Insights Success present to you "The Best of 5 Recommended Agritech Companies", that are transforming the agriculture industry through their innovative & dedicated endeavors.

1. “
VOL 03 | ISSUE 02 | 2021
Om Prakash Sekwadiya
CEO
Sawariya Agritech Pvt. Ltd
SERVING
FARMERS
IS OUR
MAIN
PRIORITY
Agricultural Insights
Overview of the Current
Industrial Scenario of
Agriculture in India
Sawariya
Agritech
The
Best
of 5
Recommended
COMPANIES
Agritech
“
Agri-tech Dynamics
Technology and Agriculture -
A Synergy to Yield
Great Produce

4. Editor’s Note
gritech has become an indispensable
Acomponent of vegetable farming today. As
per estimations, India will have to increase
its vegetable production by 35% over the next five
years. This shortfall can be dealt with by enhancing
productivity through adoption of hybrid seeds in
vegetable crops, and by embracing innovative and
technology-based approaches. Vegetable farming
can help in better economic returns for small
famers, while providing better health and nutrition
to the consumers.
The pandemic has put further emphasis on the
importance of digital technology in agriculture. With
efficient digital tools, farmers are now ensuring
sustainable production and timely delivery of
essential produce. The Indian agricultural ecosystem
has witnessed a massive facelift with the advent of
the prominent agritech companies. They have taken
a centre stage in maximizing productivity, increasing
supply chain efficiency, and developing market
linkages.
SCOUTING THE
PIONEERS OF
AGRITECH IN INDIA

5. Research states that investments in agritech start-
ups are expected to exceed $500 million in the next
two years. The leading agritech companies are
dedicated towards helping farmers connect with
buyers, automate supply chains, and establish
supply chain efficiency. They are expanding their
presence and offering dedicated services to ensure
last-mile delivery of seeds, fertilizers, machinery,
and much more.
The renowned names in the agritech industry are
delivering efficient crop management solutions by
combining geographical location devices and
remote sensing advancements. They are using
satellite images to gather images and information
across farmlands, to analyse the collected
information, and to provide useful information to
the farmers.
The prominent agritech companies emphasize on
sustainable agricultural practices. They offer a wide
variety of services such as integrated pest
management, cropping sequence methods, plant
heath, alternative crops, and much more. These
companies are using agritech solutions such as high-
tech drones, IOT devices, and data analytics to
deliver lasting customer experiences.
Hence, in this issue, Insights Success presents to you
The Best of 5 Recommended Agritech
Companies, that are transforming the agriculture
industry through their innovative and dedicated
endeavours.
Darshan Parmar
Managing Editor
darshan@insightssuccess.com

6. CropIn
Harnessing the Power of
AI and Machine Learning
in Agriculture
Greentatwa Agri Tech
Leveraging Technology
in Agriculture Promptly
Agricultural insights
Overview of the
Current Industrial Scenario
of Agriculture in India
Agri-tech Dynamics
Technology and
Agriculture - A Synergy to
Yield Great Produce
Agro Knowhow
Top Trending Modern
Agriculture Practices in India
34
22
ARTICLES
30
18
36

7. Nutrition Insights
Pure Nutrition, Zero Chemicals
Sawariya
Agritech
Dedicated to Uplift the
Indian Farmers’ Life
CONTEN
TS
08
26
CXO
COVER STORY

8. Copyright © 2021 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or
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Cover Price : RS. 150/-
RNI NUMBER: MAHENG/2018/75953
Editor-in-Chief Sumita Sarkar
Managing Editor Darshan Parmar
Assisting Editor Ananda Kamal Das
Contributing Writers Renuka, Ashish
Chief Designer Asha Bange
Designing Head Vivek Mane
Co-designer Deepanjali Jena
Operations Head Megha Mishra
Business Development Manager Nandan Deshpande
Asst. Manager Ashwini Pahurkar
Business Development Lead Tejswini Whaval
Business Development Executive Kirti Vidhate
Technical Head Pratiksha Patil
Technical Specialist Amar Sawant
Digital Marketing Manager Amol Wadekar
SME-SMO Executive Atul Dhoran
Circulation Manager Tanaji
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MARCH, 2021
We are also available on

9. Management Brief
Company Name
Mahendra Kumar
Dhanuka
Managing Director
SAMPAT AGRITECH
PVT. LTD
Roopa Rammohan
Maganti
Co-founder
Sawariya Agritech
Pvt. Ltd
Om Prakash Sekwadiya
CEO
CropIn
Greentatwa Agri Tech
Dhanuka Agritech
Limited
Hitesh Patel
Director
CropIn has empowered women farmers with technology and
knowledge about good agricultural practices
Dhanuka Agritech Limited, considering the imperative role of
research and development for quality products and services,
from the very beginning took the initiative for strong R&D and
has today perhaps one of the largest R & D team led by a
highly acclaimed agri-scientist assisted by around 30 senior
distinguished Scientists/Technocrats
Greentatwa is a company focused on farming, supplying, and
distributing pesticide/residue-free grains and vegetables and in
providing healthy and nutritious food to its consumers.
The Sampat group is reckoned as one of the most credible
Industrial house. It has a successful track record of over 25
years in serving its clients with quality product.
Sawariya Agritech has a team of dedicated, hard-working,
result-oriented employees.
Kunal Prasad
Co-founder and COO
Agritech
Companies
Recommended
The Best of
5

10. Sawariya
Agritech
We supply
high-quality Agro-Inputs
to farmers that help them
grow better crops and
enjoy the higher yield
“
Om Prakash
Sekwadiya, CEO
“

