Highlights of the MMA SA's Mobile Review of AMPS2012AB - sponsored by SilverstoneCIS.com
If this doesn't prove that nothing will get you closer to your consumers than mobile - nothing will!
Members of MMA SA will receive the full deck as part of their membership benefits. For more information contact us at MMASA.org or get in touch with SilverstoneCIS to take advantage of the power of the mobile medium.
Nothing gets you closer to your audience than mobile!
Silverstone MMA Mobile in South Africa 2014: Part 1 - the Mobile MediumRaymond Buckle
With an audience of 37.2m adults (aged 15+) in South Africa, marketers can reach 36m (97%) through a cellphone in their household.
In fact there are an average of 2.4 phones per household and 32.2m individual cellphone owners.
14.6m cellphone owners (39% of all adults) only use voice, SMS or USSD, but no data. So you can reach them with text and voice marketing, and engage them with interactive SMS, USSD and IVR applications.
The other 17.7m (48% of adults) use voice, SMS, USSD and mobile data, which means they browse the mobile internet and use apps.
They are generally more affluent and can be reached through display advertising including rich media ads whilst browsing the net or using apps, MMS messaging, email and push notifications through apps.
According to the AMPS survey there are 13.2m smartphone owners out there – but since the concept of a smartphone is so nebulous, we prefer to focus on the mobile data user segment as opposed to smartphone owners.
A significant 5% of adults or 1.8m consumers own a tablet – they consume loads more data and media than the average consumer, and represent a very interesting and rapidly growing advertising audience segment.
The “Fixed Internet” accessed via desktop or laptop computer, is used by 6.5m consumers or 17% of the adult population.
The bottom line is that in South Africa we live in a mobile first society.
The audience is mobile, and even if they have access to the internet through a computer – the immediacy, utility and personal nature of a mobile phone – gives it an undeniable place in any marketing or advertising campaign or media budget.
This report is designed to provide the stats and facts to help business leadership, advertisers and marketers to get to grips with the scope of the mobile media opportunity in SA.
#MobileRocks South Africa 2014: Part 2 - The Mobile AudienceRaymond Buckle
Mobile allows access to 97% of the SA Adult Audience, but there are different access segments which require a unique approach for marketing and advertising.
Tomi Ahonen famously called mobile the 7th Mass Media. In SA mobile is 1st in mass media, and the 1st screen for multi-screeners according to AMPS and MillwardBrown AdReaction 2014.
At Silverstone, we believe in mobile first marketing.
To do it successfully requires an understanding of the mobile audience – who they are and how they engage through their phones and tablets.
Part 2 of the #MobileRocks review of AMPS, deals with the audience, their core profiles and demographics based on the channel they engage through.
There are some really cool stats and infographics, and we’ve also included an opportunity guide and media cheat sheets per segment.
If you have questions about this report, the MMA or would like to explore how to effectively incorporate mobile into your marketing mix, please get in touch.
Enjoy – and if you like it please share and tell everyone! Use the tweet sheets and icons – make a wave!
#MobileRocks http://lnq.in/MobileRocks
Raymond & the Silverstone Team
// http://silverstone.solutions
Mobile in South Africa 2014 AMPS Report (Pre-Release)Raymond Buckle
A comprehensive breakdown of the SA Mobile Audience including penetration by demographic segments.
Mobile access, use/activities and trends.
Mobile internet penetration, activities and trends compared to the Fixed Internet revealing some surprising trends.
Finally, a hard number on Smartphones and Tablets in SA
Surprising stats about current device ownership.
To get access to the full report, leave a comment, email info@mmasa.org or join our mobile community on www.mmasa.org
Please like, share and spread the report around in your organisation to your colleagues, partners and friends.
South African Mobile Phone Use and Attitudes Report 2016Raymond Buckle
A Survey of Internet User’s Attitudes and Uses of Mobile Phones compared to those of Feature Phone users. Published February 2016 by Effective Measure in partnership with SilverstoneCIS and the IAB and MMA South Africa.
Effective Measure, a leading provider of digital audience, brand and advertising measurement together with SilverstoneCIS, a mobile first audience marketing and solutions group, surveyed 2,299 mobile Internet users in South Africa (between November and December, 2015).
Topics covered a range of areas including but not limited to users’ manufacturer preference, time on device, use of device and internet usage.
The survey was conducted across smartphones and feature
phones to highlight the differences in user consumption across the two types of mobile Internet connections.
Media Facts 2016 | South Africa & Southern African Development CommunityDigital Strategist
"OMD published the first comprehensive guide to the media industry in South Africa in 1997. Much has changed since then! The 2015 edition has been comprehensively updated and this latest edition is also available in pdf format on our website (www.omd.co.za)."
South Africa isn't just Africa’s biggest economy, it’s also home to some seriously impressive mobile internet statistics.
Our report looks at everything mobile internet-related - from social media to education, banking to e-commerce. It's hard not to be impressed by how quickly mobile has built new opportunities for locals, and also businesses looking to enter South African market.
Silverstone MMA Mobile in South Africa 2014: Part 1 - the Mobile MediumRaymond Buckle
With an audience of 37.2m adults (aged 15+) in South Africa, marketers can reach 36m (97%) through a cellphone in their household.
