Indonesian women are undergoing rapid changes in mindset and values as globalization impacts society. Research found women gaining more decision-making power over finances, education, and technology, shifting from solely homemakers to family destiny shapers. Younger women especially treat money management seriously and make financial decisions independently or for their partners. Children also influence mothers' fashion, technology and parenting styles, moving to more democratic relationships. Overall, Indonesian women are demonstrating increased individualism, independence and empowerment compared to previous generations.
Mental Health Online Diaries: Understanding Child-Parent/Guardian RelationshipsBorn This Way Foundation
On behalf of Born This Way Foundation, Benenson Strategy Group conducted a series of online ethnographic diary interviews between young people and their parents/guardians to:
▪ Explore questions surrounding the family dynamics of mental health and wellness, and begin to understand what makes for supportive environments and relationships
▪ Further understand the ways in which young people and their parents/guardians feel connected or disconnected to their families and broader support networks
▪ Ethnographic diaries are a qualitative methodology and should therefore be considered directional. This ethnographic research will be used to inform the next phase of quantitative research that will dimentionalize family dynamics on a quantifiable scale, allowing for conclusive findings.
Born This Way Foundation's Kindness Is Action Report, conducted by The Harris Poll, set out to understand the impact of kindness on the mental health of young people, particularly during overlapping and ongoing crises.
Youth Mental Health in Las Vegas: Understanding Resource Availability and Pre...Born This Way Foundation
On behalf of Born This Way Foundation, Benenson Strategy Group conducted 401 online interviews with 13-24 year olds in the Las Vegas metropolitan area from December 12, 2018 to January 3, 2019.
Using evidence based practices along with biblical principles to support young people and equip them for SUCCESS. Presentation addresses:
- Challenges youth are facing today
- What youth said locally
- 40 Developmental Assets
- Biblical Principles for building successful young people
Mental Health Online Diaries: Understanding Child-Parent/Guardian RelationshipsBorn This Way Foundation
On behalf of Born This Way Foundation, Benenson Strategy Group conducted a series of online ethnographic diary interviews between young people and their parents/guardians to:
▪ Explore questions surrounding the family dynamics of mental health and wellness, and begin to understand what makes for supportive environments and relationships
▪ Further understand the ways in which young people and their parents/guardians feel connected or disconnected to their families and broader support networks
▪ Ethnographic diaries are a qualitative methodology and should therefore be considered directional. This ethnographic research will be used to inform the next phase of quantitative research that will dimentionalize family dynamics on a quantifiable scale, allowing for conclusive findings.
Born This Way Foundation's Kindness Is Action Report, conducted by The Harris Poll, set out to understand the impact of kindness on the mental health of young people, particularly during overlapping and ongoing crises.
Youth Mental Health in Las Vegas: Understanding Resource Availability and Pre...Born This Way Foundation
On behalf of Born This Way Foundation, Benenson Strategy Group conducted 401 online interviews with 13-24 year olds in the Las Vegas metropolitan area from December 12, 2018 to January 3, 2019.
Using evidence based practices along with biblical principles to support young people and equip them for SUCCESS. Presentation addresses:
- Challenges youth are facing today
- What youth said locally
- 40 Developmental Assets
- Biblical Principles for building successful young people
Communities as an Inter-generational Revolving Hub;
Division within Communities;
Demographics of Caring Workforce;
Knowledge and Attitudes Survey of Care as a Career;
Awareness of Care as a Career;
Community interest in developing Pop Up Care at Home Service
Born This Way Foundation's Kindness Is Action Report, conducted by Harris Poll, set out to understand the impact of kindness on the mental health of young people, particularly during overlapping and ongoing crises.
Born This Way Foundation, in partnership with the Mary Christie Institute, conducted a survey of over 2,000 American college students on their attitudes toward, and participation in, mental health peer counseling, which is defined as “receiving support for your mental health from a trained peer, not a friend.” This survey showed usage of peer counseling is higher among Black, Transgender, and first-generation college students, while interest in peer support programs has increased overall since the COVID-19 pandemic started.
Annual Report for Runaway and Homeless Youth Organization The National Runawa...National Runaway Safeline
Annual report containing statistics and financial information on activities performed by runaway and homeless youth crisis call center the National Runaway Safeline.
