Dharma Productions is an Indian film production and distribution company founded in 1979. It is known for producing commercially and critically successful films starring prominent Bollywood celebrities. Some of its blockbuster films include Kuch Kuch Hota Hai, Kabhi Khushi Kabhie Gham, and Yeh Jawaani Hai Deewani. Dharma has expanded its reach through collaborations with other studios and venturing into regional and digital content. Upcoming Dharma films include Raazi, Dhadak, Drive, and Brahmastra starring major stars like Alia Bhatt, Ranbir Kapoor, and Akshay Kumar. The company is exploring new promotional strategies like mobile games and contests

1. Rohan V. Deshpande --- 09
Rohan Likhite --- 28
Preeti Sawant --- 40
Dinki Shah ---41

2. INTRODUCTION
Film under this
production was the
first Indian feature
film to figure on UK
top 10
Develops new
channel NDTV
imagine by
collaboration with
NDTV.
Dharma Productions
Pvt. Ltd. -- Indian motion
picture production and
distribution company,
based in Mumbai in
1979

3. S.W.O.T
1.Strong backing of experienced film
makers
2. Wide variety of films leading to
wider audience
3. High recognition all across the
world.
4. In house directors and top
celebrities like SRK, RK, etc
1.Piracy causes loss in
revenue
2. Penetration is not
much in rural market or
Tier 2/3
1. Increase brand
reputation by producing
commercials with both
national and international
brands
2. More offbeat films to
cater to different segments
1. Heavy competition
from the competitors
2. Legal and
government regulations
3. Alternate sources of
entertainment such as
cricket and politics

4. KEY
PERSONNEL
ASSOCIATED
COMPANIES
Yashwan
Productions Pvt Ltd
KJVB Design Pvt Ltd
Karan
Johar
(Director)
Nidhi
Parmar
(Creative
Head)
Siddharth
Kadam
(Marketin
g Head)
Zainab
Sood
(CEO)
Reena
Bajpai
(Legal
Head)

5. 2014,
22768250
00, 18%
2015,
11013750
00, 9%
2016,
27294250
00, 21%
2017,
67532900
00, 52%
DHARMA AT BOX-OFFICE
36%
42%
22%
IN 2016
YRF
UTV
Motion
Pictures
Dharma
6%
94%
IN 2017
YRF
Dharma

6. INITIAL
SUCCESS
RISE TO
PROMINENCE
WIDESPREAD
SUCCESS
THE JOUNEY OF DHARMA
1984-1998 1999-2006 2007-
2016/17

7. Movies

8. Produced, Directed & Distributed By Dharma
(Past-Present-Future)

9. Special Mention

10. Hit Rate of Dharma
Film Year
Nett Collection
((NR)
Verdict
Dostana 1980 4.50 crore Superhit
Duniya 1984 2.25 crore Below Average
Muqaddar ka
Faisla
1987 1.30 crore Flop
Agneepath 1990 5.75 crore Flop
Gumrah 1993 3.40 crore Hit
Duplicate 1998 9.25 crore Below Average
Kuch Kuch Hota
Hai
1998 45.25 crore
All-Time
Blockbuster
Kabhi Khushi
Kabhie Gham
2001 47.0 crore Blockbuster
Kal Ho Naa Ho 2003 35.0 crore Superhit

11. Hit Rate of Dharma
Film Year
Nett Collection
((NR)
Verdict
Kaal 2005 19.75 crore Semi-Hit
Kabhi Alvida
Na Kehna
2006 45.75 crore Hit
Dostana 2008 44.50 crore Semi-Hit
Wake Up Sid 2009 29.0 crore Semi-Hit
Kurbaan 2009 24.0 crore Flop
My Name is
Khan
2010 72.75 crore Hit
I Hate Luv
Storys
2010 43.68 crore Hit
We Are Family 2010 21.61 crore Average
Agneepath 2012 122.0 crore Superhit

12. Hit Rate of Dharma
Film Year
Nett Collection
((NR)
Verdict
Ek Main Aur Ekk Tu 2012 39.75 crore Average
Student of the Year 2012 70.0 crore Hit
Gippi 2013 4.26 crore Below Average
Yeh Jawaani Hai
Deewani
2013 188.0 crore Blockbuster
Gori Tere Pyaar
Mein
2013 16.32 crore Flop
Hasee Toh Phasee 2014 35.0 crore Above Average
2 States 2014 102.0 crore Superhit
Humpty Sharma Ki
Dulhania
2014 77.0 crore Superhit
Ungli 2014 21.0 crore Disaster

13. Hit Rate of Dharma
Film Year
Nett Collection
((NR)
Verdict
Brothers 2015 83.0 crore Flop
Shaandaar 2015 43.0 crore Flop
Kapoor & Sons 2016 76.0 crore Superhit
Baar baar Dekh 2016 31.0 crore Disaster
Ae Dil Hai
Mushkil
2016 112.0 crore Hit
Dear Zindagi 2016 64.44 crore Hit
Ok Jaanu 2017 23.64 crore Flop
Badrinath Ki
Dulhania
2017 116.68 crore Superhit
Baahubali
2(Distributor)
2017 510. 73 crore
All-Time
Blockbuster

