In this document know how the digital revolution has thrown up range of opportunities for the CPG companies and how they can utilize these opportunities to generate value.
Latest trends in Digital Marketing to help define digital technologies and marketing techniques which will give options for companies to grow their businesses.
Every six months, SapientNitro's Research & Insights team identifies a set of digital trends shaping the marketing landscape.
This is the public version of these trends, which are shared with clients and our 11,000 employees.
From native advertising to shopping-in-increments, this presentation reveals key consumer behavior trends shaping the marketing landscape for Fortune 500 companies.
Similar to Mary Meeker, we attempt to highlight the current state, and point towards a vision of the future.
If you'd like to talk more about these and other insights, feel free to reach out to Hilding Anderson on twitter or LinkedIn.
Thank you.
Latest trends in Digital Marketing to help define digital technologies and marketing techniques which will give options for companies to grow their businesses.
Every six months, SapientNitro's Research & Insights team identifies a set of digital trends shaping the marketing landscape.
This is the public version of these trends, which are shared with clients and our 11,000 employees.
From native advertising to shopping-in-increments, this presentation reveals key consumer behavior trends shaping the marketing landscape for Fortune 500 companies.
Similar to Mary Meeker, we attempt to highlight the current state, and point towards a vision of the future.
If you'd like to talk more about these and other insights, feel free to reach out to Hilding Anderson on twitter or LinkedIn.
Thank you.
Lead Definition: Knowing your Perfect Customer ProfileSalesOptimize
In this slideshare, we talk about the complex nature of sales leads, knowing how to identify that perfect customer, and how you can work them through the sales pipeline.
Our previous blog on lead generation: https://www.salesoptimize.com/lead-definition-knowing-your-perfect-customer-profile/
Black Friday has been established as an undeniably powerful moment that mobilizes the consumer public; Therefore, we composed a presentation, in which we analyzed every perspective of Black Friday, coming to conclusions and providing directions that aim to help companies achieve the best possible result in this competitive period.
It’s no secret that marketers go to bed every night, dreaming of endless warm leads to pass to sales. We’re all email geeks at heart, but how can you turn those dreams into a reality? CommuniGator are at it again, join us for this webinar to learn our own tried and tested tricks for increasing your sales-ready leads (how nice are we)!
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
We have the latest information regarding new consumer habits and internet & social media trends, from how and where to use AR (Artificial Reality) and VR (Virtual Reality), how and why you need to boost user-generated content, why you have to invest more in “micro-influencers”, why short-form video content is a must, and most importantly why and how brands have to encompass in their line-up subjects that are inclusive and representative for a wide range of audiences.
The Smart Content Trend Report 2013 by Kiosked is a trends analysis which addresses the changing digital marketing landscape and introduces the concept of Smart Content, a non-intrusive service for consumers that is interactive, targeted, personalised and measurable.
Despite the debates around privacy, disinformation and influencer authenticity; social media continues to fuel our digital lives. The biggest change is how. With ever evolving platforms, trends, and even content types, social is growing increasingly complex and discerning fact from fiction is becoming progressively more difficult. What will be the biggest trends for marketers in 2020? Chris Walts, Social Strategy Lead at Ogilvy UK, and Kanika Bali, Social Strategist at Ogilvy Hong Kong share their insights.
This is a succinct guide for getting your digital marketing strategy right. Full of research to back up tips for data, mobile, video, programmatic and more. Written by the Head of Digital Marketing Advisory for TORI Global, Dominic Yacoubian.
Digital marketing trends: Top consumer trends and new Brand Engagement Rules Ioana Barbu
What makes consumers react and shop today, in a more and more digital world? Here are 5 top trends you need to follow in order to make sure you engage with your audience they way they need and expect you to.
Digital Advertising Trends 2021 – Mid-Year ReportJomer Gregorio
As more consumers shift towards virtual means of engagement and communication with brands, businesses, and other people, marketers were signaled to adopt a digital-first approach to advertising. Get more insights through this presentation.
Full blog here - https://digitalmarketingphilippines.com/digital-advertising-trends-2021-mid-year-report-infographic/
Into the Mainstream: Influencer Marketing in Societyrun_frictionless
TAKUMI surveyed over 3,500 consumers, marketers, and influencers across the UK, US, and Germany to uncover the latest trends in the sector. The report ‘Into the mainstream: Influencer marketing in society’, uncovered divided opinions on what consumers want to see and what brands are willing to engage with influencers on.
https://runfrictionless.com/b2b-white-paper-service/
Alastair Banks Digital Marketing Seminar 2017Hanna Mepstead
Director of Optix Solutions, digital marketing and web design company, Alastair banks, talks all things digital. From targeted ads to content plans, Al covers a range of digital marketing topics and tactics.
