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2. Template 1
2
75.6
120.2
148.9
166.7
192.3
0
50
100
150
200
2014 2015 2016 2017 2018
Country A Market Trends (Thousand
Million)
Emulsion Skin
Care Products
Agent Class
Skin Care
Gels Skin
Care
Skin Care
Cream
82
36.5
25.6
48.2
Brand A
Others
Brand D
Brand C
Brand B
Others
Brand D
Brand B
Brand A
Brand C
Others
Brand E
Brand D
Brand A
Brand B
Others
Brand A
Brand B
Brand C
Brand D
BRANDA – 60% BRANDA – 20% BRANDA – 42% BRANDA – 18%
60
30
15
10 5
50
20
2015
60 42
2530
20
15 18
30
30
30
95
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3. Template 2
3
Market Landscape
MarketWaves
o What are influencers talking about
o What topics have competitors adopted
o What is the hot technology topic
Customers
o What are customers asking about on sales
calls
o What are the major conference themes
o What are the blog post topics being read
o What are the most popular white papers
o What webcast topics draw the most
CurrentYearTrends & Priorities
o Priorities for a particular industry
o Priorities for a particular LOB
o Budget growth or decline
o Priority for allocating budget
o Where are there massive job posts
MegaTrends
o Directional trends
o Size, share & growth
o In house vs outsource
o Build vs buy
o Where are VC’s investing
Market
Waves
Mega
Trends
Current
Trends
Customers
Perspective
Market
Landscape
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4. Template 3
4
Brand
Digital Assets/
Channel
Strategy/
Directions
Results Pros/ Cons
Text Here Text Here Text Here Text Here Text Here
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5. Template 4
5
Traffic Received by Google SEO Ranking
Top Google Ranking gets twice the traffic of #2 Ranking
2.71%
2.85%
3.47%
4.02%
5.05%
6.19%
7.73%
11.42%
16.96%
34.35%
10
9
8
7
6
5
4
3
2
1
Facebook is the most visited website in the world
Social Media
2Million
on LinkedIn
9Million
on Facebook
2.5Million
on Twitter
Market Share for XYZ in America
21%
30%
37%
0 5 10 15 20 25 30 35 40
Competitor 2
Competitor 1
XYZ
PPC
Average cost per clicks increased 8% between 2017 & 2018
69%
28%
Google Revenues
Google Owned Sites
Display Partners
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6. Template 5
6
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Trend 1
55%
Trend 2
70%
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Trend 3
40%
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Trend 4
60%
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9. Our Mission
9
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ValuedClients
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Preferred By Many
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Target Audiences
10. Marry Dsouza
Director
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Lora Peter
Manager
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John Carter
CEO & Founder
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OurTeam
10
11. 11
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Our Main Goal
12. Financial
12
40% 60%20%
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Minimum
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Medium
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Maximum
13. 13
DonutPieChart
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Text Here
65%
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Text Here
75%
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