Marketing
•Download as PPTX, PDF•
1 like•63 views
The document discusses retail surveys of three major consumer goods companies in India: Hindustan Unilever Products (HUL), Indian Tobacco Company (ITC), and Procter & Gamble (P&G). For HUL, it describes incentive schemes for sales forces and margins of 8-10% depending on the product type. For ITC, it lists product categories and margins of 10-25% for retailers and 2-20% for wholesalers, as well as motivation plans for retailers. For P&G, it provides examples of product lines, retailer margins of 8-21%, and notes high satisfaction with cleaning products which drives more sales and profit.
Report
Share
Report
Share
Recommended
Analysis of marketing strategies -Mother Dairy
A study on FMCG Sector of India and dairy industry. The marketing mix adopted by Mother dairy.Import and export data of dairy produts. Advertisement strategy of Mother dairy
Shipsy - Mother Dairy : Market Research
Market Research report of Mother Dairy India - Company Overview, Supply Chain, Procurement, Technology Implemented, Future Plans and Key Challenges.
Delhi Milk Scheme
This study examined issues behind low sales of dairy products from the Delhi Milk Scheme (DMS) in West and South Delhi. A survey of 100 consumers found that while DMS has good quality products, availability is a major issue. Many consumers were unaware of DMS and purchased milk from retailers instead of booths. Those who used DMS were satisfied with quality but felt products lacked variety and availability. To increase sales, the study suggested that DMS improve marketing, supply products to retailers, renovate booths, and ensure a consistent supply of popular products like ghee. Addressing availability and awareness issues could help DMS gain market share.
Indian dairy industry
The document discusses the dairy industry in India. It notes that 50% of buffaloes and 20% of cows reside in India. It explains the difference between the unorganized and organized dairy sectors. The organized sector accounts for only 13% of milk production compared to 45% at the farm level and 42% in the unorganized sector. It also discusses major players like Amul and Mother Dairy and how Operation Flood helped develop the dairy cooperative system in India.
Mother dairy
International Marketing Project
- Industry Analysis
- International Market Segmentation
- International Market Potential
- Revenue Model
Mother dairy
Mother Dairy holds a monopoly position in Delhi but aims to expand nationally to compete with established brands like Amul. An analysis of Mother Dairy's marketing environment uses a PESTEL framework to examine political, economic, social, technological, environmental, and legal factors. These include government initiatives supporting dairy, increasing urbanization and health consciousness among consumers, and Mother Dairy's use of innovative processes and efficient supply chain management. Expanding nationally while maintaining local preferences and independence from the NDDB will be challenges for Mother Dairy's future growth.
Mother dairy ( strategies to promote sales in South and West)
Mother Dairy was set up in 1974 in Delhi and markets dairy products including milk, ice cream, oils and produce. It has a 66% market share in Delhi and operates outlets across several states. Mother Dairy aims to expand its footprint in South India by introducing coconut milk and basmati rice, and in West India by offering regional sweets and frozen yogurt. It seeks to grow by opening more outlets and penetrating rural markets through advertising.
Milk Business strategy
The document discusses strategies for entering the Indian dairy sector. It begins with an analysis of the growing industry and potential for organizing the unorganized segment. Primary research was conducted at Mother Dairy and NDDB to understand procurement, value-added products, and dairy development activities.
A value chain analysis identified issues at each stage and opportunities like procurement from unorganized players, dairy extension services, bulk milk coolers, and manufacturing of tetra packed milk and value-added products. The proposed entry strategy is a phased approach starting with low-cost tetra packed milk, then custom packing of value-added products, and manufacturing refrigerated transport systems. Setting up a processing plant in Jaunpur gives locational advantages for procurement and supplying
Recommended
Analysis of marketing strategies -Mother Dairy
A study on FMCG Sector of India and dairy industry. The marketing mix adopted by Mother dairy.Import and export data of dairy produts. Advertisement strategy of Mother dairy
Shipsy - Mother Dairy : Market Research
Market Research report of Mother Dairy India - Company Overview, Supply Chain, Procurement, Technology Implemented, Future Plans and Key Challenges.
Delhi Milk Scheme
This study examined issues behind low sales of dairy products from the Delhi Milk Scheme (DMS) in West and South Delhi. A survey of 100 consumers found that while DMS has good quality products, availability is a major issue. Many consumers were unaware of DMS and purchased milk from retailers instead of booths. Those who used DMS were satisfied with quality but felt products lacked variety and availability. To increase sales, the study suggested that DMS improve marketing, supply products to retailers, renovate booths, and ensure a consistent supply of popular products like ghee. Addressing availability and awareness issues could help DMS gain market share.
Indian dairy industry
The document discusses the dairy industry in India. It notes that 50% of buffaloes and 20% of cows reside in India. It explains the difference between the unorganized and organized dairy sectors. The organized sector accounts for only 13% of milk production compared to 45% at the farm level and 42% in the unorganized sector. It also discusses major players like Amul and Mother Dairy and how Operation Flood helped develop the dairy cooperative system in India.
Mother dairy
International Marketing Project
- Industry Analysis
- International Market Segmentation
- International Market Potential
- Revenue Model
Mother dairy
Mother Dairy holds a monopoly position in Delhi but aims to expand nationally to compete with established brands like Amul. An analysis of Mother Dairy's marketing environment uses a PESTEL framework to examine political, economic, social, technological, environmental, and legal factors. These include government initiatives supporting dairy, increasing urbanization and health consciousness among consumers, and Mother Dairy's use of innovative processes and efficient supply chain management. Expanding nationally while maintaining local preferences and independence from the NDDB will be challenges for Mother Dairy's future growth.
