Queen's "Bohemian Rhapsody" is considered the first music video, created when the band was unable to perform on TV and made a video to promote the song. The launch of MTV in 1981 offered 24/7 music videos and helped establish the format. Michael Jackson's "Thriller" in 1983 was hugely influential as one of the first long-form videos, acting like a mini film. Modern music videos aim to promote the artist, help audiences understand and engage with the song visually and audibly, and showcase the talents of the performer.

1. Function Of MusicVideos
And the evolution of music videos

2. Evolution Of MusicVideos
Queen’s ‘Bohemian Rhapsody’ is widely considered as the first music video
created.When the song was released in 1975 the band was on tour and
therefore unable to perform onTop OfThe Pops when the song reached #1, so
they made a video which could be broadcast onTelevision.This was the first
instance of a video being used to accompany a song as a marketing tool.
The First MusicVideo

3. Evolution Of MusicVideos
In 1981 the US video channel MTV launched which offered 24/7 music on television, the first
video aired on the channel was ’Video KilledThe Radio Star’.Thanks to this new outlet music
videos became a popular marketing strategy which many big artists took advantage of, one
being Michael Jackson.The music video for ‘Thriller’ which was directed in 1983 is one of the
most influential and iconic music videos of all time, it changed the way music videos were
perceived and was MTV’s first world premiere video. At 14 minutes long ‘Thriller’ was like a
mini film and viewers and artists alike began to view music videos as an art form as well.
MusicVideos Go Mainstream

4. Evolution Of MusicVideos
A music video can be defined as a videotaped performance of a song usually accompanied by
dancing and visual images interpreting the lyrics. Music videos can be very experimental and
stylised, and have become an integral part of the music industry.The main purpose of a music video
is to promote the artist and their single, to do this a video has to:
1. Sell the song in a way that the audience that the audience can remember
2. Provide viewers with a better understanding of the song so they can engage with it both
visually and audibly
3. Entertain the viewer by highlighting the talents of the artist – dancing, singing, performing
and visual appearance
Jessie J’s ‘PriceTag’ is a good example of the music video form as it fits all the requirements of a
music video.The video is offers a stylised representation of the lyrics and Jessie J is highlighted
throughout the video. It also shows how music videos have evolved from the days of ‘Thriller’ in
terms of editing and camerawork
Function Of MusicVideos