Market Segmentation
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Market segmentation involves dividing a broad target market into subgroups that have common needs, interests, and priorities. There are several types of market segmentation including geographic, demographic, psychographic, and behavioral segmentation. Effective market segmentation is measurable, accessible, substantial, and actionable allowing companies to focus resources on specific consumer groups.
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EST 200, Identifying Customer Requirements
The attached narrated power point presentation explains the methods and skills for conducting market analysis for identifying customer priorities and organising customer requirements. The material will be useful for KTU second year Electronics and Communication Engineering students who prepare for the subject EST 200, Design and Engineering.
Market segmentation (tybms)
1) Market segmentation involves dividing a market into subgroups based on characteristics like geography, demographics, psychographics, or behavior in order to develop distinct marketing strategies for each subgroup.
2) The key benefits of segmentation are that it allows companies to better understand customer needs, focus resources, and create more satisfying and effective marketing programs.
3) Common bases for segmenting consumer markets include geography, demographics like age or income, psychographic variables like personality or lifestyle, and behavioral factors like usage patterns or benefits sought.
Product mix
There are four basic types of opportunities for organizations: market penetration, market development, product development, and diversification. Marketing strategy involves market segmentation, targeting, positioning, and developing the right marketing mix. Segmentation involves dividing the market into distinct groups based on characteristics and behaviors. Targeting selects which segments to focus on. Positioning determines how the product is viewed relative to competitors. The marketing mix consists of the product, price, place, and promotion tools used to appeal to the target market.
What are the different levels of segmentation?
There are several levels of market segmentation including geographic, demographic, psychographic, and behavioral. Geographic segmentation divides the market into countries, states/provinces, cities, and rural/urban areas. Demographic segmentation divides the market by age, gender, income, education, and socio-economic classification. Psychographic segmentation divides the market based on social class and lifestyle factors. Behavioral segmentation divides the market by user status, usage rate, benefits sought, brand loyalty, and other usage characteristics. Market segmentation allows companies to better understand customer needs and target specific segments.
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A marketing plan outlines a business's advertising and marketing efforts for the coming year. It includes sections for market research, segmentation, targeting, positioning, developing marketing strategies like product, price, place, and promotion mixes, budgeting the plan, implementing, monitoring, and reviewing the plan. The document provides details on how to conduct market research, segment the market, evaluate and select target markets, position products, develop the marketing mix strategies, budget costs, implement the plan, and monitor performance.
Market Segmentation
Market segmentation involves dividing the overall market into distinct subgroups based on characteristics like geography, demographics, psychographics, and behaviors. There are four main bases for segmenting the market: geographic segmentation considers factors like regions, population size, and climate; demographic segmentation examines age, gender, income, and lifestyle; psychographic segmentation looks at activities, interests, and opinions; behavioral segmentation analyzes actual customer behaviors regarding products. Marketers use segmentation to better understand customer needs and develop targeted marketing strategies.
Levels of market segmentation
The document discusses four levels of market segmentation: global, niche, localized, and individual. The global level looks at broad demographic profiles, while niche segments identify groups with similar product preferences. Localized segments are used to determine specific marketing locations. The individual level collects data to understand the overall global segment by examining consumer habits of people. The purpose is to help companies develop more focused marketing plans by breaking markets into segments requiring different information and approaches.
Market Segmentation,Marketing mix, Market Target
Market segmentation is the process of dividing a mass market into subgroups with similar needs and wants. Markets can be segmented by geography, demographics, psychographics, and behavior. Geographic segmentation divides markets based on location factors. Demographic segmentation considers age, gender, income, and other consumer characteristics. Psychographic segmentation examines activities, interests, and opinions to identify tightly defined segments. Behavioral segmentation groups consumers based on observed purchase behaviors. The marketing mix, also known as the 4Ps, consists of product, price, place, and promotion strategies used to pursue marketing objectives in a target market.
Recommended
EST 200, Identifying Customer Requirements
The attached narrated power point presentation explains the methods and skills for conducting market analysis for identifying customer priorities and organising customer requirements. The material will be useful for KTU second year Electronics and Communication Engineering students who prepare for the subject EST 200, Design and Engineering.
Market segmentation (tybms)
1) Market segmentation involves dividing a market into subgroups based on characteristics like geography, demographics, psychographics, or behavior in order to develop distinct marketing strategies for each subgroup.
