Market segmentation involves identifying specific customer groups within a larger market and developing tailored marketing strategies for each segment. It allows companies to differentiate their products and messaging to better meet the needs of different segments defined by factors like age, gender, income, lifestyle and location. While market segmentation can help niche players gain a competitive edge, it also carries risks as larger competitors may copy successful strategies and niche markets experience more volatility.

1. Market Segmentation By Djennah Benaouicha

2. What is Market Segmentation? This is the identification of specific market segments within a market, and developing different marketing offerings for each segment.

3. Target Markets Undifferentiated Marketing When one product is sold to everybody, the same way. Differentiated Marketing Uses different marketing messages behind their products to target them to different markets. Niche Marketing Adapting a company's product to more closely match the needs of one of more sub-segments where there is often little competition.

4. Bases of Market Segmentation Age Sex Race Gender Lifestyle Size of family Size of family Income Work Location

5. Benefits of Market Segmentation Advantages Niche market may be overlooked Gain competitive advantage Disadvantages If successful, larger competitors may jump on the bandwagon Niche markets are smaller and may suffer more frequent swings in consumer spending

6. If Finished Upload to www.slideshare.net Email me the link to embed into Higher BM blog.