Slides on what is marketing and advertising of a business. Brought to you by HashtagByForce clothing Brand

1. WELCOME
TO THE 3RD
COFFEE
CHAT.
BROUGHT TO YOU BY
HASHTAGBYFORCE
FT TG-MARQETING

2. PRESENTERS
BRENDON MOKALAPA TSHWARELO MATINKETJA

3. PREVIOUSLY…
THE STRUCTURE OF A BUSINESS
SMALL BUSINESS
• Cannot continue operating at the
absence of the owner
• Sometimes need finances from the
owner’s pocket
BIG BUSINESS
• Can fully function at the absence of
the owner (someone who started it)
• Rarely need finances from the
owner’s pocket

4. WE BRING TO YOU,
MARKETING AND
ADVERTISING CHAT

5. MARKETING
(VERB-A DOING WORD)
• The action of promoting and selling service.
• Without marketing, no business would run.
• Marketing is like the blood system of any business, to keep it alive and growing.

6. MARKETING…

7. MARKETING
JOURNEY
1. MARKETING IS ALL
BASED ON RESEARCH
(GUIDED RESEARCH)
2. IN YOUR RESEARCH,
YOU SHOULD INCLUDE…:
3. MARKET PLACE 4. PRODUCT SUITABILITY
5. FACTORS (NOT
NEGATIVITY, BUT DO NOT
IGNORE FACTORS)
6. STRATEGY (PRICE,
METHOD OF SELLING,
TRANSPORTATION…)
7. SALES 8.
PUBLICITY/ADVERTISING

8. ADVERTISING…
A WAY TO SHOWCASE
YOUR SERVICES
A WAY TO LET THOSE WHO
DID NOT KNOW TO KNOW,
AND THOSE WHO KNOW
TO LIKE,
AND THOSE WHO LIKE TO
BUY,
AND THOSE WHO BUY TO
KEEP COMING BACK.

9. ADVERTISING
PHYSICAL
• Shirts
• Giving away of services for free
• Making promotions on prices
• Word of mouth
• Giving quality services
• Ambassadors
• Connections
DIGITAL
• Social media
• Web sites
• Good footprint
• Present solutions in your posts
• Feature the loved

10. WHAT IF THERE WAS NO…
MARKETING?
• Look at a car without fuel
ADVERTISING?
• Imagine a person without a face

11. COMMENTS, QUESTIONS
AND ANSWERS…

12. THESE WEEKLY COFFEE CHATS ARE BROUGHT TO
YOU BY…

13. BRANDINGNEXT WEEK… SAME TIME,
SAME GENRE