Product Management

1. PRODUCT

2. Product
Price
Place
Promotion
El nacimiento del marketing
Marketing Mix

3. Label
Container
Package
Packaging
Brand
Logo
Slogan
Image
Positioning
Quality
Product

4. Product
It is anything that
can be offered
to a market to
satisfy a desire
or a need

5. Product features
Quality Characteristics
Design

6. What is a brand?
The marketing practice of
creating a name, symbol or
design that identifies and
differentiates a product
from other products
https://www.entrepreneur.com/encyclopedia/
branding

7. Logo

9. Product identification and description
(promotions, discounts, norms and
regulations)
Label

10. Packaging