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1. Steps In Project Appraisal
Process
Your Company Name

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Project Introduction
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Market Feasibility
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Project Particulars
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Techno-Environmental Aspects
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Financial Analysis
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Project Conclusion & Proposal
Outline
2

3. Project Introduction (Option 1 of 2)
Introduction Milestones
Achieved
Organization
Structure
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4. Introduction
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Organization Structure
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Milestones Achieved
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Project
Introduction
(Option 2 of 2)
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5. Introduction
Project Brief/
Summary:
Sector: Nature of
Industry:
Objectives:
Brief about
Promoters
Expected
Outcomes
Project Fund
$ 5M
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Project Duration
01 Sep’17- 31 Aug’18
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Project Name
XYZ Framework
5

6. Organization Chart
Managing Director
Name
Name
CEO
Name
Executive Director
Name
Head
Projects Name Name
Head
Q4
Name
Head
Customer Relations
Name
Head
Production
Name
Head
Bending
Name
Head
Materials
Name
Head
Business Strategy
Name
Head
Quality Control
Name
Head
Finance
Head
Employee
Relations
& Admin
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6

7. Milestones Achieved
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FY16
FY17
FY18
FY19
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Highlight 1
Highlight 2
Highlight 3
Highlight 4
7

8. Key Trends in
the Industry
Demand
Statistics
Competitive
Analysis
SWOT
Analysis
Marketing &
Promotional
Arrangements
Market
Feasibility
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8

9. Key Trends In The Industry
• Focused business model for the aftermarket
Focus
• Help the Channel Customers Succeed
Meet Channels Needs
• Make Investments over time in know how, Skills,
Processes & IT required for differentiated Capabilities
Differentiated Capabilities
• Help the Cost through Footprint, Scale,
Etc.
Best Cost • Know the end customer-deep,
differentiated insight
• Fast, Flexible response to changing Needs
End-Customer Centric
• Sustainable Business Model: Lead or go Niche
• Create Structural Leverage where appropriate (Consolidate
and/or Heighten barriers to Entry)
Sustainable Business Model
Key Trends
9

10. 0
10
20
30
40
50
60
70
2015 2016 2017 2018
Demand
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Demand Statistics
10

11. Comparison- Based On Criteria
Criteria
Revenue Profit Market Share Main Activity
Number of
Employee
Product
Quality
Competitor A Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Competitor B Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Competitor D Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
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11

12. 0.8
0.36
1.8
3.8 3.8
0.4 0.4
0.8
1.9
2.8
0
1
2
3
4
Competitor A Competitor B Competitor C Competitor D Competitor E
Revenue Profit
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Competitor Comparison Template
12

13. 0.8
0.36
1.8
3.8
3.8
0.4
0.4
0.8
1.9
2.8
0 1 2 3 4
Competitor A
Competitor B
Competitor C
Competitor D
Competitor E
Profit
Revenue
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Competitor Comparison Template
13

14. 5
5
3
0
7
5
20
20
10
20
12
20
12
15
20
30
20
30
12
40
27
6
20
50
0
5
10
15
20
25
30
35
40
45
50
55
1 2 3 4
Own business Competitor 1 Competitor 2 Competitor 3 Competitor5 other
($,,%)
YourFigures
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CompetitorMarketShare
&SalesRevenues
14

15. Market
Attractiveness
Low
High
Weak StrongGlobal Market
Share
My Business
Competitor 1
Competitor 2
Competitor 3
Competitor 4
Competitor 5
Other
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Classification-Market
Attractiveness&Market
Share
15