Mother dairy ( strategies to promote sales in South and West)
Mother Dairy was set up in 1974 in Delhi and markets dairy products including milk, ice cream, oils and produce. It has a 66% market share in Delhi and operates outlets across several states. Mother Dairy aims to expand its footprint in South India by introducing coconut milk and basmati rice, and in West India by offering regional sweets and frozen yogurt. It seeks to grow by opening more outlets and penetrating rural markets through advertising.
Milk Business strategy
The document discusses strategies for entering the Indian dairy sector. It begins with an analysis of the growing industry and potential for organizing the unorganized segment. Primary research was conducted at Mother Dairy and NDDB to understand procurement, value-added products, and dairy development activities.
A value chain analysis identified issues at each stage and opportunities like procurement from unorganized players, dairy extension services, bulk milk coolers, and manufacturing of tetra packed milk and value-added products. The proposed entry strategy is a phased approach starting with low-cost tetra packed milk, then custom packing of value-added products, and manufacturing refrigerated transport systems. Setting up a processing plant in Jaunpur gives locational advantages for procurement and supplying
Report on Mother diary
This report is about mother diary plant visit and the process of mother diary, how they are working to achieve their goal !
Indian food retail market forecast to 2017
This document is a 185-page report published in September 2012 by Indian Business News Agency that analyzes and forecasts the Indian food retail market until 2017. It segments the market into categories like fruits/vegetables, dairy, meat, etc. and provides statistics on production, retail space, rental rates, and market size/growth for each segment. The report also examines factors influencing consumers and provides profiles of major food retail companies in India. Foreign investment policies are discussed as well as the impacts of allowing foreign retailers to enter the Indian market in 2012.
summer internship project report on MANUFACTURING CYCLE OF MADHUR DAIRY
Madhur Dairy is a cooperative dairy located in Gandhinagar, Gujarat that was established in 1971. It obtains milk from 38,500 milk producers through 112 village milk cooperative societies. The dairy manufactures various milk products including pasteurized cow and buffalo milk, butter milk, dairy, ice cream, butter/ghee. The manufacturing process involves receiving raw milk, testing quality, chilling, separating cream, and processing into final products. Research found that 80% of customers use Madhur Dairy's products and 68% are satisfied, while 10% have negative preferences regarding taste, thickness, smell or purity.
A study of sales promotion and consumer preference ( in context to AmuI Indi...
This document presents the final report of a study on sales promotions and consumer preferences of Amul India and Mother Dairy. The report includes an introduction to sales promotion and consumer behavior. It describes the objectives and methodology of the study, which involved collecting primary and secondary data through questionnaires and sources like company websites and newspapers. The literature review covers several past studies on related topics. Key findings indicate that quality, price, taste and advertising most impact consumers' purchase decisions between the two brands. The report concludes with recommendations for the companies.
Mother Dairy
Mother Dairy is a dairy products brand established in 1974 as part of India's National Dairy Development Board. It processes and distributes milk and dairy products across Delhi NCR and holds a 62% market share in the region. The document discusses Mother Dairy's history, operations, SWOT analysis including strengths such as brand recognition and demand for products as well as weaknesses, opportunities and threats. It also covers Mother Dairy's vision, mission and strategies for expanding into western and southern markets of India.
The best of 5 recommended Agritech companies
Insights Success present to you "The Best of 5 Recommended Agritech Companies", that are transforming the agriculture industry through their innovative & dedicated endeavors.
10.12.17 awards ceremony trailblazers_ecc_mg_2.0_ra (10) - copy
The document discusses the Milagrow Trailblazers Awards which recognize innovation and brand differentiation among MSMEs (Micro, Small and Medium Enterprises) across various industries in India. It provides details about the award categories, selection process which involves forms, questionnaires and interviews, and the esteemed jury panel. Winners are then announced for industries like agricultural inputs, renewable energy, chemicals, education, handicrafts, healthcare and light engineering for their innovative products and services that have helped accelerate growth.
Retail Management -Reliancefresh
Reliance Fresh is a subsidiary of Reliance Industries focused on operating convenience stores across India. It has over 450 stores nationwide focusing on food and FMCG products. Reliance Fresh uses a supply chain model that sources products directly from manufacturers as well as through a wholesale trading model. It aims for low prices through private label products and bulk purchasing. Future plans include expanding to 800 cities, investing more in agriculture supply chain and research, and providing part-time jobs and training.
project synopsis on paras dairy
This document summarizes a case study on the marketing of milk and milk products in Lucknow district by Paras Dairy. It provides background on milk production in India, with Uttar Pradesh being the largest producer. It then discusses Paras Dairy, established in 1960, which now collects over 250,000 liters of milk per day in Delhi. The objectives of the case study are to analyze Paras Dairy's organizational structure, price variations of products, marketing programs, and conduct a SWOT analysis of its Lucknow marketing channel. Secondary research methods will be used to collect data from websites and research papers.