11. Cover
Story

12. As far as the current agricultural
industry scenario goes, the
Indian farmers have been
spending a lot of money with the
expectation of increased production
and overall growth. But due to lack of
product knowledge and no skill sets to
check the purity of the product,
farmers are spending their money and
time for the low-grade product
available in the market under the title
of the Bio-Products that are inversely
affecting their crops. The farmers are
getting the returns, but it is not
proportionate to their actual
investment.
Hence, there is an urgent need to create
awareness among the farmers for the
right product about their agriculture
production. The awareness required is
related to the product utilization as per
the specific crop along with the right
way to diagnose the crop’s disease in
order to treat it in or under the budget.
This can take place only when there is
a bridge that creates a communication
between the farmers and the product
market that enables the farmer to get in
touch with the technical and
experienced personnel.
A professional who can guide them to
the right channel for improving their
agricultural yield. This is where
Sawariya Agritech Private Limited
comes into the picture to solve all these
issues and create that bridge, which
will resolve all types of technical and
marketing flaws in today’s agriculture
field. “Our vision is very simple and
structured as all know India is an
agriculture country, where growth and
development of majority of the
population depends on agriculture,”
says the CEO of the company Om
Prakash ji Sekwadiya.
Keeping this point and its vision in the
mind Sawariya Agritech makes an
approach and plan to bring all the
farmers and agro-product companies
under one roof (its centers) to create
awareness and provide correct
guidance to farmers about its wide
range of quality products. Here, the
company plans to educate the farmers
on the proper and integrated utilization
of these quality products so that they
will achieve the best results to improve
their productions on minimal cost.
This will also help them and their
family to increase their income and
thus to improve their living standards.
“We have a team of highly qualified
and experienced employees who are
extremely imperilled to the latest
technologies and awareness of the
product which makes the farmers really
feel like that they are in safe hands
with us,” states Om Prakash Ji. The

13. We provide farmers
the best budget-fitting
agro-inputs and share
farming skills and tips
to the farmers which
enables them to earn
more profit
ompany has employed skilled
cpersonnel for giving right
knowledge and advice to the
farmers for their concerns and issues
related to the increased growth of their
crops. The company has an
experienced sales and marketing team
along with a team who is expert in
packaging and warehousing activities.
One-Stop-Shop for Farmers
Sawariya Agritech was established in
2012. “We are a client-centric
organization, and our primary focus is
to achieve complete client satisfaction
by offering them high yield, disease
immunity, excellent quality seeds and
the complete pest control for their
crops and to rapidly built a strong
presence in the Indian seeds industry
and help farmers for improving their
agriculture and society,” informs the
team at Sawariya Agritech.
The company has established many
centers all over Madhya Pradesh in
past 8 years and now it is dealing in
domestic areas. The company’s main
aim is to provide a complete range of
good quality multi brand agro-inputs
like pesticides, seeds, fertilizers, farm
The Best of 5 Recommended Agritech Companies
“
“

14. Our mission is to
provide maximum benefits to our
farmers and agriculture cooperatives
by supplying organically certified
vegetable and field crop seeds and
naturally grown plants, and by
committing to sharing our seed with
groups that teach the importance
and joy of farming and gardening
mplements and tools along with irrigation items and
iother key inputs at a very fair price through its retail
chains of ‘Sawariya Kisan Bazaar.’ It is located in 13
different locations in Madhya Pradesh.
“Though this is a small step, but it will help in bringing
out a revolutionary change and will play a major role in
contributing development of our country,” suggests Om
Prakash Ji. As the leading seeds seller in India for hybrid
vegetable seeds, fruit seeds, flower seeds, kitchen garden
seeds, and field corps, Sawariya Agritech envisions to
establish the brand by its professional culture, excellent
quality seeds and through customer and employee
satisfaction.
In its endeavour to be a complete agricultural solution
provider, the company has introduced its own retail
chains for all kind of agricultural products under the
brand name of ‘Sawariya Kisan Bazaar’. These chains
serve the farmers by facilitating all their agricultural
needs and provides free consultancy services for all the
queries related to farming ranging from sowing to
harvesting the crops. “These retail chains of our Agro
centers acts as a one stop solution for all the farmers,”
informs Om Prakash Ji.
Sawariya Agritech has a team of dedicated, hard-working,
result-oriented employees. Different set of employees are
“
“
What We Imbibe
Ÿ Quality assured product range
Ÿ Reasonable prices
Ÿ Proper guidance and utilization
of right product for specific crop
production
Ÿ Online help to understand the
product with its complete
description along with its
chemical based formula
Ÿ Premium packaging
Ÿ Timely delivery
Ÿ Capacity to meet bulk demands
Ÿ Ethical business policy
appointed at different sections to enable and
maintain the best quality services to all the
company’s clients. Its team is maintaining the best
customer services in exporting and selling of high
yielding products. The company leverages the
know-how of its highly experienced and talented
employees who are well experienced in the
activities of seed restoration, cleaning, sorting,
packaging, and sales and marketing of different
types of seeds and all kind of pesticides.