Check out Al's Secret Vlog tog et your hands on some useful marketing documents.
http://bit.ly/secretoptix
Android Cheatsheet by RapidValue SolutionsRapidValue
This presentation is a designer’s guide to create awesome Android UI/UX Spec Documents.
It comprises creating:
1. Layouts
2. Components
3. Gestures
4. Animation
HDFC Life tops the list of most social life insurance brandsSimplify360
The life insurance space has a long way to go considering their presence on social media. Among the major players, only HDFC Life seems to be serious about their social CRM.
Open up the report to discover more.
Lead Definition: Knowing your Perfect Customer ProfileSalesOptimize
In this slideshare, we talk about the complex nature of sales leads, knowing how to identify that perfect customer, and how you can work them through the sales pipeline.
Our previous blog on lead generation: https://www.salesoptimize.com/lead-definition-knowing-your-perfect-customer-profile/
Black Friday has been established as an undeniably powerful moment that mobilizes the consumer public; Therefore, we composed a presentation, in which we analyzed every perspective of Black Friday, coming to conclusions and providing directions that aim to help companies achieve the best possible result in this competitive period.
It’s no secret that marketers go to bed every night, dreaming of endless warm leads to pass to sales. We’re all email geeks at heart, but how can you turn those dreams into a reality? CommuniGator are at it again, join us for this webinar to learn our own tried and tested tricks for increasing your sales-ready leads (how nice are we)!
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
We have the latest information regarding new consumer habits and internet & social media trends, from how and where to use AR (Artificial Reality) and VR (Virtual Reality), how and why you need to boost user-generated content, why you have to invest more in “micro-influencers”, why short-form video content is a must, and most importantly why and how brands have to encompass in their line-up subjects that are inclusive and representative for a wide range of audiences.
The Smart Content Trend Report 2013 by Kiosked is a trends analysis which addresses the changing digital marketing landscape and introduces the concept of Smart Content, a non-intrusive service for consumers that is interactive, targeted, personalised and measurable.
Despite the debates around privacy, disinformation and influencer authenticity; social media continues to fuel our digital lives. The biggest change is how. With ever evolving platforms, trends, and even content types, social is growing increasingly complex and discerning fact from fiction is becoming progressively more difficult. What will be the biggest trends for marketers in 2020? Chris Walts, Social Strategy Lead at Ogilvy UK, and Kanika Bali, Social Strategist at Ogilvy Hong Kong share their insights.
This is a succinct guide for getting your digital marketing strategy right. Full of research to back up tips for data, mobile, video, programmatic and more. Written by the Head of Digital Marketing Advisory for TORI Global, Dominic Yacoubian.
Digital marketing trends: Top consumer trends and new Brand Engagement Rules Ioana Barbu
What makes consumers react and shop today, in a more and more digital world? Here are 5 top trends you need to follow in order to make sure you engage with your audience they way they need and expect you to.
Digital Advertising Trends 2021 – Mid-Year ReportJomer Gregorio
As more consumers shift towards virtual means of engagement and communication with brands, businesses, and other people, marketers were signaled to adopt a digital-first approach to advertising. Get more insights through this presentation.
Full blog here - https://digitalmarketingphilippines.com/digital-advertising-trends-2021-mid-year-report-infographic/
Into the Mainstream: Influencer Marketing in Societyrun_frictionless
TAKUMI surveyed over 3,500 consumers, marketers, and influencers across the UK, US, and Germany to uncover the latest trends in the sector. The report ‘Into the mainstream: Influencer marketing in society’, uncovered divided opinions on what consumers want to see and what brands are willing to engage with influencers on.
https://runfrictionless.com/b2b-white-paper-service/
Alastair Banks Digital Marketing Seminar 2017Hanna Mepstead
Director of Optix Solutions, digital marketing and web design company, Alastair banks, talks all things digital. From targeted ads to content plans, Al covers a range of digital marketing topics and tactics.