Jukka Mäkelä: Raising children: The past, the present and the futureTHL
Jukka Mäkelä, Chief Specialist, Finnish Institute for Health and Welfare, at Supporting Non-violent and Participatory Childhoods, EU side event, 26 Nov 2019, THL, Helsinki
Designing UX to Address Social Justice: Motivating Users to Save Lives (Ken H...UXPA International
What drives your users to take action? Learn to think in new ways about how human motivations drive user decisions no matter the context. In this 60-minute presentation, you will learn about how World Vision, a global Christian humanitarian non-profit organization, identified key motivational drivers for their most important fundraising product and applied those findings to multiple UX deliverables including personas, a major website redesign, an ecommerce redesign, and an advertising campaign. You will also learn how motivational drivers, once identified, can be used by the entire product development team to develop rich user experiences.
Media and Messaging Training - WV Regional Policy Workshops 2015Jim McKay
Tips and suggestions for working with the media to advance your public policy goals. Presented as part of the Our Children, Our Future Campaign to End Child Poverty in West Virginia.
Did you know that ShelterBox distributes educational
supplies and stationery in addition to emergency
shelter and vital aid to communities affected by disaster
and humanitarian crisis? ShelterBox representatives
and Rotarian volunteers will discuss ShelterBox’s
educational program and opportunities for Rotarians,
Rotaractors, and Interactors to work with ShelterBox
locally and abroad.
“ NOW,
DATA DRIVES
EVERYTHING WE DO
BEFORE,
WE WERE MUCH
MORE REACTIVE"
A total population of Indonesia is estimated more than 261 million people in 2017. Euromonitor International predicted Indonesia will be the fastest growing cosmetics market in Asia, beating China and India: 9 % - 8 % - 7 %
There are 760 cosmetic companies approximately in large, medium, and small scales spread in Indonesia. The Biggest challenge is getting consumers that has different characters, both in terms of residence, age, gender, and SES. Business Value: 100 Trillion IDR (KementrianPerindustrian). MARS conducted a survey to see the profile of consumers and the development of the performance of various brands of cosmetics in Indonesia.
Communities as an Inter-generational Revolving Hub;
Division within Communities;
Demographics of Caring Workforce;
Knowledge and Attitudes Survey of Care as a Career;
Awareness of Care as a Career;
Community interest in developing Pop Up Care at Home Service
Born This Way Foundation's Kindness Is Action Report, conducted by Harris Poll, set out to understand the impact of kindness on the mental health of young people, particularly during overlapping and ongoing crises.
Born This Way Foundation, in partnership with the Mary Christie Institute, conducted a survey of over 2,000 American college students on their attitudes toward, and participation in, mental health peer counseling, which is defined as “receiving support for your mental health from a trained peer, not a friend.” This survey showed usage of peer counseling is higher among Black, Transgender, and first-generation college students, while interest in peer support programs has increased overall since the COVID-19 pandemic started.
Annual Report for Runaway and Homeless Youth Organization The National Runawa...National Runaway Safeline
Annual report containing statistics and financial information on activities performed by runaway and homeless youth crisis call center the National Runaway Safeline.
Jukka Mäkelä: Raising children: The past, the present and the futureTHL
Jukka Mäkelä, Chief Specialist, Finnish Institute for Health and Welfare, at Supporting Non-violent and Participatory Childhoods, EU side event, 26 Nov 2019, THL, Helsinki
Designing UX to Address Social Justice: Motivating Users to Save Lives (Ken H...UXPA International
What drives your users to take action? Learn to think in new ways about how human motivations drive user decisions no matter the context. In this 60-minute presentation, you will learn about how World Vision, a global Christian humanitarian non-profit organization, identified key motivational drivers for their most important fundraising product and applied those findings to multiple UX deliverables including personas, a major website redesign, an ecommerce redesign, and an advertising campaign. You will also learn how motivational drivers, once identified, can be used by the entire product development team to develop rich user experiences.
Media and Messaging Training - WV Regional Policy Workshops 2015Jim McKay
Tips and suggestions for working with the media to advance your public policy goals. Presented as part of the Our Children, Our Future Campaign to End Child Poverty in West Virginia.
Did you know that ShelterBox distributes educational
supplies and stationery in addition to emergency
shelter and vital aid to communities affected by disaster
and humanitarian crisis? ShelterBox representatives
and Rotarian volunteers will discuss ShelterBox’s
educational program and opportunities for Rotarians,
Rotaractors, and Interactors to work with ShelterBox
locally and abroad.
