The sales strategy document outlines objectives and tactics to increase sales of clean cook stoves. It aims to 1) increase sales margins and distribution channels, 2) meet quarterly sales targets by expanding the customer base, and 3) service existing customers and find new business opportunities through various marketing routes. Various tactics are proposed, including setting sales targets, recruiting and training sales staff, possible major account management, and increasing education campaigns. Sales promotions, loyalty programs, hard selling strategies, and creating a referral program are also recommended to stimulate purchase and organic growth.
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*اشترك في صفحة ال Marketing Club* عالفيسبوك
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*اشترك في جروب ال Marketing Club* عالفيسبوك
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*Marketing Club Middle East*
25 Meetings in 6 Cities in 1 year & 2 months
Since October 2015
*We have 6 groups whatsapp*
*for almost 600 marketers*
From all middle east
*since 5 years*
& now 10 more groups
For Marketing Club Lovers as future Marketers
أهم حاجة الشروط
*Only marketers*
From all Industries
No students
*No sales*
*No hotels Reps*
*No restaurants Reps*
*No Travel Agents*
*No Advertising Agencies*
*Many have asked to Attend the Club*
((We Wish All can Attend,But Cant..))
*Criteria of Marketing Club Members*
•••••••••••••••••••••••••••••••••••••
For Better Harmony & Mind set.
*Must be only Marketer*
*Also Previous Marketing experience*
●Business Managers
●Country Manager,GM
●Directors, CEO
Are most welcomed to add Value to us.
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》
Not Med Rep,
Not Key Account,
Not Product Specialist,
Not Sales Supervisor,
Not Sales Manager,
●●●●●●●●●●●●●●●●●●
But till you become a marketer
you can join other What'sApp group
*Marketing Lover Future Club Group*
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》
For Conflict of Intrest
*Also Can't attend*
If Working in
*Marketing Services Provider*
=not *Hotel* Marketers
=not *Restaurant* Marketers
=not *Advertising* Marketer
=not *Event Manager*
=not *Market Researcher*.
■■■■■■■■■■■■■■■■
■■■■■■■■■■■■■■■■
*this Club for Only Marketers*
Very Soon we will have
*Business Leaders Club*
For Sales Managers & Directors
Will be Not for Markters
●●●●●●●●●●●●●●●●●●●●
■ *Only Marketers* ■
*& EPS Marketing Diploma*
●●●●●●●●●●●●●●●●●●●●
Confirm coming by Pvt WhatsApp
*To know the new Location*
*#Mahmoud_Bahgat*
00966568654916
*#Marketing_Club*
http://goo.gl/forms/RfskGzDslP
*اشترك بصفحة جمعية الصيادلة المصريين* عالفيسبوك
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https://lnkd.in/fvDQXuG
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www.TheLegendary.info
#Mahmoud_Bahgat
#Marketing_Club
Join us by WhatsApp to me 00966568654916
*اشترك في صفحة ال Marketing Club* عالفيسبوك
https://www.facebook.com/MarketingTipsPAGE/
*اشترك في جروب ال Marketing Club* عالفيسبوك
https://www.facebook.com/groups/837318003074869/
*Marketing Club Middle East*
25 Meetings in 6 Cities in 1 year & 2 months
Since October 2015
*We have 6 groups whatsapp*
*for almost 600 marketers*
From all middle east
*since 5 years*
& now 10 more groups
For Marketing Club Lovers as future Marketers
أهم حاجة الشروط
*Only marketers*
From all Industries
No students
*No sales*
*No hotels Reps*
*No restaurants Reps*
*No Travel Agents*
*No Advertising Agencies*
*Many have asked to Attend the Club*
((We Wish All can Attend,But Cant..))
*Criteria of Marketing Club Members*
•••••••••••••••••••••••••••••••••••••
For Better Harmony & Mind set.
