Story Board: The Collaborative Economy for Corporations (Official Slideshare ...Jeremiah Owyang
You may have read the report, the "Collaborative Economy Value Chain" now read the official slideshare storyboard version.
This slideshare deck sets up the challenges, gives examples, explores causes, but provides three recommendations for corporations to adopt the Collaborative Economy
Story Board: The Collaborative Economy for Corporations (Official Slideshare ...Jeremiah Owyang
You may have read the report, the "Collaborative Economy Value Chain" now read the official slideshare storyboard version.
This slideshare deck sets up the challenges, gives examples, explores causes, but provides three recommendations for corporations to adopt the Collaborative Economy
Why online advertising is not a dirty word - Echelon 2014e27
Online advertising as a business model is typically shunned in Southeast Asia, mainly due to investor’s lack of faith in its potential as a serious revenue opportunity. Joe is here to share with you that the notion of startups not being able to monetise via online advertising might not hold true, especially looking at data from Southeast Asia’s online trends. Joe will compare similar mid sized markets like the Nordics, Latin America, Brazil, India and Russia and do a deep dive into the online trends from Singapore, Malaysia, Indonesia, Thailand, Philippines and Vietnam. Delegates can expect to get a better understanding on why online advertising is not a dirty word and where is Southeast Asia in terms of online advertising as a serious potential business model, and where are we headed towards.
Stay up to date on Asia's tech scene:
Read the latest news: http://e27.co
Sign up for our Weekly Digest that curates the Top news in Asia: http://bit.ly/subscribe-to-e27
Learn the basics of internet business.
Definitions: Affiliate Marketing: An Internet based marketing practice where a business pays an individual for each customer or visitor brought about through the individuals marketing efforts. Click and Mortar: A business model where a company has both offline and online presences. Also known as Bricks and Clicks. Content Advertising: Content based advertising placement such as that pioneered by Google, also classified ads and ‘pay for performance’ models.
Online Marketing. Marketing and E-Commerce subject at the International Master in Industrial Management.
Guest speaker: Francisco Hernández Marcos
Universidad Politécnica de Madrid
Politecnico di Milano
Kungliga Tekniska högskolan
Affiliate marketing is the process of earning a commission by promoting other people's (or company's) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make.
E-Commerce. Marketing and E-Commerce subject at the International Master in Industrial Management.
Guest speaker: Francisco Hernández Marcos
Universidad Politécnica de Madrid
Politecnico di Milano
Kungliga Tekniska högskolan
Dave Tinker, CFRE SEO/SEM article from June 2010 Advancing PhilanthropyDave Tinker, CFRE
Originally appeared in AFP's Advancing Philanthropy magazine, May/June 2010 edition. Please follow the Attribution and Sharing rights assigned to it by AFP.
http://www.afpnet.org
15 companies you should copy: business models visualised by @boardofinnoBoard of Innovation
An overview of 15 business models you should copy. Handpicked by our team at Board of Innovation & visualised with our business model tools. more info via www.boardofinnovation.com
Why online advertising is not a dirty word - Echelon 2014e27
Online advertising as a business model is typically shunned in Southeast Asia, mainly due to investor’s lack of faith in its potential as a serious revenue opportunity. Joe is here to share with you that the notion of startups not being able to monetise via online advertising might not hold true, especially looking at data from Southeast Asia’s online trends. Joe will compare similar mid sized markets like the Nordics, Latin America, Brazil, India and Russia and do a deep dive into the online trends from Singapore, Malaysia, Indonesia, Thailand, Philippines and Vietnam. Delegates can expect to get a better understanding on why online advertising is not a dirty word and where is Southeast Asia in terms of online advertising as a serious potential business model, and where are we headed towards.
Stay up to date on Asia's tech scene:
Read the latest news: http://e27.co
Sign up for our Weekly Digest that curates the Top news in Asia: http://bit.ly/subscribe-to-e27
Learn the basics of internet business.
Definitions: Affiliate Marketing: An Internet based marketing practice where a business pays an individual for each customer or visitor brought about through the individuals marketing efforts. Click and Mortar: A business model where a company has both offline and online presences. Also known as Bricks and Clicks. Content Advertising: Content based advertising placement such as that pioneered by Google, also classified ads and ‘pay for performance’ models.
Online Marketing. Marketing and E-Commerce subject at the International Master in Industrial Management.
Guest speaker: Francisco Hernández Marcos
Universidad Politécnica de Madrid
Politecnico di Milano
Kungliga Tekniska högskolan
Affiliate marketing is the process of earning a commission by promoting other people's (or company's) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make.
