This document discusses persuasive communication and how strong messages can influence thinking, behavior, and beliefs. It provides a communication model showing how a message is encoded by a sender, sent through a channel, decoded by a receiver, and feedback is provided which can be impacted by noise. It emphasizes that effective communication needs to be focused, relevant, clear, repeated, and engaging by selling the problem, showing how the solution solves it, and asking for agreement.
Innovation + changing face of advertisingJace Grebski
Presentation focuses on understanding the historical, and the changing landscape of advertising, including engagement and messaging, and how it's been and will continue to change for some time.
The presentation was given on March 19th 2012 @ Tulane University's AB Freeman School
Changing Reality (With Constructive Conversations) - John Marshall RobertsSustainable Brands
Join John Marshall Roberts as he discusses the urgency for businesses to rethink the way they create, generate and maintain their messages with the consumer public. Radical ideas, entertaining messaging and fundamentally new communications strategies are crucial for communicating sustainability!
This white paper, written by Pollen Strategy, describes the process by which innovations are diffused, and explains how businesses can maximise the market penetration of their innovations.
Factors that Affect Organizational CultureSlideShop.com
Culture is an important determinant of organizational success. In this presentation, we discussed what factors contribute to organizational culture. We also included practical examples to clearly illustrate our ideas.
More themed slides: https://slideshop.com/Themed-Slides
Innovation + changing face of advertisingJace Grebski
Presentation focuses on understanding the historical, and the changing landscape of advertising, including engagement and messaging, and how it's been and will continue to change for some time.
The presentation was given on March 19th 2012 @ Tulane University's AB Freeman School
Changing Reality (With Constructive Conversations) - John Marshall RobertsSustainable Brands
Join John Marshall Roberts as he discusses the urgency for businesses to rethink the way they create, generate and maintain their messages with the consumer public. Radical ideas, entertaining messaging and fundamentally new communications strategies are crucial for communicating sustainability!
This white paper, written by Pollen Strategy, describes the process by which innovations are diffused, and explains how businesses can maximise the market penetration of their innovations.
Factors that Affect Organizational CultureSlideShop.com
Culture is an important determinant of organizational success. In this presentation, we discussed what factors contribute to organizational culture. We also included practical examples to clearly illustrate our ideas.
More themed slides: https://slideshop.com/Themed-Slides
Covers an introduction to communication theory relating to integrated marketing communications in marketing.
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Marketing Communications is a specific genre without which marketing a product or a service would be impossible. In this ppt, we are giving out basic concepts that are used to bring about product awareness.
A New Leadership Model for Digital BusinessAbbie Lundberg
This presentation is based on research I conducted for Harvard Business Review Analytic Services as well as interviews with dozens of business leaders and CIOs.
Digital Innovation, IT and the Art of InfluenceAbbie Lundberg
A presentation based on research I conducted for Harvard Business Review Analytic Services, delivered at the St. Louis Gateway to Innovation conference.
An excerpt of my Persuasive Communication and Influence workshop. For more information or to book a workshop, visit my website at http://lundbergmedia.com or e-mail me at abbie@lundbergmedia.com
The CIO's dilemma can best be described as having to manage the competing imperatives for growth, innovation and new capabilities on the one hand and continued cost reduction and efficiency on the other. There is an answer to the CIO's dilemma: simplification.
This is from a talk I gave to the members of Northeast Ohio SIM in September 2009. It focuses on the dilemma of profitable growth in a slow economy, and what CIOs can do about it.
A Brief and Colorful History of Technology in BusinessAbbie Lundberg
A look back at the amazing developments that have taken place over the past 20 years in technology development and IT management; where we are now, and what IT leaders need to focus on in the months ahead.
Covers an introduction to communication theory relating to integrated marketing communications in marketing.
Want more FREE resources? Checkout the B2B Whiteboard youtube channel:
www.youtube.com/b2bwhiteboard
Or join us on Facebook today: www.facebook.com/b2bwhiteboard
Marketing Communications is a specific genre without which marketing a product or a service would be impossible. In this ppt, we are giving out basic concepts that are used to bring about product awareness.