“ NOW,
DATA DRIVES
EVERYTHING WE DO
BEFORE,
WE WERE MUCH
MORE REACTIVE"
A total population of Indonesia is estimated more than 261 million people in 2017. Euromonitor International predicted Indonesia will be the fastest growing cosmetics market in Asia, beating China and India: 9 % - 8 % - 7 %
There are 760 cosmetic companies approximately in large, medium, and small scales spread in Indonesia. The Biggest challenge is getting consumers that has different characters, both in terms of residence, age, gender, and SES. Business Value: 100 Trillion IDR (KementrianPerindustrian). MARS conducted a survey to see the profile of consumers and the development of the performance of various brands of cosmetics in Indonesia.
A sharp outlook of Indonesian economy in 2011 where the country reach, for the first time in its history, the GDP/capita of US$3000 (nominal). US$3000 is a threshold number where a country will experience an "accelerated development" after it reaches the number. What are the implications of this change for consumer behavior and marketing strategy?
Step1: Product Management
Selecting a Winning Product
Market Segmentation
Market Analysis
Competitor Analysis
The Requirements Specification
Step 2: Situation analysis
Over-view
Market Place
BCG matrix
POD vs. POP
SWOT analysis
Step 3: Marketing Strategy
Target segment selection
TOWS Matrix || actions
Positioning || Battle of minds
Step 4: Communications MIX
Objective
Advertising
PR activity
Social media
more about me take a look @
http://www.slideshare.net/AbdulrhmanTantawy/atantawy-visual-resume
This document is part of a final exam in the subject: Managing the Market at the London School of Public Relations Jakarta. It contains a thorough analysis back in 2010 on how three big lipstick brands -Revlon, Sari Ayu and Maybelline- market and position themselves in the country. From both brand and marketing perspective, the presentation aims to give a basic outlook on how the cosmetic industry is flourishing.
Indonesia is dominating social media statistics. Already home to the biggest twitter city, we look at how Indonesian's love affair with social media is evolving to include ecommerce, political campaigns, and much more.
Women: Self Build Pillars of Individual, Family and CommunityPrafful Daga
The women are the soul of our community. They are the self build and self trained humans responsible for the morale development of their children, inspiration for the family and an example for the community to follow. Government/NGO/entrepreneur groups should work towards inspiring women community. And, such groups should help women community to make themselves more resourceful and culturally educated so that, they can pass on the same education to their children, family members and community. This will lay the strong framework for any society for the balanced and happy progress. But, this is not happening. Nowadays, women community is struggling in employment industry to compete with man. It is the competition that needs not to exist. In this paper we will evaluate various factors that provide the proof of importance of the woman as a best friend, best family manager, and inspiration for community and caretaker of morale values which are the irreplaceable framework of any developing community or country.
NURTURING A FUTURE – FEMININE LEADERSHIPplanindia.org
“You will stagnate in a dirty slum or remote village – carrying the quintessential “jhola” and wearing “hawai chappal” said a well- meaning friend trying to dissuade me. Another one deplored the fact that my salary will fall below the “poverty line” and move south in comparison to my juniors, who will soon overtake me in the corporate rat-race and earn big bucks and fancy titles. Despite the advice, I persevered, convinced of my conviction to be part of the social development space and serve the community in my own small way.
Rather than identify strongly with either her generation or the ages and stages of her children, our study showed that upon becoming a mother, Moms adopt a core group of shared values that impact her lifestyle, behavior, the way she interacts with her peers and her purchasing decisions. We call this Generation Mom.
education and transformations in transition(s) to adulthood in Ghana, Kenya, ...RECOUP
Adulthood is usually defined in terms of a series of markers: leaving school, starting a first job, leaving the parental home, forming a first union, marrying and having a first child, becoming a citizen. Such approaches draw on the idea that young people make one transition to what is locally agreed to be a clearly defined status—a destination at which one ‘arrives’. But globally, there is recognition that many of these markers are reversible and impermanent, so that there is no simple and clear notion of ‘youth’ in contrast to adulthood, and no notion of ‘arrival’ at a singular adulthood. Rather there are ‘fragile and reversible transitions’, negotiations and controls, and boundaries to cross before young men and women can take control of their lives as adults. Nevertheless, youth policy remains strongly influenced by the idea of linear transition, and the associated metaphor of individualised ‘pathways’ from school to work and adulthood.
In this paper we draw on data on social and human outcomes of schooling, collected under the aegis of the RECOUP programme of research, to consider the evidence on how schooling affects the nature of young men and women’s chances of gaining, for example: livelihood and enterprise; self- protection, security and equality; and agency, resilience and autonomy as adults in the RECOUP partner countries, and the implications for education and youth policy.
This presentation focuses on how women's control of North American wealth is changing the way that money is flowing into the financial and philanthropic sectors.