E-Commerce. Marketing and E-Commerce subject at the International Master in Industrial Management.
Guest speaker: Francisco Hernández Marcos
Universidad Politécnica de Madrid
Politecnico di Milano
Kungliga Tekniska högskolan
Dave Tinker, CFRE SEO/SEM article from June 2010 Advancing PhilanthropyDave Tinker, CFRE
Originally appeared in AFP's Advancing Philanthropy magazine, May/June 2010 edition. Please follow the Attribution and Sharing rights assigned to it by AFP.
http://www.afpnet.org
15 companies you should copy: business models visualised by @boardofinnoBoard of Innovation
An overview of 15 business models you should copy. Handpicked by our team at Board of Innovation & visualised with our business model tools. more info via www.boardofinnovation.com
What I did and you can too.
This Book Includes a Website That Sends Leads to Companies That Pay You.
Make money without selling things.
Create A Website That Makes You Money
You can begin NOW and refer to this book as you go or keep reading.
Income Activator tells you how to make money online through your own personal recommendations, and gives you a ‘ready to go’ website to make it happen!
Affiliate marketing is an advertising model where a company pays compensation to third-party publishers to generate traffic or leads to the company's products and services. The third-party publishers are referred to as affiliates and the commission fee incentives them to find ways to promote the company.
8 Best Affiliate Marketing Websites
If you're looking for an internet job, affiliate marketing is one of the greatest alternatives. It would be fantastic if you could make money from your blog. There are a plethora of websites on the internet, which confuses the majority of bloggers. see this The Trick To Affiliate Marketing For Beginners
https://oke.io/7EhcPJwU
The Internet is wide open to you and your business. Jacqueline Gordon
While the major corporations throw millions of dollars at billboards and TV ads trying to gain the eyeballs of the average population, you can quickly and easily corner a very specialized niche market of your own.
Here are a few ways you can produce immediate breakthroughs on your website. Check out our latest eBook to find great ways to produce breakthroughs for your web business! http://www.marketingrt.com/index.php/coffee-break/downloads
transformation. It is a blend of target promoting , direct showcasing , decentralized promoting, client situated advertising, two-way intuitive advertising , remote or worldwide advertising, virtual advertising , paperless exchanges , and client cooperation promoting. Computerized promoting has enriched showcasing blend in with new meanings. Its capabilities essentially incorporate data trade, online buy, internet distributing, electronic money, web based promoting, corporate advertising, and so forth. It is the fundamental showcasing technique and improvement pattern of undertakings in the time of computerized economy. One-way showcasing in light of Web1.0 In the mid-1990s, the Internet (Internet) was conceived, and the Web genuinely turned into the worldwide Web and started to enter individuals' lives. Web 1.0 is the term for the earliest variant of the Web. According to a specialized perspective, the site pages of Web 1.0 are "read-just” and clients can't alter them, however can peruse or look for data. By and by, on the grounds that the Web has opened up another world for people, in the time of computerized showcasing 1.0, Web content creation is overwhelmed by sites, clients reserve no privilege to associate, ads are described by single-thing correspondence, and clients latently acknowledge promoting data on sites, mostly utilizing show flag commercials, spring up ads, web crawler ads, and so on. The primary motivation behind advertising is to sell items.
In the period of advanced advertising 2.0, with the abrupt rise of web-based entertainment and video destinations, organizations have limited the distance with clients, laid out thorough promoting procedures, and acknowledged ongoing observing and normal examination of information. Subsequently, the Web has continuously turned into a significant channel for corporate showcasing, and promoters have moved seriously publicizing financial plan venture from disconnected media to online media. In the promoting 3.0 period portrayed by the utilization of huge information innovation, it is possible to gather and break down information, for example, client look, perusing, snaps, buys, and sharing. In light of this information, "client representations" assist companies with precisely understanding client needs and inclinations, so that promoting exercises are more focused and proficient, and brands are completely and successfully showed. The promoting school is essentially gotten from the intuitive publicizing school of the customary publicizing school. Since homegrown and global promoting monsters possess worldwide publicizing clients, with the ascent of Web promoting, the intelligent promoting business is isolated from the promoting organization field, and has progressively turned into a significant piece of the promoting wellspring of significant sites. Like Ogilvy, Publicist, Dents and other publicizing monsters, they have never feared not having clients, and have turned into the key security fo
Consumer behaviour towards co-op banks-project reportAtul Gurav
Research topic assigned to our group as a part of Marketing Research Project
was “Customer Behaviour towards Co-operative Banks”. The objective of our
study was to understand customer behaviour as well as to understand whether
they are aware about the services and facilities offered by the Co-operative
Banks. The survey we conducted was confined to Karjat area, we reffered to
Five Co-operative banks and our sample size was 80.