2) The key benefits of segmentation are that it allows companies to better understand customer needs, focus resources, and create more satisfying and effective marketing programs.
3) Common bases for segmenting consumer markets include geography, demographics like age or income, psychographic variables like personality or lifestyle, and behavioral factors like usage patterns or benefits sought.
Product mix
There are four basic types of opportunities for organizations: market penetration, market development, product development, and diversification. Marketing strategy involves market segmentation, targeting, positioning, and developing the right marketing mix. Segmentation involves dividing the market into distinct groups based on characteristics and behaviors. Targeting selects which segments to focus on. Positioning determines how the product is viewed relative to competitors. The marketing mix consists of the product, price, place, and promotion tools used to appeal to the target market.
What are the different levels of segmentation?
There are several levels of market segmentation including geographic, demographic, psychographic, and behavioral. Geographic segmentation divides the market into countries, states/provinces, cities, and rural/urban areas. Demographic segmentation divides the market by age, gender, income, education, and socio-economic classification. Psychographic segmentation divides the market based on social class and lifestyle factors. Behavioral segmentation divides the market by user status, usage rate, benefits sought, brand loyalty, and other usage characteristics. Market segmentation allows companies to better understand customer needs and target specific segments.
preparation of marketing plan
A marketing plan outlines a business's advertising and marketing efforts for the coming year. It includes sections for market research, segmentation, targeting, positioning, developing marketing strategies like product, price, place, and promotion mixes, budgeting the plan, implementing, monitoring, and reviewing the plan. The document provides details on how to conduct market research, segment the market, evaluate and select target markets, position products, develop the marketing mix strategies, budget costs, implement the plan, and monitor performance.
Market Segmentation
Market segmentation involves dividing the overall market into distinct subgroups based on characteristics like geography, demographics, psychographics, and behaviors. There are four main bases for segmenting the market: geographic segmentation considers factors like regions, population size, and climate; demographic segmentation examines age, gender, income, and lifestyle; psychographic segmentation looks at activities, interests, and opinions; behavioral segmentation analyzes actual customer behaviors regarding products. Marketers use segmentation to better understand customer needs and develop targeted marketing strategies.
Levels of market segmentation
The document discusses four levels of market segmentation: global, niche, localized, and individual. The global level looks at broad demographic profiles, while niche segments identify groups with similar product preferences. Localized segments are used to determine specific marketing locations. The individual level collects data to understand the overall global segment by examining consumer habits of people. The purpose is to help companies develop more focused marketing plans by breaking markets into segments requiring different information and approaches.
Market Segmentation,Marketing mix, Market Target
Market segmentation is the process of dividing a mass market into subgroups with similar needs and wants. Markets can be segmented by geography, demographics, psychographics, and behavior. Geographic segmentation divides markets based on location factors. Demographic segmentation considers age, gender, income, and other consumer characteristics. Psychographic segmentation examines activities, interests, and opinions to identify tightly defined segments. Behavioral segmentation groups consumers based on observed purchase behaviors. The marketing mix, also known as the 4Ps, consists of product, price, place, and promotion strategies used to pursue marketing objectives in a target market.
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This document discusses target markets and market segmentation. It defines a target market as a group of people a firm markets to with a strategy to satisfy their needs. There are two main types of markets - consumer markets for personal use goods, and business markets for goods used in production. The role of market segmentation is to divide the total market into smaller, more homogeneous groups as no single marketing mix can satisfy all consumers. Effective segmentation requires segments be measurable, accessible, substantial, differential and actionable.
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Marketing segmentation divides potential customers into groups based on geographic, demographic, psychographic, and behavioral factors. There are four main types of segmentation: geographic looks at where customers live; demographic considers attributes like age, income, family size; psychographic examines personality, values, attitudes; behavioral analyzes purchasing patterns. Effective targeting selects the right segments to focus on and determines how many products to offer in each segment. Positioning concepts can be functional to solve problems, symbolic for self-image, or experiential to provide sensory experiences.
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This document outlines the steps of segmentation, targeting, and positioning in marketing. It discusses:
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2) Targeting evaluates segment attractiveness and selects a target market using approaches like undifferentiated, differentiated, concentrated, or micromarketing.
3) Positioning identifies a strategy communicating the product or service's value proposition, attributes, symbols, and competitive differences.
