Exclusively His is a men's formal wear tailoring shop established in 1965 in Pampanga, Philippines. It has grown to 16 branches nationwide and specializes in handmade suits, barongs, and pants using superior materials. The document discusses the company's history, products, pricing, store locations, market segmentation, and recommendations to increase advertising and introduce new product lines like accessories.

1. Exclusively His By: Dacoycoy, Karen Lao, Kenjie Mariano, Alexandra Teody Valencia, Arvin

10. Need Segmentation For fine tailored, high quality men’s formal attire, creating a status symbol carrying its brand- name, Exclusively His. PSYCHOGRAPHIC Personality Sociable, aggressive and compliant Lifestyle Value time and effort Smooth Sailers -have a high purchasing power -choosy -price doesn’t seem to be an important factor High Spirit -maintain high social profile -trendsetters -image conscious BEHAVIORAL Attitude Positive Benefit Sought Prestige and quality(associated with the product/ service) Readiness stage Informed, aware, interested, desirous Involvement High

11. Figure 3. Percentage of Social Class 47, 050 105, 865 82, 340 Figure 3 shows the division of social classes of our market segment. Figure 4. Shows the Target Market based on Social Class