This presentation was written and given for Viva Networking Watford held on 120213 covering the basics of Facebook Marketing for Business including tips on building your audience, relationship marketing, advertising, offers and reputation management

1. Facebook Marketing
for business
Alison Page
MARKETING CONSULTANT

2. Alison Page Marketing
 Operating since June 2009
 Experienced in numerous business
sectors
 Worked with start-ups and established
businesses on their marketing
strategy, planning and implementation
 Social media strategy & execution

3. Relationship Marketing
 1Billion+ users worldwide
 618 million active users per
day!
 32 million registered in the
UK
 37,740 in Hemel Hempstead
 So what!
Image courtesy of All Facebook

4. Your Page & Activity
 Claim your page name
 Update your status 2-3
times week minimum
 Valuable Content - posts
between 100 and 250
characters get about 60%
more likes, comments and
shares
 Visually Engaging - photo
albums, pictures and videos
get 180%, 120%, and 100%
more engagement
respectively

5. The Residential Project
Manager

6. The Cricketers of Redbourn

7. Facebook Advertising
 Choose your audience
 Location
 Age
 Gender
 Interests
 Choose your budget
 Preview
 Review
 Place your order
 Credit Card
 PayPal
 Direct Debit

8. Facebook Offers
 Choose your offer
 In store
 Online
 In store and online
 Make it compelling
 Choose your budget
 Set your expiry date
 Limit the uptake
 Add your Terms and
Conditions
 Share!

9. Reputation Management
 Review your page activity
 Recognise do not hide!
 Suggest you ‘move’ the
conversation
 Update and close

10. Viva Members’ Offer
 Facebook Page creation including:
 Set-upand full completion of details
 Logo and cover shot
 2 bespoke pages with content
 £150 including 1 month’s email
support (normally £180)

11. Connect with me!
 facebook.com/alisonpagemarketing
 linkedin.com/alisonpagemarketing
 alisonpagemarketing.co.uk/blog
 twitter.com/@thealisonpage
 alison@acpmarketing.co.uk
 alisonpagemarketing.co.uk
 07963 002065