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This document discusses market segmentation and targeting strategies. It defines market segmentation as dividing a market into subgroups with similar needs or characteristics. Effective segmentation criteria include segments being measurable, substantial, accessible, actionable, responsive, and stable. Segmentation allows companies to better understand customers, develop tailored marketing mixes, and target niche markets. Common bases for segmentation include demographics, geography, behaviors, and psychographics. The document also outlines differentiated, undifferentiated, and concentrated targeting strategies.
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This document discusses market segmentation and the bases for segmenting consumer and business markets. It defines market segmentation as dividing a market into homogeneous groups based on factors like wants, resources, locations, and buying practices. Criteria for selecting market segments include being measurable, accessible, durable, substantial, and having unique needs. Consumer markets can be segmented geographically, demographically, psychographically, and behaviorally based on variables like age, income, interests, usage, and more. Business markets can also be segmented using these variables but also consider factors like company size, industry, purchasing approaches, product usage, and location.
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Market segmentation is the process of dividing a tourism market into subgroups with similar needs and characteristics in order to develop targeted marketing strategies. Key reasons for segmentation include that the tourism market is too large and diverse otherwise. Common criteria for segmentation include geographic location, demographics, psychographics, and product benefits sought. Benefits of segmentation are understanding customer needs, efficient marketing spending, and precise strategy development.
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Market segmentation involves identifying customer groups with similar attributes. It can be based on demographics, psychographics, behaviors, benefits, or other factors. Targeting refers to selecting specific customer segments to target with marketing efforts. Positioning is differentiating a brand by the benefits it offers customers in their minds. Effective positioning communicates what a brand stands for versus competitors to complement segmentation and targeting strategies.
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This document discusses market segmentation, targeting, and positioning. It defines market segmentation as dividing the total market into smaller, homogeneous groups based on characteristics like age, gender, income, location, and buying patterns. Effective segmentation depends on identifying segments that are large enough and can be served profitably. The document outlines strategies for segmenting consumer markets demographically, geographically, psychographically, and based on product use. It also discusses the market segmentation process and different strategies for reaching target markets like undifferentiated, differentiated, concentrated, and micromarketing.
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Segmentation
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Market segmentation involves dividing markets into distinct segments based on characteristics like geography, demographics, behaviors, and psychographics. Effective segmentation creates segments that are measurable, accessible, substantial, differentiable, and actionable. Market targeting selects specific segments to target with tailored marketing strategies like differentiated, concentrated, or micromarketing. Positioning determines how a product is defined in consumers' minds relative to competitors based on important attributes. Choosing the right positioning strategy involves identifying competitive advantages, selecting a value proposition, and consistently communicating and delivering the chosen position through all marketing mix elements.
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Market segmentation is the process of dividing a market into distinct groups of consumers based on characteristics like geography, demographics, psychographics, or behaviors. This allows marketers to target specific segments with tailored marketing mixes. Effective market segmentation identifies segments that are identifiable, sufficiently large, stable, and accessible. Marketers can pursue concentrated, differentiated, or counter-segmentation strategies to target segments.
