The purpose of corporate and promotional videos is to relay important information to audiences and impact viewers to sell products or services. Corporate videos educate employees on company policies and procedures, while promotional videos aim to sell brands and services to customers. The impact of promotional videos is that more promotion leads to more customers and sales, resulting in higher profits. The document proposes a 4-minute promotional video for a makeup artist business to be distributed on its website and social media channels to further promote its services.

1. By Gemma Whitehead

2. The purpose of a corporate/promo video…

 To relay important information across to a specific
audience.
 Have an impact on the audience to make them buy
the service/product.

3. Corporate videos
 a business
 Usually seen by employees within
 Such as a health and safety video for new employees ,which
they have to watch and take notes on.
 These videos help to demonstrate the types of queries or
problems that may occur during their employment within
the company and will help them resolve the issues.
 Impact: the employees will be able to understand what to do
in a real life situation.

4. Promotional videos

 Mostly seen by the consumer of a product or service.
 Promotional videos ‘promote’ a brand or a service or
product to a specific target audience
What is the purpose and impact of promotional videos,
why bother?
Well…

5. Purpose:

 The purpose is to sell the product/service to the
customer (and give the customer satisfaction)
promote Satisfy sell

6. Impact:

 Impact: the more promotion, the more customers
thus more sales = bigger profit
More
promotion
More
sales
Bigger profit

7. The client…

 BeeBeautiful Make Up Artistry

8. Proposal
 to make a 4 minute
 I propose
promotional video, promoting
BeeBeautiful Make Up Artistry.
 It will be a montage effect video
that shows the make up artist at
work in a photo shoot
environment.
 I will be capturing behind the
scenes footage so customers know
what service they can expect.

9. Target Audience

 My clients target audience is females aged 18 and
over there is no age limit.
 BeeBeautiful believes that they want people to feel
good about themselves no matter what age they are.

10. Visual style & techniques

 Pull focus (lots of use of manual focus)
 Using the macro setting
 Fresh feel (white balance)
Here is an example of the camera angles and techniques
that I will be using within the video.
http://www.youtube.com/watch?v=f4POfvYWuKI

11. Distribution & Feedback

 The video will be displayed onto BeeBeautiful’s
website
http://amylouise056.wix.com/makeupandbeauty
It will also be accessible via YouTube as this enables the
make up artist to display it as a YouTube video link on
social networking sites such as Facebook and Twitter to
further promote her service and ultimately gain more
custom.

12. Thank you for taking the time to listen to my pitch.