*Must be only Marketer*
*Also Previous Marketing experience*
●Business Managers
●Country Manager,GM
●Directors, CEO
Are most welcomed to add Value to us.
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》
Not Med Rep,
Not Key Account,
Not Product Specialist,
Not Sales Supervisor,
Not Sales Manager,
●●●●●●●●●●●●●●●●●●
But till you become a marketer
you can join other What'sApp group
*Marketing Lover Future Club Group*
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》
For Conflict of Intrest
*Also Can't attend*
If Working in
*Marketing Services Provider*
=not *Hotel* Marketers
=not *Restaurant* Marketers
=not *Advertising* Marketer
=not *Event Manager*
=not *Market Researcher*.
■■■■■■■■■■■■■■■■
■■■■■■■■■■■■■■■■
*this Club for Only Marketers*
Very Soon we will have
*Business Leaders Club*
For Sales Managers & Directors
Will be Not for Markters
●●●●●●●●●●●●●●●●●●●●
■ *Only Marketers* ■
*& EPS Marketing Diploma*
●●●●●●●●●●●●●●●●●●●●
Confirm coming by Pvt WhatsApp
*To know the new Location*
*#Mahmoud_Bahgat*
00966568654916
*#Marketing_Club*
http://goo.gl/forms/RfskGzDslP
*اشترك بصفحة جمعية الصيادلة المصريين* عالفيسبوك
https://lnkd.in/fucnv_5
■ *Bahgat Facbook Page*
https://lnkd.in/fVAdubA
■ *Bahgat Linkedin*
https://lnkd.in/fvDQXuG
■ *Bahgat Twitter*
https://lnkd.in/fmNC72T
■ *Bahgat YouTube Channel*
https://www.Youtube.com /mahmoud bahgat
■ *Bahgat Instagram*
https://lnkd.in/fmWPXrY
■ *Bahgat SnapChat*
https://lnkd.in/f6GR-mR
*#Mahmoud_Bahgat*
*#Legendary_ADLAND*
www.TheLegendary.info
This is a marketing powerpoint on marketing strategies. the information is from http://www.knowthis.com/principles-of-marketing-tutorials/marketing-planning-and-strategy/
New product development and launch consultancy.
Relaunch of existing products and brands with USP.
processed Food & Beverage categories.
Contact 9049094060
International Marketing Management - Promotion & Distribution StrategiesSOMASUNDARAM T
Promotions; international advertising; sales promotion in international markets; international advertising; direct mailing; personal selling; exhibition; generic promotions in international marketing
Global Distribution; distribution as competitive advantage; rationalizing local channels; wholesaling; retailing; global logistics; parallel distribution; global channel design; Entry modes: Licensing, Strategic Alliances, Manufacturing Subsidiaries; optimal entry strategies.
This is a marketing powerpoint on marketing strategies. the information is from http://www.knowthis.com/principles-of-marketing-tutorials/marketing-planning-and-strategy/
New product development and launch consultancy.
Relaunch of existing products and brands with USP.
processed Food & Beverage categories.
Contact 9049094060
International Marketing Management - Promotion & Distribution StrategiesSOMASUNDARAM T
Promotions; international advertising; sales promotion in international markets; international advertising; direct mailing; personal selling; exhibition; generic promotions in international marketing
Global Distribution; distribution as competitive advantage; rationalizing local channels; wholesaling; retailing; global logistics; parallel distribution; global channel design; Entry modes: Licensing, Strategic Alliances, Manufacturing Subsidiaries; optimal entry strategies.
CHAPTER 1: MARKETING PRINCIPLES AND STRATEGIES
Lesson 1: Marketing and its Traditional Approaches
Lesson 2: Goals of Marketing
Lesson 3: Contemporary Approaches to Marketing
Credits: Principles of Marketing of Dr. Serrano- K-12
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Welcome to the dynamic world of product marketing! Whether you're a seasoned marketing professional or just stepping into the captivating realm of marketing, understanding the nuances of product marketing is essential. In this article, we're going to take a deep dive into the heart of product marketing and explore what it entails.