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1. A Informative Slides On HERB + DRUG Interaction VANDANA JANGHEL Assistant Professor (M. Pharma, Pharmacognosy) (Siddhi Vinayaka Institute of Technology & Sciences, Bilaspur, C.G.) What comes from Nature + What we change in nature + What we don’t want
2. 1. What are Herb-drug interactions? 2. How herbs interact with other co administered drug ? 3. Whether they are diagnoised? 4. Are they neglected? 5. Any reports available ? 6. What is the significance of the study ? 7. Need for the study We will discuss on following points HERB + DRUG Interaction
3. Herb drugs + Allopathic drug = Some Reactions HERB + DRUG Interaction 1. When herbal medicinal products and western drugs administered together may interact each other in body leading to kinetic and dynamic alterations. 2. Herbs are often administered in combination with therapeutic drugs, raising the potential of herb-drug interactions. 3. Herbs or Herbal drugs often taken with the Allopathic drugs with belief that it will have some Beneficial effect. 4. Most of the herbal drugs are taken because of- Availability, Economic consideration and its safety
4. PharmacodynamicPharmacokinetics Herb may causes Additive Synergistic Antagonistic Unidentified Response activity in relation to conventional drug Change the Absorption Distribution Metabolism Protein binding Excretion of the drug thus changing blood level of drug HERB + DRUG Interaction
5. Diagnosis Evidence of Interaction Preclinical Trials Clinical Trials Case studies from pharmacovigilance 1 2 3
6. 1. Drug interaction is the 4th to 6th cause of death in the world. 2. About 70-80 herbs may increase the risk of bleeding. 3. Aristolochic acid from Kidamari (Aristolochia Bracteolata) is toxic. 4. Ephedra (Somlata) caused more than 54 deaths and 1600 cases of adverse reaction. Facts about Herbal Drug Interactions
7. 1. Clinician lack of adequate knowledge about Drug-herb Interaction 2. No quality control and assurance for the purity and safety. 3. No advance research in this field. 4. Blind believe or over believe in Ayurverdic medicine 5. Avoidance of patient history about drug sensitivity 6. Adulteration in herbal drug Reason for Herb-Drug Interaction Less Knowledge No Quality Control No Documentation Mythological Believe Herbal-Drug Interaction
8. PHARMACOKINETIC INTERACTION Parameter Increases Decreases Absorption Ginger Fibers Green tea Mucilage containing herb Black pepper Mucilage containing herb Metabolism Guggul Grape juice Elimination Laxative (Aloe) Liquorices Diuretics herbs
9. ALOE VERA Interferes with drug absorption through Laxative action (Aloe latex) Decrease transit time Decrease Intestinal Fluids GINGKO BILOBA Decrease effectiveness of Alprazolam by decreasing its absorption. Ginkgo decreases absorption of Alprazolam rather than inducing hepatic metabolism of alprazolam. GINGER Enhance the absorption of sulfaguanidine and decreases blood sugar PHARMACOKINETIC INTERACTION Herbal drugs which shows Interaction related to Absorption
1
Market Segmentation
This document discusses market segmentation, targeting, and positioning. It defines key terms like market segmentation, target marketing, and market positioning. It describes different types of market segmentation including demographic, psychographic, and behavioral segmentation. It also discusses evaluating market segments, selecting target markets, and developing positioning strategies. The overall purpose is to outline the process companies use to divide markets, select target customer groups, and define their product's competitive advantages.
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This document outlines the steps of segmentation, targeting, and positioning in marketing. It discusses:
1) Segmentation involves establishing objectives, using methods like geographic, demographic, psychographic, benefit, and behavioral segmentation to divide the market.
2) Targeting evaluates segment attractiveness and selects a target market using approaches like undifferentiated, differentiated, concentrated, or micromarketing.
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Market segmentation is the process of dividing a tourism market into subgroups with similar needs and characteristics in order to develop targeted marketing strategies. Key reasons for segmentation include that the tourism market is too large and diverse otherwise. Common criteria for segmentation include geographic location, demographics, psychographics, and product benefits sought. Benefits of segmentation are understanding customer needs, efficient marketing spending, and precise strategy development.
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Market segmentation involves identifying customer groups with similar attributes. It can be based on demographics, psychographics, behaviors, benefits, or other factors. Targeting refers to selecting specific customer segments to target with marketing efforts. Positioning is differentiating a brand by the benefits it offers customers in their minds. Effective positioning communicates what a brand stands for versus competitors to complement segmentation and targeting strategies.
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Target marketing is a form of advertising directed at audiences with specific traits. It focuses messages on consumers likely to have a strong preference for a product's attributes. There are three main steps: market segmentation to identify distinct buyer groups; market targeting to select segments to enter; and market positioning to establish benefits for each target segment. Target marketing can be more effective by creating finer-tuned products, easier pricing, fewer competitors, and tailored distribution channels. However, some argue it leads to market fragmentation and makes widespread marketing more difficult for companies.
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This document discusses market segmentation, targeting, and positioning. It defines market segmentation as dividing the total market into smaller, homogeneous groups based on characteristics like age, gender, income, location, and buying patterns. Effective segmentation depends on identifying segments that are large enough and can be served profitably. The document outlines strategies for segmenting consumer markets demographically, geographically, psychographically, and based on product use. It also discusses the market segmentation process and different strategies for reaching target markets like undifferentiated, differentiated, concentrated, and micromarketing.