15. Values at Our Core
Ÿ Be an ambassador: We are proud to be problem solvers.
We like the people we work with – co-workers,
managers, clients – and genuinely enjoy helping one
another succeed.
Ÿ Enjoy the journey: We make sure our team feels
appreciated and valued. We organize lunches and
quarterly show-and-tells are some of the ways we
celebrate our people. We take the time to stop and
acknowledge where we came from so that we do not
miss how impressive the climb is.
Ÿ Get it done: Clients trust us to build good rapport and
deliver great customer service. It works and we take that
seriously. Our team will overcome obstacles, find
solutions, and deliver exceptional results.
Ÿ Evolve and adapt: The people that work here are smart,
and smart people know you can always get better.
Mistakes are even ok as long as you learn something
from them. We believe your time at Sawariya Agritech
Private Limited should make you better.
Ÿ Do the right thing: What do you do when no one else is
looking? Our teams act with integrity and honesty and
focus on putting ourselves in the shoes of others.
Ÿ Flexibility: We empower our employees in a work
environment that is conducive to creating the optimal
work/life balance.
Ÿ Customers first: Our company exists to help merchants
sell more. We make every decision and measure every
outcome based on how well it serves our customers.
Ÿ Make a difference every day: We constantly push
ourselves to be our best, we focus on solutions, and we
arrive every day inspired to make an impact through our
talents, passion, and hard work.
Ÿ Build Relationships / Deliver Results: Connect with
customers, partners, consumers, and each other to drive
success. Relationships deliver results because we
cannot do our jobs without each other.
Ÿ Start with the Consumer: The consumer is our top
priority. Every day we are hyper-focused on making them
love us. Someone who embraces this value makes every
decision, no matter how big or small, with the consumer
on top of their mind. They put themselves in the
consumers’ shoes and make our customers’ experience
better.
Shri Om Prakash Ji Sekwadiya was born in 1972 in
a very small town named Khedawda (Badganwa),
District – Ujjain (M.P). He has done his primary
schooling at his native place only and completed
his higher education from Tehsil – Khachrod,
District – Ujjain (M.P). He is man of few words and
believs in doing rather than uttering. He is down to
earth person and always wanted to do something
for his country people. Hence to his nature and
beliefs, in the year 2012, he started this business
from a very small shop, as in this area there was no
place where a farmer can get good quality
agricultural inputs in their budgets. With all his
efforts and hard work, now he has around 14 such
places from where Sawariya Agritech is operating
and providing the best quality agricultural inputs to
the farmers.
Shri Om Prakash Ji has learned the skills of good
customer care services along with complete
satisfaction to his customers. He always believes in
getting to the depth of the problems of the farmers,
for this most of the times he himself visited the
farmers’ fields to see their problem from the ground
level and tried giving them a complete solution.
Adding this to his basic skill of the business, he is
now appointed 20+ such field officers across
Malwa Region (M.P) to follow his footsteps to check
the ground reality for the problems of farmers. He is
a man of vision and on a mission to improve
farmers’ lives.
The Man Behind
Sawariya Agritech

16. Our Stores at a glance:
Our Stores are well-equipped with all the Agro-inputs with proper guidance to the customers by our representatives sitting
behind the desks, for the convenience of the farmers these representatives on monthly basis arranging farmer meetings
with the company technical people, so that they can directly share their queries and issues with the them.
They are also keeping the trending data of the farmers so that on priority they will give the complete guidance to the
farmers along with the high quality agro-inputs.
Now last but not the least, our second director of the firm, her contribution is as equal to Shri Om Prakash Ji Sekwadiya,
better half of his Mrs. Leela Ji Sekwadiya.
She is always a helping hand to Shri Om Praksah Ji Sekwadiya and the most important pillar of Sawariya Agritech.

19. Subscribe Today
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20. Overview of the Current
AGRICU
INDUSTRIAL Sce
www.insightssuccess.in
18 | MARCH 2021

21. ULTURE
IN INDIA
enario of
Agricultural insights
www.insightssuccess.in MARCH 2021 | 19

22. F
arming and agriculture are important factors for
the economies of developing countries. For the
last several years, farmers have brought in many
traditional farming systems to get crop yield and
complete the food requirement. Although, traditional
techniques are not very sufficient in the new agricul-
tural world hence farming is facing new challenges from
biotic and abiotic factors. New techniques and systems
are gaining popularity in the present farming scenario
because of their key benefits which can decipher all
challenges in farming.
The agriculture industry in India reached new heights in
2020. A value of INR 63,506 Billion was generated by
the agricultural industry alone in 2020. It represents an
important component of the Indian economy both in
terms of its contribution to the GDP as well as a source
of employment to a lot of the country’s population.
With India presently being one of the largest agricul-
tural producers in the world, the agricultural sector is
exhibiting vast opportunities. Various transformations
have taken place in this sector over the past few
decades. The agriculture becoming more mechanized,
rising penetration of the organized sector, growth in
contract farming, the rise of exports, easy loan facilities,
use of agrochemicals and high yielding seeds, and an
increasing role of the private sector in branding,
marketing, processing, etc., are the various transforma-
tions that are taking place.
Dynamics of Indian Agriculture
Though the Indian Agricultural Industry is reaching new
levels, the Indian farmers are not being done justice.
The Indian farmers are living icons, as they are the most
hardworking humans around the world and are always
busy working hard for their crops every day. India is
called the land of farmers, as most of the people of the
country are involved in the agriculture sector. It would
be more than right to say that ‘Indian farmers’ are the
backbone of the Indian economy and the farmers are
indeed the beloved children of Mother India. Also, India
has a diverse culture, with approximately 22 major
languages and 720 homeland languages spoken just in
India. People from all the religions like Hindu, Christian,
Islam, and Sikh live in India & are engaged in various
occupations, but agriculture is their primary occupa-
tion.
According to the NCRB report data, “the number of
farmer suicides in the country were 11,379 in 2016,
12,360 in 2014 and 12,602 in 2015”.
India is the second-largest populated country account-
ing for 18% of the total world population. The need for
various agricultural products has increased significantly
after the rise in population. This increase has pushed
the farmers to adopt upgraded technologies and
methods in fisheries, livestock and dairy, and in order to
meet the diversified food needs of the people.
Additionally, more than fifty percent of India’s
population is dependent on agricultural products which
is further encouraging the growth of the market.
Over the past few years, India’s GDP has been growing
at a slow pace which has resulted in an increase in the
net incomes of the consumers. This increase has driven
the agriculture market in terms of both, the producer
and consumer. It has enabled farmers to invest more in
advanced agricultural infrastructure such as irrigation
facilities, quality seeds, warehousing, equipment,
fertilizers, cold storage, etc. It has also given rise to the
consumer's purchasing power, creating a positive
influence on the domestic demand for agricultural
products.
Final Take
India happens to be one of the most bio-diverse
countries in the world. The country holds various types
of climatic conditions and soil types suitable for
cultivating a large number of cereals, fruits, vegetables,
flowers, cash crops, etc. The Indo-Gangetic plain
represents one of the most fertile lands across the
globe. India also constitutes to be the second-largest
fish-producing country in the world. The country has
diverse resources pasturing from deep seas to lakes in
the mountains and more than 10% of the global
biodiversity in terms of fish and shellfish species.
A concerted and systematic effort on the part of the
government, the private sector, and farmers would be
needed to genuinely make a difference in the plight of
farmers. To recognise challenges and find solutions,
participants will need to have trust in themselves and
communicate with one another. This is the only way
India can provide income security to its farmers while
also maintaining its own nutritional security.
- Ashish Chandgude
www.insightssuccess.in
20 | MARCH 2021