The objective of this presentation is to give everyone a little background about the Marketing Process. Please give us your thoughts and insights about this topic by means of commenting below. Let's interact with each other folks! Thank You and Happy Learning!
What is Marketing Management? Definition, and Guide | Enterprise WiredEnterprise Wired
In this article, we will delve into the intricacies of marketing management, exploring its key components, strategic importance, and how businesses can effectively navigate the dynamic landscape of contemporary marketing.
chapter2: global marketing strategies .pptxhiba423650
In this chapter, you will :
Understand the Concept of Global Marketing Strategies
Analyze the Benefits and Challenges of Global Marketing
Explore Effective Execution of Global Marketing Strategies
Develop Strategic Global Marketing Plans
Evaluate Different Types of Marketing Strategies
Understand the Role of E-commerce in Global Marketing
Appreciate the Importance of Localization and Global Standardization
Develop Adaptability and Agility in Global Marketing
Enhance Competitive Advantage in Global Markets
1. MARKETING/ Sale Strategy.
The salesstrategyseekstoachieve the following objectives:
1. To increase the salesmarginof cleancook stovesand widenthe salesanddistributionchannel
and networks.
2. Reachingthe targetsand goalssetquarterlybyestablishing,maintainingandexpanding
customerbase for the cleancookstove market.
3. Servicingthe needsof yourexistingcustomersandincreasingbusinessopportunitiesthrough
variousroutestomarket.
4. Settingsalestargetsforindividual retailingrepswithcompetitivesale contentstoaugmentsale
process
5. Recruitmentandtrainingsales staff,allocatingareastosalesrepresentativesat strategic
territories.
6. Possiblydealingwithsome majorcustomeraccounts,relationshipselling,keyaccount
management,andcustomerfeedbackcollection.
7. Increase sustenance of cookcleaneducationcampaign,adoptionof cleancookstoves,sales
promotionsandsalesvanads.
Sale promotion.
Free DeliveryservicesforcustomerinandroundAccra and subsidizethe costof deliveryforclientsat
distance locations.
Provides specialtyadvertisementsouvenirstorewardloyaltyortostimulate saleseg- Aprons,T’Shirts
or gifts.
Provide free healthoreye screeningservicesforclients,distributors’artisansandwomengroups
associatedwithcleancookstoves tomotive salesplayersalongthe value chain.
SalesCommunicationand Advertisement.
AdoptsalesvanPA communicationsystemwithjinglestoeducate andstimulate sales.
Printmerchandisedpictorial imagesof smoke induce healthdefectsespecially inpregnantwomen and
girl child.
Videodocumentaryof cleancookdemonstrationintertwinedwithcommunitybasededucation/
awarenesscreationsinlocal dialectsshownin some majorselectedterritories.
Organize periodiccommunityeventsandparticipate inlocal eventslikefestivalstoeducate and
stimulate purchase
Rural communitystakeholderrationalizationandsale stimulationdrive amongwomengroupsand trade
association,marketqueens,womenfinancial susugroups ect.
2. SalesLoyalty programs and discounts
DiscountforGold taggedclients. Seasonal Discount:Whenproductsare boughtwithinaspecifictime-
frame. Conditional Discount:Whenthe productspurchasedare usedorreconditioned. Quantity
Discount:Whentwoor more of the same product are purchasedatthe same time.
Incentivize YourSalesPartners and Marketingforce.
Recruitmentof salesforce andtheirpaymentstructure mustbe commissionbased.Itisimportantwhen
designingcompensationstructuresthatthese include clearrewardsforintendedresults.Salesforce
networkingbasedontargetaudience orgeographical segmentations shouldbe considered.
