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John Lewis presentation
Lisa Williams is the branch manager of the new John Lewis store in Birmingham. The document discusses why John Lewis chose Birmingham as the location for a new store and their ambitions for what the store will offer customers. Plans are outlined for the launch of the new Birmingham store and how John Lewis will continue engaging with the local community after opening.
John Lewis presentation
- 1. 1 Lisa Williams, BranchManager, John Lewis Birmingham
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- 3. 3 Bringing the siteto life...
- 4. 4 Ambitions for JohnLewis Birmingham
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Editor's Notes
- #3 BIRMINGHAM – WHY AND IMPACT We have long had an ambition to have a presence in Birmingham Birmingham’s talent, diversity, youth and incredibly rich heritage as a place that has always made things and innovated are key draws John Lewis is making a significant investment in Birmingham and the local community and is committing to Birmingham’s future John Lewis is bringing its regional flagship to the heart of the region’s capital. John Lewis Birmingham and Grand Central will deliver a stunning gateway to the West Midlands and will play a key role in regenerating the south side of the city, by completing the walking circuit when it reconnects the north and south sides of the city with new pedestrian links and public space. This will act as a major stimulus for the physical regeneration and economic growth in Birmingham city centre
- #4 BUILD FACTS AND STATS John Lewis Birmingham will be housed in a landmark four-storey building. The programme is all on track for our September opening The shop’s total floor area is 250,000 sq ft - equivalent to 3.5 football pitches Combining everyone’s steps the site team walks 48 miles per week – the same distance as from Birmingham city centre to Nottingham or Crewe. John Lewis Birmingham will contain approximately 14,000m2 of ceramic flooring – enough to tile four Olympic-sized swimming pools Behind the scenes, ten miles of sprinkler pipework weighing 76 tonnes will be installed - laid end to end this would stretch from the shop door to the outskirts of Wolverhampton The shop build will use 58,000m2 of plasterboard – enough to cover Birmingham Botanical Gardens 610,000 drywall screws have been used to build the shop’s plasterboard partitions – laid end to end these would cover a distance of 19 miles, equivalent to the length of ten Birmingham Airport runways
- #5 The Shop Most innovative shop to date – opportunity to reference &Beauty and Found Featuring more than 350,000 products including fashion, furniture, homewares, beauty and the latest technology, the shop will greatly improve the quality and breadth of Birmingham’s retail offer. John Lewis Birmingham will be home to all the traditional services found in our Full Line Department Stores. In addition, John Lewis Birmingham will have a Kuoni travel concession, a Foreign Exchange bureau, a Beauty Spa, a Clarins Skin Spa and a Customer Hub. The Community Opportunity to talk about Community Matters and being involved with the city. John Lewis is making a significant investment in Birmingham and the local community and is committing to Birmingham’s future Birmingham’s talent, diversity, youth and incredibly rich heritage as a place that has always made things and innovated are key draws John Lewis Birmingham will deliver a legacy of real quality and value to the area John Lewis is bringing its regional flagship to the heart of the region’s capital. John Lewis Birmingham and Grand Central will deliver a stunning gateway to the West Midlands and will play a key role in regenerating the south side of the city, by completing the walking circuit when it reconnects the north and south sides of the city with new pedestrian links and public space. This will act as a major stimulus for the physical regeneration and economic growth in Birmingham city centre.
- #6 It may be a nice opportunity now to discuss all the work you are doing with your team to get them ready for launch Highlight how excited you are to have the team in place and be able to welcome customers through the doors on the 24th September Stress that we are working very closely with Grand Central, Network Rail and the Birmingham City Council to prepare for the high volume of footfall expected over the opening weekend
- #7 John Lewis is not just opening a shop in Birmingham, we are committing to its future Opportunity to reiterate our desire to work with other retailers in the city to position Birmingham as a whole as a go to retail destination The post opening period runs neatly into the Christmas build up and we will be ensuring John Lewis customers old and new, are aware of the shop - and Birmingham's offer