16. SWOT Analysis (Option 1 Of 2)
• Existing players like TIME,
Career Launcher (CL) and
IMS have 17 – 30+ years
of experience in coaching
students. This creates an
automatic brand value for
them in the market.
• Ease of scaling across
towns due to strong
visibility among students
pan- India and having
strong financial backing as
well.
Strengths
• Apart from TIME, none
of the two players – IMS
and CL is present
across all 3 towns
• All the 3 institutes have
no specific coaching
modules for the BCA
entrance exams as well
as entrance to
Polytechnics. IMS also
lacks modules for Hotel
Management.
Weaknesses
• All the 3 cities require
more organized and
proper managed
coaching facility on the
lines of TIME, CL and
IMS
• Online teaching to
complement classroom
teaching
• Free career counseling
facility for students
Opportunities
• Time is already covering
almost all major features
of the new proposed
portfolio of services
• All 3 existing players
have the capability to
expand their portfolio to
add new features
Threats
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17. Strengths
Weaknesses
Opportunities
Threats
• Apart from TIME, none of the two players – IMS and CL is present across all 3
towns
• All the 3 institutes have no specific coaching modules for the BCA entrance exams
as well as entrance to Polytechnics. IMS also lacks modules for Hotel
Management.
• All the 3 cities require more organized and proper managed coaching facility on the
lines of TIME, CL and IMS
• Online teaching to complement classroom teaching
• Free career counseling facility for students
• Existing players like TIME, Career Launcher (CL) and IMS have 17 – 30+ years of experience
in coaching students. This creates an automatic brand value for them in the market.
• Ease of scaling across towns due to strong visibility among students pan- India and having
strong financial backing as well.
• Time is already covering almost all major features of the new proposed portfolio of
services
• All 3 existing players have the capability to expand their portfolio to add new features
SWOT Analysis
(Option 2 Of 2)
17

18. Marketing
Strategy
Social
Media
Email
Marketing
Analytics &
Reporting
Paid
Advertising
Blog
Website
Design
Search
Engine
Optimizing
Marketing&Promotional
Arrangements
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18

19. Social Media Plan (Option 1 of 2)
Facebook
15th March
Blog
30th March
You Tube
15th April
Twitter
30th April
Instagram
15th May
Snapchat
30th May
Chat
15th June
Linkedin
30th June
19
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20. Social Media Plan (Option 2 of 2)
Facebook
15th March
Blog
30th March
You Tube
15th April
Twitter
30th April
Instagram
15th May
Snapchat
30th May
Chat
15th June
LinkedIn
30th June
20

21. Project Particulars
Project
Description
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01
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Proposed
Services
02
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Infrastructure
Facilities
03
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Business
Model
04
21

22. Project
Description
Description 01
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Description 02
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Description 03
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Description 05
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Description 04
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22

23. Proposed
Services
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Secondary Research
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Financial Analysis
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BIG Data Analytics
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Market Research
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Mergers & Acquisition
23

24. Infrastructure
Facilities
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01
OPTION
02
OPTION
03
24

25. Business Model
Gather User information
Includes:
• A/c types
• Spending pattern
• Credit history
• Demographics & preferences
User Acquisition
From:
• Advertising
• Email
• Distribution partners
Intelligent Suggestions
Based on:
• History
• Usage
• Spending habits
• Current market deals
Company XX makes money when users make money rather than relying on creating value through added service
Future
Potential:
Advertising
User switches = Referral fee
Fee types:
• Bank A/c
• Credit card
• Cell phone carrier
• ISP
• Loan
Large expected
user base
High quality
user data
Premium
targeted ads High profit potential
25

26. Technical
Feasibility
Environmental &
Legal Aspects
Techno-Environmental
Feasibility
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27. Technical Feasibility
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Competing Technologies
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Present Scenario
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New Developments
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Labor Requirements
27

28. Environmental & Legal Aspects
Environmental Aspects Corporate Governance Legal Procedures
• Minimize usage of paper
• Ensured disposal of E-waste as and when
batches pass out
• Increase social interaction amongst
students from various backgrounds &
localities
• Transparency of processes n explanation
to students
• Integrity and responsibility in providing
career counselling
• CSR initiative – 50 % discount to 1st 2
toppers in intelligence-assessment
entrance exams in each course
• Provision of free and compulsory
education to all children up to the age of
fourteen years
• State Governments and Local Authorities
are expected to provide facilities for
instruction in the mother tongue at the
primary stage of education
28

29. Financial Analysis
Break Even
Analysis
Key Financial
Ratios
Cost of the
Project
Financial
Projections
Financial
Statement Analysis
Modes of
Finance
29
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30. Cost Of The Project
USD 3.2 MM
Total Cost
USD 1 MM
Fixed Cost
USD 2 MM
Variable Cost
Variable costs consists of electricity charges, costs of promotion, cost of study materials and salary of faculty
members
The working capital requirement consists of a cushion for fixed investments of 1 quarter and a buffer of variable
costs of 2 months
Fixed costs include investments in equipment setup costs for premises, legal and auditing expenses, staff
salary and others
30

31. Modes of Finance
A term loan of $ 0.95 MM will be taken as long
term debt from bank
A sum of $ 0.75 MM will be raised by the 5
promoters in equal investments of $ 0.15 MM each
The cost of the project would be raised at a
proposed debt equity ratio of 1.27:1
The estimated repayment period for the term
loan will be 5 years
Additional investments during the expansion phase’s i.e. phase 2 and
phase 3 will be raised solely through retained earnings and means of
equity. No debt is planned to be raised for the expansion phases
31