Check out Al's Secret Vlog tog et your hands on some useful marketing documents.
http://bit.ly/secretoptix
Android Cheatsheet by RapidValue SolutionsRapidValue
This presentation is a designer’s guide to create awesome Android UI/UX Spec Documents.
It comprises creating:
1. Layouts
2. Components
3. Gestures
4. Animation
HDFC Life tops the list of most social life insurance brandsSimplify360
The life insurance space has a long way to go considering their presence on social media. Among the major players, only HDFC Life seems to be serious about their social CRM.
Open up the report to discover more.
Financial services is one of the top disrupted industries today and this presentation will look at tips and tricks on how the banking industry can counter digital disruption. The goal of this presentation is to offer innovative ways for banks to transform their marketing strategy. It refers to case study examples of financial companies that are leading the way today with their revolutionary marketing strategies. The presentation also provides workable tasks that you can start using today.
Niche Life Insurance Website Formula - Grow your digital life insurance busin...Grant Weherley
Learn how to grow your digital life insurance business with Jeff Root, the host of the “Modern Life Insurance Selling Podcast” at www.selltermlife.com.
The slides were made by Monetize Your Expertise for the upcoming online course launch. Learn more at http://monetizemyexpertise.com.
2014 Digital-Inspired Trends in the Financial Services Industry: Banks, Card ...Carmelon Digital Marketing
The financial services industry is utilizing new technologies and channels, in order to become more efficient, more reliant, more convenient and above all – simpler. Among such new channels are internet websites, social media platforms, smartphone / tablet apps and others. Banks, credit card companies and insurance companies are using those digital channels along the entire service chain, including sales & marketing, communications, consumer service and CRM.
Presentation for the 2015 Life and Annuity Symposium in NY.
This presentation discusses the potential for life insurance to be disrupted by online distribution.
7 critical digital marketing trends for insurance agents & brokers in 2017Michael Jans Advisory
Learn about the 7 critical digital marketing trends insurance agents & brokers need to be aware of in 2017. It's a fast paced, constantly changing world, and successful insurance agencies and brokerages need to stay informed to keep up with customer expectations.
Insurance organizations will have to transition to digital enterprises to remain competitive and profitable in this age of constant disruption. While the ultimate goal of insurance — providing financial stability and protection for customers at various stages of their lives — will always remain, how insurers achieve this goal will evolve constantly. Repositioning for this new normal must be looked upon as an opportunity and not as a threat, since digitizing the enterprise can help drive efficiencies and innovation, use data more effectively and create newer and better business models. Insurers have the opportunity to extend their portfolio into newer adjacent eco-systems —tying up with auto companies to use vehicle telematics to create new insurance products based on shared data is just one example.
Technology is a key enabler in the transition to a digital enterprise, and insurers must invest in a robust business and technology architecture with the relevant tools to create an agile and flexible organization. Insurers can use the digitization opportunity to deliver greater value to their customers and gain competitive advantage, engaging more intensely with existing customers and attracting newer customers with innovative products, improving both profitability and growth. Based on our experience in digital insurance enterprises transformations, we have developed this presentation to debunk some of the myths around such transformations, and delineate the USER approach developed to help companies metamorphose into digital insurers of the future.
Digital Marketing Strategies for Financial ServicesBackbase
Presentation by Jim Marous and Jay Dillemuth in the Backbase webinar on Digital Marketing Strategies for Financial Services.
The rise in digital technologies is transforming how bank marketers can reach, engage and deliver value to their customers. With a proliferation of media channels, financial marketers must understand these new digital tools and be in a position to implement digital strategies that add value to the marketing mix and integrate with already established marketing and business practices.
This webinar will discuss several digital marketing strategies that are being successfully used by financial organizations to reach digitally savvy audiences. Tools will be presented along with examples of ways to gain a competitive advantage online
Digital insurance trends in Asia - Presentation to Allianz regional conferen...The Digital Insurer
This deck is an extract of a presentation given to Allianz CIO's and COO's in Singapore in May 2013.
Note : The presentation is an independent presentation by The Digital Insurer and does not represent or reflect Allianz policy or strategy.
The Digital Insurer presented at this conference on 18th June 2014.
The aim of the presentation was to look at the digital trends that are impacting health insurance and to explore how digital thinking can transform face-to-face sales of health insurance in Asia as well as develop new business models.
Visit the-digital-insurer.com for more information on digital insurance in Asia
Digital Banking Strategy Roadmap - 3.24.15Calvin Turner
The Digital delivery of banking products and services is already a reality.
