Marketing concentration info_deck
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The document introduces three new concentrations for marketing majors: Digital Marketing, Marketing Analytics and Research, and Professional Sales. It outlines the required and elective courses for each concentration. Digital Marketing focuses on using technology tools for marketing, Social Media Marketing, and Web Analytics. Marketing Analytics and Research prepares students for marketing insight and graduate school through courses in analytics, research, and spreadsheets. Professional Sales teaches sales management, influence and persuasion skills, and professional selling for business-to-business careers.
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Marketing concentration info_deck
- 3. Three New Concentrations • Leverage technology tools for marketing purposes • Social media, search engines, etc. Digital Marketing • Turn numbers into marketing insight and strategy • Prepare for grad school Marketing Analytics & Research • Help businesses to sell to other businesses • Learn persuasive skills Professional Sales
- 4. How Does it Work? OLD STRUCTURE 4 + 4 Required Electives NEW STRUCTURE 4 + 3 + 1 Major Track Track Required Required Elective All students still need to take one 3CH 200-400 level free elective and 6CH any free electives to make a total of 33CH.
- 5. All Marketing Majors Take… MKTG402 Consumer Behavior MKTG407 Marketing Research MKTG411 Multinational Marketing MKTG490 Marketing Policy and Strategy (Capstone)
- 6. Digital Marketing TRACK REQUIRED MKTG450 Marketing on the Internet MKTG455 Social Media Marketing MKTG460 Web Analytics TRACK ELECTIVES MKTG406 Public Relations MKTG412 Retail Marketing IT 325 Web Site and Web Page Design MKTG496 Practical Marketing Solutions MKTG367/368/369 Co- op/Internship/Practicum
- 7. Marketing Analytics and Research TRACK REQUIRED MKTG460 Web Analytics MKTG475 Marketing Analytics BNAL406 Spreadsheet Modeling and Analysis for Business Decisions TRACK ELECTIVES IT450 Database Concepts MKTG496 Practical Marketing Solutions BNAL415 Advanced Business Analytics/Big Data Applications MKTG367/368/369 Co- op/Internship/Practicum
- 8. Professional Sales TRACK REQUIRED MKTG404 Sales Management MKTG405 Art of Influence and Persuasion MKTG416 Professional Selling TRACK ELECTIVES MKTG428 Marketing of Services MKTG475 Marketing Analytics MKTG412 Retail Marketing MKTG496 Practical Marketing Solutions MKTG367/368/369 Co- op/Internship/Practicum
- 9. General Tips Starting Fall 2016 DegreeWorks likely available late summer Everyone: Take MKTG311 early Marketing Analytics: Take BNAL206 and BNAL306 early
- 11. To Reach Out… Yuping Liu-Thompkins YXXLiu@odu.edu (757) 683-6551 Twitter: @PingTweets LinkedIn: https://www.linkedin.com/in/yupingonline Website: http://www.yupingliu.com Strome Marketers Career Blog: http://bit.ly/MKTGcareers
Editor's Notes
- This is in addition to MKTG311 Principles of Marketing, which is part of the BSBA Core courses.
- Also mention