32. Income Statement Overview
2,022
3,184
3,476
4,621
6,168
19%
22%
23%
17%
19%
2%
9%
10%
5%
7%
0%
5%
10%
15%
20%
25%
30%
0$
2000$
4000$
6000$
8000$
FY13 FY14 FY15 FY16 FY17
Profit MarginRevenue Operating Profit Margin
32
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33. Balance Sheet - KPIs
50
60
65
72
Q1 FY18 Q2 FY18 Q3 FY18 Q4 FY18
15%
CAGR
5%
CAGR50
60
65
72
Q1 FY18 Q2 FY18 Q3 FY18 Q4 FY18
50
60
65
72
Q1 FY18 Q2 FY18 Q3 FY18 Q4 FY18
10%
CAGR
50
60
65
72
Q1 FY18 Q2 FY18 Q3 FY18 Q4 FY18
20%
CAGR
Total Assets
Current Assets Current Liabilities
Total Liabilities
33
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34. Financial Projections – P&L
Mar-13 Mar-14 Mar-15 Mar-16 Mar-17 Mar-18 Mar-19 Mar-20 Mar-21 Mar-22 Mar-23
Net Sales 1,703.1 2,022.0 3,184.5 3,476.6 4,632.6 6,421.4 8,542.4 11,451.0 14,418.8 18,109.4 20,979.0
Expenses
Cost of Goods Sold 1,282.5 1,374.7 2,028.2 2,200.4 2,859.0 4,148.2 5,467.2 7,271.4 9,156.0 11,499.5 13,321.7
Employee Benefit Expense 92.1 128.4 155.6 226.5 280.5 321.1 507.2 583.9 675.3 875.4 962.3
Other Expenses 71.2 167.3 265.6 299.7 552.9 570.1 728.9 939.7 1,162.5 1,429.8 1,667.8
EBITDA 261.3 361.6 746.9 781.8 971.7 1,409.1 1,868.5 2,687.8 3,459.5 4,342.0 5,067.7
% EBITDA 15.3% 17.8% 23.4% 22.3% 20.8% 21.9% 21.8% 23.4% 23.9% 23.9% 24.1%
Financing cost 66.9 128.8 198.1 273.9 293.0 305.3 361.9 423.0 500.6 646.0 786.3
Profit After Tax 162.0 187.7 350.0 337.7 409.5 691.5 972.9 1,614.7 2,109.5 2,361.8 2,742.3
% PAT 9.5% 9.2% 11.0% 9.6% 8.8% 10.7% 11.4% 14.1% 14.6% 13.0% 13.0%
Income Statement (USD MM)
34
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35. Financial Projections – Balance Sheet
Mar-13 Mar-14 Mar-15 Mar-16 Mar-17 Mar-18 Mar-19 Mar-20 Mar-21 Mar-22 Mar-23
Shareholders‘ Equity 529.8 1,067.8 1,294.6 1,632.4 1,856.0 3,247.5 4,220.4 5,835.2 7,944.6 10,306.4 13,048.6
Non–current Liabilities 535.0 548.2 513.5 989.0 1,155.0 1,033.3 829.1 744.2 569.8 1,285.4 1,283.5
Short–term Borrowings 439.8 622.7 720.6 1,603.8 1,681.6 2,139.6 2,835.0 3,813.4 4,797.6 5,982.1 6,897.9
Trade Payables 352.9 508.9 760.4 433.7 682.6 852.4 1,123.4 1,494.1 1,881.4 2,362.9 2,737.3
Current Liabilities 820.1 1,285.0 1,785.5 2,438.1 3,258.5 4,097.1 5,434.9 7,287.5 9,170.6 11,472.5 13,252.3
Total Liabilities 1,760.4 2,678.1 3,316.3 4,730.4 5,904.1 8,012.6 10,119.1 13,501.5 17,319.7 22,699.0 27,219.1
Total Fixed Assets 803.2 1,034.6 1,159.5 1,751.3 2,073.3 2,734.8 2,726.7 2,848.2 2,943.7 4,462.7 4,693.7
Inventories 341.3 731.3 771.3 1,215.8 1,355.2 2,120.6 2,754.6 3,649.3 4,569.9 5,730.8 6,627.5
Trade Receivables 477.6 605.1 996.1 1,061.3 1,713.1 2,068.3 2,742.9 3,657.9 4,596.4 5,752.4 6,637.4
Cash and Bank Balances 33.0 89.5 132.2 258.8 264.4 375.5 1,018.9 2,288.3 3,948.9 5,287.4 7,542.8
Short–term Loans & Advances 75.8 169.1 76.9 131.6 290.6 325.8 387.1 456.4 530.7 623.2 702.2
Current Assets 930.5 1,595.1 1,978.8 2,747.8 3,624.0 4,890.9 6,904.1 10,052.5 13,646.5 17,394.5 21,510.6
Total Assets 1,760.4 2,678.1 3,316.3 4,730.4 5,904.1 8,012.6 10,119.1 13,501.5 17,319.7 22,699.0 27,219.1
35
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Income Statement (USD MM)