In fact there are an average of 2.4 phones per household and 32.2m individual cellphone owners.
14.6m cellphone owners (39% of all adults) only use voice, SMS or USSD, but no data. So you can reach them with text and voice marketing, and engage them with interactive SMS, USSD and IVR applications.
The other 17.7m (48% of adults) use voice, SMS, USSD and mobile data, which means they browse the mobile internet and use apps.
They are generally more affluent and can be reached through display advertising including rich media ads whilst browsing the net or using apps, MMS messaging, email and push notifications through apps.
According to the AMPS survey there are 13.2m smartphone owners out there – but since the concept of a smartphone is so nebulous, we prefer to focus on the mobile data user segment as opposed to smartphone owners.
A significant 5% of adults or 1.8m consumers own a tablet – they consume loads more data and media than the average consumer, and represent a very interesting and rapidly growing advertising audience segment.
The “Fixed Internet” accessed via desktop or laptop computer, is used by 6.5m consumers or 17% of the adult population.
The bottom line is that in South Africa we live in a mobile first society.
The audience is mobile, and even if they have access to the internet through a computer – the immediacy, utility and personal nature of a mobile phone – gives it an undeniable place in any marketing or advertising campaign or media budget.
This report is designed to provide the stats and facts to help business leadership, advertisers and marketers to get to grips with the scope of the mobile media opportunity in SA.
#MobileRocks South Africa 2014: Part 2 - The Mobile AudienceRaymond Buckle
Mobile allows access to 97% of the SA Adult Audience, but there are different access segments which require a unique approach for marketing and advertising.
Tomi Ahonen famously called mobile the 7th Mass Media. In SA mobile is 1st in mass media, and the 1st screen for multi-screeners according to AMPS and MillwardBrown AdReaction 2014.
At Silverstone, we believe in mobile first marketing.
To do it successfully requires an understanding of the mobile audience – who they are and how they engage through their phones and tablets.
Part 2 of the #MobileRocks review of AMPS, deals with the audience, their core profiles and demographics based on the channel they engage through.
There are some really cool stats and infographics, and we’ve also included an opportunity guide and media cheat sheets per segment.
If you have questions about this report, the MMA or would like to explore how to effectively incorporate mobile into your marketing mix, please get in touch.
Enjoy – and if you like it please share and tell everyone! Use the tweet sheets and icons – make a wave!
#MobileRocks http://lnq.in/MobileRocks
Raymond & the Silverstone Team
// http://silverstone.solutions
Mobile in South Africa 2014 AMPS Report (Pre-Release)Raymond Buckle
A comprehensive breakdown of the SA Mobile Audience including penetration by demographic segments.
Mobile access, use/activities and trends.
Mobile internet penetration, activities and trends compared to the Fixed Internet revealing some surprising trends.
Finally, a hard number on Smartphones and Tablets in SA
Surprising stats about current device ownership.
To get access to the full report, leave a comment, email info@mmasa.org or join our mobile community on www.mmasa.org
Please like, share and spread the report around in your organisation to your colleagues, partners and friends.
South African Mobile Phone Use and Attitudes Report 2016Raymond Buckle
A Survey of Internet User’s Attitudes and Uses of Mobile Phones compared to those of Feature Phone users. Published February 2016 by Effective Measure in partnership with SilverstoneCIS and the IAB and MMA South Africa.
Effective Measure, a leading provider of digital audience, brand and advertising measurement together with SilverstoneCIS, a mobile first audience marketing and solutions group, surveyed 2,299 mobile Internet users in South Africa (between November and December, 2015).
Topics covered a range of areas including but not limited to users’ manufacturer preference, time on device, use of device and internet usage.
The survey was conducted across smartphones and feature
phones to highlight the differences in user consumption across the two types of mobile Internet connections.
Media Facts 2016 | South Africa & Southern African Development CommunityDigital Strategist
"OMD published the first comprehensive guide to the media industry in South Africa in 1997. Much has changed since then! The 2015 edition has been comprehensively updated and this latest edition is also available in pdf format on our website (www.omd.co.za)."
South Africa isn't just Africa’s biggest economy, it’s also home to some seriously impressive mobile internet statistics.
Our report looks at everything mobile internet-related - from social media to education, banking to e-commerce. It's hard not to be impressed by how quickly mobile has built new opportunities for locals, and also businesses looking to enter South African market.
Raymond Buckle, SilverstoneCIS at the Microsoft Marketing Academy 14 August 2013Raymond Buckle
Intro to mobile in Africa, and some case studies. Our view:
1. Africa is a mobile first society;
2. Mobile is the fastest growing mass media channel around;
3. Its’ not the phone that’s mobile – it’s the audience;
4. Mobile makes your media budgets work harder;
5. Its interactive and allows response at point of impulse;
6. Mobile adds value at every stage of the path to purchase;
AMPS 2011AB Mobile Review - Mobile Marketing Association SA - Raymond BuckleRaymond Buckle
AMPS2011AB Mobile Review - Mobile Marketing Association South Africa
A new perspective on the mobile medium based on the All Media and Products Survey 2011AB produced by the South African Audience Research Foundation
Produced and sponsored by www.silverstonecis.com
The South Africa eCommerce Report April 2016 is brought to you by Visa.Digital Strategist
The South Africa eCommerce Report will appeal to any brand, retail, or digital marketer looking to understand the attitudes, preferences, and online shopping habits of South Africans. This report covers:
Demographic profiles of South African online shoppers and non-online shoppers
Internet usage and device usage
Other online activities of online shoppers
Frequency of online shopping and types of products purchased
Attitudes towards payment options, delivery times, and fees and returns
The impact of product reviews and price comparison websites on online shoppers
Drivers to increase online shopping frequency (delivery, payment methods, and discounts)
Comparison to AMPS data
Insights into the Mobile Internet in AfricaJon Hoehler
The presentation is a collection of information, insights and stats around the mobile internet in Africa. Its purpose is to provide perspective on the mobile internet in Africa and its potential for growth.