24. Harnessing the Power of AI and Machine Learning
in Agriculture
The current scenario of the agri-tech industry around
the world due to the Covid-19 virus is extremely
volatile. Lockdowns in major economies across the
globe have caused delays and backlogs in supply chains.
Currently, for instance, around half a million tonnes of
Indian rice is locked up in the supply chains, while
perishable crops are not being transported at all for fear of
deterioration in delayed transit.
Global exports are facing transport and logistics problems,
more stringent customs restrictions, as well as a shortage of
containers and shipping vessels. India’s agricultural exports
of nearly $40 billion are being severely affected in this
scenario. The labour sector has taken a wide hit owing to
contact based spreading of the pandemic.
These are difficult times, especially for the workers who
depend on a daily wage or are self-employed. Farmers are
one of the most affected in these times. CropIn understands
this and has made various advancements in its solutions by
introducing new and adaptive features in its innovations.
Usage of digital farming solutions will ensure less
inaccuracies in data collection, ensure productivity is not
compromised due to lack of manpower, act as a knowledge
repository that farmers can refer to, and take timely action
in times of unexpected agriculture-based distress.
Under the leadership of Kunal Prasad – Co-founder and
COO of CropIn, the company is engaging with its clients to
send climate smart advisories to farmers and engage with
them through bulk SMS to be aware of the difficulties the
farmers are facing.
CropIn also has turned to account management online, to
provide training assistance to agri-extension teams online.
The company also is tracking farmer health by keeping a
connection with its clients regularly. These are crucial steps
that CropIn is taking to ensure the betterment for farmers.
CropIn has empowered women farmers with technology
and knowledge about good agricultural practises. CropIn
believes that during these difficult times, efficient methods
of farming will save resources and give the right and quick
results for the farmer and save livelihoods.
Let us dive deep into the dynamics of CropIn through the
given below interview by Kunal:
Please brief our readers about your organisation, its
mission and vision.
CropIn Technology is a leading AI and data-led agritech
organization that provides SaaS-based solutions to
agribusinesses globally. With the mission to ‘maximize per
acre value’ and the vision to ‘make every farm traceable’,
CropIn adds value by increasing efficiency, scaling
productivity, and strengthening sustainability across the
board.
CropIn utilizes cutting-edge technologies like Big Data
analytics, Artificial Intelligence, Machine Learning, and
Remote Sensing, to enable client partners to analyse and
interpret data to derive real-time actionable insights on
standing crops. The benefits of such platforms are realized
when it directly connects the business strategy to the field
operation through detailed analytics using field data and
other data sources like IoT or drones.
www.insightssuccess.in
22 | MARCH 2021

25. ropIn was established with the vision of improving
Cfarmer livelihoods by harnessing the power of AI
and Machine Learning through predictive analytics
and modelling into agriculture. CropIn is today helping the
agro-ecosystem to adopt and drive digital strategy and farm
to fork traceability across their operations along with
farmers.
It was observed that Agri-businesses used primitive
technological methods in their fields and there was an
opportunity to make effective and well-informed data-
driven decisions. The usage of modern technology in
farming was minimal at most of these businesses. There
were information gaps at different levels of the agro-
ecosystem, leading to information asymmetry throughout
the chain. Also, with consumers keen to know about the
origin of their food and how it was produced and processed,
there was a need for transparency along the end-to-end
agribusiness supply chain.
CropIn was established as an organisation that provides
platform solutions that address the varied requirements of
farmers and helps them improve their agricultural
productivity for a better income. In a few years, CropIn has
expanded to providing agribusinesses with a comprehensive
digital solution that manages a large and diverse set of
farmers locally and/or globally on a single platform and
ensures predictability, visibility, and control of their supply
chain, which is currently very broken and distributed when
it comes to smallholder aggregation model.
The Crop-Star
Ÿ Kunal as the Co-founder and COO at CropIn
has over 13 years of experience in the technical
and management arena with substantial work
in sales and business development, project
management, product, and customer
experience. Kunal’s strengths lie in his strong
team management skills and his tenacious
attitude that has helped CropIn reach out to
over 4 million farmers in 52 countries.
Ÿ He is passionate about working on improving
farm productivity, climate resilience,
sustainability, and food security. He has
extensive experience in working with
Government bodies, Development Agencies,
Co-operatives, and farmer groups globally. He
believes that farming should be data-driven and
collaborative, and so he is on a mission to
digitize 20 million farmers by 2023.
Ÿ Kunal holds an MBA degree with a
specialization in Marketing from the Great Lakes
Institute of Management. He received a B.E
degree in Mechanical Engineering from Birla
Institute of Technology, Jharkhand in 2006. He
has completed schooling at St. Xavier's School,
Hazaribagh. In 2006, Kunal started his career in
TATA Motors as a Sales and Marketing
Executive. Until 2010, he served at TATA Motors
as Sales and Marketing Manager by optimizing
the sales and lead generation activities before
Co-Founding CropIn.
Kunal Prasad
Co-founder, COO
3The Best of 5 Recommended Agritech Companies
Our solutions impact farmers
indirectly through clients
who manage large scales of
land and farmers under them
and we have little direct contact
with the farmers.
“
“
www.insightssuccess.in MARCH 2021 | 23

