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Corporate Social Responsibility
The document discusses corporate social responsibility (CSR). It begins with Jamie introducing the topic and definitions of CSR. Tom then presents arguments for CSR, discussing how it can reduce costs, enhance brand reputation, and increase sales and employee retention. Jennifer argues against CSR, noting concerns about conflicting stakeholder interests, CSR being used as public relations, and difficulties measuring the benefits of CSR activities. The document then discusses case studies of Microsoft's CSR programs and how Ford has worked to reduce vehicle emissions. It concludes with Marie and Jen discussing conclusions on the topic of CSR.
