The documentary focuses on the business side of the music industry and how Meat Loaf was marketed as a product. It shows the record company's attempts to reinvent Meat Loaf and market him to a new audience. Their strategies included filming his music video on location and promoting him at awards shows and in offices. Despite concerns that modern artists would outcompete him, their marketing worked and Meat Loaf rose to the top of the charts.

1. Zac Walker

2. Themes
This mixed documentary
covers the business side
of the music industry
focusing on Meat Loaf as
a product over him being
an artist.

3. -The documentary opens with the chaos of an awards
ceremony, the voiceover describing how the music industry is
celebrating itself.
-It then moves on to explore how Meat Loaf was attempting to
reinvent himself.
-Conflict was introduced as the record company believed he
had lost his image and a new audience would not appreciate
the Meat Loaf product, so there would be huge competition in
the charts from modern artists.
-Their marketing work was a success and Meat Loaf came out
on top of the charts.
Narrative

4. Camera Work
-Close ups and mid-shots are used during interviews, a typical convention of documentaries.
-Long-shots were used to show the executives around a table to infer the business like theme.
-During the awards scenes, panning shots show the extent of how full the rooms are
-Shots of the High Street, including the record store Our Price, reflect the commercial side of the
industry.
-Over the course of the interviews some poor shots are made, for instance one man looks
completely off in the wrong direction, and another is flipped from being on one side of the screen
to the other, these continuity errors would go down well with today’s audiences.

5. The documentary shows
many representations of the
marketing strategies they
use to sell Meat Loaf,
filming his video on
location, awards shows,
offices, appearances, and
betting shops.
Mise En Scene

6. -The non-diegetic sound of Meat Loaf’s single is
played many times, as it would be on the radio.
-”Movin On Up” is played when they talk about rising
through the charts.
-Sound effects are used to reinforce certain parts of
the narrative.
Sound

7. Editing
-Green screens are used in all
interviews showing relevant
graphics behind them.
-Superimposition is used at the
start to make it appear like
Meat Loaf is on the front of a
magazine to introduce the
themes
-Simple cuts keep the film
looking professional
-Slow-motion is used to
emphasize the passion in his
performance.

8. Used to break up the interviews so the audience doesn’t
loose interest, and helps to explain the exposition
visually.
-Awards ceremonies
-Speeches
-Meat Loaf onstage
-Meeting with fans
-On location with Meat Loaf filming the video for his
song
-Other artists’ music videos
Archive Material

9. The graphics used in this documentary aren’t
very subtle, and can occasionally distract the
audience.
Graphics