Like it or not, your customers will compare their digital banking experience to shopping on Amazon, iTunes, eBay, Southwest Air, etc., and to their digital experiences with large banks that already have robust digital banking offerings.
Traditional banks can’t just push out mobile apps and capabilities to customers and call it a digital banking strategy. Customers expect a seamless integration of the entire online banking experience from initiation to fulfillment. If they are forced to drop off somewhere along the digital experience to print documents, call a representative, and/or visit a branch, you have lost the customer.
Developing a Roadmap for Digital TransformationJohn Sinke
Digitally mature companies out-perform their peers in innovation, agility and responsiveness to customers. “Digirati” also enjoy advantages in efficiency and effectiveness in product delivery, marketing, e-commerce, sales and customer service. More importantly, companies that achieve Digital Excellence are 26% more profitable (source: Capgemini Consulting and MIT Centre for Digital Business).
However, building a Roadmap for Digital Transformation requires not only successful collaboration between the CMO and the CIO, it also demands a strong customer-focused orientation and digital culture. During this presentation, John Sinke will share insights from leading marketers and his personal experience of turning Resorts World Sentosa into a “digital business”.
From Web Traffic to Foot Traffic: How Brands & Retailers Can Leverage Digital...Rebecca Lieb
My latest research report highlights how brands can harness the power of digital content and media to reach consumers and influence their in-store buying decisions. We surveyed 500 brand and agency marketers, including interviews with marketing leaders from PepsiCo, McDonalds, The Home Depot and Staples,
How the consumer shift to online media channels is changing the marketing mix.
(All research is cited. Special shout out to Hubspot and Aberdeen Group, both great resources on the subject matter).
Presented by Socialight Media Marketing
2015 Top Trends in B2B Social Marketing -- explore actionable insights regarding the biggest shifts in social marketing.
Contained within the report are answers to these questions:
-How is social marketing strategy changing in 2015?
-What are the new rules in content marketing?
-How are businesses adjusting their technology and process?
-Why is mobile so important for B2B marketers today?
-How are ad dollars shifting to social in 2015?
2015 Top Trends in B2B Social Marketing and explore actionable insights regarding the biggest shifts in social marketing.
Contained within the report are answers to these questions:
-How is social marketing strategy changing in 2015?
-What are the new rules in content marketing?
-How are businesses adjusting their technology and process?
-Why is mobile so important for B2B marketers today?
-How are ad dollars shifting to social in 2015?
Whitepaper: The Chief Marketing Officer’s Guide to Higher Quality Leads Creat...Bryan Young
Examines ways that enterprise executives can plan and execute critical strategies to improve the quality of leads attributed to digital marketing campaigns.
Electronics social marketing_digital strategyMarcel Baron
Two-thirds of electronics companies either have a
limited strategy, or no strategy at all, for integrating
digital in their businesses – despite the fact that the
number of social network users around the world is
now rapidly approaching the two billion mark.1
To make the most of the digital opportunity,
marketing organisations urgently need to embrace
new approaches, new processes, new skills, new
technologies and agile organisation structures.
Is your business ready to engage?
10 Digital Commerce Trends from the Fashion and Apparel, 2020 ReportAlaina Carter
COVID-19 made this season quite unfashionable as, just like other industries, the fashion industry also faced the consequences of this pandemic. Thanks to digital transformation, the fashion and apparel industry has a fair chance to bounce back. Read more to know what are the 10 Digital commerce trends from the fashion and clothing, 2020 report.
Infosys commissioned an independent market research company, Vanson Bourne, to investigate the use of digital technologies and key trends in nine industries. We surveyed 1,000 senior decision makers from business and IT, from large organizations with 1,000 employees or more and annual revenue of at least US$500 million.
The report aims to discover:
a) the surging tide of digital technology adoption in organizations – what is used and where?
b) the promised land of digital technology use, and the hurdles organizations face to get there
c) the biggest disruptive digital trends within the next three years and why organizations see them as vital to future success
The summary here presents the survey results and highlights the digital outlook that will define the healthcare industry strategy over the next three years.