26. hat are the prominent services, products, or
Wsolutions that make your company a
preferred choice among the competition?
CropIn caters to the entire agri value chain through its
unique suite of products whose details are given below:
SmartFarm - SmartFarm is an end-to-end farm and
agronomy data management solution that monitors all
processes leading up to harvest. The solution leverages
ground-truth data, weather advisory, and accurate insights
based on satellite monitoring to enable data-driven farm and
business operations. By tracking, managing, and monitoring
every step — from input to execution: all in one place,
SmartFarm helps achieve efficiency and improves
traceability and output predictability.
SmartRisk - SmartRisk is a Predictive and Prescriptive
Solution for Risk Monitoring, Mitigation, and Forecasting
Intelligence. The AI and Machine-learning based platform
detects cropping patterns and predicts the future of the crop,
thus highlighting the associated risk and opportunity for
agri-stakeholders.
SmartWare - SmartWare is a packhouse solution offered by
CropIn that enables transparency and ensures adherence to
quality compliance and certification. The platform
empowers businesses to adhere to food safety standards,
thus ensuring farm-to-fork traceability.
RootTrace - RootTrace is the Seed-to-Shelf traceability
solution to preserve global food integrity. For agri-food
producers seeking to preserve food integrity and
authenticity, RootTrace provides a tamper-proof, anti-
counterfeit traceability solution that increases the
transparency of processes along the supply chain so that
customers can be assured of the product’s origin, quality,
and safety, and build unwavering brand loyalty.
AcreSquare - A two-way communication channel that
empowers farmers with real-time advisory and information
about agri-inputs, schemes and offers, and enables
agribusinesses to receive updates and alerts from the
farmers.
Using cutting-edge technology like artificial intelligence,
machine learning, and remote sensing, CropIn creates an
interconnected network of all the agri-stakeholders by
enabling customers like Banks, Insurance Companies,
Government, Development Agencies, Farming Companies,
Agri-input companies, Farm Equipment Companies, Food
Processors, and Retailers to analyse and interpret data to
derive real-time actionable insights on standing crops.
CropIn has so far digitized 13 million acres of farmland and
enriched the lives of nearly 4 million farmers, while
gathering data on 388 crops and 9,500 crop varieties in over
52 countries. The SaaS solutions offered by CropIn are crop
and location agnostic and are available on the web and for
mobile devices.
Where do you envision your organisation to be in the
long run and what are your future goals?
CropIn’s focus area is to expand globally and to continue to
innovate on our machine learning-based predictive analytics
platform, SmartRisk, to further strengthen its artificial
intelligence capabilities.
We also have our newest technological brainchild launching
this year, ready to take over the AgTech space. We are also
working on integrating every kind of technology
implemented on the farmland be it drones, sensors, IoT
devices, and machines into a single, unified system and
push our boundaries to newer fields of AgTech. Our
European presence is set to expand with a new
establishment and a strong team at Amsterdam.
CropIn plans to establish verticals such as Customer
Success, Sales and Data Science at the new Amsterdam
office, opening a plethora of opportunities in the European
market. Along with the existing segments, CropIn aims to
venture into newer pastures such as Telecom, Machinery,
Plantations to strengthen AI and ML capabilities in those
segments as well.
www.insightssuccess.in
24 | MARCH 2021

28. During this pandemic, India showed the way of
managing, giving full support to the scientists,
and making best practices from centuries old
medicinal science to modern day medicinal science.
India fused it, perfectly. “COVAXIN” & “COVID
SHIELD” vaccines, made in India, are the best gift to
humanity as per the UN Chief.
The pandemic also showed that healthy eating habits,
from our rich agricultural resources has become the best
preventive medicinal therapy. Maintaining healthy food
habits and making the best use of our century-old
agriculture practices (without usage of any chemical
based fertilizers / pesticides) has become the need of the
hour.
The daily food intake that we’ve in our lives- turmeric,
ginger, mustard oil, etc. The fruits that we consume for
the purpose of flavor, fragrance, nutrition…our centuries
old agriculture practices are going to lead. Lead by
miles.
100% natural farming. 100% natural farm produce. Agro
produce & processed food–all from 100% naturally
grown farm produce. Turmeric, ginger mustard with
these practices have much higher medicinal content (for
the reason they are part of our daily food). Fruits grown
100% naturally, have pure nutrition, zero chemicals, and
that too, at no extra cost.
X5 AgroTech FPC Limited has taken this initiative. In
the Himalayan region, North-East in India. Where the
soil itself is pious, where the soil has never, never ever
been exposed to any kind of chemical fertilizers, where
the agriculture practices are still centuries old, and where
purity in food produce is guaranteed. Everything that you
consume, is pure nutrition and includes no chemicals at
all.
With large farmer groups, multiple FPOs in the region,
growing multiple crops that are part of daily food intake
& also for medicinal use, the company offers the best
B2B arrangements.
From supermarkets, retailers, wholesalers, on-line selling
platforms, to horeca, food processing industry,
nutraceutical and formulation companies, X5 AgroTech
FPC Ltd caters to all. Its services are confined not just to
the domestic market, but overseas markets as well. Being
natural produce, free from any chemical residues, it
becomes natural business partners to all.
X5 AgroTech is vendor-partner to many retailers &
wholesalers already and supplies high quality, chemical-
free turmeric (powder), ginger, mustard (oil), pineapples,
mandarins, kiwis, passion fruit, dragon fruit, etc. and a
host of spices. All this at the same market price. A
consumer does not need to spend a single extra penny.
Pure Nutrition,
Zero Chemicals
Nutrition Insights
www.insightssuccess.in
26 | MARCH 2021

