Social media is a big deal for businesses because it allows them to engage in conversations with consumers, build stronger relationships, monitor brands and products, improve customer service, and gain competitive intelligence. While many services are free, implementing and running effective social media programs takes time, money, and resources. Social media is not about the tools or numbers, but having clear goals for how the tools should be used and integrating social media into marketing and sales activities. Developing a social media strategy involves discovery, creating a strategy, and implementing tactics. While social media requires a lot of daily work, it can be measured through activity, sentiment, demographics, location, website traffic, leads, and sales.

1. Marketing, Communications and Public Relations 2.0

2. Social Media Magic Doesn’t Happen

3. Conversation vs. a Broadcast

4. Why is Social Media a Big Deal?
Engage and have conversations with consumers
Build stronger relationships
Monitor your brand and products
Improve customer service
Competitive intelligence

5. The Benefits of Social Media

6. Facebook:
Facebook 485M registered users; 225M in
October 2009
Twitter:
Twitter 79 million users; 5million a year ago
YouTube:
YouTube Delivering 2B streams/day,
compared with 1B in October 2009
LinkedIn:
LinkedIn 65 million members

8. 13.2 million Facebook users in Canada, 7th-
largest population globally
3M Twitter users
57% of online Canadians use social networks at
least once a month; 82% of Gen Y consumers
use social networks each month

9. How Canadians
Use
Social Media

10. Yet, many companies are still afraid to embrace
social media.

11. Why?

12. Don't understand it
Don't know how much it will cost
Can’
Can’t see how to measure ROI
AND

17. Many services are free but…….
but…….
……
It takes time, money and resources to
implement and effectively run social media
programs.

19. It’s A Lot of Work
Social media well is far from glamorous. It takes
time and involves a lot of blocking and tackling
on a daily basis.

21. but…
Yes, but…
The tools are cool but even the best tools are
worthless without a clear goal of what and
how they should be used.

23. Wrong
It needs to be integrated into your
marketing and sales activities

24. Social Media is All About the
Numbers

25. Nope…Size Doesn’t Matter

27. That’s Wrong, Too
ROI depends on how you define investment

28. Social Media in Three Steps

29. Discovery

30. Strategy

31. Tactics

37. Blogs…Still Alive and Well

38. Jeff Wiener

41. Easier and quicker than a blog; multiples
updates per day
Lets you be part of the conversation; real-
time discussions
Can be used for a variety of purposes such
as customer service, feedback/suggestions,
news/info updates

42. Source: Sysomos

46. Facebook Users (Globally)

53. Canadians Love Watching Videos

61. Sadly, Not Enough Companies

67. Monitoring/Measurement

68. What Do You Measure?
- Activity
- Sentiment
- Demographics
- Location
- Web Site Traffic
- Leads
- Sales

69. Mark Evans
ME Consulting: www.markevans.ca
Phone: 416-669-7028
Twitter: @markevans
Blogs: markevanstech.com, twitterrati.com