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Market segmentation involves dividing a large market into smaller sub-groups of customers with distinct needs, preferences, or behaviors. It allows companies to target specific customer segments more effectively. There are several ways to segment markets, including geographically, demographically, psychographically, and based on customer behavior. Key types of segmentation include dividing markets by location, age, income, gender, lifestyle, and purchasing patterns. Understanding customer segments helps companies focus their strategies and allocate resources more efficiently.
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This document discusses market segmentation. [1] Market segmentation involves dividing a market into subgroups of customers with similar needs or characteristics then developing distinct marketing mixes targeted to each subgroup. [2] The key steps in market segmentation are establishing objectives, deciding segmentation bases, selecting variables, profiling segments, evaluating attractiveness, and selecting target segments. [3] Manufacturers can use strategies like undifferentiated, differentiated, concentrated, or customized marketing when approaching market segments.
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This document discusses market segmentation, which is the process companies use to divide large heterogeneous markets into smaller markets that can be reached more efficiently. It describes how to segment consumer markets using geographic, demographic, psychographic, and behavioral variables. It also discusses segmenting business and international markets. Effective segmentation requires segments to be measurable, accessible, substantial, differentiable, and actionable. Companies then evaluate segments based on size, growth, attractiveness, and their objectives and resources to select target market segments to pursue.
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Companies segment the market to identify groups with different needs. Segmentation involves classifying customers based on attributes like demographics, lifestyle, and benefits sought. Targeting is selecting a specific segment to market to. Common targeting strategies include mass marketing to all, differentiated marketing tailored to segments, targeting different products to segments, or niche marketing focusing on one segment. 90t.i is a small company that uses concentrated marketing, developing specialized software just for its target segment of engineering companies.
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This document discusses market segmentation, targeting, and positioning. It defines each concept and provides examples of how to segment markets geographically, demographically, psychographically, and behaviorally. It also discusses how to evaluate and target market segments using different strategies. Finally, it explains how to position a product by defining its place in consumers' minds relative to competitors using positioning maps and statements. The overall goal is for companies to segment, target, and position their products to satisfy distinct customer groups.
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Market segmentation involves dividing markets into distinct segments based on characteristics like geography, demographics, behaviors, and psychographics. Effective segmentation creates segments that are measurable, accessible, substantial, differentiable, and actionable. Market targeting selects specific segments to target with tailored marketing strategies like differentiated, concentrated, or micromarketing. Positioning determines how a product is defined in consumers' minds relative to competitors based on important attributes. Choosing the right positioning strategy involves identifying competitive advantages, selecting a value proposition, and consistently communicating and delivering the chosen position through all marketing mix elements.
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Market segmentation is the process of dividing a market into distinct groups of consumers based on characteristics like geography, demographics, psychographics, or behaviors. This allows marketers to target specific segments with tailored marketing mixes. Effective market segmentation identifies segments that are identifiable, sufficiently large, stable, and accessible. Marketers can pursue concentrated, differentiated, or counter-segmentation strategies to target segments.
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1. A Informative Slides On HERB + DRUG Interaction VANDANA JANGHEL Assistant Professor (M. Pharma, Pharmacognosy) (Siddhi Vinayaka Institute of Technology & Sciences, Bilaspur, C.G.) What comes from Nature + What we change in nature + What we don’t want
2. 1. What are Herb-drug interactions? 2. How herbs interact with other co administered drug ? 3. Whether they are diagnoised? 4. Are they neglected? 5. Any reports available ? 6. What is the significance of the study ? 7. Need for the study We will discuss on following points HERB + DRUG Interaction
3. Herb drugs + Allopathic drug = Some Reactions HERB + DRUG Interaction 1. When herbal medicinal products and western drugs administered together may interact each other in body leading to kinetic and dynamic alterations. 2. Herbs are often administered in combination with therapeutic drugs, raising the potential of herb-drug interactions. 3. Herbs or Herbal drugs often taken with the Allopathic drugs with belief that it will have some Beneficial effect. 4. Most of the herbal drugs are taken because of- Availability, Economic consideration and its safety