5 tips to make your mainframe as fit as youInfosys
Just like a periodic health check-up is important to assess your overall well-being, a detailed reexamination of the enterprise IT landscape is paramount. We take a look at the various ways an enterprise needs to revamp its mainframe and sharpen its functionalities to stay ahead of the game. While APIs aid you in providing superior customer service, migrating to the cloud provides you with scalability and resilience. These and many more sub-offerings from Infosys aid your organization in staying agile and equipped to leverage the latest technologies to cater to the ever-changing market. Learn more.
Human Amplification In The Enterprise - Resources and UtilitiesInfosys
Infosys commissioned a study to develop a research methodology and get insights into the current nature of digital transformation enterprises undergo, across industry verticals. This deck provides industry specific insights from Resources and Utilities.
The study sought to understand a) the specific drivers of digital transformation for enterprises, b) the various facets of this transformation, c) expected and ensuing outcomes, and d) the role of Artificial Intelligence (AI).
Human Amplification In The Enterprise - Telecom and CommunicationInfosys
Infosys commissioned a study to develop a research methodology and get insights into the current nature of digital transformation enterprises undergo, across industry verticals. This deck provides industry specific insights from Telecom and Communication.
The study sought to understand a) the specific drivers of digital transformation for enterprises, b) the various facets of this transformation, c) expected and ensuing outcomes, and d) the role of Artificial Intelligence (AI).
Human Amplification In The Enterprise - Retail and CPGInfosys
Infosys commissioned a study to develop a research methodology and get insights into the current nature of digital transformation enterprises undergo, across industry verticals. This deck provides industry specific insights from Retail and CPG.
The study sought to understand a) the specific drivers of digital transformation for enterprises, b) the various facets of this transformation, c) expected and ensuing outcomes, and d) the role of Artificial Intelligence (AI).
Human Amplification In The Enterprise - Manufacturing and High-techInfosys
Infosys commissioned a study to develop a research methodology and get insights into the current nature of digital transformation enterprises undergo, across industry verticals. This deck provides industry specific insights from Manufacturing and High-tech.
The study sought to understand a) the specific drivers of digital transformation for enterprises, b) the various facets of this transformation, c) expected and ensuing outcomes, and d) the role of Artificial Intelligence (AI).
Human amplification in the enterprise - Automation. Innovation. Learning.Infosys
Infosys commissioned a study to develop a research methodology and get insights into the current nature of digital transformation enterprises undergo, across industry verticals. This deck provides industry specific insights from Automation, Innovation and learning.
The study sought to understand a) the specific drivers of digital transformation for enterprises, b) the various facets of this transformation, c) expected and ensuing outcomes, and d) the role of Artificial Intelligence (AI).
Human Amplification In The Enterprise - Healthcare and Life SciencesInfosys
Infosys commissioned a study to develop a research methodology and get insights into the current nature of digital transformation enterprises undergo, across industry verticals. This deck provides industry specific insights from Healthcare and Life Sciences
The study sought to understand a) the specific drivers of digital transformation for enterprises, b) the various facets of this transformation, c) expected and ensuing outcomes, and d) the role of Artificial Intelligence (AI).
Human Amplification In The Enterprise - Banking and InsuranceInfosys
Infosys commissioned a study to develop a research methodology and get insights into the current nature of digital transformation enterprises undergo, across industry verticals. This deck provides industry specific insights from Banking and Insurance.
The study sought to understand a) the specific drivers of digital transformation for enterprises, b) the various facets of this transformation, c) expected and ensuing outcomes, and d) the role of Artificial Intelligence (AI).
Take a glimpse at few of our efforts that we made to demonstrate that efficient technologies can easily be deployed in large scale in a cost effective manner to make our campus environmental friendly on this World Environment Day 2015
The Information Services industry is in the eye of the digital storm. Two major contenders within this industry - traditional and new age media companies must adopt strategies for the significant mass of millennials and demanding consumers.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
Marketing for the Digital Consumer – Roadmap for CPG Companies
1. View Point
Marketing for the digital consumer
Roadmap for CPG companies
- Ambeshwar Nath
www.infosys.com
2. Savvy consumers drive the digital revolution
In today’s hyperconnected market, the voice of one consumer can grow into a community of brand advocates
or a crowd of critics in the matter of a few hours. Demanding and informed, the digital consumer is leading and
influencing a global conversation about products and services, and brands and companies. Through the internet
and the mobile, and by way of wikis, blogs, tweets, and social media, the digital consumer has transformed how
she buys products. Consumer packaged goods (CPG) enterprises need to understand the new reality and engage
with this digital consumer in a dialogue to market their products effectively.