A New Leadership Model for Digital BusinessAbbie Lundberg
This presentation is based on research I conducted for Harvard Business Review Analytic Services as well as interviews with dozens of business leaders and CIOs.
Digital Innovation, IT and the Art of InfluenceAbbie Lundberg
A presentation based on research I conducted for Harvard Business Review Analytic Services, delivered at the St. Louis Gateway to Innovation conference.
An excerpt of my Persuasive Communication and Influence workshop. For more information or to book a workshop, visit my website at http://lundbergmedia.com or e-mail me at abbie@lundbergmedia.com
The CIO's dilemma can best be described as having to manage the competing imperatives for growth, innovation and new capabilities on the one hand and continued cost reduction and efficiency on the other. There is an answer to the CIO's dilemma: simplification.
This is from a talk I gave to the members of Northeast Ohio SIM in September 2009. It focuses on the dilemma of profitable growth in a slow economy, and what CIOs can do about it.
A Brief and Colorful History of Technology in BusinessAbbie Lundberg
A look back at the amazing developments that have taken place over the past 20 years in technology development and IT management; where we are now, and what IT leaders need to focus on in the months ahead.
The Team Member and Guest Experience - Lead and Take Care of your restaurant team. They are the people closest to and delivering Hospitality to your paying Guests!
Make the call, and we can assist you.
408-784-7371
Foodservice Consulting + Design
Senior Project and Engineering Leader Jim Smith.pdfJim Smith
I am a Project and Engineering Leader with extensive experience as a Business Operations Leader, Technical Project Manager, Engineering Manager and Operations Experience for Domestic and International companies such as Electrolux, Carrier, and Deutz. I have developed new products using Stage Gate development/MS Project/JIRA, for the pro-duction of Medical Equipment, Large Commercial Refrigeration Systems, Appliances, HVAC, and Diesel engines.
My experience includes:
Managed customized engineered refrigeration system projects with high voltage power panels from quote to ship, coordinating actions between electrical engineering, mechanical design and application engineering, purchasing, production, test, quality assurance and field installation. Managed projects $25k to $1M per project; 4-8 per month. (Hussmann refrigeration)
Successfully developed the $15-20M yearly corporate capital strategy for manufacturing, with the Executive Team and key stakeholders. Created project scope and specifications, business case, ROI, managed project plans with key personnel for nine consumer product manufacturing and distribution sites; to support the company’s strategic sales plan.
Over 15 years of experience managing and developing cost improvement projects with key Stakeholders, site Manufacturing Engineers, Mechanical Engineers, Maintenance, and facility support personnel to optimize pro-duction operations, safety, EHS, and new product development. (BioLab, Deutz, Caire)
Experience working as a Technical Manager developing new products with chemical engineers and packaging engineers to enhance and reduce the cost of retail products. I have led the activities of multiple engineering groups with diverse backgrounds.
Great experience managing the product development of products which utilize complex electrical controls, high voltage power panels, product testing, and commissioning.
Created project scope, business case, ROI for multiple capital projects to support electrotechnical assembly and CPG goods. Identified project cost, risk, success criteria, and performed equipment qualifications. (Carrier, Electrolux, Biolab, Price, Hussmann)
Created detailed projects plans using MS Project, Gant charts in excel, and updated new product development in Jira for stakeholders and project team members including critical path.
Great knowledge of ISO9001, NFPA, OSHA regulations.
User level knowledge of MRP/SAP, MS Project, Powerpoint, Visio, Mastercontrol, JIRA, Power BI and Tableau.
I appreciate your consideration, and look forward to discussing this role with you, and how I can lead your company’s growth and profitability. I can be contacted via LinkedIn via phone or E Mail.
Jim Smith
678-993-7195
jimsmith30024@gmail.com
Artificial intelligence (AI) offers new opportunities to radically reinvent the way we do business. This study explores how CEOs and top decision makers around the world are responding to the transformative potential of AI.
Oprah Winfrey: A Leader in Media, Philanthropy, and Empowerment | CIO Women M...CIOWomenMagazine
This person is none other than Oprah Winfrey, a highly influential figure whose impact extends beyond television. This article will delve into the remarkable life and lasting legacy of Oprah. Her story serves as a reminder of the importance of perseverance, compassion, and firm determination.
