Marketing Birmingham Partner event 13 April
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This Partner event included the first panel discussion of 2016. In addition to an operational update, we took a closer look at the city region’s recent economic performance, reviewing some recent successes and also importantly assessing the challenges and opportunities that lay ahead.
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Marketing Birmingham Partner event 13 April
- 2. CONOMIC PERFORMANCE SUMMARY AGENDA WELCOME - Paul Kehoe, Chairman UPDATE - Neil Rami, Chief Executive - Investment - Visitor Economy - Commercial Partners - Economic performance PANEL - Paul Kehoe, Chairman - Matthew Hammond, PwC - Dr David Hardman, Innovation Birmingham - Fiona Lockyer, Hampton by Hilton Birmingham Broad Street - David Richardson, Lloyds Bank - Charles Toogood, Bilfinger GVA
- 3. CONOMIC PERFORMANCE SUMMARY INVESTMENT REVIEW - MIPIM - Expansion + attraction - Relocation Services FUTURE - Sales missions
- 5. MIPIM 2016
- 6. MIPIM 2016 highlights #MIPIMbrum Reach – 2.9m
- 7. EXPANSION + ATTRACTION 16 successful projects in Q4 = 2,079 jobs 14 projects were FDI = 2,027 new jobs 12 = new investments 4 = expansions South African company Expansion 1,000 jobs USA company New investment 450 jobs
- 11. SALES MISSIONS
- 12. CONOMIC PERFORMANCE SUMMARY VISITOR ECONOMY REVIEW - Shakespeare 400th anniversary - Instameet - GRATIS - Travel trade FUTURE - Sales missions
- 14. INSTAMEET Over 200 attendees 30% outside the area 40% ↑ in followers
- 15. EVENT SUPPORT New venue enquiry system through BCB Reduce proposal turnaround time to 4 hours
- 16. TRAVEL TRADE Over 40 appointments with international operators
- 17. SALES MISSIONS
- 18. CONOMIC PERFORMANCE SUMMARY PARTNERS PROGRAMME - Evaluating previous offer - Revised partner categories - Strengthened offer
- 19. Review process COMMERCIAL PARTNERS PROGRAMME Establishing the new team Getting the basics right Understanding partner needs Reviewing costs & commercial value
- 20. REVISED PARTNER CATEGORIES Member Associate partner Corporate partner Principal partner Associate partner Development partner Corporate partner Principal partner £500 £1,500 - £3,000 £5,000 £7,500+
- 21. STRENGTHENED OFFER Regular events Monthly communications Expanded research & insight offer Experienced account team
- 23. CONOMIC PERFORMANCE SUMMARY ECONOMIC PERFORMANCE
- 24. UK PERFORMANCE 2015 Growth was between 2% and 2.5% Inflation was close to zero (CPI averaged 0.05%) – lowest since 1960 Low oil prices provided consumers with a boost, spending up 2.8% Exports and imports both grew 5%-6%; service exports strong Business investment up 4.7%
- 25. Q1 2008 – Q4 2015
- 26. THE ECONOMIC OUTLOOK? With markets volatile and China slowing, what’s in prospect for the global and UK economies – will the recovery last? Will Britain stay in the EU? Are Birmingham and the West Midlands well-placed?
- 27. CONOMIC PERFORMANCE SUMMARY PANEL Matthew Hammond, PwC Dr David Hardman, Innovation Birmingham Fiona Lockyer, Hampton by Hilton Birmingham Broad Street David Richardson, Lloyds Bank Charles Toogood, Bilfinger GVA
- 28. THANK YOU
Editor's Notes
- Encouragingly most of the arrows are pointing in the right direction But while there is still an upward trend in GVA and employment at a local, regional and national level the economic environment we are operating in is becoming much more challenging At the same time there are significant opportunities and untapped potential for growth to be exploited
- Encouragingly most of the arrows are pointing in the right direction But while there is still an upward trend in GVA and employment at a local, regional and national level the economic environment we are operating in is becoming much more challenging At the same time there are significant opportunities and untapped potential for growth to be exploited
- Biggest ever delegation at MIPIM 2016, with a record 42 public and private sector organisations working in collaboration
- More than 700 delegates attended Greater Birmingham events, a 101% increase on 2015 Hosted 20 events across three days, including panel debates and key announcements OVERVIEW We achieved more national coverage than ever before at MIPIM, building on the successes of 2015. This year, we generated: A 250% increase in national media coverage from the previous year Over 123 articles placed in the media in just one week A total of 458 million people reached through Greater Birmingham’s stories A 92% influence rate on Greater Birmingham’s mentions during MIPIM
- Unveiling the Midlands Engine Pitchbook – showcasing 33 investment opportunities worth a combined £14.4 billion WEBSITE OVERVIEW MOST POPULAR WEB CONTENT MIPIM events programme up 220% on last year MIPIM homepage up 285% on last year 2016 brochure up 230% on last year OVERVIEW We achieved more national coverage than ever before at MIPIM, building on the successes of 2015. This year, we generated: A 250% increase in national media coverage from the previous year Over 123 articles placed in the media in just one week A total of 458 million people reached through Greater Birmingham’s stories A 92% influence rate on Greater Birmingham’s mentions during MIPIM SOCIAL MEDIA MIPIM HASHTAG “#MIPIMBRUM” Used 946 times during MIPIM week Totalled reach of 2.9million twitter users, compared to last year’s 740k Achieved 586 retweets during MIPIM week, compared to last year’s 250
- Business Birmingham team has been involved in 16 successful projects with 2,079 new jobs in Q4 Of which 14 are FDI projects with 2,027 new jobs Of the 16 investments, 12 were new investments with 984 new jobs and 4 were expansions with 1,095 new jobs Largest investments included Sigma Financial Group (South Africa) with 1,000 jobs (expansion) and Advanced Computer Software (USA) with 450 jobs (new). Advanced Engineering, BPFS and ITEC have been strongest performing sectors in Q4
- ERDF funded therefore primarily SME investment opportunity focussed Minimum of 5 to be in key geographic markets North America – USA, Canada Europe – Germany Asia Pacific – Australia, China, India, Japan Focused on key sectors Linked to key industry sector focussed events/ opportunities Commercial Partner Opportunities Larger scale – joint activity/ participation in market Smaller – BB team promoting partners relevant to mission connecting with our lead generation agencies in market connecting with partners with operations in market connecting with partners visiting market Midlands Engine Missions we are playing key role in planning of these = opportunities for partners Ultimate aim in sales missions with partner involvement = by working collaboratively with our partners we can generate and secure more inward investment opportunities for Greater Birmingham, maximising two-way business opportunities in the process.