This new reality has thrown up a range of opportunities that CPG companies can leverage to grow their business
– but the challenge lies in figuring out how to utilize these opportunities to generate value. The digital revolution
has brought to the forefront devices, channels, and media that did not even exist a couple of years ago. And if they
existed, they were being deployed in a very different way.
2 | Infosys – View Point
3. Mobile, search and social media Keeping up with changing times
Take mobile phones, for instance. Mobile phones are no longer What these numbers demonstrate is that the entire selling-buying
devices users employ to talk and text. Instead, they have framework is transforming. A traditional marketing approach can
become portable computers – by 2014, mobile internet usage no longer suffice for CPG companies. As market dynamics change
will overtake desktop internet usage. The usage of the mobile and new opportunities arise, these companies need to keep pace
has become so integral to daily life that today 4.8 billion people by understanding their customers, innovating and creating a
have mobile phones – only 4.2 billion of the world’s population marketing strategy that engages the customer in the digital world.
owns toothbrushes. Over a billion of these mobiles phones are However, this is not as simple as it sounds. Digital marketing is
smartphones1.These phones are used for everything from talking not merely about having a presence on Facebook and following
and texting, to browsing, searching, buying, social networking, up on Twitter. With the digital consumer becoming pervasive,
and much else. many CPG companies are exploring the digital channel. Most,
however, appear to be hopping onto the bandwagon without
Let’s consider search as an opportunity. As many as 20% of
understanding digital marketing.
searches every day are done on topics that have never been
Googled before, which means a phenomenal amount of content In the Facebook community of 1 billion users, 61 of the top 100
is being added on a daily basis. In 2011, more than 50% of all “local” companies by size have Facebook brand pages5. However, a
searches were done from a mobile device2. With the internet and successful Facebook brand page is not decided by the size of
social media, customers have a podium from which they can tell the company but by how effectively a company engages with
everyone how they feel about a brand. Search results not only customers. Thus, the leading page belongs to Victoria’s Secret,
give links to CPG company sites, but also to reviews by dissatisfied which has close to 17.3 million fans6. Most brand companies
customers. using Facebook to broadcast messages – 95% of Facebook wall
posts are not answered by brands. The secret of Victoria’s Secret
Consumers don’t make their buying decision based on what the
lies in the fact that it leverages Facebook to actively engage with
brand advertises, but base their purchase on what they read and
the customer and have conversations with them. Thus, a Chief
what they search for. According to a study, 86% of consumers
Marketing Officer (CMO) will succeed in the digital marketing
say search engines are very important in the buying process3.
space if there is a concerted orchestration of processes, people
Add social media to the purchase decision matrix, and we see
and technology to understand and engage with the customer.
that search and social media complement each other in helping
consumers decide what to buy. According to the same study, And the digital space is critical. Gartner says that by 2015, digital
nearly half of consumers said they use a combination of search strategies – such as social and mobile marketing – will influence at
and social media to guide their purchasing decisions. Another least 80% of consumers’ discretionary spending7.
study found that 38 million people in the US said social media
influences their purchasing decisions. That number is up 14% over
the past six months4.
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4. Challenges for CMOs in the digital era
As consumers change, CPG companies must make – and are making – a paradigm shift in their marketing efforts to
take advantage of digital reach. Communication with consumers is more about ‘pull and engage’ rather than ‘push
and broadcast’, as it used to be earlier. And with consumers living in a multi-channel environment, businesses need
to engage with them across channels. Digital marketing is not about adding online channels; it is about integrating
digital channels and a digital mindset into all aspects of a CPG company’s marketing game plan.
As customers interact with their peers in social media sites across the internet, companies need to reach customers
in an environment familiar to them to forge closer and more meaningful relationships. Some of the best campaigns
running typically run across channels – paid media, internet, mobile, and to search and social. CPG companies are
linking conversations across channels and connecting the entire consumer journey. Thus, leading brands such as
Starbucks (the most engaged brand with a presence in 11 channels according to Wetpaint and Altimeter), Nike,
Coca-Cola, Ford, and SAP are conversing with customers across channels8.
We are seeing a move within CPG companies from investing in paid media such as television spots and print
advertising to investing in earned/ digital media. A year or two ago, digital spends were in the range of 10 to 12%
of marketing spends. Now most CPG companies are planning to grow this figure to 25-30%.
