MARKETING AND WRITING PROFESSIONAL with more than 18 years of combined marketing, writing, non-profit, non-profit development, social networking, customer service, management, volunteer and membership experience. Skilled at managing policies and procedures to ensure that organization is meeting objectives.

1. MICHELLE ARMSTRONG
615.430.3782 armstrong_michelle@yahoo.com
MARKETING AND WRITING PROFESSIONAL with more than 18 years of combined marketing,
writing, non-profit, non-profit development, social networking, customer service, management, volunteer
and membership experience. Skilled at managing policies and procedures to ensure that organization is
meeting objectives. Key capabilities include:
• Cultivate major gifts through database prospecting and contributing skills to event planning and strat-
egy
• Applying for and writing grant requests for donor response, resulting in repeat donations of up to
$10,000 annually
• Create partnerships to leverage impact of organizational initiatives. For example, collaborated with
Te Papa Tongarewa Museum in New Zealand to develop a highly successful Lord of the Rings®
traveling exhibit visit at the Indiana State Museum. This resulted in an increase in the Indianapolis
tourism market, as measured the Chamber of Commerce Economic Development Division
• Develop fundraising and membership databases to increase functionality and streamline processes
• Reactivated dormant members and recovered fees through membership database I created for library
foundation
• Web Management and Web Management Back-up
• Build brand presence through press releases, visual marketing and placement
• Marketing research (demographic and historical data)
• Social Networking as a marketing tool
• Well-versed in consumer, mortgage and landlord/tenant documentation in Missouri, Indiana, Wash-
ington, Tennessee and Alabama
• Took over management of self-storage company with a small budget and within eight months occu-
pancy increased over 26% to over 80% and defaults decreased by 75%
• Database Analysis
• Organize budgeting processes to achieve responsible financial accountability
• Recruit and organize volunteers through outreach and use of Volunteer Match website
• Develop and maintain relationship with employment agencies, universities and other recruitment
sources
• Cultivate major gifts through database prospecting and contributing skills to event planning and strat-
egy
• Successfully turned around 600+ unit storage facility including operations utilizing marketing, social
networking and blogging techniques
• Manage weekend staff (Manager On Duty) for state museum.
SKILLS DEVELOPMENT
Social Networking; Marketing; Business and Professional Communications; Mortgage, Compliance,
Landlord/Tenant Document Training (ongoing); State lease laws (WA, MO, AL); Historical, Managerial
and IT Leadership; Technical Writing and Editing; HRIS (Human Resource Systems); Train The Trainer
Course; Sociology; Psychology; Art History; Historical Focus on Current Events (extended studies);
Computer virus repair
• QuickBooks
• Peoplesoft
• Microsoft Office Professional (MS Word,
PowerPoint, Excel, Outlook, Publisher, Ac-
cess, SharePoint and One Note)
• MS Front-Page
• Macintosh OSX (Tiger, Maverick)
• Adobe Photoshop CS2
• SiteLink Property Management Software
• Digigate
• DreamWeaver 8 (Mac & PC)
• ADP “HR Perspective”
• Social Networking (Blogger, Facebook, Twitter,
LinkedIn, etc
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EDUCATION
BA, Liberal Studies / History, University of Indianapolis, Indianapolis, IN
Columbia School of Broadcasting, Indianapolis, IN
Radio Broadcast Announcer certification
PROFESSIONAL EXPERIENCE
PSSM (Property Manager/Property turnaround) 2014-2016
Operations, Management, Sales and Marketing, Customer Service, Collections through to lien process,
Administrative
NON-PROFIT CONSULTING 2014
Operations, Management, Sales and Marketing, Customer Service, Inventory, Pricing, Donations, Em-
ployee Scheduling, QuickBooks (A/R, A/P, Payroll), Scheduling pick-ups and deliveries, Volunteer Re-
cruitment and Management, Non-profit Thrift Store Management Contracting (training staff about in-kind
donations as well as warehouse organization)
PEOPLES STORAGE (Property Manager/Property turnaround) 2012-2014
Operations, Management, Sales and Marketing, Customer Service, Collections through to lien process,
Administrative
STAR STORAGE/MAIN STREET PROPERTIES (Property Manager/Property turnaround) 2011-2012
Operations, Management, Customer Service, Marketing, Sales, Collections, Administrative
SOCIAL MEDIA NETWORK TRAINER (Private Consultant) 2009 – 2011
Social Networking Training (Facebook, Twitter, Blogging, LinkedIn, new trends in social networking)
AFFINION GROUP (Database/Billing Analyst) 2007 – 2009
Part of a team brought in to analyze current billing operation procedures and streamline process
MONROE HARDING (Human Resources Coordinator, 6 month project) 2006
Pre-employment, New-hire, Orientation Coordinator
GREENWOOD PUBLIC LIBRARY (Part-time, Interim) 2006
Director of Development (Grant writing, Fundraising, Volunteer Coordination, Database Creation and
Management)
OVERSEAS COUNCIL INTERNATIONAL (Project Liaison) 2004 – 2006
Project Management, Staff Training, Web Management, and Grant writing
INDIANA STATE MUSEUM (Marketing and Public Relations Assistant/Weekend Manager on Duty)
2002 – 2004
Collateral Placement Coordinator, Donations Coordinator, Press Release Coordinator, Graphics Input
Team, Wrote Marketing Proposal for Lord of the Rings traveling exhibit visit
PROFESSIONAL & ACADEMIC ASSOCIATIONS
Phi Alpha Theta –National History Honor Society
Alpha Sigma Lambda –National Honor Society
http://www.linkedin.com/pub/michelle-armstrong/7/7a3/a94