The case study discusses the potential of drone delivery and the challenges that need to be addressed before it becomes widespread.
Key takeaways:
Drone delivery is in its early stages: Amazon's trial in the UK demonstrates the potential for faster deliveries, but it's still limited by regulations and technology.
Regulations are a major hurdle: Safety concerns around drone collisions with airplanes and people have led to restrictions on flight height and location.
Other challenges exist: Who will use drone delivery the most? Is it cost-effective compared to traditional delivery trucks?
Discussion questions:
Managerial challenges: Integrating drones requires planning for new infrastructure, training staff, and navigating regulations. There are also marketing and recruitment considerations specific to this technology.
External forces vary by country: Regulations, consumer acceptance, and infrastructure all differ between countries.
Demographics matter: Younger generations might be more receptive to drone delivery, while older populations might have concerns.
Stakeholders for Amazon: Customers, regulators, aviation authorities, and competitors are all stakeholders. Regulators likely hold the greatest influence as they determine the feasibility of drone delivery.
1. PersuasiveCommunication How a strong message can influence thinking, behavior and beliefs Abbie Lundberg, Lundberg Media abbie@lundbergmedia.com
2. Clear, purposeful communications can... remove obstacles build support change perceptions influence behavior speeddecision making and action Photo by 96dpi
3. “ The single biggest problem in communication is the illusion that it has taken place. -- George Bernard Shaw ”
4. A funny thing happened on the way to the listener... Message Sender Receiver Decoding .... Channel .... Encoding .... .…Feedback.… …. = Noise anything that distorts, distracts or interferes with the communication process Adapted from a communication model by James L. Gibson, John M. Ivancevich and James H. Donnelly, Jr., 1973
Hard enough to inform: information exchange from one brain to anothereven more challenging to persuade: influence someone’s thinking, behavior, beliefsImages in this presentation are from istockphoto or flickr creative commons license
Most people focus on the front end of this model. If want to be successful communicator, have to pay attention to the whole thing.
Not a 50/50 proposition; if want to be an effective communicator, have to take100% responsibility for understanding other people100% responsibility for other people understanding youSo What’s Your Point? By Jim & Bond Wetherbehttp://www.amazon.com/Whats-Your-Point-James-Wetherbe/dp/1883096014
Attention is single most important resource in communicationScarceW/out it, can’t explain, sell, influence anythingPeople only absorb information when they pay attentionWithout capturing attention, game over
Trouble is, information pollution creates scarcity of attentionAttention economicsInformation explosion, ubiquityIn 2010, over a zettabyte of digital information> 500 million Facebook pages70 million pageviews/month on SlidesharePeople watch 2 billion videos a day on YouTube and upload hundreds of thousands of videos daily. In fact, every minute, 24 hours of video is uploaded to YouTube.
NeurosciencePrefrontal cortex strengths: sophisticated, complex, quick limits: only hold 3 concepts in mind; burns a lot of fuelWhat this means for learning anything new. Communication is learningDiscomfort when push beyond natural limitsImplications for client communication
5 attributes of effective communication
Only as much information as you need for them to understand – and NO MOREwhat do you want them to understand?what do you want them to think or do differently?three key pointsFive subpointsDon’t muddy or confuse w/extraneous information
It’s all about THEM. Be OTHER focused.What do they care about? What is their point of reference?The myth of objectivity. Everything’s filteredCrucial to build rapport, trust. Easier to do if come from their point of reference.
Clear communication is simple, precise, specific[speak to each]Ambiguities & abstractions: meaning of speed or quality or service, e.g.Be specific
Repeat to remember. Remember to repeatEffective repetition: variations on a theme
People learn, remember, when they pay attention, engageShow don’t tellStory, metaphor, analogy, example, humor, emotionDemonstration – why we love JuliaQuestions engage the attentionWe focus so much on the information and spend little time on deliveryHow trumps WhatProcess overshadows content (credibility, rapport)
Persuasive communication modelPeople aren’t in the market for solutions to problems they don’t see or understand (William Bridges)