La France est-elle le cancre du marketing mobile ?
Retrouver la présentation de la Keynote et de la table ronde avec Greg Stuart, MMA Global, Thomas Husson, Forrester, Jacques Tchenio, ComScore, Martin Jaglin, MMA France, Luc Vignon, SFR.
Après New-York, Pékin, Londres et Singapour, le MMA Forum s’est installé pour la première fois à Paris le 5 décembre dernier. Cet événement n’aurait pas pu avoir lieu sans la confiance de nos partenaires : Solocal Group, Havas Media / Mobext, SFR Régie, Millennial Media et Sofialys. Le succès du Forum a par ailleurs été assuré par la qualité reconnue des différents intervenants.
Please email me "saghaeian [at] gmail.com" for any request on Vietnam market research, consulting and training.
This presentation includes topics such as:
Vietnam Operator Subscription Trends
Mobile Operators’ Market shares by subscriber
Technology Trends in Asia Pacific
Vietnam Mobile Technology Split
Device Sales by Technology in Vietnam
Vietnam Mobile ARPU and Revenue
Information Technology Market in Vietnam
Smartphone Connections Market Profile
Mobile's share of website traffic
Vietnam OTT Overview
Mobile Internet Consumer Report 2013 - Africa Vserv
Vserv's Mobile Internet Consumer 2013 report in association with The Mobile Marketing Association (MMA), provides audience insights for media planners & brand advertisers. It is designed to help them plan their media strategy for reaching the right target audience through Mobile Web & Apps across these fast-growing regions.
Mobile Internet Consumer Report 2013 - Latin AmericaVserv
Vserv's Mobile Internet Consumer 2013 report in association with The Mobile Marketing Association (MMA), provides audience insights for media planners & brand advertisers. It is designed to help them plan their media strategy for reaching the right target audience through Mobile Web & Apps across these fast-growing regions.
Mobile Internet Consumer Report 2013 - MiddleeastVserv
Vserv's Mobile Internet Consumer 2013 report in association with The Mobile Marketing Association (MMA), provides audience insights for media planners & brand advertisers. It is designed to help them plan their media strategy for reaching the right target audience through Mobile Web & Apps across these fast-growing regions.
Mobile Internet Consumer Report 2013 - Southeast AsiaVserv
Vserv's Mobile Internet Consumer 2013 report in association with The Mobile Marketing Association (MMA), provides audience insights for media planners & brand advertisers. It is designed to help them plan their media strategy for reaching the right target audience through Mobile Web & Apps across these fast-growing regions.
Vserv's Mobile Internet Consumer 2013 report in association with The Mobile Marketing Association (MMA), provides audience insights for media planners & brand advertisers. It is designed to help them plan their media strategy for reaching the right target audience through Mobile Web & Apps across these fast-growing regions.
Raymond Buckle, SilverstoneCIS at the Microsoft Marketing Academy 14 August 2013Raymond Buckle
Intro to mobile in Africa, and some case studies. Our view:
1. Africa is a mobile first society;
2. Mobile is the fastest growing mass media channel around;
3. Its’ not the phone that’s mobile – it’s the audience;
4. Mobile makes your media budgets work harder;
5. Its interactive and allows response at point of impulse;
6. Mobile adds value at every stage of the path to purchase;
AMPS 2011AB Mobile Review - Mobile Marketing Association SA - Raymond BuckleRaymond Buckle
AMPS2011AB Mobile Review - Mobile Marketing Association South Africa
A new perspective on the mobile medium based on the All Media and Products Survey 2011AB produced by the South African Audience Research Foundation
Produced and sponsored by www.silverstonecis.com
The South Africa eCommerce Report April 2016 is brought to you by Visa.Digital Strategist
The South Africa eCommerce Report will appeal to any brand, retail, or digital marketer looking to understand the attitudes, preferences, and online shopping habits of South Africans. This report covers:
Demographic profiles of South African online shoppers and non-online shoppers
Internet usage and device usage
Other online activities of online shoppers
Frequency of online shopping and types of products purchased
Attitudes towards payment options, delivery times, and fees and returns
The impact of product reviews and price comparison websites on online shoppers
Drivers to increase online shopping frequency (delivery, payment methods, and discounts)
Comparison to AMPS data
Insights into the Mobile Internet in AfricaJon Hoehler
The presentation is a collection of information, insights and stats around the mobile internet in Africa. Its purpose is to provide perspective on the mobile internet in Africa and its potential for growth.
La France est-elle le cancre du marketing mobile ?
