Presentation about - Transmedia Storytelling/strategy by Chhota Bheem - 2D Animation, 3D Animation, Movies, Licensing, Merchandising, Digital Business, Apps & Games, Events, Retail Store

1. Digital Content Creation
Transmedia Platform
Santhosh N Basavarajappa
11 / 04 / 2017
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2. Topic
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3. Mahabharat
Pandavas
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4. Overview
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 Chhota Bheem is created by Mr. Rajiv Chilaka.
 Premiered in 2008 on Pogo TV (Turner Broadcasting System)
 Fictional kingdom of Dholakpur
 Around 20 Characters – 6 are prominent
 Production company(s) : Green Gold Animation
 Distributor : Green Gold Animation
 Pogo TV - had stressed that storyline be kept simple

5. Overview
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 Genre : Adventure , Drama , Comedy and action
 Number of Seasons : 7 ( 2008 – 2016)
 Number of Episodes : 425 ( 26 Made of TV Movies )
 Running Time : 11 Minutes
 Languages : English
Hindi - National Language
Telugu - Regional Language
Tamil - Regional Language

6. Introduction
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7. Spinoff
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8. Transmedia
2D Animation 3D Animation Licensing
Merchandising Movies
Digital Business
Apps & Games Retail Store Events
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9. 2D Animation
 Green Gold Animation entered the Indian Animation industry in 2001
 Unique knowledge of developing original IP Content
 Voted India's favorite Character 2011 & 2012
 Winner best animation TV series
 +40 million viewers
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10. Licensing
 It is ranked in the top 150 global licensors with more than 60 product
licenses and 40 promotional licenses
 More than 4000 product SKUs are available under Chhota Bheem license
 Licensor of the year 2012/13/14/15/16
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11. Licensing
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12. Licensing
• Hamleys, Shoppers Stop, Landmark, Big Bazaar, Hypercity, Reliance
Trends, Lifestyle etc
• 60 product categories in kids merchandise
• "Chhota Bheem" has various product categories such as energy drinks,
ceiling fans, school bags, home decor, raincoats, umbrellas, sticker
products
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13. Apps and
Games
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14. Apps and
Games
Mayank Shah, Deputy Marketing Manager, Parle Products Pvt. Ltd.
“We are delighted that this campaign came out as a win-win for both the
marketer as well as the consumer; the spectacular results including 367 years
of game play and consuming a whopping 1.2 billion virtual biscuits are
that the audiences we were targeting totally loved the game and the
associated Parle G branding.”
Source : exchange4media News Service
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15. `
Retail Store
 Store offers a wide array of merchandise & products for girl and boy from
the age group of 0 to 12 years
 Currently open in 16 Cities across the length and breadth of India
 It was a simple motive to create a lot of merchandise and products for all
the die hard fans of Chhota Bheem
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Events
• Times Kids Expo, Enadu Kids Expo, World Kids Expo, Kracker Jack, Kids
Central, Son & Shine and many more.
• Chhota Bheem Carnival
• Our work includes designing, production, display, games and activities.
This enables us to provide a full set up and creative service.
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17. Digital
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18. Digital
703,771 subscribers • 441,711,976 views
Joined 1 Jul 2011
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19. Movies
Feature films
Chhota Bheem and the Curse of Damyaan (2012) Chhota
Bheem and the Throne of Bali (2013)
Chhota Bheem: Himalayan Adventure (2016)
Television films
Chhota Bheem And Krishna
Chhota Bheem: Journey to Petra
Chhota Bheem: Master of Shaolin
Chhota Bheem and the Shinobi Secret
Super Bheem: Hawamein Halla (2016)
Super Bheem: Aakhri Chunauti (2016 )
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20. 3D Animation
Entered the 3D arena in 2016 with its newest show Super Bheem
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21. 3D Animation
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22. Dislike
1) Too much Addictive in nature
2) Too much Violence
3) Promote Sweets
4) Too much product promotion
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23. likes
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2011 2012 2013 2014 2015 2016 2017* 2018* 2019* 2020* 2021*
Revenueofanimation,vfxandpost-production
Total revenue generated by India's animation film industry from
2011 to 2021( in billion Indian rupees)
Indian
Animation
Industry

25. Thank you
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