.
Pricing Techniques
The document discusses three pricing techniques used by retailers: leader pricing where certain items are priced lower to attract customers and boost complementary sales; price lining where retailers offer a limited number of predetermined price points within a category; and odd pricing where prices end in odd numbers like .99 cents to seem less than full dollar amounts. Examples are given of Walmart, Family Dollar, Sears, Sam's Club, and Best Buy using these techniques for movies, toys, DVDs, and other products.
Managing sales promotion and pr
This document discusses sales promotion and public relations. It defines sales promotion as a range of tactical marketing techniques designed to add value to a product and achieve sales objectives. Some common sales promotion techniques mentioned include money-off vouchers, buy one get one free offers, and in-store sampling. Public relations aims to establish goodwill between an organization and its publics through planned communication. It discusses the roles, objectives, and functions of public relations programs.
6.1 Sales Promotion
This document discusses various types of sales promotion techniques that can be used to stimulate sales and customer demand. It describes common promotional methods like displays, premiums, rebates, samples, sweepstakes, contests, loyalty programs, point-of-purchase promotions, and special events. The document also provides guidance on developing an effective promotional strategy, including determining objectives, selecting products to feature, developing a promotional mix and budget, and evaluating outcomes.
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Webinar: Successful B2B Pricing Strategies with Magento
Webinar: Successful B2B Pricing Strategies with Magento
Similar to Marketing mgt sales promotion
How should sales promotion decisions be made?
Sales promotion is used to stimulate short-term purchases and build long-term relationships. There are three main types: consumer promotion which uses coupons and samples, trade promotion which offers prices off and free goods, and business/sales promotion like trade shows and sales contests. Developing an effective promotion program requires establishing objectives, choosing appropriate tools, determining the size, conditions, duration, distribution, timing, and budget. Implementation and evaluation ensures proper execution and assessment of the program's success.
Sales Promotion in Marketing
A tool in Marketing Communication that manifest immediate purchase with the help of impulsive buying decision. learn about various methods of sales promotion and key techniques.
8.sales promotion
Sales promotion is defined as media and non-media marketing used for a limited time to stimulate trial purchases, increase demand, or improve product quality. The goals are to increase awareness, induce trials, boost short-term sales, maintain loyalty, and complement other promotions. Advantages include eye-catching appeals, distinctive themes/tools, and value provided to consumers like coupons. However, promotions can be hard to end without negative reactions and focus on frivolous selling points rather than core offerings. Major types are premiums, contests, loyalty programs, coupons, in-store displays, and sampling. Key decisions involve setting objectives, budgets, tools, development, testing, implementation, control and evaluation.
Sales promotion and on line communications
The document discusses how sales promotions seek to offer additional value to buyers to generate immediate sales, highlighting various sales promotion techniques targeted at consumers, distributors, and sales forces. It also examines reasons for using sales promotions, such as reaching new customers and rewarding loyal behavior, and how sales promotions can be more effective short-term communication tools than advertising for measuring impact on sales. However, it notes that many sales promotions are ineffective or can damage brands by focusing too much on short-term sales.
Module 4
This module discusses various types of sales promotions used to incentivize consumers to purchase products. It covers consumer promotions such as coupons, premiums, contests and sweepstakes, refunds and rebates, sampling, bonus packs, and price offs. For each promotion type, it describes what it is, provides examples, and discusses potential issues or problems with that approach. The document concludes by noting the importance of understanding target consumers and tailoring promotions to support a brand's image and positioning.
Marketing Essentials: Sales Promotions
Promotions can be an effective tool for driving traffic and increasing sales. We explore several options for creating promotional campaigns, including discounting, "buy one, get one" strategies, incentives/frequent buyer programs, holiday themed promotions, time sensitive promotions and more. The goal is to identify a set of promotional tools that can be effective in accomplishing short-term and long-term sales goals, without negatively impacting profit margins.
Sales promotion ppt
This document discusses sales promotion tools and techniques. It defines sales promotion as marketing activities used to boost sales of a product or service. Some key tools of sales promotion discussed are free samples, coupons, discounts, and premium offers for consumers, as well as cash bonuses, stock returns, and credit terms for trade. The document also covers push and pull promotional strategies, with push strategies taking the product directly to customers and pull strategies building customer demand through advertising. In conclusion, it states that sales promotion refers to non-recurring short-term sales activities beyond advertising and are growing in popularity due to quick returns and ability to change attitudes.
Promotions and Deals in SAP Sales
This document discusses sales promotions and deals in SAP. It provides an overview of promotions and deals, outlines the process for creating promotions, and describes the business advantages. Promotions are used to position merchandise competitively and can include discounts for customers or materials. The document also outlines the steps to configure promotions and deals in SAP, including defining promotions, setting up sales deals, assigning condition type groups, and creating the necessary documents.
Marketing strategies
Products pass through distinct life cycle stages characterized by changing sales, costs, and profits. The four stages are: introduction (low sales, high costs), growth (rising sales and profits), maturity (peak sales, high competition), and decline (falling sales and profits). Strategies must adapt to the challenges of each stage, focusing on creating awareness early, maximizing market share in growth, defending share in maturity, and reducing expenditures in decline. Modifying the product, market, or marketing mix can sometimes prolong the maturity stage.
Trade promotions,,,,
Trade promotion refers to marketing activities between manufacturers and retailers to increase demand for products in stores. This includes discounts, displays, demonstrations, and bonuses. Trade allowances are rebates or fees paid to retailers to stock or remove products. Trade incentives reward retailers for performing functions like co-op advertising. Trade shows are events where buyers can learn about new products and make purchasing decisions.