Retrouver la présentation de la Keynote et de la table ronde avec Greg Stuart, MMA Global, Thomas Husson, Forrester, Jacques Tchenio, ComScore, Martin Jaglin, MMA France, Luc Vignon, SFR.
Après New-York, Pékin, Londres et Singapour, le MMA Forum s’est installé pour la première fois à Paris le 5 décembre dernier. Cet événement n’aurait pas pu avoir lieu sans la confiance de nos partenaires : Solocal Group, Havas Media / Mobext, SFR Régie, Millennial Media et Sofialys. Le succès du Forum a par ailleurs été assuré par la qualité reconnue des différents intervenants.
Please email me "saghaeian [at] gmail.com" for any request on Vietnam market research, consulting and training.
This presentation includes topics such as:
Vietnam Operator Subscription Trends
Mobile Operators’ Market shares by subscriber
Technology Trends in Asia Pacific
Vietnam Mobile Technology Split
Device Sales by Technology in Vietnam
Vietnam Mobile ARPU and Revenue
Information Technology Market in Vietnam
Smartphone Connections Market Profile
Mobile's share of website traffic
Vietnam OTT Overview
Mobile Internet Consumer Report 2013 - Africa Vserv
Vserv's Mobile Internet Consumer 2013 report in association with The Mobile Marketing Association (MMA), provides audience insights for media planners & brand advertisers. It is designed to help them plan their media strategy for reaching the right target audience through Mobile Web & Apps across these fast-growing regions.
Mobile Internet Consumer Report 2013 - Latin AmericaVserv
Vserv's Mobile Internet Consumer 2013 report in association with The Mobile Marketing Association (MMA), provides audience insights for media planners & brand advertisers. It is designed to help them plan their media strategy for reaching the right target audience through Mobile Web & Apps across these fast-growing regions.
Mobile Internet Consumer Report 2013 - MiddleeastVserv
Vserv's Mobile Internet Consumer 2013 report in association with The Mobile Marketing Association (MMA), provides audience insights for media planners & brand advertisers. It is designed to help them plan their media strategy for reaching the right target audience through Mobile Web & Apps across these fast-growing regions.
Mobile Internet Consumer Report 2013 - Southeast AsiaVserv
Vserv's Mobile Internet Consumer 2013 report in association with The Mobile Marketing Association (MMA), provides audience insights for media planners & brand advertisers. It is designed to help them plan their media strategy for reaching the right target audience through Mobile Web & Apps across these fast-growing regions.
Vserv's Mobile Internet Consumer 2013 report in association with The Mobile Marketing Association (MMA), provides audience insights for media planners & brand advertisers. It is designed to help them plan their media strategy for reaching the right target audience through Mobile Web & Apps across these fast-growing regions.
Insights into Mobile Telecoms in AfricaJon Hoehler
A curated presentation of stats, data, graphs, analysis and insights on the mobile telecoms sector in Africa prepared by Jon Hoehler (@JonHoehler) and Andrew McHenry (@andrewmchenry).
How to Really Connect With Your Audience! It's not your slides! It's the value you bring to your audience.
Understand the ABC of really connecting with your audience. Without them, you are NOTHING!
Introduction to Slide Design: 7 Rules for Creating Effective SlidesAlex Rister
The 7 rules for creating effective slides include 1) slides are not documents; 2) picture superiority effect; 3) slides should be simple; 4) slides must have unity; 5) display data clearly; 6) use multimedia wisely; 7) don't forget your audience. To learn more about each rule, please visit http://alexrister1.wordpress.com/2013/02/06/7-rules-for-creating-effective-slides/
See download link below.
Here is a free compilation of all the freebies you might need for your presentations, or other creative projects, including fonts, colors, icons and more.
Download link: https://www.dropbox.com/s/ziy3976c8qxn51y/The%20Ultimate%20Freebies%20Guide%20for%20Presentations.pdf
This presentation was created 100% in PowerPoint by my presentation design agency Slides. We are based in Spain (Europe) but have clients worldwide.
Drop me an email and we will discuss your project.
You and I have wasted enough time on PowerPoint Presentations. It's a necessary evil, but there are much better ways to approach it. Based off a talk I gave @ APTS. Enjoy!
Your welcome email (or lack thereof) sets the tone for the email marketing relationship you have with your subscribers—make sure it's sending the right message!
Did you know that Tuesdays at 11am is one of the worst possible times to send your email campaigns? Stop relying on guesswork and hunches to drive your email marketing--you might be shooting yourself in the foot. Learn How to Tweak Your Email Messaging to Generate More Leads!
View full presentation here: http://www.hubspot.com/the-science-of-email-marketing/
Are you leveraging social proof to optimally boost leads and sales? Checkout out these tricks for harnessing current and past customer success (testimonials, star ratings, customer action shots, etc.) to drive more conversions.
You'll learn:
- What kinds of social proof aid conversion (and why)
- Common conversion-killing social proof cases to avoid
- When and where social proof matters on a landing page
- How to score/grade the quality of your social proof
- What elements make a highly persuasive testimonial (and how to get them)
BONUS: Learn my "CRAVENS" methodology -- a simple scorecard for measuring the quality of social proof to effectively persuade conversion. CRAVENS = Credible, Relevant, Attractive, Visual, Enumerated, Nearby [anxiety points], Specific.