29. Pradeep Singh Shekhawat is
the Founder and CEO of X5
AgroTech FPC Limited. He
has worked with some of the
best global brands like Puma,
Speedo, Wilson, Converse, etc.
in India and Nike in Vietnam. Mr.
Pradeep then moved to
Moscow as Retail Director for
SPRANDI and then IntiModa in
Russia.
Back in India, in 2013, Pradip
successfully set-up a marketplace in modern malls & metro stations
for all the crafts of the country. With the astounding success of X5
RETAIL, the founding team started working towards bridging
farming with marketplace.
As a result, X5 Agrotech Farmer Producer Company Limited came
into being. With contract farming, contract manufacturing, the
company is working on all natural, chemical free farm produce in
North-Eastern India and bridging markets with farmers, directly.
Aboutthe Author
www.insightssuccess.in MARCH 2021 | 27

32. Technology Ag
and
Agri-tech Dynamics
www.insightssuccess.in
30 | MARCH 2021

33. griculture
M
odern farms and agriculture have witnessed a
paradigm shift in the current age. This massive
development has happened mainly because of
advancements in technology, which include robots,
temperature and moisture sensors, machines, AI, and IT.
Sophisticated technology allows farmers to take aerial images
and take advantage of GPS and motion sensors.
The Green Revolution of the 1960s enabled India to achieve
excellent agricultural output. This age witnessed the use of
better quality of seeds, proper irrigation, chemical fertilizers,
pesticides, and so on.
With the passage of time, agriculture witnessed the emergence
of new technologies such as tillage and harvesting equipment,
irrigation and air seeding technology, and a lot more. This
resulted in higher yields and better produce in terms of food
and fibre.
The advanced devices and technology have enabled farmers
and businesses to earn more profits, and deliver safe, efficient,
and more environment friendly produce. They can use cutting-
edge data and technology to improve crop yield and learn more
tech-enabled farming methods.
A Synergy to Yield
Great Produce
www.insightssuccess.in MARCH 2021 | 31

34. sophisticated ultrasound technology, it is easy to
check the health condition of baby animals in the
womb. It further helps to discover the quality of meat
found in an animal before it is despatched to the
market.
DNA testing further helps producers to identify
which animals have good pedigrees and other
required qualities. With this information, farmers can
improve the quality of their herds.
• Mobile Technology and Camera are Game Changers:
There are several farming apps which help farmers to
keep tabs on all the equipment, produces, and so on.
Many farmers install cameras around the farm to
keep an eye on the animals. They are fitting cameras
in the barns, that send images and feed back to a
central location such as an office or home device. This
way, farmers can keep a closer eye on animals when
they are away.
• Installing Crop Sensors: With crop sensors, farmers can
apply fertilizers very effectively, while maximizing
uptake. These sensors record the condition of the
crop and reduce the potential leaking and overflow
into ground water.
Crop sensors automatically inform the application
equipment how much fertilizer to apply in real time.
This helps the farmers to avoid making prescription
fertilizer maps. Optical sensors detect the amount of
light reflected back to the sensor. This gives an
indication of how much fertilizer a plant may need.
Embracing Modern Agriculture
Marching ahead, every individual is focused on
enhancing agricultural efficiency. Various technologies
can assist in the transition into the modern agricultural
era. Some technologies need to be developed
specifically for agriculture, while there are other
technologies in other industries that can be readily
used in agriculture. These include autonomous vehicles,
AI, and machine vision.
The application of modern technology in agriculture
will help the farmers to benefit from the acquisition of
real-time farm information. They will not have to spend
time on acquiring farm data and will also receive
disaster warnings and weather information during any
natural calamity.
The future of agriculture is bright and there is
tremendous scope of various promising amalgamation
of agriculture and technology, which will
he Importance of Agriculture Technology
T
The incorporation of agriculture technology has
numerous advantages and is very important for better
crop produce. Nowadays, farmers do not have to solely
rely on watering the crops or adding fertilizers and
pesticides uniformly across fields. Rather, with the
usage of modern equipment, they can take care of
specific areas or even pay individual attention to each
crop.
Some of the various advantages of implementing
technology in agriculture are as follows:
• Cutting-Edge technology ensures higher crop
productivity
• It enables less usage of water, fertilizers, and
pesticides, while results in lower food prices
• By using agriculture technology, farmers are reducing
the impact on natural ecosystems
• Moreover, there is less dispersion of chemicals into
rivers and groundwater
• Agriculture technology ensures safety of the farmers
and workers
Advanced robotic technologies help in reliable
monitoring and management of natural resources,
including air and water quality. As a result, producers
can control plant and animal production, processing,
distribution, and storage in a better way. This results in
producing output efficiently at lower prices.
Agriculture technology further enables safer growing
conditions and safer foods, along with reduced
environmental and ecological impact.
Applying Modern Technology in Agriculture for
Excellent Results
The combination of agriculture and advanced
technology is excellent and can bear multifarious
results. Modern technology can be used to enhance
agriculture in the following ways:
• Controlling Crop Irrigation Systems through
Smartphones: Mobile technology can help in remotely
controlling and monitoring crop irrigation systems.
This helps the farmers to control their irrigation
fields right from their homes. Moisture sensors in the
ground provide information about moisture levels
present in certain depths of soil.
• Implementing Ultrasound for Livestock: With
- Ananda Kamal Das
www.insightssuccess.in
32 | MARCH 2021