Reliance fresh
The document discusses Reliance Fresh, a supermarket chain operated by Reliance Retail in India. It outlines Reliance Fresh's supply chain model which sources produce directly from farmers through collection centers and processing stations. The supply chain aims to eliminate middlemen to reduce costs and pass savings to customers. It also covers Reliance Fresh's marketing strategy, competitors, SWOT analysis, and future plans to expand further in India and internationally.
An organisational study at kmf mother dairy yalahanka new
The document provides details about an organizational study conducted at KMF Mother Dairy in Yalahanka, Bangalore. It discusses the objectives of the study, which were to understand the organizational culture, chart, departmental functions, and apply theoretical concepts learned. It then provides an overview of the dairy industry in India and Karnataka, describing KMF as the second largest dairy cooperative. It outlines the history and objectives of the National Dairy Development Board and its Operation Flood program, which aimed to create a nationwide milk grid and increase rural incomes through milk producers' cooperatives.
Naip proposal book
The proposed research aims to develop composite dairy foods utilizing underutilized milk by-products and minor crops like pearl millet and barley to address malnutrition. The objectives are to develop technologies to process whey, skim milk and crops into functional foods; validate the health benefits of the foods; and assess the commercial feasibility through industry linkages. The consortium includes NDRI, CIPHET and an NGO to develop innovations like processing technologies, crop varieties, equipment and low-cost complementary foods with validated nutritional profiles to commercialize through entrepreneurs.
Mother dairy final report
This report mainly focuses on the various factor regarding Indian dairy industry.It will actually take you to insight of Mother dairy.
Hope you like it.
And please do comment.
Dairy cooperatives and milk marketing in india constraints and opportunities
Dairy cooperatives and milk marketing in india constraints and opportunitiesDr Vijay Pithadia Director
The document summarizes the status of milk marketing and dairy cooperatives in India. It finds that 80% of milk produced in rural India is handled by the unorganized sector, while the remaining 20% is handled by the organized sector which includes government and cooperatives. Dairy cooperatives play a vital role in alleviating rural poverty by augmenting rural milk production and marketing. However, involvement of intermediaries, lack of bargaining power for producers, and lack of infrastructure constrain the prices received by producers. Future challenges for India's milk marketing include improving milk quality, product development, infrastructure, and global marketing.Food Retailing in India
Get ready to activate your taste buds because things are going to get real CHEESY! Everything you need to know about food retailing in India is here. Happy slide-sharing. :)
Hypermarketsgrowthandchallengesperspectiveinindia
This document discusses the growth and challenges of hypermarkets in India. It begins by providing background on hypermarkets and their history. It then discusses the growth of hypermarkets in India, noting that while the sector has great potential, hypermarkets are struggling and showing stunted growth. Several challenges are inhibiting the progression of hypermarkets in India, including low retail margins for fast-moving consumer goods, a lack of historical data to aid inventory management, carrying incorrect merchandise that does not meet customer needs, and a lack of locally relevant product assortments compared to traditional kirana stores. The document analyzes these internal and external challenges in more detail and provides insights into the struggling performance of hypermarkets in the Indian market.
Overview of indian dairy industry
The market size for milk and milk products (formal + informal sector) is estimated INR 3.6 lakh crores.
The organized market is growing at nearly 10 percent in value terms annually
Traditional dairy products account for about 50% of the total milk produced
The organized sector processes an estimated 20% of the total milk output in India
Milk is processed and marketed by 170 Milk Producers’ Cooperative Unions
Dairy Sector Contributes 17% of the Country’s Total Expenditure on Food
Per capita milk consumption is around 276 g per day
Dairy contributes to 16% of consumer spend on food – 18% in Urban, 15% in rural
Milk procurement price has grown by about 2.5 times in the last decade
Food & Grocery Retail In India
The food and grocery retail industry in India is rapidly evolving. Organized retailers use modern technologies like computerized billing, supply chain management systems, and customer relationship management. They offer clean stores with well-stocked items, variety, and parking. In contrast, unorganized retailers have unevenly placed goods, less variety, hire family members, and in some cases use child labor. The organized retail sector is growing at 30% annually but still only makes up 2% of the total food and grocery retail market in India, with unorganized retailers dominating at 98%.
Amul
This document is an internship report submitted by Rohit Pathak analyzing Amul's product development and customer feedback. It includes an executive summary, industry profile on the food industry in India focusing on dairy processing, company profile of Amul, description of Amul Pro, research methodology used, findings, and conclusion. The main task of Rohit's internship was promoting the new Amul Pro product and making it available in stores while gathering feedback from 50 retailers on their views of the product.
Reliance fresh
Reliance Fresh operates 920 stores across 80 cities and 14 states in India. It aims to source directly from farmers to eliminate middlemen. Some controversies include complaints about low quality products and poor treatment of farmers. Reliance Fresh engages in corporate social responsibility initiatives like recruiting from underprivileged communities and providing loans and training to farmers. It plans to invest further in retail and expand to 6000 outlets across 784 cities in the next few years.
Hul
1) Hindustan Unilever Limited (HUL) is India's largest consumer goods company based in Mumbai and owned by Unilever.
2) HUL has a presence in over 20 consumer categories with over 35 brands and a distribution network of over 6 million outlets.
3) The company was originally formed in 1933 and underwent name changes before being renamed Hindustan Unilever Limited in 2007.