Methodology used was Primary as well Secondary data. Type of study we
implemented was Exploratory as well as descriptive study. As per the Research
findings, many of the Respondents prefer co-operative banks over Nationalised
banks due to higher interest rate on deposits, preference given to local and
friendly approach of the bank towards their customers.So this clearly proves our
hypothesis is true.
Various Suggestion are provided in the report like Bringing awareness in the
housewives as they drive the family, to start with the internet and mobile
banking facility, etc. There were even several limitations to our study we
conducted like Time constraints , area , respondents, language barrier, genuinity
of information, insecurity towards providing personal information like phone
number , name and address.
Marketing plan breakfast booster atul & groupAtul Gurav
Waffle’s is going to launch a Ready to cook Cake mixture in a packet
form, called “Break-Fast Booster” which is healthier than its
competitors like Betty Crocker, Pillsbury, as our product contains
ingredient like (whole grain) Multigrain, which are rich in Calories and
will help people to match the daily intake of calories required per day.
The location of the company is in Goa. Product will be launched in
Dadar (W) Mumbai. Total budget for the launch of the product as well
as for the marketing and advertisement is approximate 50 lakhs. The
promotion channels we used were direct marketing, mass media,
events, news apps, social media marketing, Out of Home Media, Radio,
Sponsoring of Cookery show etc., which are a part of Integrated
Marketing Campaign. For the Launch of the product we are going with
Pre launch, and Post launch strategy. The face of the Product will be
Nikita Gandhi, UAE (NRI) winner of MasterChef Season 4, India. This
will help the people to associate it with a healthy breakfast other than
just a cake. At the time of launch, the product will be sold at MRP Rs.
149
Case study based on Healthy Lunch Preparation & Delivery service by 6 management
students of Brescia University. This service was supposed to serve elementary schools
within the Thames Valley District School Board in London, Ontario. Each partner would
invest 10 hours a week & seek $6000 from August – June and gain experience too. PackiTS
will be fund raising initiative which will donate portion of sales revenue to schools.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
2. Brokerage Model
Their job is to bring sellers and buyers together by providing a service that
will make their life easier. In exchange for the service, companies using the
brokerage model usually earn by charging a fee or commission for each
transaction processed. Again, this is a very powerful model because you are
simply in charge of the technology, not the items which the sellers are
selling. They charges a fee or commission for each transaction it enables.
The formula for fees can vary.
Founders: Elon Musk
Luke Nosek
Ken Howery
Founded: 1998
Users: 173 million
HQ: San Joes, California
Revenue: $ 8.03 billion
It is an American company operating
a worldwide online payments
system. It serve as electronic
alternatives to traditional paper
methods.
PayPal, users can send or receive
payments for online auctions on
websites like eBay, purchase or sell
goods and services, or donate
money or receive donations.
Founders: Ben Milne
Shane Neuerburg
Founded: 2010
Users: 500000
HQ: Des Moines Lowa
Revenue: $ 8.03 billion
Dwolla had charged flat fees of
$0.25 per transaction over $10,
later on Dwolla has switched to
a Freemium model, with free basic
sending/receiving of money (up to
a $5,000 limit for personal
accounts, or a $10,000 limit for
business, government or non-profit
accounts)
3. Merchant Models
The merchant model is used by all the online wholesalers and retailers of
good and services. This models, such as Amazon, operate storefronts on the
Internet that provide a shopping experience similar to catalogue shopping.
The advantages of a merchant model is that you get to keep the biggest
portion of profits. Since you own the products, you get to decide what to do
with the money you earn. Overall, this model can yield the highest revenue
since you also have control over the prices
Founders: Jeff Bezos
Founded: 1994
HQ: Seattle, Washington
Revenue: $ 88.98 billion
The company was founded in 1994.
Amazon.com lets almost anyone sell
almost anything using its platform.
Amazon is selling non-exclusive
items, the only way to differentiate
from competitors was to slash prices.
Amazon encourages customers to
check out products in brick-and-
mortar stores (like Target and
Walmart) and then hunt them out on
Amazon for a price comparison.
Amazon doesn’t reveal how many
third party sellers it has in its
marketplace, but some 40% of all
goods sold on the site are via third
party sellers, accounting for roughly
12% of Amazon’s total revenue.