Note: A "craven" is a chicken, quitter, scaredy cat, etc. The CRAVENS model focuses on leveraging social proof to strategically reduce anxiety (i.e. scaredy cat, abandonment tendencies) and in turn boost conversion. Get ready for some actionable social proof tips and some epic LOL cat slides! #RememberTheCravens (scaredy cats!)
>> Presented Aug 26, 2014 for an Unbounce Webinar.
Short link: http://j.mp/socialproofcrowebinar
For companies that are successfully monetizing their mobile investment, mobile context is proving itself to be the “not-so-little” big data that’s making all the difference. Mobile context is the insight into consumer information, behavior and location that brands can leverage to optimize customer engagement through hyper-personalization that drives increased brand loyalty and revenue. That’s why the contextual mobile marketing opportunity is being valued at as much as $44 billion.
Join this webinar to understand how companies today are using mobile context to drive deeper customer engagement and loyalty, mitigate risk and fraudulent activity, optimize mobile marketing ROI and deliver the best possible customer experience.
Mobile context experts will be on hand to answer your questions around:
How best to employ mobile context to benefit your business
How to ensure your customers opt-in to share their mobile contextual information
How to leverage mobile context to enhance and optimize current mobile investments
Best practice industry use cases for mobile context
Register today to receive a free copy of a recent research report by Syniverse and consulting firm Strategic Economic Engineering Corp. that uncovered a market value of as much as $44 billion for mobile context.
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Speakers:
Alastair Hanlon, VP, Enterprise Solutions, Syniverse
James Davlouros, VP, MasterCard Enterprise Partnerships, MasterCard
Live Webinar Date: August 14, 2014
Mobile: Shaping the First-screen Customer ExperienceSwrve_Inc
It’s been said many times: mobile is eating the world. As a result the digital customer journey as we know it is not only outdated, perhaps it has become irrelevant. In an era where consumers check their smartphones 150 times a day, and where 87% of millennials admit that they have their smartphone at their side all the time, perhaps it’s time for marketers to rethink the customer journey and invest in a customer engagement model that is centered around the customers’ first screen, the mobile phone.
CUnet Mobile Marketing Strategist Akeel Haider reviews the current state of mobile marketing and how colleges and universities can use these tools to generate leads.
Social in Africa?... Mobile IS where it's at. SA Social Landscape Report 2013...Tim Bishop
For this keynote in September I was asked to look at the niche and platform plays in Africa for the SA Social Landscape Report 2013 conference.
Its a look at mobile (of course), when and when not to use it, the real numbers, the harsh realities... the real definition of a smartphone, and the usual Tim-isms and a hint of controversy.... Agencies are crap, no such thing as Social Media Gurus... All under a Deloitte Digital, brand, ouch. (Oh and perhaps the first Deloitte slide deck to say the word 'F&ck'!
The first ever mention of ME3 the chemical equation for all things social.. me, me, me (remember that I said it first ;)
(When) Will mobile be adopted as the platform of choice for marketers in East...Moses Kemibaro
This is a presentation I gave this afternoon at the Inaugural Mobile Web East Africa Conference 2010 here in Nairobi, Kenya. The title of the presentation in full is (When) Will mobile be adopted as the platform of choice for marketers in East Africa? The perspective of a leading Digital Agency (Dotsavvy) with regard to how they are preparing for the expansion of mobile, and why.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
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Mobile Marketing Association South Africa AMPS 2012AB Mobile Review
1. Q3 2013Mobile Marketing Association - South Africa - www.mmasa.org / SMS MMA to 34747 1
Nothing Gets
Marketers Closer
to their
Consumers than
Mobile
Mobile has sparked a new world
of media in which every object is
a medium and every place is an
opportunity for a message.
There is no other platform that is
as personal, as pervasive, and
provides the opportunity for
proximity to connect with
consumers in the right place and
time.
It is time to reimagine marketing
with mobile leading the charge.
Every Moment is Mobile.
2. About the MMA SA
With over 70 members active in South Africa, the South African
Local Council of the Mobile Marketing Association was founded in
2008, and has been actively participating in the promotion,
establishment and growth of the mobile marketing and advertising
industry in this country.
Q3 2013Mobile Marketing Association - South Africa - www.mmasa.org / SMS MMA to 34747 2
3. Q3 2013Mobile Marketing Association - South Africa - www.mmasa.org / SMS MMA to 34747 3
The Role of Mobile
in the Marketing Mix
Traditional ATL
BTL
Direct / CRM
Digital
Social
Mobile
Marketing • Service
• Loyalty
• Rewards
• Social
• mCommerce
• mCRM
• Up-sell
• Cross Sell
• Mobile
Advertising
• Direct Response
• Permission
Marketing
• Mobile Internet
• Games
• Branded Utilities
• Community
Brand
Building
Acquisition
RetentionGrowth
4. The Mobile Marketing Association
The MMA is the premier global
non-profit trade association
representing all players in the
mobile marketing value chain. Leadership
• Code of Conduct
• Standards & Guidelines
• Training & Education
Promotion
• Awards
• Events
• Networking
Access
• Case Studies
• Best Practices
• Research and Insights
Q3 2013Mobile Marketing Association - South Africa - www.mmasa.org / SMS MMA to 34747 4
5. MMA SA Members Q3 2013
Q3 2013Mobile Marketing Association - South Africa - www.mmasa.org / SMS MMA to 34747 5
6. South Africa:
Leading the Mobile Revolution Globally
2009, 2010 & 2011 Global and EMEA Winners
3 Gold's, 2 Silvers
5 EMEA Regional Awards
• Lead Generation / Direct Response / Conversion
• Use of Mobile Social Media
• Messaging
• Social Impact / Not For Profit
• Relationship Building / CRM
Q3 2013Mobile Marketing Association - South Africa - www.mmasa.org / SMS MMA to 34747 6
7. Leadership
of committees, councils and
boards to keep your company
at the forefront of industry
Efficiency
and operational excellence
through the development of
guidelines and best practice
to reduce the friction and
help make it easier for buyers
and sellers alike.