Sesh Sukhdeo - Business Success
This document discusses keys to business success and growth such as understanding past successes, building on strengths, and developing tailored marketing strategies for products based on their life cycle stage and place in the product portfolio. It outlines different generic marketing strategies like being a commodity supplier with low prices and costs or a niche player with high differentiation. It emphasizes differentiating the product or service and building the brand to dominate the market. Finally, it stresses the importance of sustaining competitive advantage through reputation, continuous innovation, unique strategic assets, clear focused strategy, and effective execution.
Product life cycle 1
The product life cycle has four stages: introduction, growth, maturity, and decline. In the introduction stage, firms focus on building product awareness through promotional activities aimed at innovators. Profits are low or negative. In the growth stage, firms build brand preference and market share by maintaining quality, adding features, and promoting to a broader audience. The maturity stage sees slower growth as competition increases. Firms differentiate their product and modify marketing strategies like price and distribution incentives to defend market share. In decline, firms either maintain, harvest, or discontinue the product.
Product life cycle
The product life cycle has four stages: introduction, growth, maturity, and decline. In the introduction stage, firms focus on building product awareness through promotional activities aimed at early adopters. Profits are low or negative. In the growth stage, firms build brand preference and market share by maintaining quality, adding features, and expanding distribution while demand increases. The maturity stage sees slower growth as competition rises. Firms differentiate their product and modify marketing strategies like price and distribution incentives to defend market share. In decline, firms either maintain, harvest, or discontinue the product.
Sales promotion.pptx
This document discusses sales promotion, which uses short-term incentives to stimulate quicker or greater purchase of products and services. It can involve coupons, contests, samples, or other incentives for consumers or retailers. The document outlines the goals of consumer and trade sales promotion, compares sales promotion to advertising, and lists common sales promotion tools for both consumers and retailers. It also discusses reasons for the growth of sales promotion and its advantages and disadvantages.
Ch 16.personal selling
This document provides an outline of key topics related to personal selling and sales promotion. It discusses personal selling, managing the sales force, the personal selling process, and sales promotion. For personal selling, it describes the nature of personal selling and the roles of salespeople. For managing the sales force, it outlines different sales force structures and issues related to recruiting, selecting, compensating, supervising, and evaluating salespeople. It then details the steps in the personal selling process. Finally, it defines sales promotion and describes various consumer, trade, and business promotion tools.
sales and promotion
Sales promotions are marketing activities used to boost sales through additional incentives for consumers or resellers to purchase. There are two main types: consumer promotions directly target end users, while trade promotions target wholesalers and retailers. Common consumer promotion techniques include free samples, coupons, premiums, contests, and sweepstakes. Trade promotion techniques aim to maintain distribution channels and influence resellers, using deals, point-of-purchase displays, trade shows, and incentives. The overall objective is to defend against competitors and avoid reducing normal prices.
Salesmanship and sales promotion
This document discusses salesmanship and sales promotion. It defines salesmanship as the skill of convincing people to buy or persuading them to act. The success of salesmanship depends on the personality, product knowledge, and understanding of customer psychology. Sales promotion involves direct inducements like discounts, bonuses or samples to create immediate sales. Some common sales promotion tools discussed are premium offers, price discounts, coupons, and scratch & win offers. Both salesmanship and sales promotion are important for marketing but have different objectives, appeals, and timeframes.
153366588 product-marketing-1
The document discusses the product life cycle and new product development process. It covers:
1. The stages of the product life cycle - introduction, growth, maturity, decline - and how marketing strategies differ at each stage.
2. The new product development process which includes idea generation, screening, concept development/testing, market strategy development, business analysis, product development, test marketing, and commercialization.
3. Factors that influence the diffusion and adoption of new products by different customer groups over time.
Distribution channels for beginners presentation mar2015
A quick overview of distribution channels focusing on key aspects for a new or small company with limited funding. Direct vs Indirect. Who has the power, what kind and how to manage. How to price within the channel.
Price
The document discusses pricing strategies and factors that influence price. It explains that price is determined by costs, desired profit, supply and demand, competition, and customers' perceived value. Various pricing strategies are outlined, including skimming, penetration pricing, competitive pricing, loss leaders, psychological pricing, differential pricing, cost-plus pricing, and strategic pricing. The document also discusses how pricing strategies change over a product's life cycle and can be used to target different quality levels and market segments.
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Marketing mgt sales promotion
- 3. SALES PROMOTION AND ITS TECHNIQUES
- 4. SALES PROMOTION REBATE DISCOUNT REFUNDS PREMIUM QUALITY DEALS SAMPLES PACKAGED PREMIUM CONTAINER PREMIUMS SCRATCH AND WIN CONTESTS Sales Promotion and its techniques
- 5. Rebate • The technique of selling some products at a price less than the original price. Sales Promotion and its techniques
- 6. Discount • Offering a certain percentage of price as discount. Sales Promotion and its techniques
- 7. Refunds • Refunding a part of price paid by customers on some proof of purchase. Sales Promotion and its techniques
- 8. Premium • Offering an article of relatively low price as free with the original product offered for sale. Sales Promotion and its techniques
- 9. Quality deals Samples Sales Promotion and its techniques
- 10. Packaged Premium Container Premiums Sales Promotion and its techniques
- 11. Scratch and win Contests Sales Promotion and its techniques
- 12. Question answer session • What is sales promotion? • What are the different techniques of sales promotion? • What is the difference between Rebate & Discount? Assignment • Collect pictures for different sales promotion techniques from news papers and magazines and present it in a chart Sales Promotion and its techniques