4. PharmacodynamicPharmacokinetics Herb may causes Additive Synergistic Antagonistic Unidentified Response activity in relation to conventional drug Change the Absorption Distribution Metabolism Protein binding Excretion of the drug thus changing blood level of drug HERB + DRUG Interaction
5. Diagnosis Evidence of Interaction Preclinical Trials Clinical Trials Case studies from pharmacovigilance 1 2 3
6. 1. Drug interaction is the 4th to 6th cause of death in the world. 2. About 70-80 herbs may increase the risk of bleeding. 3. Aristolochic acid from Kidamari (Aristolochia Bracteolata) is toxic. 4. Ephedra (Somlata) caused more than 54 deaths and 1600 cases of adverse reaction. Facts about Herbal Drug Interactions
7. 1. Clinician lack of adequate knowledge about Drug-herb Interaction 2. No quality control and assurance for the purity and safety. 3. No advance research in this field. 4. Blind believe or over believe in Ayurverdic medicine 5. Avoidance of patient history about drug sensitivity 6. Adulteration in herbal drug Reason for Herb-Drug Interaction Less Knowledge No Quality Control No Documentation Mythological Believe Herbal-Drug Interaction
8. PHARMACOKINETIC INTERACTION Parameter Increases Decreases Absorption Ginger Fibers Green tea Mucilage containing herb Black pepper Mucilage containing herb Metabolism Guggul Grape juice Elimination Laxative (Aloe) Liquorices Diuretics herbs
9. ALOE VERA Interferes with drug absorption through Laxative action (Aloe latex) Decrease transit time Decrease Intestinal Fluids GINGKO BILOBA Decrease effectiveness of Alprazolam by decreasing its absorption. Ginkgo decreases absorption of Alprazolam rather than inducing hepatic metabolism of alprazolam. GINGER Enhance the absorption of sulfaguanidine and decreases blood sugar PHARMACOKINETIC INTERACTION Herbal drugs which shows Interaction related to Absorption
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This document discusses market segmentation, targeting, and positioning. It defines key terms like market segmentation, target marketing, and market positioning. It describes different types of market segmentation including demographic, psychographic, and behavioral segmentation. It also discusses evaluating market segments, selecting target markets, and developing positioning strategies. The overall purpose is to outline the process companies use to divide markets, select target customer groups, and define their product's competitive advantages.
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Market segmentation involves dividing a market into subsets of consumers with common characteristics in order to target specific groups. Segmentation is useful for reducing costs, avoiding head-on competition, and developing specialized products. Segmentation studies discover consumer needs to develop targeted goods and services. Common bases for segmentation include geographic, demographic, psychographic, behavioral, and hybrid approaches. Effective segmentation allows companies to implement concentrated, differentiated, or counter-segmentation marketing strategies.
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This document provides an overview of market segmentation strategies and cases. It defines market segmentation as dividing the market into homogeneous subgroups with similar characteristics or responses. The key points covered include:
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- Examples of market segments in India and segmentation strategies based on behavior, demographics, psychographics, and geography.
- The strategic marketing planning process and advantages of segmentation like efficient use of resources and understanding customer needs.
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This document discusses segmentation, targeting, and positioning (STP) in marketing. It defines STP and explains how segmentation can be used to group customers by criteria like demographics and behaviors. VALS profiles are introduced as a framework to better understand customer characteristics. Different segmentation strategies are outlined including undifferentiated, differentiated, concentrated, and segment of one. Perception and reality maps are described as well as how Google Analytics can help with digital market segmentation. The summary emphasizes that formal segmentation helps businesses achieve goals through understanding customers in various ways and employing multiple strategies.
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Market segmentation involves dividing a market into distinct groups based on characteristics like geography, demographics, psychographics, and behaviors. The key benefits are identifying new product opportunities, designing effective marketing programs for homogeneous groups, and improving resource allocation. Segments must be identifiable, accessible, respond uniquely to marketing mixes, be large enough to target, and relatively stable over time. Common bases for segmentation include geographic variables, demographics like age and income, psychographic lifestyle assessments, and behavioral factors such as brand loyalty and product usage.
Market segmentation
This document discusses market segmentation, which is the process of dividing a total market into subgroups of customers with common needs, characteristics, or behaviors. Market segmentation allows companies to create targeted products, offers, and experiences for each subgroup. The document outlines various bases for segmentation, including geographic, demographic, psychographic, and behavioral factors. It provides examples of how markets can be segmented by age, gender, income, opinions, loyalty, occasions, benefits sought, and usage. The benefits of market segmentation for companies include designing better marketing campaigns, identifying the best tactics, differentiating from competitors, and finding niche opportunities.