Itc
ITC Limited is a diversified conglomerate headquartered in Kolkata, India. It was founded in 1910 and started as a cigarette manufacturer. In recent years, ITC has diversified into various business areas like FMCG foods, hotels, paperboards, and agriculture to reduce dependence on cigarettes. ITC has strong brands and pursues product customization and brand enhancement. It uses strategies like e-Choupal to tackle challenges in rural markets and has expanded into areas like education stationery.
More Related Content
What's hot
Report on Mother diary
This report is about mother diary plant visit and the process of mother diary, how they are working to achieve their goal !
Indian food retail market forecast to 2017
This document is a 185-page report published in September 2012 by Indian Business News Agency that analyzes and forecasts the Indian food retail market until 2017. It segments the market into categories like fruits/vegetables, dairy, meat, etc. and provides statistics on production, retail space, rental rates, and market size/growth for each segment. The report also examines factors influencing consumers and provides profiles of major food retail companies in India. Foreign investment policies are discussed as well as the impacts of allowing foreign retailers to enter the Indian market in 2012.
summer internship project report on MANUFACTURING CYCLE OF MADHUR DAIRY
Madhur Dairy is a cooperative dairy located in Gandhinagar, Gujarat that was established in 1971. It obtains milk from 38,500 milk producers through 112 village milk cooperative societies. The dairy manufactures various milk products including pasteurized cow and buffalo milk, butter milk, dairy, ice cream, butter/ghee. The manufacturing process involves receiving raw milk, testing quality, chilling, separating cream, and processing into final products. Research found that 80% of customers use Madhur Dairy's products and 68% are satisfied, while 10% have negative preferences regarding taste, thickness, smell or purity.
A study of sales promotion and consumer preference ( in context to AmuI Indi...
This document presents the final report of a study on sales promotions and consumer preferences of Amul India and Mother Dairy. The report includes an introduction to sales promotion and consumer behavior. It describes the objectives and methodology of the study, which involved collecting primary and secondary data through questionnaires and sources like company websites and newspapers. The literature review covers several past studies on related topics. Key findings indicate that quality, price, taste and advertising most impact consumers' purchase decisions between the two brands. The report concludes with recommendations for the companies.
Mother Dairy
Mother Dairy is a dairy products brand established in 1974 as part of India's National Dairy Development Board. It processes and distributes milk and dairy products across Delhi NCR and holds a 62% market share in the region. The document discusses Mother Dairy's history, operations, SWOT analysis including strengths such as brand recognition and demand for products as well as weaknesses, opportunities and threats. It also covers Mother Dairy's vision, mission and strategies for expanding into western and southern markets of India.
The best of 5 recommended Agritech companies
Insights Success present to you "The Best of 5 Recommended Agritech Companies", that are transforming the agriculture industry through their innovative & dedicated endeavors.
10.12.17 awards ceremony trailblazers_ecc_mg_2.0_ra (10) - copy
The document discusses the Milagrow Trailblazers Awards which recognize innovation and brand differentiation among MSMEs (Micro, Small and Medium Enterprises) across various industries in India. It provides details about the award categories, selection process which involves forms, questionnaires and interviews, and the esteemed jury panel. Winners are then announced for industries like agricultural inputs, renewable energy, chemicals, education, handicrafts, healthcare and light engineering for their innovative products and services that have helped accelerate growth.
Retail Management -Reliancefresh
Reliance Fresh is a subsidiary of Reliance Industries focused on operating convenience stores across India. It has over 450 stores nationwide focusing on food and FMCG products. Reliance Fresh uses a supply chain model that sources products directly from manufacturers as well as through a wholesale trading model. It aims for low prices through private label products and bulk purchasing. Future plans include expanding to 800 cities, investing more in agriculture supply chain and research, and providing part-time jobs and training.
project synopsis on paras dairy
This document summarizes a case study on the marketing of milk and milk products in Lucknow district by Paras Dairy. It provides background on milk production in India, with Uttar Pradesh being the largest producer. It then discusses Paras Dairy, established in 1960, which now collects over 250,000 liters of milk per day in Delhi. The objectives of the case study are to analyze Paras Dairy's organizational structure, price variations of products, marketing programs, and conduct a SWOT analysis of its Lucknow marketing channel. Secondary research methods will be used to collect data from websites and research papers.
Reliance fresh
The document discusses Reliance Fresh, a supermarket chain operated by Reliance Retail in India. It outlines Reliance Fresh's supply chain model which sources produce directly from farmers through collection centers and processing stations. The supply chain aims to eliminate middlemen to reduce costs and pass savings to customers. It also covers Reliance Fresh's marketing strategy, competitors, SWOT analysis, and future plans to expand further in India and internationally.
An organisational study at kmf mother dairy yalahanka new
The document provides details about an organizational study conducted at KMF Mother Dairy in Yalahanka, Bangalore. It discusses the objectives of the study, which were to understand the organizational culture, chart, departmental functions, and apply theoretical concepts learned. It then provides an overview of the dairy industry in India and Karnataka, describing KMF as the second largest dairy cooperative. It outlines the history and objectives of the National Dairy Development Board and its Operation Flood program, which aimed to create a nationwide milk grid and increase rural incomes through milk producers' cooperatives.
