Marketing refers to activities a company undertakes to promote and deliver products, including advertising, selling, and distribution. It is both an art and a science, involving continuous and regular activities aimed at earning a profit through dynamic processes. Selling, on the other hand, refers specifically to transactions where money is exchanged for goods or services, and focuses on developing relationships through oral conversations and quickly solving customer queries and providing additional information. The key differences between marketing and selling are that marketing involves determining customer wants first and planning for new products and future growth, while selling focuses on moving currently available products and short-term sales volume goals.

1. Difference
between
Marketing and
Selling
Submitted by-
Sushank Pandey
BBA GEN 3 2nd shift
Enrollment no.00921001719
Marketing Management

2. WHAT IS
MARKETING ?

3. MARKETING 86%
Of marketers choose email
for business
communications
Marketing refers to activities a company
undertakes to promote the buying or selling of a
product or service. Marketing includes
advertising, selling, and delivering products to
consumers or other businesses.
Characteristics of Marketing
Marketing is both art and
science
 Continuous and regular
activity
. Process of Earning Profit
Dynamic Process

4. WHAT IS SELLING ?
Selling is first and foremost a transaction between
the seller and the prospective buyer or buyers (the
target market) where money (or something
considered to have monetary value) is exchanged
for goods or services .
Characteristics of Selling are:
(1) Development of Relationship
(2) Oral Conversation
(3) Quick solution of Queries
(4) Receipt of Additional Information:

5. Marketing Selling

6. DIFFERENCE BETWEEN MARKETING AND SELLING
MARKETING
1. Company first determines customer want
s and then figures out to make it.
2. Management is profit oriented.
4. Let the seller be aware.
3. Planning is long-run oriented regarding new pr
oducts, tomorrow’s markets, and future growth.
SELLING
Company first make the product then
decides how to sell it
Management is sales volume
oriented .
Planning id short-run oriented
regarding today’s product and markets.
Let the customer be
aware .

7. THANK YOU!
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