- Encouragingly most of the arrows are pointing in the right direction But while there is still an upward trend in GVA and employment at a local, regional and national level the economic environment we are operating in is becoming much more challenging At the same time there are significant opportunities and untapped potential for growth to be exploited
- Secured funding as a partnership approach with Shakespeare’s England and Leicestershire Promotions – GREAT UK Challenge Fund Target US audience (to support BHX air links) Three streams: i) Travel trade, ii) Education and iii) Consumer marketing Project objectives: highlight the events and legacy celebrations of 400th anniversary of William Shakespeare’s death raise awareness of connectivity across Midlands and between partner destinations
- Largest Instameet event to date Worked in partnership with The Photography Show to bring show visitors into the city to demonstrate more of the city’s offer 1 weekend, 4 events Attracted visitors from outside the city in addition to the ever-growing Birmingham Instagram community – 30% attendees were from outside of Birmingham/international Supporting the city’s growing Instagram community, raising awareness of independent organisations
- GRATIS, a new efficient web based booking system and an improved venue directory tool. Currently being embedded into the Meet Birmingham website – once this has been done we will be communicating update to venues. The advanced booking tool will enable Birmingham Convention Bureau to handle enquiries much more efficiently, providing us with greater flexibility and the ability work from anywhere with an Internet connection. Benefits to organisers User-friendly online portal Informative venue listings Proposals can be turned around as quickly as 4 hours, whereas previous system was more like 24 hours Quality proposals Benefits to members – All of the above, plus Improved venue listing within the system Many city venues already use the system so are familiar with system and its processes System-generated proposals are more visual and well designed, providing a better impression of the venues profiled within Opportunities to upgrade listings with greater amounts of content Venues can use the system to check the enquiry/booking status of the event
- VisitBritain sales mission Attracts hundreds of international tour operators Format of face-to-face speed meetings
- Plans to attend a series of leisure of business tourism sales missions Key targets within USA, China and Europe IMEX and The Meetings Show provide access to international association organisers – a key focus for us in attracting events with high economic impact
- Encouragingly most of the arrows are pointing in the right direction But while there is still an upward trend in GVA and employment at a local, regional and national level the economic environment we are operating in is becoming much more challenging At the same time there are significant opportunities and untapped potential for growth to be exploited
- Historic distinction between Leisure / Business Tourism programme (Members) and BPFS (Partners) no longer relevant and restricts networking / cross promotion Aspiration to develop Commercial Partner Programme across ALL strategic sectors (AME, Life Sciences etc) WM Combined Authority will widen geographical scope Members become Associate Partners with immediate effect
- Historic distinction between Leisure / Business Tourism programme (Members) and BPFS (Partners) no longer relevant and restricts networking / cross promotion Aspiration to develop Commercial Partner Programme across ALL strategic sectors (AME, Life Sciences etc) WM Combined Authority will widen geographical scope Members become Associate Partners with immediate effect
- Historic distinction between Leisure / Business Tourism programme (Members) and BPFS (Partners) no longer relevant and restricts networking / cross promotion Aspiration to develop Commercial Partner Programme across ALL strategic sectors (AME, Life Sciences etc) WM Combined Authority will widen geographical scope Members become Associate Partners with immediate effect
- Encouragingly most of the arrows are pointing in the right direction But while there is still an upward trend in GVA and employment at a local, regional and national level the economic environment we are operating in is becoming much more challenging At the same time there are significant opportunities and untapped potential for growth to be exploited
- Encouragingly most of the arrows are pointing in the right direction But while there is still an upward trend in GVA and employment at a local, regional and national level the economic environment we are operating in is becoming much more challenging At the same time there are significant opportunities and untapped potential for growth to be exploited