36. CAGR: 34%
162 188
350 338
409
692
973
9.5% 9.2%
11.0%
9.6%
8.8%
10.7% 11.4%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
0
400
800
1,200
1,600
FY10 FY11 FY12 FY13 FY14 FY15E FY16E
PAT PAT%
1,703 2,022
3,184 3,477
4,633
6,421
8,542
425 657
1,168 1,308 1,805
2,300
3,105
24.9%
32.3%
36.5% 37.3%
38.7%
35.7% 36.2%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
0
2,000
4,000
6,000
8,000
10,000
12,000
FY10 FY11 FY12 FY13 FY14 FY15E FY16E
Revenue Gross Profit Gross Profit Margin
261
362
747 782
972
1,409
1,868
15.3%
17.8%
23.4%
22.3%
20.8%
21.9%
21.8%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
0
400
800
1,200
1,600
2,000
FY10 FY11 FY12 FY13 FY14 FY15E FY16E
Summary Financials – Revenue, EBITDA, PAT
Comments On Growth/Decline In Financial
Statements And Ratios
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36

37. Summary Financials – WC Analysis, ROCE, ROE
Comments on growth/decline in financial
statements and ratios
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Comments on growth/decline in financial
statements and ratios
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audience's attention.
341
731 771
1,216
1,355
2,121
2,755
478
605
996 1,061
1,713
2,068
2,743
(353)
(509)
(760)
(434)
(683)
(852)
(1,123)
51 16
(227) (345)
(691) (839)
(1,123)
109
123
93
120
126
119
123
(13)
7
27
47
67
87
107
127
(2,000)
(1,000)
0
1,000
2,000
3,000
4,000
5,000
6,000
FY10 FY11 FY12 FY13 FY14 FY15E FY16E
Inventories Trade Receivables Trade Payables Other Net Current Assets NWC Days
Working Capital Analysis
(USD MM)
21.0%
18.9%
33.5%
24.6%
22.0%
25.9% 25.7%
47.0%
30.0%
37.6%
29.1% 29.3% 31.6%
28.9%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
FY10 FY11 FY12 FY13 FY14 FY15E FY16E
ROCE ROE
ROCE and ROE
37

38. Let’s Start again in 30 Minutes
Coffee break
38

39. Revenue Split – By Quarter And Geography
Revenue Split by Quarter
(USD MM)
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
FY10 FY11 FY12 FY13 FY14 FY15E
Q1 Q2 Q3 Q4
33.7%
24.9%
25.4%
16.0%
36.4%
30.3%
21.4%
11.9%
34.9%
20.4%
22.7%
22.0%
36.4%
21.3%
27.6%
14.7%
30.6%
30.1%
32.6%
6.7%
31.6%
35.3%
19.7%
13.5%
Comments
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Revenue Split by Geography
(USD MM)
2,703
3,122
4,284
4,777
5,921
6,821
1,000
2,000
3,000
4,000
5,000
6,000
7,000
FY10 FY11 FY12 FY13 FY14 FY15E
Domestic Exports Total
33.2%
20.1%
8.9%
35.7% 73.7%
32.5%66.8%
79.9%
91.1% 64.3%
26.3%
67.5%
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39

40. Revenue Split – By Product And Segment
123 123 141 155 173168 157
203 212
311
285
180
401
336
639
559 561
579
522
829
0
100
200
300
400
500
600
700
800
900
FY10 FY11 FY12 FY13 FY14
Segment 1 Segment 4 Segment 2 Segment 3
Revenue by Segment
(USD MM)
Revenue by Product
(USD MM)
6,800
7,572
9,561
10,983
9,910
1,460
3,241
2,350
2,864 3,049
345 444 336
910 719
1,382 1,380
1,562 1,334 1,650
9,987
12,637
13,808
16,092
15,328
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
FY10 FY11 FY12 FY13 FY14
Carbon steel Alloy steel Stainless steel Fitting Total
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40