Naip proposal book
The proposed research aims to develop composite dairy foods utilizing underutilized milk by-products and minor crops like pearl millet and barley to address malnutrition. The objectives are to develop technologies to process whey, skim milk and crops into functional foods; validate the health benefits of the foods; and assess the commercial feasibility through industry linkages. The consortium includes NDRI, CIPHET and an NGO to develop innovations like processing technologies, crop varieties, equipment and low-cost complementary foods with validated nutritional profiles to commercialize through entrepreneurs.
Mother dairy final report
This report mainly focuses on the various factor regarding Indian dairy industry.It will actually take you to insight of Mother dairy.
Hope you like it.
And please do comment.
Dairy cooperatives and milk marketing in india constraints and opportunities
Dairy cooperatives and milk marketing in india constraints and opportunitiesDr Vijay Pithadia Director
The document summarizes the status of milk marketing and dairy cooperatives in India. It finds that 80% of milk produced in rural India is handled by the unorganized sector, while the remaining 20% is handled by the organized sector which includes government and cooperatives. Dairy cooperatives play a vital role in alleviating rural poverty by augmenting rural milk production and marketing. However, involvement of intermediaries, lack of bargaining power for producers, and lack of infrastructure constrain the prices received by producers. Future challenges for India's milk marketing include improving milk quality, product development, infrastructure, and global marketing.Food Retailing in India
Get ready to activate your taste buds because things are going to get real CHEESY! Everything you need to know about food retailing in India is here. Happy slide-sharing. :)
Hypermarketsgrowthandchallengesperspectiveinindia
This document discusses the growth and challenges of hypermarkets in India. It begins by providing background on hypermarkets and their history. It then discusses the growth of hypermarkets in India, noting that while the sector has great potential, hypermarkets are struggling and showing stunted growth. Several challenges are inhibiting the progression of hypermarkets in India, including low retail margins for fast-moving consumer goods, a lack of historical data to aid inventory management, carrying incorrect merchandise that does not meet customer needs, and a lack of locally relevant product assortments compared to traditional kirana stores. The document analyzes these internal and external challenges in more detail and provides insights into the struggling performance of hypermarkets in the Indian market.
Overview of indian dairy industry
The market size for milk and milk products (formal + informal sector) is estimated INR 3.6 lakh crores.
The organized market is growing at nearly 10 percent in value terms annually
Traditional dairy products account for about 50% of the total milk produced
The organized sector processes an estimated 20% of the total milk output in India
Milk is processed and marketed by 170 Milk Producers’ Cooperative Unions
Dairy Sector Contributes 17% of the Country’s Total Expenditure on Food
Per capita milk consumption is around 276 g per day
Dairy contributes to 16% of consumer spend on food – 18% in Urban, 15% in rural
Milk procurement price has grown by about 2.5 times in the last decade
Food & Grocery Retail In India
The food and grocery retail industry in India is rapidly evolving. Organized retailers use modern technologies like computerized billing, supply chain management systems, and customer relationship management. They offer clean stores with well-stocked items, variety, and parking. In contrast, unorganized retailers have unevenly placed goods, less variety, hire family members, and in some cases use child labor. The organized retail sector is growing at 30% annually but still only makes up 2% of the total food and grocery retail market in India, with unorganized retailers dominating at 98%.
Amul
This document is an internship report submitted by Rohit Pathak analyzing Amul's product development and customer feedback. It includes an executive summary, industry profile on the food industry in India focusing on dairy processing, company profile of Amul, description of Amul Pro, research methodology used, findings, and conclusion. The main task of Rohit's internship was promoting the new Amul Pro product and making it available in stores while gathering feedback from 50 retailers on their views of the product.
Reliance fresh
Reliance Fresh operates 920 stores across 80 cities and 14 states in India. It aims to source directly from farmers to eliminate middlemen. Some controversies include complaints about low quality products and poor treatment of farmers. Reliance Fresh engages in corporate social responsibility initiatives like recruiting from underprivileged communities and providing loans and training to farmers. It plans to invest further in retail and expand to 6000 outlets across 784 cities in the next few years.
What's hot (20)
summer internship project report on MANUFACTURING CYCLE OF MADHUR DAIRY
summer internship project report on MANUFACTURING CYCLE OF MADHUR DAIRY
A study of sales promotion and consumer preference ( in context to AmuI Indi...
A study of sales promotion and consumer preference ( in context to AmuI Indi...
10.12.17 awards ceremony trailblazers_ecc_mg_2.0_ra (10) - copy
10.12.17 awards ceremony trailblazers_ecc_mg_2.0_ra (10) - copy
An organisational study at kmf mother dairy yalahanka new
An organisational study at kmf mother dairy yalahanka new
Dairy cooperatives and milk marketing in india constraints and opportunities
Dairy cooperatives and milk marketing in india constraints and opportunities
Similar to Marketing
Hul
1) Hindustan Unilever Limited (HUL) is India's largest consumer goods company based in Mumbai and owned by Unilever.
2) HUL has a presence in over 20 consumer categories with over 35 brands and a distribution network of over 6 million outlets.
3) The company was originally formed in 1933 and underwent name changes before being renamed Hindustan Unilever Limited in 2007.
Itc
ITC Limited is a diversified conglomerate headquartered in Kolkata, India. It was founded in 1910 and started as a cigarette manufacturer. In recent years, ITC has diversified into various business areas like FMCG foods, hotels, paperboards, and agriculture to reduce dependence on cigarettes. ITC has strong brands and pursues product customization and brand enhancement. It uses strategies like e-Choupal to tackle challenges in rural markets and has expanded into areas like education stationery.