36. GREENTATWA AGRI TECH
Leveraging Technology in Agriculture Promptly
Internet of Things (IoT) has come handy these days and
a lot of technological tools are invented across the
globe which help companies to expand their farming
operations to thousands of acres of lands. For example,
Greentatwa Agri Tech LLP have partnered with a
company called ‘Agribridge’ that adds a lot of value to its
farming operations. “Agribridge geo tagged all our
farmers’lands just using a mobile app and all our farmers’
lands are now captured by satellite,” says the team of
Greentatwa.
Agribridge has provided Greentatwa with the images of
exact acreage of farming along with boundaries of each
field and it also provides the health report of each field on a
regular basis which helps the company to alert the farmers.
Similarly, platforms like UDAAN give access to agri-
market at large.
“Since, we have entered into retail market, now we are
working with nutritionists in developing protein-based
value-added products, super foods and ready-to-cook
products from rice and millets which are palatable and
digestible for the consumers,” explains Roopa Rammohan
Maganti, the Co-founder of Greentatwa.
Leading Greentatwa Dynamically
The firm, Greentatwa Agri Tech LLP is promoted by Roopa
Maganti and Dr. Rama Rao Peddi. Roopa Maganti has
graduated from Anna University, Chennai and she is a
certified trainer in Training and Capacity Building from
International Labour Organization ILO Turin, Italy.
She was the Program Director for the prestigious national
projects for rural development Prajashakti and Navashakti
at Sri Lanka. She had two decades of varied work exposure
in corporate, social, and developmental projects spread
across Sri Lanka, Mauritius, and India.
Over the past two decades, Roopa worked in various
capacities in a wide range of socially relevant initiatives
that are transformational in nature. These initiatives were
focused on the empowerment of women, youth, and
children.
All these efforts were put in to bring them into
socio-economic mainstream using ICT and associated
technologies. She worked closely with former chief
minister of Andhra Pradesh, Chandrababu Naidu, during
2017 to 2019 and played a critical role in various strategic
initiatives.
During 2014 to 2019, she extensively travelled across
Godavari district of Andhra Pradesh, which is supposed to
be the ‘rice bowl’ of the state. There she realised that
agriculture has completely turned into a chemical-based
activity and its adverse effects on health and environment
are going to be adverse in the long run. It prompted her to
start this organic agri-start up as a social enterprise.
What is Greentatwa?
Greentatwa is a company focused on farming, supplying,
and distributing pesticide/residue-free grains and vegetables
and in providing healthy and nutritious food to its
consumers. The objective of the company is to ‘empower
farmers, nature and people’. The firm has established its
operations in August 2019 and in the very first year,
Greentatwa has cultivated organic ponni rice in
Pondicherry.
Ponni rice is a staple variety of rice consumed primarily in
Tamil Nadu, Pondicherry and Karnataka and this variety of
rice is high in fibre, gluten free and low glycaemic index
with many health benefits. The lands have been certified
organic by Agriculture University of Tamil Nadu. The
produce was harvested in February 2020 and the paddy is
being milled/processed to rice, broken rice, and other value-
added products.
Dynamics of Greentatwa
“Based on the success in the first year of our operations,
we have extended our operations into 2000 acres of farming
in Pondicherry, Andhra Pradesh and Telangana during the
peak of COVID-19 in the month of June 2020,” shares
Dr.Peddi, the cofounder of Greentatwa.
Apart from producing organic rice, the company has started
cultivating millets at Anantapur region of Andhra Pradesh
and grains at Telangana. The firm has also forayed into
procurement of pesticide and residue-free millets which
they process into one of the finest quality products. The
company is achieving this with almost 99.8% whole grains
and less than 0.2% of brokens and foreign material and the
products meet international standards.
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34 | MARCH 2021

37. It has been established that processing of millets is one
of the major challenges and Greentatwa’s products are
processed/milled with a state-of-art unique technology
which is being patented. Greentatwa currently has a
warehousing facility to store 5000 tons of grains and a
processing and packaging facility is underway for
commissioning.
Talking about the impact of Covid-19, the team of
Greentatwa declares that its effect on the agricultural
sector was relatively low as most of the crops were
harvested by the end of the March month. Pandemic was at
its peak during the summer season which was off season for
most of the crops. “The only difficulty that we have seen in
the field was with transport and processing,” states Roopa.
As far as the market for organic food products go, it has
observed a hike globally during the pandemic and people
have started to realise the importance of healthy food.
Competitive Edge
“We should talk more about opportunities rather than any
competition since the opportunities in agriculture sector are
abundant and there is a lot of gap that has to be filled by
several other farmer friendly companies like us,” informs
the team of Greentatwa. Since the segment of ‘organic
farming’ is still in its early stages, lot of procedures,
traceability, testing, and fair pricing must be addressed in a
scientific methodology.
Educating both the farmers and consumers must go hand in
hand to increase the market size. The company’s farming
methodologies like geo tagging of every farm and
traceability make it very distinctive.
In the last one and half year, Greentatwa was successful in
creating a ‘community of farmers’ who can produce
chemical-free rice and grains following its systematic
procedures of organic cultivation. Apart from focusing on
B2B, the company has just started creating a ‘community of
consumers’ who would be willing to buy its products on
regular basis through Greentatwa’s e-commerce brand
Sudhanya. “We are aiming to become a farmers’collective
and sharing 20% of the profits from ‘Sudhanya’brand with
all our farmers and that make us feel very proud,” opines
Roopa.
Currently, it has a very small basket of products like rice,
millets, cold pressed oil and a few grains and the team of
Greentatwa is very confident that its basket is going to be
big as large number of farmers are joining hands with
Greentatwa in its crusade for chemical-free farming.
Futuretatwa (Greentatwa in the
Future)
• Scale up primary farming operations in rice,
grains and millets to 10,000 acres in next
two years and creating a ‘progressive
farmers’ community with at least 1000
farmers across Pondicherry, Tamil Nadu,
Andhra Pradesh and Telangana.
• Creating a consumer’s community with at
least 10,000 families in each metro city.
• Set up a rice milling and processing unit to
produce rice and value-added products
• Acquire /set up own millet processing unit
• Tie up with nancial institutions to provide
micro credit and insurance to its farmers
• Tie up with farm input companies to provide
best quality of inputs (seed/bio-fertilizer etc.)
• Setting up custom hiring centres for farm
machinery to assist the farmers in providing
best technology and enhance the
productivity.
• Hire industry reputed resources across the
value chain from farming/processing to
retailing.
• Strategic tie ups with institutions/companies.
Roopa Rammohan Maganti
Co-founder
3The Best of 5 Recommended Agritech Companies
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38. Top Trending
MODERN AGRICU
PRACTICES IN INDIA
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36 | MARCH 2021

