Marketing Pitch Assessment

1. DIABLO MARKETING
The Future of Marketing Innovations

2. Agency and Strengths
- Diablo Marketing aims to provide a high level of customer
experience, providing clients with the best possible solutions to their
marketing and advertising concerns. Also helping to develop new
marketing campaigns for companies with a high level of quality.
Strengths:
- High level of customer interaction and satisfaction
- Low costs
- Specialists advice
- Creativity
- External perspectives

3. Current Campaign
Current Arnott’s Shaped Advertising Campaign

4. Current campaign issues
- Limited target market (teens aged 14-20)
- Dangerous activity in advisement
- Promoting the already popular flavours
- Social media use is limited
- Room to expand the target market not utilised

5. New Marketing Strategy
- Target a new market
- Promote the lesser selling flavours (Sensations
range)

6. New Marketing strategies:
- Target market expansion from teenagers to the
working class population ages 22-35, specifically
focusing on those with office jobs or tradesmen.
- Promote the more exotic flavours (the
sensations range) to the new targeted market,
as this appeals more to the older market than it
does to the younger market.

7. Communication tools
The communication tools used will include:
• Sales promotions:
- Vending machines in workplaces
• Advertising:
- Newspaper and magazine advertisements as this appeals
more to the working class target market.
- Billboards advertisements on public transport and in CBD’s
as this also appeals more to the working class target
market.

8. Communication Tools
• Direct Marketing
- Sales representatives going into organisation to promote and
sell the shapes products and offer promotional discounts.

9. Achieving Communication Objectives
- By implementing the communication tools
along with the new marketing strategy, it will
increase sales of the shapes products,
therefore achieving the communication
objectives.
- It will also expand the current market for
consumers, which is also a positive for
Arnott’s as it continues to grow the biscuit
range.

10. Conclusion
- In conclusion, we at Diablo Marketing believe
that by expanding the current target market by
promoting to a new market, with the sensations
range of flavours, will further grow and promote
the product Australia wide.
- As targeting a new market and aiming to sell
more of the sensations range link together well, it
will be more cost effective for Arnott’s to invest in
advertising techniques.