What a Hell is a Buyer Persona and why you should start building one.

1. What a
Hell
is a
Buyer Persona

2. 1 DEFINITION
2 WHY TO CREATE A BUYER PERSONA
3 TOP QUESTIONS TO ASK
4 EXAMPLE OF BUYER PERSONA
5 PRINCIPLES OF BUYER PERSONA
6 HOW TO DO YOUR RESEACH
CONTENTS.

3. DEFINITION
1

4. A buyer persona is a semi-fictional
representation of your ideal
customer based on market
research and real data about your
existing customers.

5. WHY TO CREATE A
BUYER PERSONA2

6. Helps you understand the goals behavior
of your audience
1
Allows you to create a common language
about buyers
2
Makes it easier to create content that
addresses the needs of your customers
3
Helps you to better advertise your
products
4

7. TOP QUESTIONS
TO ASK3

8. 1. Describe persona demographics.
2. Describe persona educational background
3. Describe interests
4. What goals the persona has?
5. What are the challenges?
6. How can you help overcome the
challenges?
7. Why they wouldn’t buy from you?
8. Your USP
9. Elevator Pitch

9. EXAMPLE OF
BUYER PERSONA4

10. •Background: Mary loves to run. She wants to keep fit, that is
why she runs every morning.
•Demographic: Female, 20 - 40, USA - Australia - UK
•Interests: running, fitness, marathon
•Goals: Find a running equipment that looks good, but also
helps her run better
•Challenges: Sometimes she has muscle pain. Also she wants
to push her limits and run more.
•How can Blayzers Help: Compression in Blayzers helps her
muscles recover faster - not so sore the next day.
•Why they wouldn’t buy Blayzers: She doesn’t believe a
simple pair of running pants can help reduce muscle injury.
Also, Blayzers is a new brand. Is that legit?
•USP: Burn more energy in less time, increase muscle
strength, faster recovery
•Elevator Pitch: EXERCISE WEAR THAT MAXIMIZES THE
RESULTS FROM YOUR WORKOUT

11. PRINCIPLES OF
BUYER PERSONA5

12. Focus on Behavior1
Keep it functional but realistic2
Pick only a few3
Test your personas4

13. HOW TO DO
YOUR RESEACH6

14. Interview your customers1
Interview your sales or customer
service team
2
Tools – Facebook Audience & Analytics3

15. THANK YOU.
danifeld.com
@danifeld
ionut@danifeld.com