As these companies adapt to the digital consumer context and design their marketing strategy, they face several
challenges in this uncharted territory. Typically, CPG companies are working with several agencies and vendors,
and it is almost impossible to get campaigns out quickly and cohesively. What CMOs need for a focused marketing
campaign are actionable insights into customer behavior. However, data resides in silos, or is consolidated around
a specific brand. As a result, CMOs lack a 360-degree enterprise view of customers.
With CPG companies spending more time and effort and investing more money in the digital space, they need to
get digital marketing right – or the entire organization may face adverse consequences. Let us see what the CMO
needs to focus on to ensure that the CPG company’s digital marketing effort gives a high return on marketing
investment (ROMI).
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5. Focus areas for the CMO
While consumers still want the best product at the best price, the ecosystem in which consumers thrive and CPG
companies operate has undergone a dramatic change. This change must be regarded as an opportunity CPG
enterprises can use to engage with customers, build brand loyalty and forge lasting relationships.
Build long-term relationships with individual customers
As expectations soar, customers are demanding personalized products and services. CPG companies are moving
away from merely considering market segments to looking at micro-personalization. This is critical because a mere
demographic or income criterion cannot decide buying behavior. For instance, there is a huge difference in the
buying patterns of a 40-year-old middle-class housewife, a 40-year-old affluent single woman, and a 40-year-old
affluent married woman. Thus, the standard concept of the typical must be challenged by the CMOs.
The digital marketing framework of a CPG company needs to deploy capabilities, tools and processes that help
understand each individual customer and her buying patterns. Such micro-personalization is critical to nurturing
brand loyalty and establishing a rewarding relationship.
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6. Leverage multiple channels effectively have cross-channel data to take real-time decisions. Such data
must be leveraged to drive targeted products to shoppers. There is
CPG companies typically focus on broadcasting and pushing an increasing focus on analytics, and CPG companies must step up
content. With the focus shifting to engaging and pulling, and meet that challenge. Thus, CMOs must focus on a technology
companies need to have conversations that offer consumers an solution – like a digital marketing platform – which ensures that
incentive to engage. The best campaigns are those that link all the CPG company gets unified aggregated consumer data. Such
channels to provide an integrated experience even as they pique data can be harnessed to gain insight into consumers and engage
the customer’s curiosity across touch points. with them. CMOs must define marketing KPIs, actively listen to
For example, once of the world’s largest brewers ran a mobile consumers, and engage with them across channels.
campaign for its lager that gave drinkers in Ireland discounts
based on the weather. The hotter the day, the greater was the Integrate to measure ROMI in digital marketing
discount offered. A mobile app informed consumers about the
local temperature, and how much they could save at any of the Measuring return on any investment is critical. As CPG companies
participating bars. The mobile campaign was integrated across increase spend on digital marketing, measuring the value gained
channels with digital video, television, and social media sites. By from the initiative can be a challenge. Operating in multiple
the end of the campaign season, the application was downloaded geographies and dealing with multiple brands, CPG companies
150,000 times and 50% of the target market took part in the traditionally work in silos. There is a proliferation of digital assets
promotion. that are high on creativity, but lacking in discipline, centralization
and efficiency. Most CMOs struggle to gather the ROMI numbers
in such a disjointed setup. CPG companies require a unified
Centralize to harness actionable data and drive customer database and a secure and robust platform that captures
efficiency all consumer interactions across channels.
The data gathered from all these interactions needs to be captured The platform must also drive usability and speed. As digital
a holistic level to be acted upon by the CPG company for future marketing becomes more prominent, a company needs to tap into
reference. Businesses can understand their customers through past assets and reusable components. This provides CMOs with
the data they gather from digital marketing, learning about their the speed and agility they require to lower time to market and cut
likes, demands and motivations. With the advent of intelligent costs, ensuring that the CPG company is extremely competitive
solutions that study and understand customers through peer and effective. A leading CPG company with global brands and
interactions and transactions, companies can capture implicit 70+ creative agencies embarked on a transformational journey to
preferences and interests. CMOs must harness data and treat it deploy a digital marketing platform two years ago and was able to
not just as data but as a true asset. lower costs by 25-30%, and reduce speed to market from months
Today, human beings have access to 295 exabytes of data. And with to weeks to days. It now has a unified view of the consumer,
the increasing adoption of social media, the explosion of big data allowing micro-personalization, and it has been able to introduce
is only becoming more intense. Even then, 80% of organizations new tools that allow further innovation.
are focusing on traditional ways of market research when they
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7. Forging a partnership with the CIO organization
In many CPG organizations, collaboration between the IT and marketing departments is limited. Typically, the
marketing organization does most of its digital work on its own and IT plays a secondary role by providing basic
infrastructure. Today, as digital marketing intensifies into a high stakes effort, it is critical that the CMO and the CIO
work together to define hybrid working models with joint ownership.
