This document provides guidance for creating marketing videos. It includes a checklist of steps like identifying the target audience, creating personas and storyboards, writing scripts, and obtaining feedback. Tips for recording include practicing the script, using adequate lighting, and a stable tripod. The sample script introduces a marketing agency, emphasizes understanding clients' needs and goals, and maximizes budgets. It encourages the viewer to work with the agency to accomplish their business goals through digital solutions.

1. MARKETING
AGENCY
VIDEO
GUIDE
A PRAVIKA.COM PRODUCTION
Video Creation Checklist
Audio/Video Script
Tips for Recording the Video

2. CHECKLIST FOR
CREATING A VIDEO
01 Identify your target niche
02
Create the ideal persona for
your clients
04
Create a storyboard to
develop the flow of your
video
05
Write the script. Practice your
lines - whether in front of a
mirror or in front of
somebody else
06
Get feedback and revise (if
needed).
Know the pain points of your
audience. Make sure your
message provides the
solution clients are seeking
03

3. CHECKLIST FOR
CREATING A VIDEO
01 Don’t have a camera? Record
with your phone
02
Use a tripod when shooting
for stable footage
04
Shoot the video - do as many
takes as you want and in
different angles until you
have enough footage for
editing
05
Find stock audios and images.
Visit Videvo, Pexels, &
Pixabay for stock videos, and
Freesound.org, Looperman,
and YouTube Audio Library
for free music and audio
06
Edit your video. You can use:
Adobe Premiere Pro or Apple
iMovie (for Mac OS X)
Do a practice shot -
preferably in a place with
abundant natural light
03

4. 45s - 60s VIDEO SCRIPT
Hi, I’m [name], [position] of [agency name] where
we have one goal - to help your business grow.
We do that by making it easier to reach your
future customers.
As a small agency, we understand the balancing
act of running a business and growing it.
With all your other business expenses, we know
that the budget you allocate to marketing is
valuable. Maximizing that budget by getting real
and measurable results that impact your bottom
line is what we do.
We accomplish that by creating a digital
marketing strategy tailored to your business goals
and built for your audience.
Would you be surprised to know that the average
adult spends more than 20 hours online every
week?
Your future customers are the internet. Are you?
Our digital marketing solutions can take you
there.
Are you ready to take the next step for your
business? So are we.
Let’s work together and accomplish your business
goals.

5. TIPS FOR RECORDING
THE VIDEO
01 Edit the text in brackets to be
about your agency.
02 Practice. Practice. Practice.
04 Have someone listen to you
and provide honest feedback.
05
Try to record in a place with
abundant natural light. At a
minimum, make sure the
subject/s is/are well lit.
06
If you don’t have a camera,
your mobile device is
sufficient to record but
stabilize the device with a
tripod or something similar.
Don’t ad lib during the
recording. If you want to add
a personal touch to the script,
add it to the document and
practice it.
03

6. You are
the
STAR!
Subscribe to Pravika.com for more such
tips & tricks.
PRAVIKA
www.pravika.com
DIGITAL MARKETING. REDEFINED.