Fmcg ppt
The document discusses the Indian FMCG sector, noting that it is the fourth largest sector in the Indian economy, generating over $50 billion in revenues by 2017. It provides an overview of key FMCG companies like Hindustan Unilever, ITC, and Nestle, as well as market segments like household and personal care which account for 50% of the market. The growth of the FMCG sector is expected to continue, driven by increasing incomes, awareness, and changing lifestyles in India.
Futuregroups
This document summarizes information about Future Group, an Indian conglomerate company established in 1994 and headquartered in Mumbai. It operates retail chains like Big Bazaar and Central, as well as businesses in finance, insurance, logistics and media. With over 35,000 employees, Future Group attracts 300 million customers annually across its stores in 102 cities. The group includes companies like Future Retail, Future Lifestyle Fashions, and Future Supply Chains. A key retail format is Big Bazaar, which has 214 stores generating $1.7 billion in revenue by targeting various economic classes in India. Future Group has received several awards for its retail operations and formats.
Reliance Fresh
Reliance Retail Ltd is India's largest retail company with over 920 stores across 80 cities and 14 states. Reliance Fresh is their supermarket venture focused on sourcing directly from farmers to reduce costs. They have a corporate social responsibility program that provides loans and training to farmers. Reliance Fresh faces competition from international retailers but aims to invest 25,000 crore rupees over 4 years to expand its private label products and formats like food cafes to reach more customers across India.
IMB 357 S. Ramesh Kumar, Ande Teja and Syed Hu.docx
IMB 357
S. Ramesh Kumar, Ande Teja and Syed Hussain prepared this case for class discussion. This case is not intended to serve as an endorsement,
source of primary data, or to show effective or inefficient handling of decision or business processes.
Copyright © 2012 by the Indian Institute of Management Bangalore. No part of the publication may be reproduced or transmitted in any form or
by any means – electronic, mechanical, photocopying, recording, or otherwise (including internet) – without the permission of Indian Institute of
Management Bangalore.
S. RAMESH KUMAR, ANDE TEJA AND SYED HUSSAIN
EXPLORING CATEGORY BENEFITS FOR BRAND BUILDING: KAYA
AND THE BEAUTY CARE MARKET
India has been an emerging market that is witnessing radical changes in lifestyles and spending patterns of
customers. Customers have been used to branded creams and lotions, and several of these offerings are being
advertised with strong symbolic appeals associated with enhanced self-concepts. Kaya was also a brand in the
beauty care category. However, the brand’s offerings dealt with medically anchored services intended to enhance the
looks of the customers. The brand opened up a new facet of beauty care services that was associated more with up-
market and state-of-the-art hospitals, where customers opted for these services under the supervision of doctors who
had specialized in cosmetic surgeries/interventions. Would the differentiation between the first-time users of a
beauty parlor and the loyal customers of a parlor offer insights that Kaya would find useful? Issues related to
services management as well as customer value and customer loyalty were relevant to Kaya’s competitive strategies.
Although the customers of a beauty parlor could be demographically different from Kaya’s customers, the
commonality of the benefits related to the beauty services offered were the same. The challenge for Kaya was to use
the insights from the customers in a related category of beauty parlor services in developing its category that did not
face direct competition.
INTRODUCTION: BEAUTY CARE INDUSTRY IN INDIA
Traditionally, beauty care products in India had been limited to herbs and homemade products. Only soaps, hair oil,
shampoos, and talcum powder from the organized industry had been able to penetrate the Indian market. However,
with a steady increase in the awareness of hygiene and personal grooming across urban and rural India, several
beauty and personal care categories gained momentum. In India, marketing activities generally involved popular
celebrities, and traditionally highlighted aspects such as elimination of body odor and dandruff, improved oral
health, and the prevention of infection. This further boosted the demand for beauty and personal care products.
The Indian beauty care industry grew rapidly in a few years with the penetration of premium beauty care products
and services. The rising disposable incom.
ITC - Marketing Management
This document provides an agenda and list of participants for a group presentation on marketing and brands for an EMBA program. The presentation covers ITC Ltd, a major Indian conglomerate with businesses in cigarettes, food, hotels, paper, and other areas. The group analyzes ITC's company profile, product mix, strategies, and competition. Market data on India's food and beverage industry is also presented.
presentation on retail industry
The document provides information about retail management and the retail industry in India. It discusses key topics like:
1. Retailing encompasses the selling of goods and services to consumers for personal use and is the largest stage in distribution. Major retailers like Walmart are leading companies globally in terms of sales.
2. The Indian retail industry is one of the most dynamic industries and accounts for 10% of GDP and 8% of employment. Organized retail is expected to double to $1 trillion by 2020 driven by income growth, urbanization, and attitude shifts.
3. New technologies are improving retail productivity while there are also opportunities to start retail businesses in India. However, retailers face challenges from economic weakness impacting
Hul
This document provides an overview of Hindustan Unilever Limited (HUL), including its product lines, competitors, and past financial performance. HUL is India's largest consumer goods company with popular brands like Lifebuoy, Lux, and Lipton. The document analyzes HUL's strengths like brand image and distribution network. It also examines threats from competitors like P&G and opportunities from India's rising incomes. Financial analysis from 1998-2007 shows HUL's profit and sales growth. The future outlook for HUL is positive due to India's economic growth.