With CPG companies operating in an environment where technology is a key differentiator for marketing
organizations, the CIO is best suited to evaluate technology solutions. The key challenge is where to draw the
line between marketing and technology. The CIO needs to assist the marketing organization and not impose. It is
important for both organizations to bridge the gap and ensure that they are taking small steps forward towards a
larger picture.
So, what can the CIO do to enable the CMO?
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8. Enhance collaboration Foster innovation
CMOs and CIOs need to work together to challenge the traditional Typically, it is the marketing team which comes up with innovative
way of working. Generally, the IT organization wants to work ideas; IT implements these. However, the marketing function today
with rigid structure and processes while CMOs work with agility, works not only with creative agencies but in an ecosystem with
flexibility and creativity. The successful CPG companies are those technology partners, service partners and product companies.
that define a new way of working by creating structures that build Therefore, the best of CPG companies are focusing on how they
in control and compliance but do not impact creativity. CIOs and can give innovative ideas to their marketing teams. It is becoming
CMOs need to take joint responsibility of marketing activities. a co-partner in the process.
Build marketing skills Merge targets and governance
With the IT and marketing organizations working in close The collaborative journey is a slow one, as both the marketing and
collaboration, the CIO needs to offer diverse skillsets and tools. IT functions adapt to each other’s needs and learn to trust. It is
For example, while IT will work with project managers with IT critical that the CIO does not run marketing projects as IT projects.
knowledge, for the marketing set-up the CPG company may need Both the CMO and CIO must set up joint collaborative teams and
people from a creative agency background. teams with clear roles and responsibilities.
8 | Infosys – View Point
9. Conclusion
To fulfill the demands of the digital consumer, CPG companies need to make
a paradigm shift in their marketing. The CMOs of these companies must think
of marketing as a horizontal effort across all of channels since consumers
need to see consistent messages across all channels with campaigns that
are optimized for all devices. CPG companies need to understand their
customers, and innovate a marketing strategy that engages the customer
in the digital world.
To make consumer interactions relevant and nurture loyalty, CMOs need to
build long-term relationships with individual customers, leverage multiple
channels, centralize to gather actionable data, and integrate to measure
ROMI. This calls for a robust and consolidated technology solution that
helps engage customers, gather and analyze data, and create an effective
marketing campaign. A collaborative partnership with the CIO can help
complement a CPG company’s marketing effort and drive home the
marketing message.
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11. References
1 & 2 Digital Buzz blog , Infographic: Social Media Statistics For 2012,
Jan 3, 2012
http://www.digitalbuzzblog.com/social-media-statistics-stats-2012-
infographic/
3 Inc. Shoppers Combine Search, Social Media to Fuel Decisions,
Feb 25, 2011
http://www.inc.com/news/articles/201102/half-of-consumers-
combine-search-and-social-media-for-help-buying.html
4 Social Media in the U.S. Military: A New Information Center of
Gravity? , By Dr. Mark Van Dyke,On Wednesday September 21, 2011
http://www.carlisle.army.mil/dime/blog/article.
cfm?blog=dime&article=191
5 Business2Community, Best Facebook Marketing Tips, Techniques
and Tools of 2011, Part 1
Facebook,By Tom Pick, Published December 29, 2011
http://www.business2community.com/facebook/best-facebook-
marketing-tips-techniques-and-tools-of-2011-part-1-0112039
6 360° Magazine, Featured, Info, Inspiration How four brands manage
their wildly successful Facebook pages, By Rhona Arinaitwe,
February 7, 2012
http://the360network.com/archives/2372
7 Gartner Press Release , March 29, 2011
http://www.gartner.com/it/page.jsp?id=1607814
8 Alitmeter,New study: Deep brand engagement correlates with
financial performance, July 20, 2009 By Charlene Li
http://www.altimetergroup.com/2009/07/engagementdb.html
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