3. This is a car advertisement from Citroen. This advertisement was founded in the Star
newspaper on Wednesday, 17 December 2014. The Christmas is coming soon. Due to the
special day, a lot of companies are figuring out different method to get attractions from
the consumers. In the advertisement, a prominent title: “REJOICE! GREAT THINGS
COME TO THOSE WITH GOOD TASTE” is used. Base on my own opinion, I think
they applied two ways of successful persuasion principles in this advertisement.
For the first principle that I found in this advertisement is message that do not appear to
change the attitude. The head title mentioned that great things come to those with good
taste, it does not directly ask people to buy their products, but it shows the tendency to
persuade the readers to buy, who ever buy those product mean that the consumers have
good taste, and who ever no buy those product mean that you have lower taste.
Besides that, the advertisement also has messages with emotional content. Free gift is
always the best way to persuade consumers to buy. If anyone buys one of those products
that had been show inside the advertisement, the company is going to give away a lot of
special free gifts to the consumers depend on price that the consumers spend. The free
gifts are so attractive. Among the free gift given away, they have the tablets in good
demand which are iPhone 6 and 6plus. They are the best enticement to the young
generations. Besides that, they also give away SONY 48” BRAVIA internet TV, SONY
home theatre, premium chocolates, and the last is the shopping vouchers worth RM2000.