HIndustan Unilever Project(Final)
Hindustan Unilever Limited (HUL) is India's largest consumer goods company. It offers many household brands like Dove, Lifebuoy, Lipton, Lux, and Pond's. The document analyzes HUL's product lines, market share compared to competitors, financial performance from 1998-2007, and future opportunities in India's growing consumer goods market. It finds that while HUL faces competition, opportunities for growth exist as India's per capita income and population rise, driving demand for consumer packaged goods. To strengthen rural distribution, HUL launched Project Shakti to empower women entrepreneurs.
FMCG sector in india
The document discusses the Fast Moving Consumer Goods (FMCG) sector in India. It notes that FMCG includes household care, personal care, food and beverages products that have quick turnover. The Indian FMCG sector is the 4th largest in the world and is growing rapidly, expected to reach $74 billion by 2018. Major players like HUL and ITC have large market shares. The future of the FMCG sector in India looks promising with rising incomes and large domestic market, but risks include regulatory changes and rural demand seasonality.
Fast Moving Consumer Goods (FMCG) Summit - Issues and Opportunities - Full Re...
Fast Moving Consumer Goods (FMCG) Summit - Issues and Opportunities
Fast moving consumer goods (FMCG) is the fourth largest sector in the Indian economy and creates employment for more than three million people in downstream activities.
Indian market is becoming the ‘mother of all markets’ which is rapidly increasing demand for all classes of product.
Patanjali Analysis
- The document provides an overview of the Indian FMCG sector and Patanjali Ayurved Ltd. It notes that the Indian FMCG sector grew at a CAGR of 11-12% from 2003-2015 and is one of the fastest growing in the world. Food and personal care are major growth opportunities.
- Patanjali Ayurved Ltd started as a small pharmacy in 1997 and today produces over 800 products across categories. It has seen strong growth with revenues increasing from Rs. 1185 crore in FY2014 to Rs. 2028 crore in FY2015.
- The document analyzes Patanjali's business model, value chain, strategies and competitive position versus
Iitk mba students presentation 23.08.14
The FMCG Sector in India is large and dynamic. Smaller Indian companies have done well against established MNCs. Find out what makes them tick.
sales and distribution of HUL products.pdf
The document is a student's research report on the sales and distribution of HUL (Hindustan Unilever Limited) products. It includes a student declaration, acknowledgements, preface, executive summary, and table of contents outlining the report structure. The report aims to enhance sales and distribution of HUL personal care products in Ghaziabad through market visits and understanding merchandising solutions. It makes recommendations based on findings from studying the market.
Caseon mcd
McDonald's entered the Indian market in 1996 and has since adapted its business strategy to local culture and customs. It offers an Indianized menu without beef and sources over 99% of its products locally. McDonald's growth in India can be attributed to its localization efforts, strong supply chain management, and pricing strategy tailored to local purchasing power.
HUL Equity Research & Valuation | School of Market Studies Webinar Learning S...
HUL Equity Research & Valuation | School of Market Studies Webinar Learning S...Vinit Bolinjkar LION bolinjkar.vinit@gmail.com
This is the outcome of what a student learns in the Mastercourse in Equity Research & Valuation that is organized by the School of Market Studies.
After two months of intense training, we have a 4-month internship. During the first month of internship Varsha Bezzam, a student made this absolutely detailed presentation on HUL.
This include
leadership analysis,
industry study
MOATS for HUL
Business outlook & strategy
Financial modeling
Equity Valuation using price earning method and DCF valuation
Peer comparison
Hindustan Unilever Limited Strategy
This document provides an overview and analysis of Hindustan Unilever Limited (HUL). It discusses HUL's history, product portfolio, distribution network, rural market strategies, M&A strategy, core competencies, PESTLE analysis, SWOT analysis, Porter's Five Forces analysis, value chain and other strategic frameworks. Key points include:
1) HUL is India's largest FMCG company with over 80 years of history and 400+ brands including Lifebuoy, Surf Excel, Fair & Lovely, and Vaseline.
2) It has a wide distribution network reaching over 7 million outlets through over 7,000 redistribution stockists.
3) HUL's Project Sh
Marketing plannig of cadbury chocolate
This document provides a marketing plan presentation for Cadbury India. It includes an executive summary on Cadbury's product portfolio and market leadership. It then covers analyses of Cadbury as a company, its customers, competitors, strengths/weaknesses, opportunities/threats, and the political, economic, social, technological environment. The presentation proposes segmentation strategies and a 4P marketing mix. It concludes with short and long term projections, emphasizing new products, promotions, and maintaining brand loyalty to capitalize on growth in India's chocolate market.
HUL
Hindustan Unilever Limited (HUL) is a subsidiary of Unilever, a British-Dutch multinational consumer goods company. HUL is India's largest fast-moving consumer goods company with a market capitalization of over $16 billion and products that are used by 2 out of 3 Indians. The presentation discusses HUL's portfolio of home and personal care brands that span different economic segments, as well as foods, beverages, and other products. It outlines HUL's strategy to drive growth through superior new products, expanding into new categories like personal products and packaged foods, and strengthening rural markets. HUL aims to be a leader in execution through projects like "Project IQ" to improve distribution and
Similar to Marketing (20)
IMB 357 S. Ramesh Kumar, Ande Teja and Syed Hu.docx
IMB 357 S. Ramesh Kumar, Ande Teja and Syed Hu.docx
Fast Moving Consumer Goods (FMCG) Summit - Issues and Opportunities - Full Re...