Access
to MMA products, data,
initiatives, & networking to help
you make better decisions.
Promotion
of member products, services
and solutions to raise
awareness, generate more
leads and business for your
company
Influence
to shape the future of the
industry
Advanced Insight
via MMA products, data, initiatives and
research; helping members build your
understanding of the marketplace and
make better business decisions
Networking
via MMA initiatives and events
help support members to find
business partners and
customers.
MMA
Membership
The benefits of MMA membership
Q3 2013Mobile Marketing Association - South Africa - www.mmasa.org / SMS MMA to 34747 7
8. Q3 2013Mobile Marketing Association - South Africa - www.mmasa.org / SMS MMA to 34747 8
Local Contact Details
Candice Goodman
Chairperson MMA SA
+27 83 326 2461
Candy@mo-b.co.za
Raymond Buckle
Chair Emeritus MMA SA
+27 11 326 1000
Raymond@silverstonecis.com
Visit www.mmasa.org
Email info@mmasa.org
Mpho Mothapo
Marketing Manager
+27 82 556 5556
Mpho.Mothapo@MMAGlobal.com
Kim Risi
Member Support Manager
+27 83 468 9360
Kim.Risi@MMAGlobal.com
9. AMPS 2012AB Review
a fresh Mobile Perspective
(Highlights for general distribution)
A Mobile perspective of the South African Audience Research Foundation’s
bi-annual All Media and Products Survey (AMPS) January to December 2012
Q3 2013Mobile Marketing Association - South Africa - www.mmasa.org / SMS MMA to 34747 9
10. Q3 2013Mobile Marketing Association - South Africa - www.mmasa.org / SMS MMA to 34747 10
Report Sponsor
The AMPS2012AB Mobile Review was produced and sponsored by
Silverstone Solutions.
Silverstone delivers cutting edge integrated mobile and user centric
business, marketing and communication platforms and solutions.
Resilient and proven to work at scale.
If you would like to dig deeper, please email
mobileadvertising@silverstonecis.com
11. The
Mobile
Medium
2013
Size
Use
Audience
Growth
Trends
Opportunity
Q3 2013
Mobile Marketing Association - South Africa - www.mmasa.org / SMS MMA to 34747
(AMPS Review sponsored by SilverstoneCIS.com) 11
In 2010 MMA members work
shopped the structure of the AMPS
Questionnaire with SAARF –
2011AB and 2012AB is the result.
We’ve over-coded AMPS data,
and got a completely new
perspective of the mobile medium
in South Africa
We’re beyond the point where the
question is if mobile should form
part of your marketing mix…
In this update we can
start to see some
trends.
12. In South Africa today…
There are more than twice
as many cellphones as
there are TV sets (31.8m
vs 15.9m)
There are 4.6 times more
households with a
cellphone than a computer
68% of e-mails are sent
and received from a
cellphone
SMS text messaging is
used by 3 times more
people than email
There are 7.2 times more
homes with cellphones
than landline telephones
There are 5.2 times more
cellphone subscribers
than fixed Internet users
Q3 2013Mobile Marketing Association - South Africa - www.mmasa.org / SMS MMA to 34747 12
13. Mobile Penetration
29.561m Cellphone owners
14.843m use Voice/SMS/USSD only
14,871m use Mobile Internet and Data based
services
153,000 people use mobi data but do not own their
own cellphone
99% of mobile data users also use SMS/USSD
functions
14,642m mobile data users, also use SMS/USSD
functions
86% of internet users in SA access the internet via
mobile technology
Only 33% of SA access the internet via a computer
5.1m use both
Over coding used to ascertain these
figures- see Appendix
Q3 2013Mobile Marketing Association - South Africa - www.mmasa.org / SMS MMA to 34747 13
29.6m
Individual Cellphone
Owners
35m
SA Adult Population (15 years and older)
14.8m
UseVoice, SMS & USSD only
95% Mobile Phone Penetration in Households
85%
95%
14.7 m
Mobile Data Penetration
85% or 29.6m adults
directly targetable through
mobile marketing and
advertising
95% of adults can respond
to marketing and advertising
through mobile
50%
50%
14. Q3 2013Mobile Marketing Association - South Africa - www.mmasa.org / SMS MMA to 34747 14