Amazon’s relationship with third
party sellers has been a rocky one
Founders: Kunal Bahl
Rohit Bansal
Founded: 2010
HQ: New Delhi
Revenue: $90 million
Snapdeal was started on 4
February 2010 as a daily deals
platform but expanded in
September 2011 to become an
online marketplace. They have tie-
ups with several retailers who can
sell their products through their
website. So, Snapdeal is earning a
commission for each sale, and some
of sellers even charge for posting
products on website. Snapdeal has
grown to become one of the
largest online marketplace in
India offering an assortment of
10 million products across diverse
categories from over 100,000
sellers.
4. Advertising Models
The web advertising model is an extension of the traditional media
broadcast model. The broadcaster, in this case, a web site, provides
content (usually, but not necessarily, for free) and services (like email, IM,
blogs) mixed with advertising messages in the form of banner ads. The
broadcaster may be a content creator or a distributor of content created
elsewhere. The advertising model works best when the volume of viewer
traffic is large or highly specialized. Services like Google
AdSense and have made it super simple for all sites to easily add
advertising to their site. While this model is one of the easiest to
integrate, it is only truly effective with high traffic websites.
The payment can be delivered in three ways: Cost per impression, cost
per click and a fixed cost. The latter is when an advertiser pays a fixed
amount regardless of how many times their ad is clicked or viewed.
Founders: Jerry Yang
David Filo
Founded: 1994
Users – 173 million
HQ – Sunnyvale, California
Revenue – $ 4.61 billion
It is globally known for its Web
portal, search engine, Yahoo!
Search, and related services.
According to news sources,
roughly 700 million people visit
Yahoo websites every month.
Yahoo announced APT from
Yahoo, which was originally called
AMP from Yahoo, an online
advertising management
platform. The platform simplifies
advertising sales by unifying
buyer and seller markets.
Founders: Scott Kunit
Founded: 1997
HQ – New York
Revenue – $ 270 Million
Users/Visitors - 61428000
It is an Internet-based network of
content that publishes articles and
videos about various subjects on its
"topic sites," of which there are
nearly 1,000. The website
competes with other online resource
sites and encyclopaedia. The
original business plan offered
writers a minimum monthly rate
of US$250, or one-third of
the advertising revenue generated
within their topic area.
5. Informediary Model
Infomediaries are similar to infomercials because they give information
designed to subtly sell a product or service. Independently collected data
about producers and their products are useful to consumers when
considering a purchase. Some firms function as infomediaries (information
intermediaries) assisting buyers and/or sellers understand a given market.
Some websites earn money by charging for information. Nowadays, this
model is also being used in another way: premium blog posts. By adding
private blog posts, readers can pay a small fee to view the private
information.
Parent Company: TOI Group
ZigWheels.com is an automotive
website based in India. Part of Times
Internet. ZigWheels provides
automotive industry news, reviews
and advice to consumers. Earn
through advertisements & TV show.
Founders: Stephanie Abramson
Founded: 1996
HQ – New-York
Revenue – $ 3.1 billion
DoubleClick was founded as one of
the earliest known Application
Service Provider.
DoubleClick offers technology
products and services that are sold
primarily to advertising
agencies and media companies to
allow clients to traffic, target,
deliver, and report on
their interactive advertising
campaigns. The company's main
product line is formally known as
DART, which is designed for
advertisers and publishers.
6. Affiliates Model
Affiliate marketing is one of the best ways to earn money simply
because you own no part of the service or product. The company that
you’re affiliated with will take care of all sales and support queries.
Your job is simply to promote any item of your choice and wait for the
sales to come in. Of course, it is not that simple but can be truly
rewarding with some hard work, especially since you can create a very
successful business with just one person (yourself) working on it. In
contrast to the generalized portal, which seeks to drive a high volume of
traffic to one site, the affiliate model, provides purchase opportunities
wherever people may be surfing.
This model can be a huge revenue earner if your site has a healthy
amount of traffic. While the advertising model rewards the website
owner for simply advertising, this model rewards the owner each time a
user clicks on the promotion and ends up buying the product or service
or filling in a form. As an example, say a company sells a product for
$100 and they set an affiliate rate at 50%. This means that if you were
to promote this product on your own website, each time a user clicks
through your promotion and ends up buying the product, you would
earn $50.
Chris Guthrie – the guy making a
million dollars of Amazon affiliate
sales a year, of which he keeps
about 10%.
So believe it or not, but
Photography Tips is just one of
Chris’s dozens of niche sites.
Google AdSense is a program
run by Google that allows
publishers in the Google Network
of content sites to serve automatic
text, image, video, or interactive
media advertisements, that are
targeted to site content and
audience..