Fast Moving Consumer Goods (FMCG) Summit - Issues and Opportunities - Full Re...
HUL Equity Research & Valuation | School of Market Studies Webinar Learning S...
HUL Equity Research & Valuation | School of Market Studies Webinar Learning S...
Recently uploaded
Social Media is Eating Retail- The $Trillion Trend You Can't Ignore.pdf
Social media isn't just for cat videos anymore. It's a SHOPPING MALL generating a WHOPPING $1 TRILLION!
怎么购买澳洲南十字星大学毕业证文凭毕业证原版一模一样
原版一模一样【微信：741003700 】【澳洲南十字星大学毕业证】【微信：741003700 】学位证，留信认证（真实可查，永久存档）offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原海外各大学 Bachelor Diploma degree, Master Degree Diploma
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
A Guide to Planting and Caring for Your Land
The Green Corner sharesa guide to planting and caring for your land. For more details, visit: Tthegreencorner.com.sg.
快速办理(BC毕业证书)波士顿学院毕业证PDF成绩单一模一样
学校原件一模一样【微信：741003700 】《(BC毕业证书)波士顿学院毕业证PDF成绩单》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Introducing Bliss Point by Tinuiti Webinar
It’s no secret that the marketing landscape is growing increasingly complex, with numerous channels, privacy regulations, signal loss, and more. One of the biggest problems facing marketers today is that they’re experiencing data deluge and data drought simultaneously.
Bliss Point by Tinuti addresses these challenges by providing a single, user-friendly platform for measuring what marketers previously struggled to measure. With Bliss Point, you can move beyond simply validating past actions and instead use measurement to guide real-time decision-making on what should happen next.
Join our product experts for a live demonstration of Bliss Point. Discover how it can empower your brand with the tools and insights needed to optimize each channel, across your entire media mix, and your overall brand performance.
The Future of E-commerce: first-hands insights.
According to Statista, revenue in the e-commerce market is projected to reach US$4,117.00bn in 2024. New technologies and methodologies constantly influence how the e-commerce market develops and shapes itsthe future of e-commerce. The main questions are in the air: How can we stay aligned with e-commerce business owners and ensure our engineering services meet their evolving needs?
At Solvd, this question prompted a deep dive into the current e-commerce landscape. Our goal was to get information about the future of e-commerce directly from first-hand sources. In the course of our research, we explored:
- Portrait of respondents.
- Current challenges and pain points of the e-commerce industry.
- Emerging trends and upcoming opportunities.
- Human resource allocation for e-commerce projects.
- Solutions and actionable advice for business owners.
- The role of a reliable partner in problem-solving.
Explore, download, and share invaluable insights made by Solvd!
原版复制澳洲莫纳什大学毕业证硕士学历原版一模一样
原版一模一样【微信：741003700 】【澳洲莫纳什大学毕业证硕士学历】【微信：741003700 】学位证，留信认证（真实可查，永久存档）offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原海外各大学 Bachelor Diploma degree, Master Degree Diploma
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Recently uploaded (9)
Social Media is Eating Retail- The $Trillion Trend You Can't Ignore.pdf
Social Media is Eating Retail- The $Trillion Trend You Can't Ignore.pdf
Marketing
- 1. , Kerala , India Marketing Management Assignment “ RETAIL SURVEY” Submitted By: SHIJIN BABU MBA(S2) DAKSHA BATCH
- 2. Retail Survey on HINDUSTAN UNILEVER PRODUCTS (HUL) Incentive schemes: Company programs (Scheme Discounts + Cash Discounts) Field Sales Force : The important activities that HUL field sales force does are i. Target chasing ii. Reporting on a daily basis Account information is maintained on palmtops given by HUL Sales Margin: Depends on the product Soap, Detergents - 8% on MRP Cosmetics – 10% on MRP Food items – 8% on MRP
- 3. Retail Survey on INDIAN TOBACCO COMPANY (ITC) ITC products – Personal Care Essenza Di Wills, Fiama Di Wills , Vivel and Superia Safety Matches Mangaldeep, Aim, Aim Mega and Aim Metro Education & Stationary Classmate and Paperkraft Foods Aashirvaad, Sunfeast biscuits, Sunfeast Yippee Noodles and Bingo Cigarettes Wills Navy Cut, Gold Flake Kings, India Kings Classic, Silk Cut etc.`
- 4. Sales Margin : Retailers – 10% - 25% Wholesalers – 2% - 20% Motivation plan for Retailers : Following are some of the motivation plan for retailers – Margin and Credit Term Sales Incentive Program Performance Recognition Program Encourage Development
- 5. Retail Survey on PROCTER & GAMBLE(P&G) P&G Products – o Ambi Pur o Ariel o Gillette o Head & Shoulders o Olay o Oral-B o Pampers o Pantene o Tide Sales Margin : Retailers – 8% - 21% Satisfaction Level on P&G Products: As mostly the cleaning products of P& G are giving high satisfaction . Cleaning products like Gillette razors, shaving soap, shaving cream, body wash, shampoo, deodorant. As it results in more sales and more Profit to company and retailers.
- 6. THANK YOU