Mobile compared to SA Mass Media
33803
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
Millions
Radio
TV
DVD
DSTV/ MNET/ Top
TV
Landline telephone
Cellphone
Computer
Internet
Internet - mobile
Inflection:
In 2009 Mobile became
the most pervasive mass
media in South Africa
15. Q3 2013Mobile Marketing Association - South Africa - www.mmasa.org / SMS MMA to 34747 15
Penetration of cellular phone ownership
By LSM
85
35
69
74
79
83
86
91 92 94 96
27
22
39
46
61
76
40
3
15 16
22
29
38
53
58
67
77
LSM 1-10 LSM 1 LSM 2 LSM 3 LSM 4 LSM 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM 10
%Penetration
Cellphone ownership Mobile internet Mobi data excludes inet
In LSMs 8-10
more than
53% of users
make use of
mobile data
more than
46% mobile
internet
penetration
16. Average HH Income R10,193 R13,505 R6,917
Average Age 36 31 42
Average LSM 6.2 7.0 5.4
Average monthly cell expenses R148 R206 R91
Urban 52% 63% 41%
Rural
48% 37% 59%
English 12% 18% 7%
Afrikaans 14% 18% 10%
Other languages 73% 64% 82%
Demographic profile comparison
between Mobi Data Users and SMS/Voice/USSD Only Users
Men 48% 50% 46%
Women
52% 50% 54%
15-24 28% 39% 17%
25-34 24% 29% 20%
35-49 26% 22% 30%
50+ 21% 10% 33%
Less than matric 48% 34% 63%
Matric 37% 44% 29%
Post matric 15% 23% 7%
Total cellphone owners
29.6m
Use Mobi Data
14.9m
Only use SMS/Voice/USSD Services
14.8m
Total adult population 85% 43% 43%
Black 76% 68% 84%
Coloured 8% 10% 6%
Indian 3% 4% 2%
White 13% 19% 8%
Q3 2013Mobile Marketing Association - South Africa - www.mmasa.org / SMS MMA to 34747 16
17. Demographic profile comparison
between types of Internet Access
Western Cape 10% 14% 7%
Northern Cape 2% 2% 2%
Free State 6% 5% 7%
Eastern Cape 12% 11% 12%
Kwazulu-Natal 20% 19% 22%
Mpumalanga 8% 7% 9%
Limpopo 11% 9% 12%
Gauteng 25% 28% 22%
North-West 7% 6% 8%
LSM 1 1% 0% 1%
LSM 2 3% 1% 5%
LSM 3 5% 2% 8%
LSM 4 12% 7% 17%
LSM 5 17% 12% 21%
LSM 6 23% 22% 24%
LSM 7 12% 15% 10%
LSM 8 9% 12% 6%
LSM 9 10% 16% 5%
LSM 10 7% 12% 2%
Working 38% 42% 34%
Housewife 7% 6% 8%
Student 16% 24% 8%
Retired 8% 3% 14%
Unemployed 31% 25% 36%
Q3 2013Mobile Marketing Association - South Africa - www.mmasa.org / SMS MMA to 34747 17
Total cellphone owners
29.6m
Use Mobi Data
14.9m
Only use SMS/Voice/USSD Services
14.8m
Total adult population 85% 43% 43%
18. Q3 2013Mobile Marketing Association - South Africa - www.mmasa.org / SMS MMA to 34747 18
Cellphone Activities
19,714
4,011
19,435
214
6,145
7,579
11,348
6,728
10,413
5,589
4,377
1,682
3,289
5,147
4,137
436
20,875
4,458
21,423
25,530
353
8,636
8,037
13,656
7,869
12,055
6,674
4,981
4,897
2,695
5,384
6,863
3,424
633
1,766
936
1,992
22,114
5,054
22,092
26,230
345
9,660
8,720
14,219
8,170
13,830
7,595
7,473
3,773
6,999
2,169
4,053
7,436
7,586
3,971
972
2,835
1,245
2,976
SMS
Competition/ Vote/ Donate
Tx Please call me
Rx Please call me
TV
Radio
Play Games
Take photos
Take video
Mobi activities
MMS
Chat
Social Net working
Facebook
Twitter
Email
Internet
Music
Download ringtone or logo
Read publication
Mobile apps
Subscribe/ content
Watch video
2012
2011
2010
19. Q3 2013Mobile Marketing Association - South Africa - www.mmasa.org / SMS MMA to 34747 19
Positioning map of cellphone activities
Reach: LSM/Age
Receive please call
me
SMS
Send please call me
Photos
Mobi data
Radio
Games
Take video
Social
network
MMS
Music
Chat
Internet
Facebook
Competition/
Vote
Email
Download
content
Other
Social
network
Watch
video
Apps
Twitter
TV
Publication
Subscribe
5.0
6.0
7.0
8.0
26.0 28.5 31.0 33.5 36.0
AverageLSM
Average Age
20. Internet Activities
By platform
Based on those who use medium
Audience base sizes:
◦ Any platform – 9.5m
◦ Via computer – 5.5m
◦ Via cellphone – 8.5m
93
70
70
69
68
48
47
29
27
21
88
82
24
23
39
19
23
30
15
24
81
52
73
72
69
47
46
19
25
12
Search
E-mail
Instant Messaging
Chat
Social Networking
Music Downloads
Games
Banking
Apps
News
% of 9.5m Internet Users
Any platform
Via computer
Via cellphone
19
19
18
11
10
10
9
4
3
2
23
5
19
21
8
11
3
7
4
3
2
21
19
15
10
