The document provides five easy steps to become a marketing guru: 1) Research customers thoroughly to understand their needs; 2) Communicate with customers through multiple channels; 3) View all communications as an extension of your brand; 4) Continually repeat the research and communication steps; 5) Recognize that becoming a marketing expert is an ongoing process rather than a finite list of steps. The overall message is that marketing success depends on deeply understanding customers and consistently communicating your brand message to them.

1. BECOMING A MARKETING
GURU IN FIVE EASY STEPS
Alf Rehn

2. MARKETING IS A BIG DEAL.
BUT WHAT IS IT?

3. WHAT PEOPLE THINK MARKETING IS…
BULLSHIT
“ADS AND STUFF”
MAGIC
SOMEONE ELSE’S JOB…

4. MARKETING IS…
BUSINESS DEVELOPMENT
COMMUNICATION
BRANDING/STORYTELLING
SALES (AND LOTS, LOTS MORE)

5. YET, AT THE SAME TIME…

6. IT’S NOT ROCKET SCIENCE

7. “The aim of marketing is to know and understand
the customer so well the product or service fits
him and sells itself.
—Peter Drucker

8. HOW TO BECOME A
MARKETING GURU
IN FIVE EASY STEPS

9. THE
CUSTOMER –
RESEARCH,
RESEARCH,
RESEARCH.

10. COMMUNICATE. THEN
COMMUNICATE SOME MORE.

11. EVERYTHING
IS BRANDING.

12. RINSE AND REPEAT

13. NEVER TRUST FIVE POINT LISTS.

14. PUTTING IT ALL TOGETHER

15. THANK YOU. www.alfrehn.com
Twitter: @alfrehn

16. For more from Alf Rehn, please see
www.alfrehn.com or Twitter:
@alfrehn
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