![Webinar Participants ,[object Object],Micky Long VP, Arketi Group Laurie Douglas Director of Marketing, A.D.A.M. Inc. Ted McDermott VP of Business Development, Datasync](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Buliding a Case for Lead Nurturing
- 1. Building the case for automated lead nurturing A joint Arketi/Pardot webinar
- 7. Automated lead nurturing – What to expect 50% more sales-ready leads 33% lower cost per lead
- 10. Automated lead nurturing – Why we’re here 80% of users would better prepare by building proper processes and content
- 14. How business case was built No brainer once Sales saw the tool Automated emails Web activity tracking Lead scoring Much more visibility into our leads
- 16. Post-implementation thoughts/suggestions Clean up your database as much as possible upfront Make sure you have content Do the upfront work of setting up the scoring
- 19. Questions? Micky Long [email_address] www.arketi.com Contact Information: Adam Blitzer [email_address] www.pardot.com