7. Community Models
The major players in Internet communities include the social networking
giants, Facebook, Twitter and Myspace. Other social and professional
networking communities found online are smaller, specifically working
with one demographic, such as divorce communities, cancer
communities and dating communities. Each community has a different
set of needs, and an Internet community business model focuses
products and services directly at the target community. A business can
accomplish this via blogs, web banners and becoming active forum
participants in the designated community.
Open source communities also earn money by providing their software
for free but then charging for support, tutorials, user documentation and
more.
Founders: Jimmy Wales
Larry Sanger
Founded: 2001
Users: 125367 users/editors
It is a free-access, free-
content Internet encyclopaedia,
supported and hosted by the non-
profit Wikimedia Foundation. Those
who can access the site can edit
most of its articles. Wikipedia is
ranked among the ten most popular
websites and constitutes
the Internet’s largest and most
popular general reference
Founders: Mark Zuckerberg
Eduardo Saverin
Andrew McCollum
Dustin Moskovitz
Chris Hughes
Founded: 2004
Users: 1.44 billion monthly
HQ : California
Revenue: $12.66 billion
Facebook's revenue comes from
advertising. Facebook generally has
a lower click through rate (CTR) for
advertisements than most major
Web sites. According to
BusinessWeek.com, banner
advertisements on Facebook have
generally received one-fifth the
number of clicks compared to
those on the Web as a whole,
although specific comparisons can
reveal a much larger disparity.
8. Subscription Model
Users are charged a periodic -- daily, monthly or annual -- fee to subscribe
to a service. This type of model (which has been used extensively in the
offline world through magazines and newspapers), online companies
charge a daily, weekly or monthly rate for being able to log into site and
using private applications or viewing private information. This model is
quickly gaining popularity as companies use it to deliver web content and
applications with a subscription format rather than charging a one-time fee.
MD: Mr. Vikram Mehra
Founded: 1946
HQ: Mumbai, India
Saregama is known for its music
catalogue which consists of more
than 117,000 songs in 14
languages built over a period of
more than 100 years.
Key People: Tim Armstrong
Founded: 1983
HQ: New York City
Revenue: $ 2.3 billion
It develops, grows, and invests in
brands and web sites. The
company's business spans digital
distribution of content, products,
and services, which it offers to
consumers, publishers, and
advertisers.
9. Freemium Model
A combination of the words "free" and "premium" used to describe
a business model that offers both free and premium services. The freemium
business model works by offering simple and basic services for free for the
user to try and more advanced or additional features at a premium.
Founders: Priti Kasesalu
Jaan Talinn
Founded: 2003
Users – 660 million
It is an application that specializes
in providing video chat and voice
calls. Users can also
exchange text and video
messages, files and images, as
well as create conference calls.
is an application that specializes
in providing video chat and voice
calls. Users can also
exchange text and video
messages, files and images, as
well as create conference calls.
Founded: 2007
Users – 525 million
HQ: San Francisco
Revenue – $ 8.03 billion
It offers cloud storage, file
synchronization, personal cloud,
and client software.
Dropbox uses a freemium
business model, where users are
offered a free account with a set
storage size and paid
subscriptions for accounts with
more capacity
10. Utility Model
It is somewhat like subscription model but the difference is the
customers have to pay only on the basis of their
time of usage of site . There is no
fixed subscription fees
Founder: Nicholas
Founded: 1980
Formed by: don Nicholas
Formed in the year:2004
Focus on content marketing,
multiplatform product development
and
strategic revenue optimization, our
re-search, development and
consulting teams can help business to
dominate
its niche.
Earns its revenue from the people
sub-
scribing to this site
Created by: DHI Group Inc.
Founder: Rob Cmdr Taco
Jeff Bates
Founded in the year 1997
Earns its revenue from
advertisement and optional
subscription
It features news stories on science
and technology that are submitted
and evaluated by its users
It has approximately 5.5 million
users per month
11. Second hand Market
Founders: Pranay Chulet
Founded: 2008
HQ: Bangalore
Users: 125367 users/editors
Quikr is an Indian classified
advertising platform.
Quikr has a listings in
over 1,000 cities in India in
categories such as mobile phones,
household
goods, cars, Real estate,
jobs, services
And education
Founders: Fabrice Grinda
A.C.F. Oxenford
Founded: 2006
HQ : California
OLX (OnLine - Marketing) operates
as a national
online classified marketplace for
used goods including
furniture, musical
instruments, Sporting goods,
cars, youngster and baby
items, motorcycles,
cameras, mobile
Phones and property.
Makes Money Through: Google
AdSense banner
ads,
Sponsored links,
and Featured List-ing.