15. Dad’s Times
Creative
Development
Team
Collaborations
Brand KJo
Audience Rules
Going Regional
Love thy
Family
Going Digital
Social Issues Unique
Promotions

16. Dad’s Times
 Producing movies secondary
business after Imports and
Exports
 Lack of movie business acumen
 Heavy losses
 Invested when friends,
colleagues, acquaintances
demanded
 Could never say NO
 Created and maintained a lot of
relationships
 Goodwill prevails

17. Brand KJo
 Director/ Producer/ Distributor
 Actor
 Writer, Screenplay, Dialogues
 Reality TV Judge
 Chat show host
 Line of Couture
 Presenter
 Disciplined, Follows deadlines
 People’s Person
 Predicts a movie’s journey
 Goodwill treasured and carried
forward

18. Creative
Development Team
 Read all scripts coming to
Dharma
 30 scripts per month
 1 or 2 per year from each go to
Karan
 No grammatical errors or typos
tolerated
 Out of the box but don’t break
the box
 Old genre but with a new
perspective
Jugal
Hansraj
Ryan
Stephen
Nidhi
Parmar

19. Social Issues
Kal Ho Na Ho
Bombay Talkies
Dostana

20. Love thy Family
ARMY OF
DIRECTORS
 Ayan Mukerji
 Shakun Batra
 Rensil D’Silva
 Punit Malhotra
 Tarun Mansukhani
 Karan Malhotra
 Abhishek Varman
 Shashank Khaitan
 Siddharth
Malhotra
 Shaad Ali
 Vinil Mathew
Family of Actors

21. Going Regional

22. Going Digital
In advance sale of Satellite
TV and Digital Streaming
rights

23. Audience Rules

24. Unique
PromotionsReality
Shows
Kapil
Sharma
Show
Conferences
Parties
Launches
NDTV
My Name
is Khan
Series
SOTY
and HUL
SOTY
midnight
poster
release
UC Web
BREAK
UP Song

25. Collaborations
o Dharma + Fox Studios
o Dharma + Sony Pictures
o Dharma + Reliance
Entertainment
o Dharma + UTV
o Dharma + Balaji WHY?

26.  Clean City Initiative--- Adar
Poonawalla
 D’décor--- Gauri Khan
 Bluestone--- Alia Bhatt Ad
 Nirav Modi Jewels---
Priyanka Chopra Ad
 Reliance Jio
 Reliance Digital
1. Est. 2016
2. Headed by Punit
Malhotra
3. Same directorial
bandwagon

27. UPCOMING VENTURES

28. Movie: Raazi
Actors: Alia Bhatt, Vicky Kaushal
Director: Meghna Gulzar
Release Date: 11 May, 2018
Buzz: First look of alia on her birthday,
poster release (Countdown)
Movie: Bucket List
Actors: Madhuri Dixit
Director: Tejas Prabha Vijay Deoskar
Release Date: 25th may,2018
Buzz: Madhuri’s debut in Marathi
industry, first look
Movie: Dhadak
Actors: Ishaan Khattar, Janhvi Kapoor
Director: Shashank Khaitan
Release Date: 20 July, 2018
Buzz: Nepotism hits, pics and videos
leaked from the sets, Romance rumors
Movie: Drive
Actors: Sushant Singh Rajput, Jacqueline
Fernandes
Director: Tarun Mansukhani
Release Date: 07 September, 2018
Buzz: Poster release
Movie: Student Of The Year 2
Actors: Tiger Shroff, Ananya Pandey
Director: Punit Malhotra
Release Date: 23 November, 2018
Buzz: Buzz around the actress to be
launched

29. Movie: Simba
Actors: Ranveer Singh, Sara Ali Khan,
Sonu Sood
Director: Rohit Shetty
Release Date: 23 November, 2018
Buzz: Buzz around the actress (Sara vs
Janhvi vs Priya )
Movie: Shiddat
Actors: Varun Dhawan, Alia Bhatt, Aditya
Roy Kapu, Sonakshi Sinha, Madhuri DIXIT,
Sanjay Kapoor
Director: Abhishek Varman
Release Date: 19 April, 2019
Buzz: Sridevi replacement, Madhuri &
Sanjay working together
Movie: Kesari
Actors: Akshay Kumar, Parineeti
Chopra
Director: Anurag Singha
Buzz: Buzz was created to who would
star in the movie
Movie: Rannbhoomi
Actors: Varun Dhawan
Director: Shashank Kaithan
Buzz: Announcement
Movie: Brahmastra
Actors: Ranbir Kapoor, Alia Bhatt,
Amitabh Bachchan
Director: Ayan Mukherjee
Release Date: 15 Aug, 2019
Buzz: Romance between the lead
rumors, onset clips

30.  Take in new directors for
Dharma 2.0
 2.0 can venture into 15 min
digital movies
 Dharma can target new TG
 Introduce a mobile app
For upcoming movie
promotion
 Introduce Digital Games
Eg. Where’s Waldo for Raazi (spy
based)
 For BUCKET LIST, win a paid
road trip for women based on
a contest