This document is a syllabus for a digital marketing course offered by Marketmenn. The 3-month course covers key topics in digital marketing including search engine optimization, Google Analytics, social media marketing, email marketing, mobile marketing, Google Ads, and more. The syllabus outlines the subtopics that will be discussed within each module, as well as value-added topics like UI/UX design, growth hacking, and internship opportunities. The course aims to provide practical training and job placement support for students.

1. DIG ITAL
M AR KETIN G
C O U R S E S Y L L A B U S
U P G R A D E D O N 0 1 / 0 1 / 2 0 2 0arketmenn

2. DI G I TAL
MARK ETI NG
C O U R S E S Y L L A B U S
U P G R A D E D O N 0 1 / 0 1 / 2 0 2 0
Marketmenn
1st Floor, Pariseema Society, Besides Starbucks,
FC road, Pune - 411004.
education@marketmenn.com
Digital Marketing is an
essential term involves
promotion of products,
services, people,
brands on online plat-
forms like websites,
search engines, social
media, applications,
e-mails, mobile and
etc. while this covers a
variety of strategic ac-
tivities to make more
productive outcomes.
Digital Marketing Introduction
Duration
Introduction on Marketing Environment
Significance of Digital Marketing
Search Engine Optimization
Google Analytics
Google Search Console
Social Media Organic | Paid
YouTube
Email Marketing
Mobile Marketing
Google Ads
Forums
Affiliate Marketing
Media Buying
Group Discounts
Reference offers
Senior citizens
Special cases
Frequent Discount Schemes by
Marketmenn
Early Bird Discounts
Unlimited revision schemes
Placement calls for job switch
Offers and Discounts
Post course support
Practical oriented classroom training
Budget assigning for ads
Real client audits and marketing plans
Methodology
https://www.marketmenn.com
Dates and Fees
See over
Course Syllabus
Value adding
UI/UX in Digital Marketing
Graphic Design in Digital Marketing
Growth Hacking concepts
Freelance
100% Job Placements
A/B testing concepts
Development basics
Budget to run live campaign
3.5 Months
Internship
1 Month Free (Optional)
Certifications
Marketmenn Certification
Google Certifications
Cours e Syllab us
arketmenn
arketmenn
call: 020 41214274 | 9665020846
Cl ick

3. Marketmenn
1st Floor, Pariseema Society, Besides Starbucks,
FC road, Pune - 411004.
education@marketmenn.com
TOPIC SUB TOPIC
Concepts
Business Models
Trending Marketing Strategies
Examples
Marketing
TOPIC SUB TOPIC
Types of mails
Frequency
Inbox Landing
Database
Tools
International Laws
Personalization
Notes
Reports
Email Marketing
Mobile Media Channels
Mobile CRM
Custom messaging
Data Base
Campaign
Mobile
Marketing
Introduction
Types of Google Ads
Search Advertising
Display Advertising
YouTube Advertising
Campaigns and reports
Bids & Strategies
Budget
Audience Targeting
Retargeting
Google Partner Sites
Google Ads
Introduction
Concepts
Client examples
Display Advertising
Google Ads
Advertising
Media Planning
Concepts
Media Buying
UI/UX in Digital Marketing
Graphic Design in-
Digital Marketing
Growth Hacking concepts
Freelance
100% Job Placements
A/B testing concepts
Development basics
Budget to run live campaign
Value Adding
ConceptsFacebook
Instagram
LinkedIn
Twitter
YouTube (Video Search Engine)
Social Media
Organic
Facebook
Instagram
LinkedIn
Twitter
YouTube (Video Search Engine)
Social Media
Organic
Dashboard
Over View
URL Inspection
Performance
Index
Enhancements
Security and manual actions
Legacy Tools and reports
Links
Settings
Google Search
Console
Analytics Linking
Dashboard Overview
User Data
Date | Reports | PDFs
| Sharing Reports
Real Time
Audience
Acquisition
Behavior
Conversions
Admin Panel
Google Analytics
Branding | Reach
Brand Hammering
Exact Audience Targeting
Cost
Remarketing and etc.
Significance of
Digital Marketing
ON page Basic to AdvanceSEO
OFF page Basic to AdvanceSEO
Train ing course outline
arketmennDIGIT AL MAR KE TI NG

4. Train ing course outline
arketmennDIGIT AL MAR KE TI NG
F o r m o r e i n f o r m a t i o n
arketmenn
Marketmenn
1st Floor, Pariseema Society, Besides Starbucks,
FC road, Pune - 411004.
education@marketmenn.com
click
https://www.marketmenn.com