9
6
10
7
2
2
2
18
Listen Radio
Directory
Read publication
Watch Videos
Shopping
Dating
Download a
podcast
Share Trading
Watch TV
Gambling
Other
% of 9.5m Internet Users
Any platform
Via computer
Via cellphone
Q3 2013Mobile Marketing Association - South Africa - www.mmasa.org / SMS MMA to 34747 20
21. 95
117
57
34
33
49
40
103
114
117
26
100
110
30
78
100
100
100
73
56
Search
E-mail
Social Networking
Instant Messaging
Chat
Games
Music Downloads
Banking
Read/ access current news
Read newspaper/ magazine
Listen Radio
Directory
Shopping
Dating
Download a podcast
Share Trading
Watch TV On-line
Gambling
Watch Videoa
Apps
Via computer
87
74
101
104
104
98
98
66
57
56
100
79
60
100
78
50
67
100
82
93
Via cellphone
Internet Activities
Norm in this instance is: use internet (on any platform) to do activity
Index values depict relationship to norm value where 100 =on par with the norm
Q3 2013Mobile Marketing Association - South Africa - www.mmasa.org / SMS MMA to 34747 21
22. Positioning map of media usage
Reach: LSM/Age
Q3 2013Mobile Marketing Association - South Africa - www.mmasa.org / SMS MMA to 34747 22
OOH
Radio
Newspaper
Magazine
TVInternet
Mobi
Fixed internet
Pay TV
Cinema
Cellphone
Voice/SMS
USSD
4.5
5.5
6.5
7.5
8.5
29.0 34.0 39.0 44.0
AverageLSM
Average Age
23. TV Radio Cinema Pay TV OOH Newspaper Magazine Cellphone
SMS/USSD
only
Mobi data Internet
Fixed
internet
Total LSM 1-14
83 82 8 28 64 49 47 85 42 43 49 16
LSM 1 9 63 0 0 14 6 9 35 31 3 5 0
LSM 2 29 70 0 0 25 23 17 69 54 15 18 0
LSM 3 58 74 0 0 40 23 24 74 56 17 24 0
LSM 4 - Low 76 81 0 1 45 28 22 78 59 19 29 1
LSM 4 - High 82 84 0 4 52 35 28 80 53 27 33 2
LSM 5 – Low 86 85 1 5 61 40 33 84 55 30 38 2
LSM 5 – High 90 85 2 11 60 43 35 82 51 31 37 5
LSM 6 – Low 91 84 4 17 70 49 43 85 49 36 43 5
LSM 6 – High 92 81 7 27 73 58 53 87 42 45 51 11
LSM 7 – Low 92 82 9 41 74 60 58 90 35 55 61 17
LSM 7 – High 92 81 12 47 76 65 64 91 36 56 62 22
LSM 8 – Low 93 84 13 53 74 66 65 91 31 60 68 26
LSM 8 – High 92 86 19 56 77 68 70 93 30 64 70 32
LSM 9 – Low 90 84 20 64 77 66 75 93 25 69 76 40
LSM 9 – High 90 85 24 72 78 67 77 95 20 76 83 55
LSM 10 – Low 89 86 35 77 81 69 80 96 15 83 90 69
LSM 10 - High 89 85 44 85 85 70 82 96 12 85 93 84
Media type usage among SA adults
By LSM (Percentage using media)
Cellphones are the only media type to have almost total saturation in LSMs 9 High – LSM 10.
Q3 2013Mobile Marketing Association - South Africa - www.mmasa.org / SMS MMA to 34747 23
ice cold cold medium warm hot very hot
24. Types of cellphone use
Over-coding to ascertain mobile data use
Mobile Data Access (Mobi)
• Activities on cellphone:
•Access internet
•email
•MMS
•Social networking
•Facebook
•Twitter
•Download ringtone/ logo
•Download/ use mobile apps or
music
•Instant messaging/ chat services
•Watch videos
•Read newspaper/ magazine,
•Subscribe to receive content or
services
• Internet activities done via cellphone:
•(21listed activities)
• Home access
•Mobile network (3G, EDGE, GPRS)
•Mobile Internet (WAP) using a
cellphone
•Place accessed internet – via
cellphone at various places
Voice / SMS /
USSD
• Do not require mobile
data technology
• Activities on cellphone
• SMS
• Send/ receive
please call me,
• Enter competition/
vote/ make donation
• Games
• Take photos/ videos
• Listen radio
• Watch TV
SMS/ USSD
users however
are ascertained
by coding:
Those who have
cellphones but do
not use mobi data
Mobile Data
Access required
to perform any of
these activities
Q3 2013Mobile Marketing Association - South Africa - www.mmasa.org / SMS MMA to 34747 24
25. Q3 2013Mobile Marketing Association - South Africa - www.mmasa.org / SMS MMA to 34747 25
Report Sponsor
The AMPS2012AB Mobile Review was produced and sponsored by
Silverstone Solutions.
Silverstone delivers cutting edge integrated mobile and user centric
business, marketing and communication platforms and solutions.
Resilient and proven to work at scale.
If you would like to dig deeper, please email
mobileadvertising@silverstonecis.com