2. ASK.COM:-
Introduction:-
ASK.COM previously known as ASK Jeeves
is a question answer -focused web search engine
founded in 1996 by GARRETT GRUENER and Davide
Warthen in Berkeley, California.
3. ASK.com search engine was to allow the searchers to
type questions in natural language in order to get
results.
A cartoon character butler named Jeeves was
company's mascot in 1998 February ask Jeeves for kids
was launched.
4. In 1999 company launched its first national
advertisement campaign.
And stock value soared to a high of
$ 190 per share
its revenue also grew exponentially, company
generated $ 23000 in sales in 1997
$8,00,000 in 1998
$22 million in 1999
$58 million in2000
5. The company was led by Robert W. Wruble
who was appointed as president in may 1998
and became CEO in November 1990.
Issued initial public offering of stocks
was completed in July 1999 and gained spectacular
success . It was the third most successful first day
performance in business history.
6. Company’s downfall began after 1999, profit failed to
happen
the company sustained to annual net losses that
reached $ 675 million by 2001.
On December 2000, A. George was appointed as new
CEO,
he had 27 years experience in Anderson Consultancy.
7. In 2005 IAC (interactive corp.) acquired the
company.
In 2006 the company was rebranded and named as
ASK.COM and new logo was given.
8. ASK.com was not only search engine
but also launched a mobile which had a very
innovative feature called “speak to click”
Jim Safka new CEO in January 2008
he reorganized the things and aimed at helping
ask.com to grow in market share by 5%
9. Google, yahoo, and live struggle are main
competitors of ASK.com
Still it stands and give tough competition because
it have got the innovative ideas
and one of them is ASK3D which was later copied
by yahoo and live struggle.
10. Re-building ASK.com:-
The company made some marketing strategies.
1. Innovation that matters a user a lot.
2. To establish it as ‘other search engine’ in the space .
3. Give the existing user a reason to become loyal.
To make above strategies successful it have
developed it’s search and advertisement product &
spent $100 million in self advertising.
11. Revenue Models
Search engines had three main revenue streams:
1. Advertising
2. Internal company networks ‘Enterprise search’
3. Providing search at 3rd party sites.
Google is major player in all three.
12. Models used in recent are as follows:
1. Pay Per Click (PPC) :- It is defined simply as
“the amount spent to get an advertisement
clicked.”
Working of PPC:- Each advertiser informs the
host of the maximum amount that he or she is
willing to pay for a given ad spot (often based
on a keyword), usually using online tools to
do so. The auction plays out in an automated
fashion every time a visitor triggers the ad
spot.
OR the advertiser and publisher agree upon a
fixed amount that will be paid for each click.
13. Tools For Advertisement
Google Adsense:- Google AdSense is a program run by
Google that allows publishers in the Google Network
of content sites to serve automatic text, image, video,
or interactive media advertisements that are targeted
to site content and audience. These advertisements are
administered, sorted, and maintained by Google, and
they can generate revenue on either a per-click or per-
impression basis. In Q1 of 2011 the revenue generated
by Adsense was 28% of total revenue of Google.
14. Products Of Ask.com
Ask Eraser:- Ask promises that they don’t store data on
searches, giving users to search anonymously.
Ask3D:- A new innovation In which search page is
divided into three segments middle one is search
topics in right option to make our search wider or
narrower and in left side images, brief from
Wikipedia.com, and dictionary meanings of keywords
used for search.