Rural segmentation
The document discusses strategies for segmenting, targeting, positioning, and developing product strategies for rural markets in India. It defines segmentation as dividing a heterogeneous market into homogeneous subgroups. Common bases for rural segmentation include geographic, demographic, psychographic, and behavioral factors. Targeting involves evaluating segments based on attractiveness and resources, then selecting segments to target. Positioning determines how to design offerings to occupy a distinctive place in consumers' minds. An effective product strategy considers affordability, accessibility, and meeting basic consumer needs in rural contexts.
Market segmentation
Market segmentation involves dividing a heterogeneous market into homogeneous subgroups. It is based on the recognition that markets contain different customer groups with distinct needs, characteristics and behaviors. The key objectives of market segmentation are to identify specific customer segments, understand their unique needs and develop tailored marketing strategies for each segment. Common approaches to segmentation include mass marketing, product differentiation and target marketing. Markets can be segmented based on geographic, demographic, psychographic and behavioral factors. The main benefits of effective segmentation include better understanding customer needs, more efficient resource allocation and increased sales and profits.
Rural targeting
Market segmentation involves dividing the total market into distinct subgroups that have similar needs and will respond similarly to marketing programs. Effective segmentation requires the market to be heterogeneous, identifiable subgroups, the ability to profitably target segments, and the means to reach segments. Segmentation allows tailoring products and marketing to specific subgroups' needs and helps uncover wants. Common bases for segmentation include geographic, demographic, psychographic, and behavioral variables.
Mktg segment km
Market segmentation involves dividing a broad target market into subsets of consumers who have common needs, desires, and applications for goods and services. The key types of market segmentation are demographic, geographic, psychographic, benefits-sought, situation, and behavior/usage segmentation. Market segmentation allows companies to better understand consumers and tailor their products, increasing sales effectiveness and cost efficiencies. However, narrow segmentation can increase marketing costs and reduce brand loyalty.
Market Segmentation.pptx
Market segmentation involves dividing a large homogenous market into clearly identifiable segments based on similarities in customer needs, wants or demands. Effective segmentation allows companies to personalize marketing campaigns and reduce risk. There are five criteria for effective segmentation - segments must be accessible, differentiable, actionable, measurable and substantial. Segmentation bases include demographic factors like age, gender, income as well as behavioral and psychographic variables. While segmentation has advantages, it also has disadvantages like requiring extensive research and being an expensive process.
Market Segmentation - S'Matt.pptx
Market segmentation involves dividing a market into distinct groups based on characteristics like geography, demographics, psychographics, and behaviors. The key benefits are identifying new product opportunities, designing effective marketing programs for homogeneous groups, and improving resource allocation. Segments must be identifiable, accessible, respond uniquely to offerings, be large enough to target, and relatively stable over time. Common bases for segmentation include geographic variables, demographics like age and income, psychographic lifestyle assessments, and behavioral factors.
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- 1. Marketing Segmentation Slides by Jilian Molokwu Professor Dominic Feroce Principles of Marketing 2015
- 2. What is Marketing Segmentation? Market segmentation is a marketing strategy which involves dividing a broad target market into sub-categories of consumers, businesses, or countries who have, or are perceived to have, common needs, interests, and priorities, and then designing and implementing strategies to target them.
- 3. What are some types of market segmentation? ● Geographic segmentation separates a market into different geographical boundaries which can impact the marketing mix of product, price, promotion and channel to market. ● Demographic segmentation separates a market by demographic indicators including gender, age, household type, education level and income. ● Psychographic segmentation separates a market by lifestyle as well as values and beliefs. ● Behavioral segmentation separates a market by shopping and buying
- 5. Geographic Segmentation ● Continent ● Country ● State ● Region ● Weather/Climate
- 6. Demographic Segmentation ● age ● gender ● income ● occupation ● education ● household (family)
- 7. Psychological Segmentation ● social class ● lifestyle ● personality ● opinions
- 8. Behavioral Segmentation ● occasions ● benefits ● user status ● loyalty status
- 10. Benefits of Segmentation ● creates value for a target market ● helps marketers gain focus ● effective use of resources
- 11. 4 Characteristics of Effective Segmentation Measurable -size, purchasing power, profiles of segmentation Accessible -Segments can be effectively reached and served
- 12. cont’d... Substantial -segments are large or profitable enough to serve Actionable -effective programs can be designed to attract and serve the segments