marketing process

1. PRESENTATION ON
MARKETING
PROCESS
PRESENTED BY:-
SHIVAMGUPTA

2. • INTRODUCTION OF MARKETING
• DEFINATION OF MARKETING
• INTRODUCTION OF THE MARKETING
PROCESS
• STEPS OF MARKETING PROCESS

3. Many people thing of marketing only
as selling and advertising. Today,
marketing must be understood not
only in the old sense of making a sell-
“telling and selling” –but in the new
sense of satisfying customer needs.

4. We define marketing as a social and
managerial process by which
individual and groups obtained what
they need and want through creating
and exchanging value with other.

5. • The committee of Marketing Teacher’s
Association of the U.S.A. defines Marketing
as: "Marketing consists of the performance
of business activities that direct the flow of
goods and services from producer to
consumer or user.“
• The Chartered Institute of Marketing defines
marketing as: "the management process
responsible for identifying, anticipating and
satisfying customer requirements profitably.

7. • MARKETING PROCESS IS SIMPLE FIVE STEP MODAL.
• IN THE FIRST FOUR STEPS –COMPANIES WORKTO
UNDERSTAND CONSUMER ,CREATE CUSTOMER VALUE
AND BUILD STRONG CUSTOMER RELATIONSHIP.
•
• IN THE FINAL STEP COMPANIES REAP THE REWARD OF
CREATING SUPIRIOR CUSTOMER VALUE.
• BY CREATING CONSUMER VALUE THEY IN TURN CAPTURE
VALUE FROM CONSUMER IN THE FORM OF SALES ,
PROFIT AND LONG TERM CUSTOMERS EQUITY.

9. • UNDERSTANDING THE MARKET
PLACEAND CONSUMER NEEDS
• -- NEEDS , WANTS AND DEMANDS
 NEEDS- STATE OF FELT DEPRIVATION
 WANTS- SHAPED BY INDIVIDUAL CULTURE AND
INDIVIDUAL PERSONALITY
 DEMANDS- WANTES BACKED BY BUYING POWER

10. • MARKETING OFFERS- SOME COMBINATIONS
OF PRODUCT ,SERVICES, INFORMATION OR
EXPERIENCES OFFER TO A MARKET TO SATISFY A
NEED OR WANT.
• VALUE AND SETISFACTION
• EXCHANGE, TRANSACTIONS AND
RELATIONSHIP-
 EXCHANGE – OBTAINING A DESIRED OBJECT FROM
SOME BY OFFERING SOMETHING IN RETURN.

11.  TRANSECTIONS- CONSIST OF A TRADE OF VALUES
BETWEEN TWO PARTIES.
• MARKET
 ACTUAL AND POTENTIAL BUYERS

12. • DESIGNING A CUSTOMER –
DRIVEN MARKETING STRETEGY
SELECTING CUSTOMER TO SERVE
DECIDING ON A VALUE PROPSITON

13. • PREPERING A MARKETING PLAN AND
PROGRAMME
 MARKETING MIX
 PRODUCT- MARKETING OFFER
 PRICE- HOW MUCH WILL BE CHARGE FOR THE OFFER
 PLACE- HOW THE OFEER WILL BE AVAILABLE
 PROMOTION- OFFER COMMUNICATE TO TARGET
CUSTOMER WITH MERITES

14. •BUILDING CUSTOMER
RELATIONSHIP
CUSTOMER VALUE
CUSTOMER SATISFECTION

15. •CAPTUREING VALUE FROM
CUSTOMERS
CUERRNT AND FUTURE SALES
MARKET SHARES
PROFIT

17. AT LAST WE CAN SAY THAT MARKETING IS
A SOCIAL AND MANAGIRIAL PROCESS IN
WHICH THE FIRST FOUR STEPS CREATES
VALUES FOR CUSTOMER AND IN THE LAST
FIFTH STEP THE COMPANY REAP THE
REWARDES OF THE STRONG CUSTOMER
RELATIONSHIP BY CAPTURING VALUE
FROM THE CUSTOMER

18. THANK YOU