The life insurance space has a long way to go considering their presence on social media. Among the major players, only HDFC Life seems to be serious about their social CRM. Open up the report to discover more.

1. A Social Media Report on LIFE INSURANCE COMPANIES IN INDIA
Period of analysis : 1st Nov – 25th Nov 2014

2. Executive Summary
HDFC Life leads the Share of Voice - It received 12,234 mentions - #YoungStar campaign fetched significant buzz
Demographic Analysis
-The topic is most discussed in the age group 21-30
-Males are found to discuss the topic more than Females
Sentiment Analysis
-HDFC Life and Kotak Life Insurance have got the maximum positive buzz
-Whereas , ICICI Life Insurance got the maximum negative buzz
Source Distribution
-Twitter is the major source for buzz generated, which is followed by Facebook at 2nd position
Facebook Analytics
-HDFC Life has the maximum fans on Facebook
-The Facebook fans of HDFC Life is 50,591 times of Birla Sun Life Insurance
Twitter Analytics
-HDFC Life is also the most followed Life Insurance Company on Twitter
-Twitter fans of HDFC Life is 821 times of Kotak Life Insurance

3. -500
0
500
1000
1500
2000
2500
3000
LIC
SBI
ICICI PRUDENTIAL
RELIANCE LIFE
HDFC LIFE
BIRLA
KOTAK
MAX LIFE
EXIDE
Bajaj Allianz
HDFC #youngstar campaign*
Buzz Trend – 23.4K mentions around Life Insurance Companies
Social media buzz trend of Life Insurance Companies, Source: Simplify360
Period of analysis : 1st Nov – 25th Nov 2014
*The peak for HDFC is 9000, but has been reduced to 2500 to increase resolution of the graph

4. Overall Mentions – HDFC Life has the highest mentions
12,234
3,031
2,846
2,819
2,651
1,884
1,331
1,153
1,087
920

5. HDFC Life leads the Share of Voice
41%
10%
10%
9%
9%
6%
4%
4%
4%
3%
HDFC
Kotak
Exide
SBI
ICICI
Max Life
Reliance
Bajaj Allianz
Birla
LIC
HDFC Life leads the share of voice at 41% followed by Kotak Life Insurance and Exide Life Insurance
Share of voice of Life Insurance Companies, Source: Simplify360

6. Demographic Analysis
70.25%
29.75%
Males are more active on social media on discussions on Life Insurance Comapanies
44.60%
37.64%
15.69%
2.07%
21-30
13-20
40+
31-40
The age group 21-30 is most active around the topic followed by 13-20

7. 68.47%
29.43%
2.10%
Neutral
Positve
Negative
What led to positive Buzz ?
What led to negative Buzz ?
HDFC Life Insurance
Top Hashtags
#YoungStar – 8,642 mentions #MoneyMantra – 20 mentions
1. False information fraud 2. Online Premium Pay not working for credit card 3. Pathetic customer service 4. Deducting balance maintenance fee for closed account 5. Forging signatures of customers
1.#YoungStar campaign
2. HDFC Policy

8. Kotak Life Insurance
72.01%
25.86%
2.16%
Neutral
Positve
Negative
What led to positive Buzz ?
What led to negative Buzz ?
Top Hashtags
#ChildInMe – 1,464 mentions
#ContestAlert – 96 mentions
#FamilyIsEveything – 15 mentions
1.ChildInMe campaign
1.Worst Service 2.Fake Claims 3.Customer support lines not working

9. Exide Life Insurance
98.43%
1.18%
0.39%
Neutral
Positve
Negative
What led to negative Buzz ?
1.Unable to login in Online portal

10. SBI Life Insurance
95.00%
4.17%
0.83%
Neutral
Positve
Negative
What led to positive Buzz ?
What led to negative Buzz ?

11. LIC Life Insurance
98.67%
1.18%
0.14%
Neutral
Positve
Negative
What led to negative Buzz ?
What led to positive Buzz ?

12. ICICI Life Insurance
91.26%
1.62%
7.12%
Neutral
Positve
Negative
What led to positive Buzz ?
What led to negative Buzz ?
1.Fraud policies 2.Incessant calling 3.False promises

13. Reliance Life Insurance
93.21%
4.93%
1.86%
Neutral
Positve
Negative
What led to positive Buzz ?
What led to negative Buzz ?
1.Poor service from agents
2.Cheater company
1.#DoGood campaign

14. Bajaj Allianz Life Insurance
89.09%
8.45%
2.46%
Neutral
Positve
Negative
What led to positive Buzz ?
What led to negative Buzz ?
Top Hashtags
#Bahanebaaz – 579 mentions
1.#BahaneBaaz campaign 2.Good experience 3.Best Deals

15. Max Life Insurance
95.19%
3.13%
0.88%
Neutral
Positve
Negative
What led to positive Buzz ?
1.Issues with MaxLife Portal
What led to negative Buzz ?

16. Birla Sun Life Insurance
60%
22%
19%
Neutral
Positve
Negative
What led to positive Buzz ?
What led to negative Buzz ?
INSUFFICIENT DATA
The brand does not have significant engagement on their Facebook and Twitter channels

17. Majority of the buzz for Life Insurance Companies is from Twitter
69%
29%
1%
TWITTER
FACEBOOK
OTHERS

18. HDFC Life has the largest fan base on Facebook
58
27,618
101,222
172,556
178,566
197,735
669,075
934,321
2,485,611
2,934,292
Birla
Exide
ICICI
Prudential
Reliance
Kotak
Bajaj
Allianz
MaxLife
SBI
LIC
HDFC
The fans of HDFC Life is 50,591 times than of Birla Life Insurance
Facebook fans of Life Insurance Companies, Source: Simplify360

19. 138
168
697
2,194
2,785
6,066
8,869
14,577
19,000
113,384
Kotak
Birla
Bajaj
Allianz
SBI
ICICI
Prudential
LIC
Exide
MaxLife
Reliance
HDFC
HDFC Life is the most followed Life Insurance Company on Twitter
Twitter followers of Life Insurance Companies, Source: Simplify360
The followers of HDFC Life is 821 times that of Kotak Life Insurance

20. Simplify360, is a leading social business intelligence firm. Simplify360 is the world’s first integrated enterprise solutions provider; our latest offerings are Social Marketing Suite for agencies, Social Contact Center for BPOs and Social Command Center for Enterprises. We enable businesses to perform Online Reputation Management, Customer Service, Community Management, Social Media Research & Brand Auditing; Online Sales Lead Generation, and Consumer Sentiment Analysis. We have already provided solutions through their tool for industry leaders like Wipro, Coffee Day, Star TV, Mahindra Retail and ITC Foods. Simplify360 is also the only company to work with the top media agency groups in the world like WPP and Publicis. Simplify360 operates directly or through partners in the US, Malaysia, Korea, South Africa, Saudi Arabia and the Netherlands to name a few. The company’s products and services are sold in over 100 countries. If you are interested to know more about Simplify360 and its offering, you can contact us at contact@simplify360.com
About Simplify360
US Headquarter: 1330, Capital Parkway, Carrollton, TX 75006 Phone : 347-468-7251 India: 3rd Floor, 7/1 Binnamangala, 100 Feet Road, Indiranagar, Bangalore 560038. Phone : +91 80 40971130
Address

21. THANK YOU CONNECT WITH US
Click the icons to connect with us