I recommendsales commissionstructure “shake up”the salesforce.Mostcommissionschedulesare
tieredwhere the salespersonreceivesalowercommissionrate ashissalesincrease.If you’re usingthat
approach,flipthe incentive ratiofromtoptobottomby makingthe highercommissionsapplicableto
the greatervolume of sales.
Howeverfora temporaryboostinrevenues,create asalescontestwhere the networksof salespeople
compete fora cash prize, cookingutensils,orsome otherdesiredperquisiteif theyreachatargeted
level of salesornewaccounts.If successful,follow one contestafteranotherwithadifferentprize each
time
Hard SellingStrategy.
It involves- doortodoorsales, bysalesagentsat homes,marketplaces,amongothers byrecruitedsales
force.
CollectiveHardSalesStrategy:Itinvolvesanetworkof communitybase salesforce withprincipal
communityofficialora respectedmemberwithinthe communitytoorganize groups.The gathering
wouldbe educatedandinfluence towardspurchase of the products.Itistime andcost effective. Public
gatheringsalestrialsandeducationatmarkets,festivalseventsamongothers helpstoeliminate of
perceptual orpsychological ProductRiskordoubts- SalesTrials
Socialize at both industryand non-industryevents.( SpeakingandstimulatingsalesdrivesatSME/Non
formal sectormanagementconventions)
1. ParticipatinginSME industrymanagementfunctions,associationfunctions orgatherings,women
customeradvocacy platforms,SME business platforms,initiatingorchampioningcommunitybase safe
delivery girl childissues andsmoke free cookingconcept. Thisseekstogenerate salesleadsandto
make cook cleanproductpronouncements.
To communicate brand of cook cleanstove to have directmarketaudience atcommunitymaternity
weighingcenters. Healthworkertoengineereducation,awareness campaigns oncookcleanstoves atts
whilesthe salesforce coordinateandfacilitatesotherarrangementstowardssales,follow upsand
deliveryof the product.
Mediapublicationsand sales drive.
3. Write and publisharticlesonproductsandservices of cleancook,impactsonsocioeconomic
empowermentof women,environmental,health,livelihood,sustainability etc. Itisessential tostimulate
corporate worldsupport,to facilitate masspurchase of cookcleanstovesforthe vulnerablegroups,to
assistfundraisingand to access corporate social responsibilitycollaborationfromorganizationswiththe
same vision.
Generatingmediasalesdrivetoaugmentmarketingprowesswherecorporate institutions,government,
NGO’sand general publicwoulddonatesintoaccountstosupportmasspurchase of cleancookstoves
for people withsmokeoruncleancookinginducesdisease, pregnantwomen,widows,and those
affectedbynatural disastersegfloods etc.
Write proposal formediatime slotegGBC to campaign,educate andpromote sales initiativesof clean
cook stoves.Hidingundershadowinitiativeprogramslike childeducation, healthandsafetyof girl child,
pregnancyandsafe delivery, householdsmokeinducesillnessprevention,etc.
CustomerCentric sales drive adoption.
ChurnManagementthroughchurn diagnostictestsexplorationacrossdesignatedsale territoriessales.
Sale complaintmanagementandfeedbackcollection. Ongoingsalesmarketingresearchtomonitor
competitoractions
Organic growth and Create a Referral Program
Designa referral programthatrewardscustomersforbringingothersintothe customerbase.Referral
rewardscan be in the formof discounts,gifts,invitationstospecial events,or“closeddoor”salesevents
where onlycertaincustomersare invitedtoparticipate andtake advantage of savings,exclusive
products,or otherpreferredcustomerperks.
A referral programcan borrowideasandschemesfromthe raving fan concept, butwill be executedina
simplerandmore general fashion.Manycustomershave friends,coworkers,andfamilymemberswho
require the same productsandservices,soreferral is anatural processof growingthe customerbase by
usingexistingcustomersasa resource forcommunityoutreach.
Note.The above salesstrategiesshouldbe translated intoaction plan for implementationtoachieve
desirable results.