The Human Project is a multi-generational study of the minds of the most digitally intuitive generation yet. We’ve uncovered insights into how brands can stay relevant with the ever changing Gen Z.
Similar to Evolusi Wanita - The changing face of Indonesian woman (20)
Evolusi Wanita - The changing face of Indonesian woman
1. The Category Series by BDRC Asia
EVOLUSI WANITA
THE CHANGING FACE OF INDONESIAN WOMEN
W
ith the advent of globalization and the changing
social & marketing environment in Indonesia,
women have gone through rapid changes in terms
of their mindset, values and expectations. Thus, it becomes
imperative to understand the trends and reasons behind the
changing face of Indonesian woman.
BDRC Asia Indonesia conducted deep dive consumer
research to get into the minds of the evolving ‘Wanitas’ of
Indonesia – a study conducted among 18-45 years old
women, single & married, working & housewives. The findings
are pointing towards the gradual emancipation of woman in
the Indonesian society and her transformation from just a
home maker to a family destiny shaper having come far from
just being the caregiver of the family. We will bring forward
certain attitudes & values that are undergoing rapid change
when it comes to the fairer sex!
Equality is the mantra among today’s Indonesian woman,
wherever you see. More woman are joining the work force
and in some cases, we found females earning more than
the male counterparts. A comment from our research -
“Sometimes my husband wants to know how much I am
earning; perhaps he wants to know if I am now earning more,
which I am!” and she laughts about the achievement. Even
the housewives have more control over decisions compared
than their predecessors – “I value my mother’s patience and
the hardship she has gone through, but I never wanted to
lead her kind of life!”
Thus, the woman’s involvement & decision making have
increased from kitchen & groceries to broader categories
such as child’s education, banking & insurance, household
durables & electronics. They are not just the influencers
but in many cases they are the money managers in the
process. The woman are more aware and informed about
the discounts & benefits of products and thus while purchas-
ing, they can take more intelligent decisions.
The men seem to be changing in the eyes of today’s woman
and they preceive men as more casual and not ready to
take responsibilities like that of their predecessors. As one
commented “Today’s men don’t want to get into details -
quite different from the previous men”; and thus it seems
woman are getting more of a free hand in areas of decision
making which was less of a possibility during their mother’s
time.
Money management is also going through an evolution as
we see the different patterns emerging from older to younger
woman. While the older women are still OK to consider
the men as the money handlers, the 25-35 year olds treat
money management seriously and have taken quite a lot of
decisions in their hand. We even found some of the 18-25
year olds, who are not yet married but with boyfriends,
managing the finances of the guys – now that’s a true power
shift trend!
With increased power in hand and more disposable money,
the woman of Indonesia are no more guilt conscious about
spending more on themselves; self – pampering seems to
be on the rise. One lady says “My mother always thought
of family - even if she was earning she felt that spending
money on herself was a bad attitude. But I don’t believe so,
I have to take care of myself physically and mentally to be
successful in both home and work – if I keep myself updated
and well groomed, people will respect me”.
As the woman becomes more outward bound, another
evolving trend is that having friend circles outside the family
who act as strong influencers. This circle is an extended
Family (we call it a “Friemily”) is not just about gossip, but
where she can discuss problems, stay updated, give & take
important tips, and can have productive discussions in the
area of fashion, money managment, education, child’s devel-
opment and last but not the least relationship issues.
The woman are collective & social by nature, but they are
gradually moving towards individualism. We find out that
while today’s woman listen to friends, she is more confident
in making the final decision. This demonstrates that they
are taking not only informed decision makers but are also
demonstrating an individualistic attitude towards choosing
products & services.
The children in some cases are acting as the propellant and
catalyst in changing the attitudes and values of the woman in
terms of fashion, technology and the general way of looking
at life. As one mother says – “I started wearing shorts as my
daughter wanted me to. First the neighbours were comment-
ing (about this) but my daughter told me… ‘Mom, why worry
about them!’” The children seem to be the key decision
makers for their mothers when its comes to a better mobiles
or better gadgets. Hence, the classical parenting is giving
way to a more democratic parent-child relationship.
All in all, it’s quite apparent that ‘Wanita Indonesia’ is defi-
nitely going through an evolution which might change the
classical ways of marketing products & services like financial
products, education, technology etc. As a famous saying
goes - “On the left side of a strong woman, stands a strong
man; he is strengthened by her character.” (Ellen J. Barrier)
Shawn Roy, Director, BDRC Asia Indonesia
Shawn.roy@bdrc-asia.com
Tel: +62-21-5761253/54
www.bdrc-asia.com