39. ULTURE
The agriculture sector has always remained the
backbone of our economy, yet it is the most adversely
affected sector in terms of modernism and innova-
tion. The absence and insufficiency of knowledge in
technologies and techniques that can be incorporated in
farming have deteriorated the production and potential of
the Indian agriculture sector.
With 150 million farmers who are entirely dependent upon
agriculture as their primary source of income either by
farming on their land or renting it for a longer-term were
the worst affected by the coronavirus pandemic.
Although globalization, that is steadily transforming the
outlook of our country and agriculture sector – different
communities are amalgamated now in developing and
empowering the agribusiness with advanced techniques
and agricultural science for crop management. It is believed
that the received support and modern devices for farming
may soon change the face of agriculture with less effort and
more production.
Agro Knowhow
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40. Smart Technology
With the launch of GNSS and GPS, agriculture took an
immense jump for humankind. This utilized innovation
is more promising in manners that reformed the whole
situation and got practical to measure the development
on a numerical scale.
Utilization of information for exact planting, knowledge
of different soil, geological aspect, and clarity makes
this practice of farming an achievement of humans. It
made it simple to anticipate the most ideal conditions
for a crop to harvest and to encourage more prominent
traceability harvests, smart technology has become a
blessing for the agriculture sector.
Improved dynamic and upgraded advertising angles,
accuracy, or savvy agribusiness advanced in the field of
Indian farming. It opened new ways to bridge the gap of
human needs. This modern practice made it possible to
screen crop needs, boost resoluteness and decrease the
impressions of cultivating.
The practice has become feasible because the modern
technology Big Data got merged with traditional
agriculture. Researchers in the sphere of farming were
the first to utilize this practice as a feature of their
ventures in cultivating crops. It is gradually acquiring
importance other than in the research projects as the
expenses of such cycle drops.
New-age Machinery
Farm trucks and tractors were only the starts in
agriculture; but today, haulers, harvesters, drones, and
such advanced machinery have contributed into
forming the essence of Indian farming. These pieces of
machinery are now used to dig potatoes and other
roots vegetables from the soil and separate them
quickly from the roots to eliminate the delayed work of
harvesting.
Agrotech-based companies are now turning towards
the agro machine producers focusing to transform the
machine with customizations and implementing new
designs for convenient and faster use.
For instance, rotavators that are utilized in culturing
decrease the intricacy of laborious work into a job of
few hours. Limited human exertion in a particularly
creative and optimistic manner prepared for machines
in agriculture forever has made India a reformist
country in terms of efficiency and output in farming.
gritech companies are now coming forward to
Aboost the community of farmers with modern
technologies – AI, Data Analytics, Remote
Sensing, and IoT devices to improve farming methods
and keep the supply chain operations.
Here is a list of modern practices that have transformed
the traditional procedure of farming with technology
and modern machines.
Aeroponics Systems
Aeroponic word is derived from Greek methodology
which means – air and personification of hardship. This
modern farming method involves growing plants in the
mist environment harnessing any aggregate medium
where the roots of the plants are hanged in the air and
nutrients water were sprinkled on them.
The method is maneuvered to control the level of water
on plants which most of the time are not utilized
adequately while growing plants. The procedure of
Aeroponics is different from that of hydroponics, in-
viro growing, and aquaponics; as it involves nutrient
water as a medium for growth and maintains the plants
with essential minerals leaving out soil and fish waste as
a growing medium to transmit nutrients.
Compared to other techniques which used daily
nutrients system with an excess volume of solution and
water, Aeroponic systems are more cost-efficient due
to its limited use of soil, water, and fewer nutrients. Its
restricted resources and elimination of irrelevant
wastage of supplies, and disease-free cultivation makes
aeroponics unique and applicable for modern agricul-
ture practice.
Drone Mode
Drone Technology or Unmanned Aerial Vehicle (UAV) is
operated remotely by a human to monitor the growth
of crops and production. In order to enhance crop
efficiency and civilizing crop yields, this technique has
come into practice to assist farmers with a better
picture of their farms through sensors and digital
response.
This technology has been in use for decades to search,
explore an area, and collect scientific information.
Introducing this technology in farming is accelerating
agricultural practice to a greater extent.
Over the coming years, the technology of UAV is
estimated to take around eighty percent of the market
with incorporating its new innovative and effective
technology. Drone in the agriculture industry; possess
the feasibility to turn the landscape of farming well-
attainable.
- Renuka Singh
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38 | MARCH 2021