41. Q1 FY18
(Price-to-Earnings)
P/E Ratio
10
Debt to
Equity Ratio
10
Current Ratio
10
(Price-to-Earnings)
P/E Ratio
10
Q2 FY18
10%Return on
Assets
Q2 FY18
10% Return on
Assets
Q1 FY18
Return on
Equity 10% Return on
Investment10%
Key Financial
Ratios
41

42. Break Even Analysis
Coaching Students
per centre
40 50 60 70 75 80
Gross Revenue 400,000 500,000 600,000 700,000 750,000 800,000
Variable Expenses 170,000 180,000 240,000 260,000 270,000 280,000
Contribution 230,000 320,000 360,000 440,000 480,000 520,000
Fixed Expenses 475,000 475,000 475,000 475,000 475,000 475,000
PAT -245,000 -155,000 -115,000 -35,000 5,000 45,000
Break Even Point Break Even
Break Even Point
75 Coaching
Students per
Centre
42
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43. Project Conclusion & Proposal
Work plan- implementation
schedule
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Goals of funding
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Proposal to banker
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43

44. Work Plan – Implementation Schedule
2017
2018
2020
2021
2016
2019
Your Text Here
Your Text Here
Your Text Here
Your Text Here
Your Text Here
Your Text Here
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
44
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45. Market Share will
increase by
13%
Production Capacity
will increase by
20%
Revenue will
increase by
80%
Operating cost
will reduce by
50%
Goals Of Funding
Add few data points which will support the implications of after-effects of funding
Customer Base is
projected to reach
1 MM users
Annual
Production will
reach XX metric
tonnes
Geographic
diversification
will reduce the
associated risk
Increased Cash
burn rate will help
in addition of new
customers at a
faster rate
Employees headcount will reach - 5000
45

46. Proposal To Banker
Term Loan Proposal for the Bankers Amount of
Term Loan $5.5 M
Interest
Rate
12%
or lower
Repayment
Period
10
Years
Repayment
Schedule ####
Security
Offered
$7.5M
(House Property)
46
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47. Charts & Graph
47

48. Area Chart
0
10
20
30
40
50
60
70
80
90
100
FY '12 FY '13 FY '14 FY '15 FY '16 FY '17 FY '18
SalesInPercentage(%)
96%
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• Product 01 • Product 02
48

49. • Product 01
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• Product 02
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0
10
20
30
40
50
60
70
80
90
100
Jan Feb Mar Apr May Jun
Salesinpercentage(%)
Financial year in 2018
98%
Column Chart
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
49

50. Line Chart
0
10
20
30
40
50
60
70
80
FY' 11 FY' 12 FY' 13 FY' 14 FY' 15 FY' 16 FY' 17 FY' 18
Salesinpercentage(%)
Financial years
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• Product 01 • Product 02
50

51. Additional
Slides
51

52. Vision
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Goal
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Value
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Mission
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OurMission
52

53. Awesome
Team
Name Here
Designation
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Name Here
Designation
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Designation
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Designation
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54. About Us
Preferred by Many
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Target Audiences
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Values Client
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54

55. Comparison
Male
Female
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60%
Sales By Male
40%
Sales By Female
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55

56. 15%This slide is 100% editable. Adapt it to your
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Our Goal
56

57. Financial
Maximum
70%
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10%
Minimum
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58. Dashboard
30%
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Low
50%
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Medium
90%
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High
58

59. 59
Good , better, best. Never let it
rest. 'til your geed is better and
your better is best.
-St. Jerome
Quotes

60. Timeline
02 04
01 03 05
06
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2018
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2017
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2015
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2013
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2016
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2014
60

61. Location
50%
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70%
Russia
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Africa
20%
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40%
Canada
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61

62. Our Target
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Achievement 01
Achievement 02
Achievement 03
62

63. This slide is 100% editable.
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Mind Map
63

64. 02
03
04
05
01
Bulb Or
Idea
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65. Magnifying Glass
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01
02
03
04
05
65

66. Thank You
Email Address:
Emailaddress123 @gmail.Com
Address:
# Street Number, City, State
Contact Numbers:
0123456789
66