retail market segment pamantasan ng lungsod ng marikina

4. Elements of retail mix Netopia(rate) Location High Store design and display Moderate Customer service Low Advertising and promotion High Pricing High Services Assortment High

5. munipacilities Total population percent Male female Rizal 1,707,218 100 856,860 850,358 Antipolo city 470,866 27.58 236,015 243,851 Cainta 242,511 14.21 120,053 122,458 San mateo 135,603 7.94 67,640 67,963 Rodriguez 115,167 6.75 59,024 56,143 Age Group 2008 Total population of Marikina is 490,612 Male Female Total Under 1yr. old 6,827 6,635 13,462 10-14 24,719 25,774 50,493 15-19 23,775 29,600 53,375 20-24 25,662 30,365 56,027 25-29 23,074 26,028 49,102 30-34 20,013 21,436 41,449 Age Group Rizal 10 to 14 15 to 19 20 to 24 25 to 29 30 to 34 Total Population 1,707,168 176,191 164,902 163,005 147,503 140,922 Percent Male Female 100.00 856,860 850,358 27.58 236,015 234,851 14.21 120,053 122,458 7.94 67,640 67,963 6.75 59,024 56,143

12. Retail Market Strategy Sustainable Competitive Advantage Customer Loyalty As one of the fastest growing internet café, they provide services like high speed internet, as years goes by, they add some like rush photo picture developing and printing. They make their customer loyal by providing a privilege card that a customer can have free internet use or their services accessible to function and event. It also their strategy for customer to avail services all over again. They also tied up with some institution. And get more customers and to be loyal as well. The key point of advantage of Netopia is they have their strong customer relationship. And one thing about Netopia is they are the pioneer and they are unique. Location According to Netopia’s history they placed their first café on Katipunan in Quezon City. Where actually near some prestigious universities like UP, Ateneo, and Miriam college as they pilot year in business, as they start their business by low cost operation/ by creating container van as their café expand for franchising as they go to mall operation which is costly like Sta. Lucia mall but it cost to the company including the design of the café. The company considers it location and the customer because they believe that good location is equal to high profit. They also give consideration to their customer for best location and accessible like their services.

13. Vendor Relation For them to provide fastest internet access, they tie up with some ISP or internet and have a partnership with the telecommunication today like Microsoft. They have a exclusive right to provide internet to Netopia and other service, Netopia excellence relationship with the vendor which taken years to develop, offer companies sustainable long competitive advantages are one of key of Netopia success. Effective Committed Employee Employee play a major role in the company for the customerto builds loyalty. In the café there are 3 to 5 employee one is the cashier and other doing other services, to satisfy the need of their customer? The employee of netopia is fully trained by the company. Also the capability and knowledge of an employee because they are direct link of the company for feedback and customer indigent. Also for them to provide much effective and committed employee the customer was in need of service.

14. Growth Strategy Market expansion opportunity We can say that Netopia employ market expansion opportunity where they are entering new geographic market segment with the same rattail format. Netopia has formed alliance in partnership in major companies such as companies’ hardware and software manufacturing which complement business model. Netopia branches take advantage such arrangement. And to help to continued growth, Netopia commissioned franchise corporation, the world’s largest franchise consultancy firm, to help them prepare franchise system and to assist us in the systematizing the operation of Netopia. The result of this is that our franchise and royalty fees are among the most competitive in the country and possibly the world.