2. Marketing
Increase Recall
Value
Supports The Sales
function
Sales
Increase Revenue
Help In Sales
Balance Sheet Top
Line
Strategy & Unique
Strength
5. Niche marketing is an advertising strategy that
focuses on a unique target market. Instead of
marketing to everyone who could benefit from a
product or service, this strategy focuses
exclusively on one group—a niche market—or
demographic of potential customers who would
most benefit from the offerings.
NICHE MARKETING1
11. TRADE SHOW MARKETING2
Trade show marketing refers to an exhibition where
companies in a specific industry showcase and
demonstrate their new products and services.
Trade shows are normally only open to those
people who register, company representatives or
members of the press. With this type of audience,
these events facilitate meaningful conversations
between companies, competitors and consumers
alike.
